On Pinterest, it should be every marketer’s goal to ultimately have users click through the pin and back to their website – after all, that’s where the sales happen! For that reason, it’s imperative that you ensure your business’s messaging and tone remain consistent with the expectations the pinner had at the time they clicked through the pin.
By creating campaign and goal funnels in Google Analytics, you are able to track if the click-throughs end in your desired goal, whether that be an email sign-up or shopping cart checkout. This is why it’s important to A/B test your images and descriptions to find out which pins are gaining traction not only from social actions (such as likes or repins), but also from click-throughs.
So a pinner clicks through to your website. Now what? If their onsite experience is different than their Pinterest experience and expectations, it’s a higher likelihood that they will bounce. Here are 5 tips on how to incorporate Pinterest strategies into website landing pages: (more…)
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