HelloSociety Blog

Pinterest For Business

Kyla Brennan

January 28, 2015

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With over 30 billion pins, Pinterest is an interesting, entertaining and downright useful search engine for virtually anyone. The problem? Many guys think it’s just for women.

Although I’ve tried talking countless guys out of that perception, I secretly understood why they felt that way. As The Wall Street Journal’s Yoree Koh put it, the male experience of using Pinterest used to be “similar to visiting a women’s department store.”  It’s not that guy-friendly content wasn’t there; it’s just that it was harder to find. Because Pinterest had significantly more female users from the get-go, female-skewed pins would naturally show up more often in search results than those geared towards men.

But, all that’s changed thanks to a seemingly small but incredibly powerful new tool: the ability to specify your gender.

For the first time, Pinterest is now truly a man-friendly destination. In fact, I could see many of my male friends using it as their go-to search engine for the same things all my girlfriends use it for: style inspiration, fitness tips, food and cocktail recipes, Halloween costumes, DIY projects, home decor ideas, gift suggestions … the list goes on.

Still skeptical? Take a look at the 9 examples below and then tell me that even your manliest friends wouldn’t be tempted to give it a whirl. It’s that good.

1. Searching for: “DIY”

BEFORE: Men can get down with DIY as much as women, but searching for it on Pinterest used to turn up pictures of downright euphoric ladies modeling infinity scarves they supposedly knitted in just 30 minutes, or a list of 18 life hacks that every girl should know (were you aware that you can turn an old broom head into an accessories organizer?!) Yes, guys like to make stuff, but homemade Biore pore strips probably aren’t one of them.

NOW: Men can get inspired with “19 Man Cave Ideas”, find out how to turn an old Jim Beam bottle into a soap dispenser, or learn how to make a paracord bracelet (I know more than one guy who has made this). (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest Events, Pinterest news

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Zoe Waldron

January 26, 2015

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Meet HelloSociety Pinterest Influencer Claudio Boguma from São Paulo, Brazil. Claudio is a graphic designer who’s passionate about movies and comic books and dreams of working with illustration and animation soon.

When Claudio isn’t working or pinning, he can be found reading books and magazines of all kinds, especially those that are design and art related. “I’m a huge fan of comic books and nerdy stuff too… One of my favorite hobbies is cosplaying with my friends in fan conventions.” Claudio’s passion for design, animation, comic books, movies, advertising, and architecture has earned him over 1.6 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I’ve been a Pinterest user for almost two years, I think. When I first joined I was immediately hooked by so many beautiful and unusual images. It’s really inspiring and gives me a lot of fun and professional resources too.

Why do you like Pinterest?

On Pinterest I can find beautiful, inspiring, unique images that stimulate my imagination at any given time. It makes me feel good and helps me to see beauty in unexpected places. I learn so much every time I get on. It helps me to be a better creative professional.

You have gained over 1.6 M Pinterest followers! That is so awesome! What makes your Pinterest unique?

I think many of the images I share have a kind of unusual, unexpected, not-so-obvious view of some subjects that I really enjoy. Maybe that quality gets people’s attention in a way that images that are only ‘beautiful,’ don’t. (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

January 23, 2015

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The flower crown is the new hair accessory that is taking the world by storm one daisy at a time.  Not just for music festivals, flower crowns were made for chic boho girls everywhere.  They have transformed from a subtle wedding accessory to a must-have item for summer.  Flower crowns are a love them or hate them trend.  Whether you are a fan or not, here are the few occasions for when it is appropriate to rock the flower crown.

 

1. Birthday Crown

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

January 22, 2015

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It’s February which means love is in the air… whether that love be for a significant other, your amazing friends, your family, your pets, or your awesome self! HelloSociety has hosted three Pinterest potlucks, an Easter Potluck Pinterest Party, a 4th of July Potluck Pinterest Party, and a Halloween Potluck Pinterest Party. With all of this positive energy and creativity around this time of the year, we’ve decided to host an influencer-exclusive, online Valentine’s Day Pinterest Potluck!

Many of you may already be planning on making some treats for Valentine’s Day that you found on Pinterest. Why not try to win prizes from those yummy creations!? The greatest part? You don’t even have to share them! You make it, photograph it, and eat it.

This time voting will be a little different than the previous potlucks. No longer will ‘likes’ determine winners. To give everyone an equal chance at winning, the HelloSociety team will be anonymously voting for their four favorites to win customized prize packs with hand-picked goodies!! Voting will be based off of: creativity, photography, and styling. (more…)

Posted In - Pinterest Events

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Zoe Waldron

January 21, 2015

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Are you hoping to double your Pinterest following in 2015? What about triple, quadruple, or even increase by 10x? It’s not as hard as you’d think to increase your Pinterest following quickly and effectively. All it takes is some planning, quality pinning, profile optimization, and creativity. Follow these steps to get you to your goal in a year (or less!).

As you can see below, we introduce a new recommended step each month for you to implement, and ask that you continue to practice all of the previous steps while adding the new ones. Become a Pinterest master by month 12. You’ll be doing these 11 steps regularly without thinking twice!

– Aim to pin 15-25 times, spaced throughout the day, every day. Add pin descriptions that include relevant keywords and positive adjectives, but don’t overstuff them in. It should sound conversational and uplifting.

Example Pin: “I want this gorgeous blue dress from ModCloth. Classic chic! Perfect for a weekend brunch or a date night.” (more…)

Posted In - Marketing example, Pinterest tips

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Zoe Waldron

January 19, 2015

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Meet HelloSociety Pinterest Influencer Natalia Escaño from Barcelona, Spain. She’s loved art since she was a child and studied graphic design and photography in school.  After working at a design, music, and illustration studio up until the end of 2014, she’s now a freelancer learning new skills like 3D modeling, community management, and English.

When Natalia isn’t working or on Pinterest, she can be found creating, either by illustrating, painting, doing wood work, working with wool, cooking, traveling, or photography. Natalia’s passion for design, art, DIY, cooking, travel, photography, beauty and fashion has earned her over 1.1 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

Due to my job, I spend a lot of time on the internet searching for trends and inspiration, tutorials, or just things I like or that make me laugh. I used to have some images saved on Facebook that I found on the internet but one day, I found Pinterest by chance. I was like, “Really? A place where I can collect all my stuff, by categories, in order (I’m a neat freak), and I can share it with my friends?” It’s made for me!

Why do you like Pinterest?

Pinterest is sort of the “anti-social” media, but in a good way. It’s a place to see beauty, what you search for, and what you like, without gossip or distractions. What I like the most is the way that it’s designed. Everything about the categories and the searching tools is very easy, visual and intuitive. In just one click you can see the image and all of the info you need to know about it. If you click again, it (usually) drives you to the source.

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Posted In - HelloInterviews

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Kerry O'Donoghue

January 16, 2015

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The soufflé is one of the best delicacies there is.  If you’ve never tasted a proper soufflé, we are sorry to say, but you are missing out!  This puffy baked dish comes in many tasty sweet and savory varieties.   You can bake a breakfast, vegetable, or dessert based soufflé.  While baking a soufflé requires a precise technique, do not give up!  This fluffy cake is definitely worth your time.  Here are our Top 5 soufflé recipes to master in the kitchen.

 

1.      Dark Chocolate

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

January 14, 2015

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Your Score:  

Your Ranking:  

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Posted In - HelloSociety - Behind the scenes, Pinterest news

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Zoe Waldron

January 12, 2015

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Meet HelloSociety Pinterest Influencer Linda Wiseman from Quincy, Illinois! She works as an office manager for a local financial advisor but has worked in the medical profession in the past. She and her husband Dale have nine children and fourteen grandchildren ranging from 18 years old to a one week old newborn, so family is very important to her.

When Linda’s not working or pinning she can be found blogging on Blessed Beyond Crazy, cooking something in the kitchen, or enjoying time with her family. Linda’s passion for cooking (particularly Gluten Free dishes), fashion, healthy living, holidays, and family has earned her over 650k Pinterest followers!


When did you start using Pinterest and what inspired you to make an account?

Back in 2011, my step-daughter Sarah introduced me to Pinterest and sent me an invitation to join. I signed up to help Sarah kick around ideas for her fall wedding and Pinterest was the perfect place to do just that. It was during that time that I caught “the Pinterest bug!”

Why do you like Pinterest?

I pretty much fell in love with Pinterest right from the start. I find Pinterest to be educational and a virtual treasure chest that I can open and find all kinds of interesting things ranging from recipes, DIY craft ideas, fashion styles, various life hacks, and just about everything else in between. (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

January 9, 2015

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The oldest time capsule in US history was opened in Boston this past week.  Historians at the Museum of Fine Arts in Boston unveiled the contents of the capsule buried by Paul Revere and Samuel Adams 220 years ago.  This week’s post takes a look at how our nation has changed in the past 220 years.  Some vintage trends have a strong influence today, while others remain in the past.   Check out our top 5 vintage inspired pins for Flashback Friday!

 

1. Vintage Swimwear

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Posted In - Top 5 Pinterest pins of the week

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