HelloSociety Blog

Pinterest For Business

Zoe Waldron

May 4, 2015

0
 


Meet HelloSociety Pinterest Influencer Holly Menard from Austin, Texas! She has her BFA in visual art and she studied interior design, photography, and printmaking in college. Holly lives in Austin with her husband, their two-year-old daughter, and their pups, a Great Dane, Chihuahua, and a Brussels Griffon.

When Holly isn’t working or pinning, she can be found reading or at a local used book store. Her favorite book is Jane Eyre by Charlotte Bronte. She also loves shopping at flea markets for quirky things and attending local events. When she’s at home, her whole family loves watching movies together. Holly’s passion for home decor, fashion, photography and design has earned her over 3.1 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I believe I created an account around 2011. Pinterest was something I randomly discovered while online. I liked the idea that you could visually arrange images that you wanted to remember. I immediately requested an invite. Since joining, pinning is something that has been a part of my daily activities.

Why do you like Pinterest?

I often forget words, but images stick with me. So the idea that I can pin pictures to my own personalized boards is very appealing to me. I had a million bookmarks that I’d forget about having. With Pinterest, all of my favorite finds and likes are in one spot. The most interesting thing to me about the process of pinning itself is the curating element. I enjoy the process of adding a pin to the board which has the best aesthetic fit. (more…)

Posted In - HelloInterviews

, , , , , , , , , , , ,

Kerry O'Donoghue

May 1, 2015

0
 


Host a Star Wars viewing party on May the 4th!  HelloSociety influencers have rounded up a handful of out of this world crafts for you and your family to put together.  Enjoy all six movies with Star Wars: The Digital Movie Collection and create a thrilling viewing party with crafts that both you and your children will love.  Let the adventure begin!

 

1.  Viewing Party Invitations

(more…)

Posted In - Top 5 Pinterest pins of the week

, , , , , , , , , ,



Celebrate Cinco de Mayo with a fiesta to remember!  Cinco de Mayo is the day to honor Mexican heritage and culture with your décor, recipes, and cocktails!  While most of us would be satisfied with guacamole and a cerveza on Cinco de Mayo, commemorate the day with a fiesta.  Mark the occasion with mariachi music and more traditional fare.  Here are a few of our favorite Cinco de Mayo inspired pins to help you celebrate the holiday!

 

1.  Letter Churros

(more…)

Posted In - Top 5 Pinterest pins of the week

, , , , , , , , , , , ,

Zoe Waldron

April 29, 2015

0
 


Last week you learned all about setting up and monitoring Promoted Pins. This week I’ll be sharing how to track your business’ conversions with conversion tracking, the helpful new add-on to Promoted Pins. If you’re interested in tracking how many sales your Promoted Pins lead to, you’ll want to implement conversion tracking. Conversion tracking is also very useful when trying to learn which types and styles of content are most effective at leading to conversions.

First off, what is conversion tracking? It’s the ability to add coding to your website to track different actions, like purchases, email signups, and website visits. These are counted within different timeframes you can set by clicks, engagements, and views. Wondering how repin numbers affect sales? Implement conversion tracking to your strategy to get an inside look at how certain actions generate sales. The following steps explain how you can set up conversion tracking for your site.

Steps to create a conversion tag:

1. Go to the setup webpage and name your tag. (more…)

Posted In - Pinterest news, Pinterest tips

, , , , , ,

Zoe Waldron

April 27, 2015

0
 


Meet HelloSociety Pinterest Influencer Sophie Kalmar from the beautiful village of Gams, Switzerland. She’s from Hungary originally. Sophie is trained as a biology and geography teacher! She’s also an avid hiker, photographer, and loves to take trips as often as possible. When Sophie’s not teaching or pinning, she can be found watching films, barbecuing with friends, reading or gardening. Sophie’s passion for photography, food, home decor, products, and travel has earned her over 4.2 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest in 2011 as far as I can remember. An acquaintance of mine at Facebook called my attention to Pinterest. I checked out the website and I was fascinated, so I started to collect pictures there.

Why do you like Pinterest?

Simply, everything that I like and that I’m interested in are all on Pinterest. It’s relaxing to me in my everyday life. (more…)

Posted In - HelloInterviews

, , , , , , , , , , , , , ,

Kerry O'Donoghue

April 24, 2015

1
 


This is the time to ramp up your fitness routine for summer!  While we all want to achieve that perfect beach body it will not happen overnight.  Have you been sticking to your new years fitness resolution?  While rocking your new swimsuit on the beach is a good reason to improve your fitness level, there are so many other positive reasons to exercise and eat better too.  Be responsible in how you maintain good health!  Check out these 5 inspirational pins for all the right reasons to help you accomplish your health and fitness goals.

 

1.  All Mental

(more…)

Posted In - Top 5 Pinterest pins of the week

, , , , , , , , , ,

Zoe Waldron

April 22, 2015

0
 


Are you promoting your pins yet? Promoting Pins is a great way to ensure your best images get seen by your target audience on Pinterest. Before promoting Pins was available to the public, it was usually a guessing game as to how your pins could go viral. Now you have control over which pins are shown, under which search terms, to whom, and at whatever price per click you feel comfortable with. It’s so easy to promote your pins and you have control over how much you spend and who sees your pins.

The following steps share how to use Promoted Pins and show how to monitor your results after the Promoted Pins are approved and running.

First, here’s an overview of the Promoted Pins process that Pinterest maps out on their ads introduction page.

Step 1: Pick a Pin to promote
You have to pick one at a time.

Step 2: Decide who sees it
You have control over what keywords lead to your pin, where the target audience lives, what language the audience speaks, what device they see it on, and their gender. (more…)

Posted In - Pinterest news, Pinterest tips

, , , , , , , , , , , , ,

Zoe Waldron

April 20, 2015

0
 


Meet HelloSociety Pinterest influencer Astrid Campos from Torrance, California. She’s a designer and the founder of Aesthete Curator and Aesthete Journal. She has a terrier named Kip, her “comrade in crime,” and designs things for a living. When Astrid isn’t working or perusing the interweb, she works on some prints or posters, writes some poems, reads magazines and indulges in some sleuthing with a good cup of tea. Her passions for design, art, decor, photography and fashion has earned her over 1 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I can’t remember if I got an invite, but joined in when Pinterest just started. I think it was still in beta and they were trying out their platform to few users at that time. I remember I very nearly deleted my account about five years ago, glad I kept it! (more…)

Posted In - HelloInterviews

, , , , , , , , , , ,

Kerry O'Donoghue

April 17, 2015

0
 


The weekend is in sight and it is time to revel in your upcoming plans.  If you plan to stay indoors this weekend make the most of it by conquering a DIY project for your home!  Why not fill your home with unique pieces of your own creation?  Build that DIY craft you’ve been dreaming of.  With a little paint, dye, fabric, and elbow grease you can create a one of a kind decoration to spruce up your living space.  These Top 5 Pins are sure to inspire some much-needed items to add to your home collection!

 

1.      Color Block Clock

(more…)

Posted In - Top 5 Pinterest pins of the week, Uncategorized

, , , , , ,

Zoe Waldron

April 15, 2015

0
 


As a social media manager, the questions I get asked about Pinterest strategy by brands and regular pinners alike are usually the same 10 questions. They cover getting more followers, best practices, how to easily improve your account, and optimization tips. To make things easier, I thought I’d answer 10 of the most-asked questions here. If there are any questions you have that we missed, comment below with your Pinterest questions!

Question 1: What’s the best way to get more Pinterest followers?

Number 1: Promotion. No one will seek out and follow your brand’s Pinterest account if they don’t know you have one. Post links and photos of your boards and pins to Facebook, Twitter, and emails regularly. To get a quick boost of followers, run a simple and rule-abiding Pinterest contest requiring a follow for entry. Number 2: Make it as easy as possible for them to follow you. Make sure your website has an easy to see ‘follow’ button. And add a Pinterest Facebook app ASAP. Number 3: Pin great content every day. Try to pin 10-20+ pins per day across the day. Only pin brand content 20% of the time. Make your account beautiful, brand consistent, and inspiring.

Question 2: What does the perfect pin look like? (more…)

Posted In - Pinterest tips

, , ,