HelloSociety Blog

Pinterest For Business

Kerry O'Donoghue

July 3, 2015

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Kick off your 4th of July with a patriotic party!  Independence Day is one day away, but you still have time to prepare your holiday menu.  Celebrate the occasion with food that is red, white, and blue, but don’t forget to include some American favorites in your Independence Day feast.  When you spend the day loading up on cold beers and patriotic inspired cocktails a heavy meal is the last thing you need.  Finger food is the answer to your party planning woes.  Check out a few of our favorite small bite recipes for your 4th of July festivities!

 

1.  Patriotic Jell-O Cups

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Posted In - Top 5 Pinterest pins of the week

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Kerry O'Donoghue

June 26, 2015

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The 4th of July is a blissful day in the celebration of independence, patriotism, and summertime in the United States.  Honoring our country’s independence makes for an eventful three-day weekend!  Appreciate our country’s beauty by spending your weekend outdoors.  There are many ways to celebrate the 4th of July that’s not your typical backyard barbecue.  Check out these 5 ways to enjoy your Independence Day!

 

1. Fireworks Display

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Zoe Waldron

June 22, 2015

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Meet Jillian Tohber Leslie, the creator and blogger behind widely-popular party sharing and inspiration website Catch My Party! She’s from New Jersey originally but moved to California for college and “never looked back!” She lived in LA for several years as a screenwriter but wanted to live somewhere where she could focus on starting a family and Catch My Party. She now lives in Palo Alto in Northern California with her husband and their 8-year-old daughter.

“We started Catch My Party about six years ago and have grown Catch My Party into the largest party ideas site on the web. Our site is filled with user generated content — people sharing photos of their parties — from all over the world.”

When Jillian isn’t working on Catch My Party or pinning, she can be found spending time with her family or doing anything creative, like taking photos, writing, reading, crafting, or baking. She’s also big into yoga and reality TV cooking shows. Jillian’s passion for party planning, blogging, DIY, family, the holidays and cooking has earned her over 294k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I joined Pinterest pretty early on, but the only thing I used it for was pinning things from our site that I could use in future blog posts. It was like my own personal filing cabinet. I had no idea what it would become. Only when we saw people starting to follow us and click through to our site, did we realize this could be something big.

Why do you like Pinterest? (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

June 19, 2015

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This Sunday fathers everywhere will be rejoicing!  Father’s Day is here and it is time to give back to your dear old dad.  Although some of us may agree that dads are one of the hardest people to find a gift for, dads appreciate the thought behind your gift.  Your love is what matters most!  He will value handmade gifts that show you took time to think about him.  Prepare your material list and get to work; Sunday will be here before you know it.  Need some inspiration? Check out these DIY Father’s Day gifts!

 

1.  DIY Wood Grain Flask

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

June 15, 2015

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Meet HelloSociety Pinterest Influencer Shayla Moller from Provo, Utah! She was born in South Africa but moved to the US as a young girl. She graduated from BYU with a degree in graphic design and is now a full-time designer at Skullcandy, a photographer, and runs a small print shop. She’s married to a California native and they’re expecting their first baby boy this September!

When Shayla isn’t working or pinning she likes drawing, playing with puppies, reading, eating waffles, camping, thrifting and taking photos. “We like to travel whenever we have the chance! Most of our long weekends involve camping or going on a road trip to visit friends or family or the ocean.” Shayla’s passion for travel, style, design, photography, and music has earned her over 2.7 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

A friend told me about Pinterest when it first launched, and I thought it sounded kind of strange and confusing… but it only took me about ten minutes of actually trying it before I was hooked! I used to fill up my hard drive with saved photos and quotes from blogs and Tumblr pre-Pinterest and now I just save everything I like to Pinterest! It’s made for a much faster computer and a much happier user.

Why do you like Pinterest?

I could scour Pinterest for hours. I love it. And it’s usually the first place I go when I hit any sort of creative block and it never fails in getting those creative juices flowing again!

You have gained over 2.7 million Pinterest followers! That’s so amazing! What makes your Pinterest unique? (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

June 12, 2015

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This summer your itsy-bitsy teenie-weenie yellow polka dot bikini just won’t cut it anymore.  With tons of trends popping up in the world of swimwear there are many styles to choose from.  A swimsuit collection in 2015 consists of high-waist, low-rise, mixed print, monochrome, neoprene, and crochet bikinis or one-pieces.  Enjoy the summertime sun with a fashionable swimsuit!  Shopping for your summer swimsuits will get you in the mood for your summer escapes.  Here are a few styles you won’t be able to live without.

 

1. Cut-Outs

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Zoe Waldron

June 10, 2015

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Keegan Adriance is a HelloSociety Influencer and professional photographer from Minneapolis, Minnesota. He has over 857k Pinterest followers. Keegan has been kind enough to share some tips with us on image editing for different social media platforms in this week’s guest blog post:

Pinterest

When you look at your Pinterest homepage, what images stand out to you most? I’m sure some reel you in using bold color or shiny text gimmicks, but I can guarantee that the small, horizontal/landscape images on your screen are not the ones immediately catching your eye. Pinterest’s layout is designed to best feature vertical images. Just look at how much real estate they take up on the screen compared to horizontal shots, or even square. It’s such a bummer when I find a beautiful blog post and want to share it but all of the images are horizontal. I understand that some subjects, like interiors or food, may be more challenging to present vertically, but if you’re a blogger and want your images to do well on Pinterest, I highly recommend posting a few vertical shots.

This is even more important if you plan on sharing the images yourself. Your vertical images will almost always get more attention (which leads to more clicks) than the horizontal images surrounding it. Although I’m personally not a fan of this specific pin look, even combining multiple images into a vertical representation is a better option than a single, horizontal photo. Think about those pins you see that are longer than your screen. It may be obnoxious, but you definitely see it. Editing (and shooting) for vertical images is probably the most basic, yet arguably most effective, step you can take to attract more attention to your pins.

Instagram (more…)

Posted In - Guest Post, Pinterest tips, Social Media Tips

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Zoe Waldron

June 8, 2015

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Meet HelloSociety Pinterest Influencer Jennifer Moen from Evansville, Indiana. She is originally from western Kentucky but now lives in Evansville with her husband, their two boys, and their two dachshunds. She was a therapist in social work but decided after two years that she wanted to be a stay-at-home mom.

Jennifer loves all things natural, homemade, and traditional. “I spend a lot of time in the kitchen or working in the garden when I’m not chasing our 3 year old or feeding a baby.” When Jennifer isn’t on Pinterest, she can be found taking photographs, homeschooling her kids, cooking, dreaming of her future homestead, or working in her vegetable garden. Jennifer’s passion for cooking, family, and photography has earned her almost 100k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I remember a friend recommended Pinterest about 3 years ago, so I thought I would check it out. Like most people, once I decided to give it a try, I was hooked. I still remember requesting an invitation and waiting for the email to tell me I was accepted.

Why do you like Pinterest? (more…)

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Kerry O'Donoghue

June 5, 2015

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As we are almost half way through the year the time has come to fulfill our dreams of lying on a beach in a destination far away.  The warm weather season is on the horizon and most of us either have our trips planned or are looking to get away in the next few months.  Summertime is about truly living and experiencing all that we can, and with great weather there is no excuse not to see the world.  Whether you have your ticket to your next destination booked or not we hope these five popular summer destinations inspire you to take a break and enjoy the summer sunshine!

 

1.  Amalfi Coast, Italy

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Zoe Waldron

June 3, 2015

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Have you ever been the one to awkwardly stand over your plate at a restaurant to take a photo of your food? It’s nothing to be ashamed of if the photo ends up being awesome! Food photography is becoming more an more prominent on social platforms like Instagram, Tumblr, and Pinterest. So how can you become a master at food photography? What sizes are best for each social platform and how can you get the most out of each post? This content creation guide covers tips and examples on how you can become a pro at food photography and videography for social media.

The Most Important Aspect of Food Photography: Lighting

With food or drinks placed on a flat surface, it’s critical to have natural lighting (or lighting that looks natural). That means not using flash and not just relying on regular indoor lights, but not being directly under bright sunshine either. Returning to my past blog post, The HelloSociety Content Creation Guide for Pinterest, I highly recommend that anyone that plans on photographing or videoing food, whether it be for a blog post, Pinterest, Instagram, Tumblr, Vine or YouTube post, invest in a lighting system. It can be as simple as buying a reflector ($10-$20) and a grip holder ($15-$25), buying a light box, or making your own light box at home. (more…)

Posted In - Social Media Tips

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