HelloSociety Blog

Pinterest For Business

Victoria Bermudez

April 18, 2014

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Easter is finally this Sunday and like pretty much all holidays we are very excited to celebrate with family and friends! Not to mention the food, drinks, and crafts which are also a very big part of the reason why we are so enthusiastic. Plus, Easter is the first holiday that officially kicks us into the rest of spring and summer festivities! If you need some last minute ideas for planning the perfect Easter party or get-together, we’ve got those for you in this week’s top 5 pins. We hope you enjoy the food and crafts and if you haven’t already, make sure you also check out our previous post for plenty of ideas on how to create the craftiest Easter eggs!

1) Easter Deviled Eggs

Classic deviled eggs taken up a notch by dying them in beautiful spring colors! They look too pretty to eat, but knowing us, we’d gobble them up in seconds.

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

April 17, 2014

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Lululemon has more followers on Pinterest than Facebook and Twitter followers combined. As one of the top-followed brands on Pinterest and one of the top-followed accounts focused on the fitness and health category, Lululemon has approached Pinterest with creativity and consistency. In comparison to its competitors, Lululemon is dominating Pinterest. Nike Women (36K followers), Lorna Jane (32K followers), Athleta (13K followers), Underarmour (1K followers), and lucy Activewear (1K followers) are nowhere near their following. Lululemon’s beautiful aesthetic and focus on fitness and healthy living has earned them over 1.9 million Pinterest followers!

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What Lululemon is doing right (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

April 14, 2014

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Meet Beth Kirby, a freelance stylist, photographer, recipe developer, blogger, and writer from North Chattanooga, Tennessee. Beth’s keenness for travel has led her to live everywhere from New Orleans to the Netherlands to California, but she’s now resettled where she was born and raised, in Chattanooga with her fiancé and their neurotic, rescued cat Gremlin. Beth’s love for developing recipes, photography, writing, and styling leaves her feeling “blessed with an existence where [her] passions are also [her] job.” Beth’s unique, beautiful aesthetic around photography, recipes, home decor, travel, and styling has earned her over 184K Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest when I started my blog, Local Milk, about two years ago. I was inspired to do it for myriad reasons: being able to collect recipes and styling inspiration, as well as the ability to share my work and the work of other people that I love.

Why do you like Pinterest?

I’m an aesthetics junkie. I love being able to wander daily through such a diverse collection of creative work from food to fashion to interior design. Not only is Pinterest a resource for inspiration, it’s also an invaluable tool for sharing the work of creatives from ceramic and fiber artists to photographers and illustrators. I love the opportunities it creates.

You have gained over 184K followers! That’s very impressive! What makes your Pinterest unique?

Aside from being exceedingly prolific? Ha! I stay true to my eye and I don’t shy away from the more subtle work, the stuff that not everyone sees the beauty in.

Are you from Chattanooga originally? If not, where? What do you like about it there? (more…)

Posted In - HelloInterviews

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Victoria Bermudez

April 11, 2014

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We all have those days when our sweet tooth attacks and it cannot be controlled until it’s been satisfied with the perfect treat. Sure you could go for a candy bar or that store bought pastry, but you have to admit, nothing beats homemade dessert. Something about freshly made sweets just cannot compare. Maybe it’s how delightfully warm and chewy treats taste when they’re fresh out of the oven. Whatever it is, we love homemade dessert! That is why for this week’s top 5 pins we are bringing you some of the best cupcake recipes found on Pinterest. Cupcakes are the perfect treat that can satisfy any sweet tooth. Take a look at our top picks, enjoy!

1) Salted Caramel Cupcakes

Topped with rich creamy caramel sauce and sprinkled lightly with sea salt, the salted caramel cupcake is the perfect dessert for those who have a palate for sweet and salty. These cupcakes are made with caramel cream cheese frosting and are incredibly soft, making them sensationally delicious!

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

April 9, 2014

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The ability to secretly bookmark and organize pins onto secret Pinterest boards is a terrific feature that a lot of brands and pinners still aren’t taking full advantage of. Although many pinners have a few secret boards created at the moment, there are a lot of creative secret boards many people on Pinterest could really benefit from having. Secret boards allow you to bookmark and organize pins without spamming your followers or giving away surprises, gifts, details to events, or anything personal you’d rather not share with the world. You can plan a surprise party for your sister, get inspired for the details of your upcoming wedding, or find and pin the perfect gifts for your parents for their anniversary.

Secret boards are also especially great for people entering Pinterest contests. You can create a Pinterest board for a contest secretly so you aren’t spamming your followers with content all at once, and then make it public after making sure it’s perfect. Now that Pinterest recently announced that the number of secret boards you can have is unlimited, the possibilities with secret boards are truly limitless. The following two lists share ways both brands and pinners can utilize secret boards. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

April 8, 2014

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HelloSociety Pinterest influencers, are you getting excited for Easter or loving springtime in general? For most major holidays, HelloSociety has an office potluck. For Easter we want to do something a little special. We want to involve our amazing and talented Pinterest influencer network in this Pinterest potluck! Many of you may already be planning on making something special for Easter that you found on Pinterest. At this Pinterest party, you can enter to win prizes for making that Pinterest-inspired recipe you already plan on creating. Sounds like fun, right? (more…)

Posted In - HelloSociety - Behind the scenes

Zoe Waldron

April 7, 2014

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Meet Caren Adams, an animal lover, vintage shop owner, and lifestyle blogger from Peterborough, Ontario. Caren’s blog Tea & Chickadees shares images of adorable animals, her favorite things, and anything cute. She lives in a quaint 1950s home filled with Mid Century Modern furniture and quirky collectibles.

“I share this space with my Chiweeniepug, Grace and two feline friends, a cantankerous diabetic senior, Strongpaw and the handsome Manx, Henry Bear.”

Caren works as a designer and an online vintage shop owner. When she’s not working, blogging, or pinning, Caren can be found taking photos with her Polaroid, making pancakes, collecting vintage treasures, and daydreaming (Pinterest helps with that!) Caren’s love for all things cute has earned her over 532K Pinterest followers!

When did you start using Pinterest and what inspired you to make an account? Where did your Pinterest name ‘thelittlethings’ come from?

I started with Pinterest pretty much at its inception. I was immediately intrigued with the ability to visually bookmark the things I find on the World Wide Web. I often describe Pinterest as a digital scrapbook; each board containing snapshots of a particular interest. I called my account ‘thelittlethings’ because that’s where I find most joy, in the little things around me. I tend to share a lot of those ‘little things’ on Pinterest, like cats. Lots of cats.

Why do you like Pinterest?

The immediacy of sharing information is what I love most about Pinterest – I find something I like, I pin it, and then it gets seen and enjoyed globally. Being a visual person, it’s like a party for my eyes when I go to Pinterest and see what everyone else is pinning! (more…)

Posted In - HelloInterviews

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Victoria Bermudez

April 4, 2014

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With Easter just a few weeks away, it’s the perfect time to start planning and getting those Easter decorations ready. From baskets and bunnies, to yummy treats and creative centerpieces, here at HelloSociety we love it all. However, if there is one thing we cannot go without on this holiday it’s those lovely and colorful Easter eggs. So much could be done with them, and with Pinterest providing tons of creative ideas the possibilities are endless! Check out some of our favorite picks. Whether you are a kid or an adult, you’ll love these!

1) Pineapple Easter Eggs

Turning your Easter eggs into mini pineapples is probably out of the ordinary, but definitely cute! All you need to make these is yellow dye, green paper and glue!

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

April 2, 2014

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Variety is key for brands on Pinterest. Brands that only pin onto boards around their content or category of products aren’t utilizing Pinterest as well as they could. A brand’s followers choose to follow them because they enjoy that product or service, want to learn more about those products, or relate to the pins shared on the brand’s account. Those followers also want to be able to go to a brand’s Pinterest account for inspiration for a wide variety of interests and topics, not just to see great clothes, for example. Think of Pinterest as a one-stop inspiration spot where followers can get inspired in all aspects of their lives through pins around DIY, beauty, fitness, travel, photography, recipes, party planning and your products and exclusive brand content. Below I’ve listed ten vital board categories that all brands should have.

1. A lifestyle board

This board will speak to the kind of consumers the brand is targeting. Have a board dedicated to painting a picture of what your consumers do, where they go, with a lot of great photography pins to add emotion and life behind the board’s story. You can pin some products onto this board, but keep it minimal. We recommend no more than one product pin per every 5 pins. Share pins that are optimized for Pinterest (vertical and bright is usually better), fun, beautiful, and brand-aligned. For example: a beautiful and inspired camping board for REI.

Example boards

Madewell’s Paris travel & lifestyle board

J.Crew’s Surf Life lifestyle board (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

March 31, 2014

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Lindsay Pennetta, known as Sweet Vanilla Bean on Pinterest, lives in Sacramento, California with her husband and she has her dream job: working with at-risk and high-risk youth, helping inspire them to achieve their dreams. When Lindsay’s not working or pinning, she loves throwing parties for family and friends, scrapbooking and doing crafts, baking, going out to eat, and going on evening walks. From recipes, cute animals, and holiday pins, to baby-focused pins, fashion and more, she loves pinning a wide variety of pins to her Pinterest account, Sweet Vanilla Bean. Lindsay’s love for baking, the holidays, party planning, and crafts has earned her over 731K Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest from the beginning! I can’t remember how I heard about it, but it sounded neat. A virtual bulletin board? Yes, please! I was one of the first of my friends to join Pinterest. I remember when you had to request an invite and then wait a few days to be accepted. I watched as others joined and also fell hard for Pinterest. Since then, I have enjoyed so many wonderful Pinterest friendships and my followers love to give me feedback on my pins. I remember pinning something that generated 15 comments overnight. I thought, “Yes, people are paying attention to this stuff!” As my followers grew, I started feeling really inspired to keep pinning the things I love!

Why do you like Pinterest? (more…)

Posted In - HelloInterviews

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