Depending on your business structure and overall marketing objectives, you should prioritize different strategies for your Pinterest landing page.
For brands that rely on email marketing, new email acquisition is always a top priority. In these cases, routing pins to a user acquisition landing page is an effective method for building a large, engaged user base. This has proven especially effective for brands who have conducted targeted campaigns with HelloPartners. For example, with a specialized user acquisition landing page, e-tailer Bourbon & Boots was able to acquire 30,000 email addresses, increase site traffic tenfold and increase revenue by 305% during their first campaign and by 1,300% in their next.
If your Pinterest marketing efforts are focused on consumer awareness and commerce, one of the simplest ways to effectively increase ROI and lead conversions is through product deep-linking. For Pinterest campaigns, the pinned image has already piqued enough interest for a click, so take the extra step and create the best user experience possible by matching intentions to landing page content. Product deep-linking is undoubtedly a best practice, since the consumer will be…
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