HelloSociety Blog

Pinterest For Business

Mindy Hu

February 28, 2013

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lauren zwanziger, hellosociety, pintrest fashion influencer, helloinsightsWe can’t even begin to tell you how excited we were to chat with the mysterious Pinterest fashionista, Lauren Zwanziger (4.8M+ Followers). If you are into design and fashion on Pinterest, there’s a pretty good chance you follow Lauren and have scoured the web to find out more about her. Well, cyber-stalk no more … we’ve got the scoop on the young lady that is about to take the New York fashion scene by storm!

You’re currently a fashion design student – what made you decide to choose that study?

I traveled a lot at a young age and I think that’s what opened me up to fashion- like going to London and Paris, I saw a lot that I wouldn’t see in Tennessee. I’m from Nashville, and I studied fine arts in high school, so I think it was an easy transition to fashion in college.

How would you describe your personal style/aesthetic?

My style is more daring now that I’m a fashion student. Studying fashion expanded my style to a lot of different genres. I like to incorporate a variety of trends. My style is bit worldly due to travel and high exposure to seeing it.

What are your top 3 items of clothing right now? (more…)

Posted In - HelloInterviews

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Grace Kim

February 26, 2013

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It was recently revealed by shopify.com that in 2012, on average, consumers spent more money on Pinterest than Google, Amazon, Yahoo, Bing, Facebook, YouTube and Twitter.  That’s an impressive stat! What’s even more impressive is that while referral traffic to shopify stores from Facebook was 23% higher than referral traffic from Pinterest, Pinterest’s conversion rate was double than Facebook’s, making the traffic from the visual site more targeted and valuable. But not just any pin has the potential to go viral and create a noticeable increase in ROI. Just as important as image quality and product is who pins and/or repins from your site.

Image via [shopify.com]

Image via [shopify.com]

How do Pinterest influencers inspire action and increase your ROE (return on engagement) and ROI (return on investment)? (more…)

Posted In - Influencer Marketing

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Mindy Hu

February 21, 2013

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The Fox and the Raven art print
earmark invitations, hellosociety, helloinsights

Bridgette Salvon-Berndt of earmarkinvitations.com

Bridgette Salvon-Berndt is the founder, Directory of Creativity and design extraordinaire of Earmark Social Paper Goods, a unique source of custom wedding invitations, greeting cards, stationery, art prints and gifts. Bridgette’s designs are fresh, bold and beautiful. She has that special ability to create everything you wanted, as well as everything you didn’t know you always wanted. Bridgette understands color, style, and theme which, along with her outgoing and adventurous personality, has helped her amass a Pinterest fan base of 1.13M+ followers.

Bridgette recently set aside some time out of her busy schedule to chat with the ladies of HelloSociety. Here, Bridgette shares how a simple side-project turned into a full-time business, the potential Pinterest has for businesses (through personal experience!), and what she would like to accomplish next. (more…)

Posted In - HelloInterviews

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Grace Kim

February 20, 2013

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To enhance in-store customer experience and increase consumer spending, brands hire stylists to dress up window displays and mannequins. Your Pinterest boards should be dressed up and cared for in the same manner. Investing money in professional photographers, models and stylists for photo shoots greatly increases your pinning virality.

Image via [claireifielder.blogspot.com ]

Image via [claireifielder.blogspot.com ]

HelloSociety recently surveyed 110 of the most-followed pinners on Pinterest to get a better understanding of their pinning habits, preferences and purchasing history. When it came to pinning advice for fashion retailers, these super-influential pinners had a lot to say: (more…)

Posted In - Pinterest tips

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Grace Kim

February 13, 2013

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Image via [robgonda.com]

Image via [robgonda.com]

Who we surveyed: Recently, HelloSociety surveyed 110 of the most-followed pinners to get a better understanding of their pinning habits and preferences. 

Retailers, listen up! When these Power Pinners (aka the most influential people on Pinterest) offer their advice on how to best optimize your product images on your website to make them go viral on Pinterest, you might want to take note.

What we asked: What advice would you give to merchants who want to optimize their images for Pinterest? What, specifically, would you tell them to do (or not to do) in order to make you more likely to pin from them, and to get the most repins and traction on Pinterest? (more…)

Posted In - Pinterest tips

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Mindy Hu

February 12, 2013

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InspiredByCharm_Logo_RedSolid_F
inspiredbycharm.com

Michael Wurm, Jr.

Designer, blogger, and Social Media enthusiast, Michael Wurm, Jr. has his finger on the pulse of all things design. On his blog, Inspired by Charm, Michael writes about his latest design projects, favorite recipes, DIY crafts, and more. When it comes to interior decorating, he is often inspired by vintage finds, modern lines, and colorful accessories, resulting in spaces that are both stylish and comfortable. This eclectic approach has earned him a devoted following on both his blog and his Pinterest page, which is followed by more than 3.6 million people.

HelloSociety recently had the pleasure of chatting with Michael. I have to tell you, all the ladies in the office are crushing! His blog, Inspired By Charm, couldn’t be more fitting and that’s why we chose to feature him in our very first HelloInterview.  (more…)

Posted In - HelloInterviews

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Grace Kim

February 8, 2013

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Image via [http://fashionscollective.com]

Remember when you were in grade school and your first exercise in the morning was a little something called Show and Tell? Your classmates would bring in toys and with extreme joy on their faces, showing and telling with an unparalleled gusto how their toy is the greatest toy ever.

You’re sold! You need to experience this pure joy. You run home and tell your parents all about this new toy that you must have. This is storytelling and word of mouth marketing at its most pure and finest and proof that at one point we were all gifted storytellers…

Pinterest is the perfect platform for brands to bring back show and tell. Here’s how:

Image via [http://fashionscollective.com]

Image via [http://fashionscollective.com]

(more…)

Posted In - Pinterest tips

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Grace Kim

February 6, 2013

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Image via [sterlingkreative.com]

Image via [sterlingkreative.com]

Profile:

Fill it out – all of it! Make sure you have a  picture, location, bio … everything. Your profile will be indexed so it’s important to make sure you use your top SEO keywords in your bio that you want to be searchable in.

Verify yourself: Before Pinterest’s new website verification process, websites were hidden by a colorless globe and were easy to miss. The website verification adds a big bold red checkmark next to your website and makes it clickable! This increases onsite engagement by driving more traffic to your website and increases your SEO. (more…)

Posted In - Pinterest tips

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Not all great content must be published for all to see. In fact, a great way to establish a stronger relationship with brand advocates and industry influencers is by wining and dining them offline – or in the digital world, on Pinterest secret boards. With just a little creativity, you can turn these boards into super-engaging channels for your followers. One approach is to reward the activity of your most active Pinterest advocates with a levels-based VIP treatment:

When your followers pin or repin a certain number of images from a public brand board or website, it unlocks a special invitation into the first of several VIP secret boards with instructions in board description on how to advance to the next level.

Image via [thornleyfallis.ca]

Image via [thornleyfallis.ca]

(more…)

Posted In - Influencer Marketing, Pinterest tips

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Grace Kim

February 1, 2013

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The rise of social media has put the power back into the hands of consumers, amplifying voices and elevating personalities to levels of influence beyond the control of brands. To capitalize on consumers’ newfound celebrity statuses and get some World of Mouth marketing action, brands need to come up with creative ways to reach the inner circles of trust by the millions.

influencer marketing tips, hellosociety, helloinsights, power of pinterest

Image via [gea-people.com]

But not all influencer marketing programs are created equal. (more…)

Posted In - Influencer Marketing

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