HelloSociety Blog

Pinterest For Business

Kerry O'Donoghue

September 19, 2014

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The fall season takes us from a sweat inducing summer to a frosty winter.  Lucky for us, we have football season to occupy our minds through these temperature-dropping times.  For the football fanatics, watching a game on the television is not nearly as satisfying as cheering on your team from a packed stadium.  Football games are an all day endeavor, and usually begin with a tailgate enjoyed by family and friends.  Meet at the game a few hours early to indulge in game day treats and drinks!  Prepare for your next tailgate with our Top 5 DIY items to make your day at the stadium a little more fun!

 

1. Keep it Cool

 Top 5 Pins: DIY Tailgate

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Zoe Waldron

September 18, 2014

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 Case Study: Anthropologie   From Curating a Store to Curating a Pinterest Board

Anthropologie is a women’s retail store with a variety of beautiful curated goods including everything from clothing to home decor and bedding, to kitchen utensils, jewelry and books. What makes Anthropologie unique is its regular addition of goods from various artists and designers.

With 58 boards and over 5k pins, Anthropologie has been able to curate beautiful boards with creative themes that match the feel of their stores effectively. They’ve also hosted multiple Pinterest contests to help spread awareness and gain followers.

In comparison to their competitors, Anthropologie is leading the way with 488k Pinterest followers and growing fast. Free People (Anthropologie’s sister company) is second with 344k followers, Urban Outfitters (it’s sister company) has 171k followers, and BHLDN (it’s sister company) has 141k, J.Crew has 157k, Gap has 79k, Madewell has 76k, Bloomingdales has 74k, and Banana Republic has 24k followers.

The following case study shares what Anthropologie is doing right, what could be improved on, and pros and cons to their overall Pinterest strategy.

 Case Study: Anthropologie   From Curating a Store to Curating a Pinterest Board

What Anthropologie is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

September 15, 2014

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 HelloInterview: Meet Erin Freedman   Outdoor Enthusiast, Graphic Designer, and Pinterest Influencer!

Meet Erin Freedman from the Northern Virginia area, just outside of Washington, D.C. She’s an East Coast girl with a West Coast heart. Erin works as a graphic designer specializing in user experience and web design. She lives with her husband, 14-month-old daughter, and their two cats. She loves being outdoors as much as possible. When she’s not working or on Pinterest, Erin can often be found hiking, mountain biking, running, or doing fun activities with her daughter, who’s at her “Energizer Bunny” stage so each day is a new adventure!

“I’m also deeply, madly in love with skiing and spend 80% of the summer daydreaming about fresh powder and counting down the days until the next ski season.”

Erin’s passion for fashion, graphic design, cooking, travel, outdoor activities, and her love of being a mom has earned her over 643k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account? (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

September 12, 2014

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This past week fashionistas, bloggers, editors, and celebrities filled up the venues of New York Fashion Week in anticipation of the Spring 2015 collections.  New York, a fashion epicenter, was bustling this week as it unveiled next year’s trendsetting style.  NYFW is a citywide affair with fashion forward mavens pounding the streets in highly coveted couture.  Sure NYFW focuses on the clothing, shoes, and accessories carefully crafted by the world’s top fashion designers, but so much more goes into what makes NYFW so special.  This week we’re taking a look at the top 5 highlights of Spring 2015 NYFW.

 

1.  All For the Catwalk

 Top 5 Pins: NYFW Highlights

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Posted In - Top 5 Pinterest pins of the week, Uncategorized

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Zoe Waldron

September 10, 2014

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  How To Boost Holiday Sales with Pinterest

November and December are when Pinterest usage is most active. Pinners are searching for decor to decorate their homes and are shopping for the perfect gifts for their loved ones. With Halloween, Thanksgiving, and Christmas coming up, now is the perfect time for brands to start planning their holiday Pinterest strategy.

According to Sprout Social, in a recent Lab42 survey of 500 Pinterest users 18+, data revealed that in 2013, 74% of pinners were on the hunt for gift ideas during the holidays and 54% used Pinterest more frequently during November and December. 19% of participants reported spending more money during the holidays because of something they saw on Pinterest and 59% purchased an item as a result of seeing it on the platform.

The holiday season is an important time for brands to get their Pinterest strategy on point. During the busiest shopping time of the year, if a brand’s Pinterest strategy is done well they have the potential to reach a very high number of people, many of whom are looking to purchase gifts for the season.

Below I’ve shared three things brands should implement right now, three key factors to apply to Pinterest board concepts, as well as examples of boards where brands were able to showcase their products for the holiday season in a unique and effective way. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

September 8, 2014

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 HelloInterview: Meet Erin Dollar   Founder of Cotton & Flax and Pinterest Influencer!Meet HelloSociety Pinterest influencer Erin Dollar from Los Angeles! She’s the founder, designer, and printmaker of Cotton & Flax, a collection of handmade, limited-edition textile goods. She designs, prints and sews all of her patterned home goods at her home studio in Pasadena. Erin lives with her boyfriend Zac and their calico cat Frida.

“[Frida] seems to be more popular than I am on Instagram – check out her hashtag, #fridapancakelongbody.”

When Erin’s not pinning or working for Cotton & Flax, she can be found swimming laps, watching the diving team by the pool near her home, or catching up with friends over some cold-brew coffee at Intelligentsia or Copa Vida in Pasadena. Erin’s passion for design, printing, DIY, art and textiles has earned her over 651k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I signed up for Pinterest in May of 2010 – so early, it must have just left beta! I joined as part of the Pin-It-Forward campaign that Sfgirlbybay created to help introduce Pinterest to bloggers and creatives, and I was instantly hooked.

Why do you like Pinterest?

Being able to categorize inspiration in a visual way was a huge help for me creatively and professionally. Pinterest has been an incredible tool to help me gain a laser-like focus on my own interests and aesthetic preferences, which helps me tremendously in my work as a textile designer. (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

September 5, 2014

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Oozing with a toasted marshmallow, chocolate, and sandwiched between two graham crackers, the s’more is the ultimate treat!  Not just for the campfire, the s’more is a favorite for any occasion.  Though the ingredients may be simplistic, the flavor is not!  The best part about the s’more is the variations you can take on this classic treat.  We’ve gathered our Top 5 unconventional s’more recipes for you to indulge in this weekend!

 

1. Ice Cream S’mores

 Top 5 Pins: Unconventional Smores

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Zoe Waldron

September 3, 2014

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 A Simple Guide To The NEW Pinterest Analytics

For those with business Pinterest accounts, have you checked out the new (and much improved) Pinterest analytics yet? Use this blog post as a guide to help you understand what each page means and why it’s helpful to your overall Pinterest strategy.

Don’t have a business account yet but have a website or blog? Edit your profile to add your website URL to your account, verify your website, and then switch to a business account here. It’s quick and easy to do. Now go to analytics.pinterest.com to see your new analytics so you can follow along with this guide.

 A Simple Guide To The NEW Pinterest Analytics

An example shot of the new Pinterest analytics home page.

Where to begin

When on the main analytics page, the new Pinterest Analytics are separated into three segments: 1) Your Pinterest profile, 2) Your audience, and 3) Activity from your website. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

September 1, 2014

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 HelloInterview: Meet Michelle Ayala   Teacher, Avid Baker, and Pinterest Influencer!

Meet HelloSociety Pinterest influencer Michelle Ayala from Harlingen, Texas. Up until this year, Michelle was a pre-k and kindergarten teacher but for the first time after 9 years she won’t be in a classroom. She’ll be working with teachers on campus, managing an office and resource room.

Michelle has a teaching blog, Mrs. Ayala’s Kinder Fun, and she enjoys creating DIY classroom resources.

“My new adventure recently is on Teachers Pay Teachers where I have uploaded a few downloads for just a $1!”

In her free time, Michelle loves blogging, baking cupcakes, and scrapbooking. She has three adventurous boys, Nathan, Matthew, and Myles, and has been married to her husband for 10 years this month! They also have a Boxer named Dez. Michelle’s love for teaching, blogging, DIYs, the holidays, and baking has earned her over 679k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest as a collaboration tool. My philosophy has always been collaboration and I think that collaborators in education is key to getting all of our students to the finish line. After I discovered Pinterest and its capabilities I was on cloud nine! Pinterest is the ultimate collaboration tool for educators all over the world.

Why do you like Pinterest?

It’s such an amazing tool for new teachers, without Pinterest it would have been a tad bit more difficult to teach concepts such as: inference, multiplication, and energy. Pinterest literally takes the four walls down in my classroom and opens up a world of creatively, collaboration, and strategies that helped me reach all students in my classroom. (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

August 29, 2014

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This weekend we can lift our spirits a little higher thanks to a 3-day weekend!  On Monday our country will honor Labor Day, in celebration of the American labor movement.  The American worker has contributed to the prosperity of their country, and we are given an extra day off work.   Celebrate this achievement with good company!  Take advantage of your extra day by embarking on a new adventure.  Here are our Top 5 activities for you to explore this Labor Day.

 

1.              Picnic On The Beach

 Top 5 Pins: Labor Day Leisure

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Posted In - Top 5 Pinterest pins of the week

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