Hellosociety

We suppose it was only a matter of time until Gatsby dominated our thoughts for our weekend plans. What isn’t enticing about the roaring 20s? The fashion, the art deco style, the music and the parties… Here are our top 5 Gatsby and 20s themed inspired pins:

1. Emerald Living Room

Add some of Long Island’s North Shore glamour to your living space with emerald hues, sleek furniture and crystal lighting.

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Three Brands Highlight the Importance of Using Themed Pinterest Boards

Curating a well thought out Pinterest account can be a time consuming process, especially if you’re trying to make it a meaningful extension of your overall brand voice. For simplicity’s sake, many companies will stick to broad themes when creating and categorizing new boards. However, there are many advantages to creating boards based around more specific themes, such as holidays or fashion trends. Some might argue that this could make your Pinterest look like a fragmented mess, but when it’s done right, having highly targeted boards actually accomplishes quite the opposite!

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Jessica Bailey lives and breathes the philosophy of “Eat well. Travel often.” This California native started her blog to document her travels, food recipes, and much more. Her travel aspirations and well-organized food and fashion boards have helped her acquire 300,000+ followers on Pinterest.

We recently caught up with Jessica to ask about her recent adventures, what’s next on her bucket list, her love of Pinterest and how she’s excited to be a mother!

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Planning the perfect Mother’s Day is a difficult task. We all want to give our mothers the perfect gift and day to show how much we appreciate them. For those who are still stumped on ideas for this Sunday… or may have forgotten (hopefully not the latter), we’ve gathered our top 5 pins this week to help you plan that perfect day for your mom!

1. Breakfast in Bed

Start off Mother’s day by surprising your mom with breakfast in bed. What mother wouldn’t appreciate not having to cook for once?

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Depending on your business structure and overall marketing objectives, you should prioritize different strategies for your Pinterest landing page. 

For brands that rely on email marketing, new email acquisition is always a top priority.  In these cases, routing pins to a user acquisition landing page is an effective method for building a large, engaged user base. This has proven especially effective for brands who have conducted targeted campaigns with HelloPartners. For example, with a specialized user acquisition landing page, e-tailer Bourbon & Boots was able to acquire 30,000 email addresses, increase site traffic tenfold and increase revenue by 305% during their first campaign and by 1,300% in their next.

If your Pinterest marketing efforts are focused on consumer awareness and commerce, one of the simplest ways to effectively increase ROI and lead conversions is through product deep-linking. For Pinterest campaigns, the pinned image has already piqued enough interest for a click, so take the extra step and create the best user experience possible by matching intentions to landing page content. Product deep-linking is undoubtedly a best practice, since the consumer will be…

According to his website, Chris Falman is called Baker By Design for a reason: This Boston resident is both a “graphic designer and bacon lover turned student of pastry.” It’s this combination of eye for design and love of all things edible that helped turn Chris into one of Pinterest’s most popular users, with over 400,000+ followers.

We recently caught up with Chris to ask him about everything from his Pinterest popularity to love of Kylie Minogue and everything in between.

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Are you suddenly craving salsa, chips, guacomole, and tequila? Probably because Cinco de Mayo is Sunday and we’re ready to celebrate and help you throw one heck of a fiesta with our top 5 pins!

1. Cinco de Mayo party decorations

Decorations are always important for a party to set the right ambience. Hang up bright colored paper cutouts around the home to set a fun and colorful atmosphere.

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On Pinterest, it should be every marketer’s goal to ultimately have users click through the pin and back to their website – after all, that’s where the sales happen! For that reason, it’s imperative that you ensure your business’s messaging and tone remain consistent with the expectations the pinner had at the time they clicked through the pin.

By creating campaign and goal funnels in Google Analytics, you are able to track if the click-throughs end in your desired goal, whether that be an email sign-up or shopping cart checkout. This is why it’s important to A/B test your images and descriptions to find out which pins are gaining traction not only from social actions (such as likes or repins), but also from click-throughs.

So a pinner clicks through to your website. Now what? If their onsite experience is different than their Pinterest experience and expectations, it’s a higher likelihood that they will bounce. Here are 5 tips on how to incorporate Pinterest strategies into website landing pages: (more…)

Picnics are the best. There is something great in the concept of just packing up some food and heading to the beach, park, or even your own backyard to enjoy a meal outdoors in the warm weather with friends and family.

1. Picnic on the beach

Not many things are better than a beach day. Having a picnic on the beach is a fun, relaxing way to soak up some sun with a beautiful ocean view.

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Alexandra Evjen is one of those people who’s just got “it” – you know, that cool fashionista It factor you can sense the minute you meet her. Yet, she’s also one of the nicest, most down to Earth girls we know – and that’s why we love her! Alex’s genuine love for fashion and desire to help people discover their personal style has helped her amass a Pinterest following of 915,000+. Here’s the inside scoop from our latest conversation with this style-minded pinner.

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