HelloSociety Blog

Pinterest For Business

Zoe Waldron

September 29, 2014

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 HelloInterview: Meet Jodi McKee   New Yorker Passionate about Photography, Spreading Awareness About RA, and Pinterest!

Meet Jodi McKee from New York City! She currently lives in Brooklyn with her husband of 15 years and their 2-year-old daughter and loves it. Jodi has a beautiful blog and is passionate about spreading awareness, sharing her experiences, and sharing others’ experiences with Rheumatoid Arthritis. Jodi also absolutely loves Pinterest! “I am 100% addicted to Pinterest and am totally fine with that.”

When she’s not pinning or working, Jodi can be found taking photographs, reading, scrapbooking, or spending time with her family! Her passion for photography, crafts, the holidays, and interior design has earned her over 3.8 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account? (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

September 26, 2014

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Fallen leaves, crisp air, and a warm beverage in hand welcomes us to the fall season.   Fall brings us feel-good flavors, such as apple, pumpkin, cinnamon, and maple.  These flavors excite our taste buds and ignite fond memories of past seasonal activities.  Help your body adjust to the new season with a fall-inspired drink to sip on.  We’ve gathered our Top 5 fall drinks that taste so good; you’ll crave them all year round.

 

1. Apple Cinnamon

 Top 5 Pins: Fall Sips

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

September 24, 2014

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 5 Ways To Make Your Website More Pinterest Friendly

1.  Implement the traditional Pin It button AND a Hover Pin It button

The traditional Pin It button is important, especially for those who usually pin on mobile since the hover button wouldn’t work. It makes it even easier to share on Pinterest.

Also, now that iOS8 has a built-in Pin It button on the iPhone, this makes it even more convenient for readers to pin your content – all they have to do is press share and pin!

 5 Ways To Make Your Website More Pinterest Friendly

Pinterest’s new ‘share’ button directly in iOS8, via Pinterest’s Blog.

2.  Get Rich Pins (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

September 22, 2014

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 HelloInterview: Meet Connie Morse   A Pinterest Influencer Who Loves The Outdoors: Hunting, Fishing, and Boating!Meet Connie Morse from DeFuniak Springs, Florida. She works at the county’s Clerk of Court’s Office in the finance department. Connie spends most of her time with her husband of almost 25 years, Scott and their daughters Tiffany and Heather.

When she’s not working or pinning, Connie can usually be found spending time on the boat fishing with her family, scrapbooking, or hunting during the winter. Connie’s love for cooking, DIY & crafts, the outdoors, and the holidays has earned her over 1.5 million Pinterest followers.

When did you start using Pinterest and what inspired you to make an account?

One of my co-workers introduced me to Pinterest about 3 years ago and from there I was hooked. I love having boards for all of my crafts and home decor ideas. There are so many great ideas out there I would have never thought of.

Why do you like Pinterest?

It’s so much more convenient and less cluttered around the house to be able to keep all the things I love on my Pinterest boards instead of in magazines that pile up. I love pinning things for home decor, recipes and craft ideas.

You have gained over 1.5M followers! So amazing! So what makes your Pinterest unique? (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

September 19, 2014

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The fall season takes us from a sweat inducing summer to a frosty winter.  Lucky for us, we have football season to occupy our minds through these temperature-dropping times.  For the football fanatics, watching a game on the television is not nearly as satisfying as cheering on your team from a packed stadium.  Football games are an all day endeavor, and usually begin with a tailgate enjoyed by family and friends.  Meet at the game a few hours early to indulge in game day treats and drinks!  Prepare for your next tailgate with our Top 5 DIY items to make your day at the stadium a little more fun!

 

1. Keep it Cool

 Top 5 Pins: DIY Tailgate

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

September 18, 2014

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 Case Study: Anthropologie   From Curating a Store to Curating a Pinterest Board

Anthropologie is a women’s retail store with a variety of beautiful curated goods including everything from clothing to home decor and bedding, to kitchen utensils, jewelry and books. What makes Anthropologie unique is its regular addition of goods from various artists and designers.

With 58 boards and over 5k pins, Anthropologie has been able to curate beautiful boards with creative themes that match the feel of their stores effectively. They’ve also hosted multiple Pinterest contests to help spread awareness and gain followers.

In comparison to their competitors, Anthropologie is leading the way with 488k Pinterest followers and growing fast. Free People (Anthropologie’s sister company) is second with 344k followers, Urban Outfitters (it’s sister company) has 171k followers, and BHLDN (it’s sister company) has 141k, J.Crew has 157k, Gap has 79k, Madewell has 76k, Bloomingdales has 74k, and Banana Republic has 24k followers.

The following case study shares what Anthropologie is doing right, what could be improved on, and pros and cons to their overall Pinterest strategy.

 Case Study: Anthropologie   From Curating a Store to Curating a Pinterest Board

What Anthropologie is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

September 15, 2014

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 HelloInterview: Meet Erin Freedman   Outdoor Enthusiast, Graphic Designer, and Pinterest Influencer!

Meet Erin Freedman from the Northern Virginia area, just outside of Washington, D.C. She’s an East Coast girl with a West Coast heart. Erin works as a graphic designer specializing in user experience and web design. She lives with her husband, 14-month-old daughter, and their two cats. She loves being outdoors as much as possible. When she’s not working or on Pinterest, Erin can often be found hiking, mountain biking, running, or doing fun activities with her daughter, who’s at her “Energizer Bunny” stage so each day is a new adventure!

“I’m also deeply, madly in love with skiing and spend 80% of the summer daydreaming about fresh powder and counting down the days until the next ski season.”

Erin’s passion for fashion, graphic design, cooking, travel, outdoor activities, and her love of being a mom has earned her over 643k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account? (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

September 12, 2014

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This past week fashionistas, bloggers, editors, and celebrities filled up the venues of New York Fashion Week in anticipation of the Spring 2015 collections.  New York, a fashion epicenter, was bustling this week as it unveiled next year’s trendsetting style.  NYFW is a citywide affair with fashion forward mavens pounding the streets in highly coveted couture.  Sure NYFW focuses on the clothing, shoes, and accessories carefully crafted by the world’s top fashion designers, but so much more goes into what makes NYFW so special.  This week we’re taking a look at the top 5 highlights of Spring 2015 NYFW.

 

1.  All For the Catwalk

 Top 5 Pins: NYFW Highlights

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Posted In - Top 5 Pinterest pins of the week, Uncategorized

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Zoe Waldron

September 10, 2014

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  How To Boost Holiday Sales with Pinterest

November and December are when Pinterest usage is most active. Pinners are searching for decor to decorate their homes and are shopping for the perfect gifts for their loved ones. With Halloween, Thanksgiving, and Christmas coming up, now is the perfect time for brands to start planning their holiday Pinterest strategy.

According to Sprout Social, in a recent Lab42 survey of 500 Pinterest users 18+, data revealed that in 2013, 74% of pinners were on the hunt for gift ideas during the holidays and 54% used Pinterest more frequently during November and December. 19% of participants reported spending more money during the holidays because of something they saw on Pinterest and 59% purchased an item as a result of seeing it on the platform.

The holiday season is an important time for brands to get their Pinterest strategy on point. During the busiest shopping time of the year, if a brand’s Pinterest strategy is done well they have the potential to reach a very high number of people, many of whom are looking to purchase gifts for the season.

Below I’ve shared three things brands should implement right now, three key factors to apply to Pinterest board concepts, as well as examples of boards where brands were able to showcase their products for the holiday season in a unique and effective way. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

September 8, 2014

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 HelloInterview: Meet Erin Dollar   Founder of Cotton & Flax and Pinterest Influencer!Meet HelloSociety Pinterest influencer Erin Dollar from Los Angeles! She’s the founder, designer, and printmaker of Cotton & Flax, a collection of handmade, limited-edition textile goods. She designs, prints and sews all of her patterned home goods at her home studio in Pasadena. Erin lives with her boyfriend Zac and their calico cat Frida.

“[Frida] seems to be more popular than I am on Instagram – check out her hashtag, #fridapancakelongbody.”

When Erin’s not pinning or working for Cotton & Flax, she can be found swimming laps, watching the diving team by the pool near her home, or catching up with friends over some cold-brew coffee at Intelligentsia or Copa Vida in Pasadena. Erin’s passion for design, printing, DIY, art and textiles has earned her over 651k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I signed up for Pinterest in May of 2010 – so early, it must have just left beta! I joined as part of the Pin-It-Forward campaign that Sfgirlbybay created to help introduce Pinterest to bloggers and creatives, and I was instantly hooked.

Why do you like Pinterest?

Being able to categorize inspiration in a visual way was a huge help for me creatively and professionally. Pinterest has been an incredible tool to help me gain a laser-like focus on my own interests and aesthetic preferences, which helps me tremendously in my work as a textile designer. (more…)

Posted In - HelloInterviews

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