HelloSociety Blog

Pinterest For Business

Kerry O'Donoghue

May 22, 2015

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Memorial Day weekend is here!  This three-day weekend gives us time to embark on an adventure with family and friends.  With an endless possibility of activities to fill your weekend the holiday will be one to remember.  Whatever your plans may be it is likely you may spend this three-day weekend relaxing with a cocktail in your hand.  Your Memorial Day will be even more enjoyable with one of these 5 cocktails!

 

1. Beermosa

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Zoe Waldron

May 21, 2015

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Partnering with a talented creator to develop and share their take on your product with a sponsored post and by creating styled images through photoshoots of newly-created recipes, stylish outfits, room makeovers, or beauty looks is one of the most powerful ways your brand can build a presence on social media.

How is content creation different from UGC (User-Generated Content)? UGC is when someone shares a photo or video showing or commenting on your product. UGC is one of the most-valuable assets a brand can have online. It doesn’t cost anything, but you have no control over what’s being shared and it can be difficult to get rolling. It takes some effort on your part to promote UGC, like by having hashtags printed on material in-store during a special seasonal sale for example or having your brand’s handle and hashtag automatically generate in the descriptions from your website’s social share buttons.

Once you’ve set the foundation for easy UGC, call upon top bloggers and style icons in your brand category to create content and share it with blog and/or social posts. It publicly shows their support for your product and will spread brand awareness, improve brand opinions, increase engagement, and promote sales. It is important to work with creators/bloggers that share a similar aesthetic as your brand and fit your target consumer’s look. Content creation by bloggers or icons and UGC are especially valuable to brands that don’t have any content, have little content, or that have a lot of generic-looking product photos with white backgrounds. (more…)

Posted In - Social Media Tips

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Zoe Waldron

May 18, 2015

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Meet HelloSociety Pinterest Influencer Julie Soudanne from Paris, France! She was born in Versailles and now lives in the capital with her boyfriend where she is studying at École de Communication Visuelle (ECV),  a visual communication school.  She is about to get her master’s degree in graphic design and typography.

When Julie isn’t working, studying, or pinning she can be found out for drinks with friends, at local art exhibitions, surfing the web, or finding new books for her library. “Even though I don’t really have the time for photography anymore, I like to keep with me the old film camera of my father when I take walks in the Parisians’ streets or when travelling.” Julie’s passions for art, design, typography, style and photography has earned her over 1.6 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest in 2013. It was at the end of my second year at school. Pinterest was a new social network that came from the United States and it spread quickly in my design class. Creating an account on Pinterest gave me the power to pin my graphic inspirations, in order to feed my own projects and share them with everyone! That convinced me immediately.

Why do you like Pinterest?

I still like Pinterest for the same reasons I originally created my account. Currently I use Pinterest as some sort of visual notebook if you’d like – but now it’s also a job, thanks to my fantastic followers! (more…)

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Kerry O'Donoghue

May 15, 2015

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Spring is a season marked by growth and new beginnings.  With the chill of winter subsiding, plants and animals are coming out of hiding.  As colorful flowers are sprouting from the earth we see floral blooms everywhere!  Spring flowers are an inspiration for this season’s fashion, cocktails, sweets, and more.  Check out this week’s Top 5 Pins for ways you can add spring inspired florals in your life!

 

1. A Fresh Bouquet

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Zoe Waldron

May 13, 2015

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Is your brand on Vine yet? The platform’s tagline is ‘Create and share beautiful looping videos.’ Vine is a platform that requires creativity since videos can only be six seconds or less. Many popular Vines include six seconds of cute animals, funny pranks, singing, cool stop motion, and visual storytelling, with the occasional brand mention or product placement.

Vine is a great platform for tracking virality. A Vine is deemed as viral in my mind when it gets one million loops. Updates to the app have made it even easier for you to have better control over the video quality your brand shares on Vine. The app now allows you to upload videos, allowing your team to create and edit videos then upload them to Vine. Keep in mind that the truly impressive Vines are those that look ‘just created.’

Vine is the kind of social platform that can change someone’s mood instantly. A great Vine can make a follower smile and laugh out loud in a matter of seconds or can inspire them with a fun and unique short story. How can your brand create a positive presence on Vine and what kinds of 6-second videos should you be making? See some great examples below.

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Zoe Waldron

May 11, 2015

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Meet HelloSociety Pinterest Influencer Amy Sia, a freelance fashion and textile designer and licensed artist. She’s originally from Melbourne but has lived in London for the past four and a half years. Amy loves traveling and her husband works in the travel industry so they are often exploring new places. The two of them also like throwing parties and having people over for dinner. Amy enjoys creating designs for her homewares and accessories brand or for licensing partners.

When Amy isn’t working or pinning she can typically be found out and about in London. “I love to see plays, gigs, musicals and exhibitions and there are always lots of options in London for that kind of thing!” Trying out new restaurants is also something she really enjoys. Amy’s passion for prints, home decor, design, art, nature and style has earned her over 175k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest about three years ago when I moved to London. My best friend from Australia, clarac, thought I would love it so I decided to try it out. I was so excited to use a site to collect things that inspired me, no more saving images to create collages or printing out masses of grainy images! (more…)

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Kerry O'Donoghue

May 8, 2015

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She brought you to practice on time, packed your lunch, and always made sure to give you extra care on your sick days.  Moms are true heroes for putting up with us.  After raising us to be the best we can be there is at least one day a year we should give her extra appreciation.  Show your mother your love for her by doing something extra special this Mother’s Day.  Here are a few ideas to give back to that person in your life who has always been there for you no matter what!

 

1. Mother’s Day Brunch

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Zoe Waldron

May 6, 2015

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Instagram is a great place to visually share a brand’s style and your own personal lifestyle through beautiful square photos. What makes an Instagram profile really appealing depends on four qualities we’ve outlined below. I explain these qualities below as “ingredients” and share some brand and blogger examples along with simple ways you can improve your brand’s or your own personal Instagram account.

Ingredient 1: A Styling Aesthetic

For Brands: Identifying the brand’s aesthetic and fully embracing that ‘look’ is important when managing an Instagram account for a brand. Many brands have mastered the ‘flat lay’ look by carefully placing products paired next to coordinating items like flowers, accessories, vintage pieces, dessert or drinks, and anything else that helps set the scene of the shot. Flat lay-styled Instagrams account for over half of Nordstrom’s posts in the last month.

A Flat Lay by Nordstrom. (more…)

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Zoe Waldron

May 4, 2015

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Meet HelloSociety Pinterest Influencer Holly Menard from Austin, Texas! She has her BFA in visual art and she studied interior design, photography, and printmaking in college. Holly lives in Austin with her husband, their two-year-old daughter, and their pups, a Great Dane, Chihuahua, and a Brussels Griffon.

When Holly isn’t working or pinning, she can be found reading or at a local used book store. Her favorite book is Jane Eyre by Charlotte Bronte. She also loves shopping at flea markets for quirky things and attending local events. When she’s at home, her whole family loves watching movies together. Holly’s passion for home decor, fashion, photography and design has earned her over 3.1 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I believe I created an account around 2011. Pinterest was something I randomly discovered while online. I liked the idea that you could visually arrange images that you wanted to remember. I immediately requested an invite. Since joining, pinning is something that has been a part of my daily activities.

Why do you like Pinterest?

I often forget words, but images stick with me. So the idea that I can pin pictures to my own personalized boards is very appealing to me. I had a million bookmarks that I’d forget about having. With Pinterest, all of my favorite finds and likes are in one spot. The most interesting thing to me about the process of pinning itself is the curating element. I enjoy the process of adding a pin to the board which has the best aesthetic fit. (more…)

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Kerry O'Donoghue

May 1, 2015

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Host a Star Wars viewing party on May the 4th!  HelloSociety influencers have rounded up a handful of out of this world crafts for you and your family to put together.  Enjoy all six movies with Star Wars: The Digital Movie Collection and create a thrilling viewing party with crafts that both you and your children will love.  Let the adventure begin!

 

1.  Viewing Party Invitations

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