HelloSociety Blog

Pinterest For Business

Kyla Brennan

April 30, 2013

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Image via [activeinternetmarketing.com]


landing page optimization Landing Page Pinterest Optimization Part 2 of 3   Providing a Consistent User Experience

Image via [activeinternetmarketing.com]

On Pinterest, it should be every marketer’s goal to ultimately have users click through the pin and back to their website – after all, that’s where the sales happen! For that reason, it’s imperative that you ensure your business’s messaging and tone remain consistent with the expectations the pinner had at the time they clicked through the pin.

By creating campaign and goal funnels in Google Analytics, you are able to track if the click-throughs end in your desired goal, whether that be an email sign-up or shopping cart checkout. This is why it’s important to A/B test your images and descriptions to find out which pins are gaining traction not only from social actions (such as likes or repins), but also from click-throughs.

So a pinner clicks through to your website. Now what? If their onsite experience is different than their Pinterest experience and expectations, it’s a higher likelihood that they will bounce. Here are 5 tips on how to incorporate Pinterest strategies into website landing pages: (more…)

Posted In - Pinterest tips

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Mindy Hu

April 26, 2013

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Picnics are the best. There is something great in the concept of just packing up some food and heading to the beach, park, or even your own backyard to enjoy a meal outdoors in the warm weather with friends and family.

1. Picnic on the beach

Not many things are better than a beach day. Having a picnic on the beach is a fun, relaxing way to soak up some sun with a beautiful ocean view.

picnic beach pinterest Top 5 Pinterest Pins   Picnic season inspiration!

Image via [theberry.com]

(more…)

Posted In - Top 5 Pinterest pins of the week

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Mindy Hu

April 23, 2013

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Alexandra Evjen is one of those people who’s just got “it” – you know, that cool fashionista It factor you can sense the minute you meet her. Yet, she’s also one of the nicest, most down to Earth girls we know – and that’s why we love her! Alex’s genuine love for fashion and desire to help people discover their personal style has helped her amass a Pinterest following of 915,000+. Here’s the inside scoop from our latest conversation with this style-minded pinner.

 HelloInterview: Meet Alexandra Evjen    Glamour Trendspotter & Pinterest Fashion Curator (more…)

Posted In - HelloInterviews

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Mindy Hu

April 18, 2013

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In light of Earth Day next week, we’ve gathered our top 5 upcycling pins to give you some ideas on how you can participate in supporting the environment.

Upcycling is an even greener way of recycling – finding new purpose in unwanted items before throwing them away and making something useful out of them. The best part is that the only energy it requires is your own!

1. Drawer bulletin board

If you’re planning on getting rid of an old dresser or happen to see your neighbors throwing some old furniture out – upcycle the drawer by repurposing it as a bulletin board or framed shelf.  

 Top 5 Pinterest Pins: DIY Earth Day Upcycling Home Decor Projects

Image via [savvysugar.com]

2. Repurpose baskets into creative wall decor (more…)

Posted In - Top 5 Pinterest pins of the week

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Kyla Brennan

April 17, 2013

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We’ve talked about how to optimize your Pinterest profile, boards and pins for social search — now let’s talk pin landing pages. They can make or break the effectiveness of your marketing efforts and because Pinterest generates more referral traffic than Twitter, Yahoo, Google+ and LinkedIn and produces double the revenue per transaction than Twitter and Facebook, grabbing the attention of your visitors and keeping it is essential.

What is deep linking? Deep linking means that your pins send people to a specific product page rather than your home page when they click through. The more high-quality internal links you have out there on the web, the higher you’ll show up in search results, or in tech-speak, your authority rank will rise.

How to deep link on Pinterest? Deep linking on Pinterest is easier than it sounds. Simply pin an image directly from the original source page. If your website is gated, meaning you require visitors to sign up to gain access, make sure you redirect them to the product page of the image they clicked on.

Joss and main pinterest product Landing Page Optimization Part 1 of 3   Why Brands Should Practice Deep Linking on Pinterest (more…)

Posted In - Pinterest tips

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Mindy Hu

April 12, 2013

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kirsten kuehn pinterest wedding bridal fashion designer HelloInterview: Meet Kirsten Kuehn, the bridal designer women turn to on Pinterest for wedding inspiration.Kirsten Kuehn is a free spirited bridal designer with a passion for sparkly things. Kirsten received a degree from the Fashion Institute of Design and Merchandising in Los Angeles, and launched her first collection in 2009 at just 20 years old. She now runs Kirsten Kuehn Designs, an ecommerce website that features her wildly popular bridal accessories. Currently, Kirsten resides in Chicago, where she hopes to open her own bridal shop.

If you are one of the millions of women who turns to Pinterest for wedding and event inspiration, chances are Kirsten Kuehn has helped plan your dream wedding! With nearly 700k followers on Pinterest, Kirsten has quickly established herself as one of the top tastemakers in the wedding world.

bridal fashion designer wedding HelloInterview: Meet Kirsten Kuehn, the bridal designer women turn to on Pinterest for wedding inspiration. (more…)

Posted In - HelloInterviews

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Mindy Hu

April 11, 2013

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Coachella is kicking off music festival season this weekend. For those of you lucky enough to go (while the rest of us will, depressingly, watch via live-stream online), you’re probably checking off what you’re packing for this weekend. If you’re still stumped on what to wear, we’ve got a few ideas for you! Here are our top 5 pins of musical festival-friendly fashion finds:

1. Floral shorts

Pair your floral patterned shorts with a neutral top to create a crisp summer look. Don’t forget your cowboy or floppy hat to stay out of the sun and summer heat!

 Top 5 Pinterest Pins: Coachella Music Festival Fashion Must Haves.

2. DIY Flower Crown

(more…)

Posted In - Top 5 Pinterest pins of the week

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Kyla Brennan

April 10, 2013

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When we aren’t working hard perusing Pinterest or connecting brands with like-minded pinners, the HelloSociety team plays hard. Check out what happened when our CEO, Kyla, discovered the Harlem Shake. 
 

 
 What fun things has your company done for team building?

 

Posted In - HelloSociety - Behind the scenes

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Mindy Hu

April 9, 2013

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This past weekend, HelloSociety held it’s 2nd Pinterest tastemaker meet-up, #HelloConNYC at the Trump Soho in New York.

18 of the most followed pinners from across the United States and Europe joined HelloSociety for a weekend filled with networking, socializing and a lively roundtable discussion between pinners and top notch brands, including Vogue, Etsy, Shoptiques, West Elm, Birchbox, Fab and The Cools.

Editors from Better Homes and Garden and Glamour joined us for the discussion and accompanied us for a 3-course gourmet dinner at (The Mercer) Kitchen.

Here are some behind the scene snaps of #HelloConNYC from our pinners.

new york city skyline hellosociety pinterest meetup1 Social Media Roundup: Pinterest Influencers Meet in New York

Photo courtesy of pinner Jodi McKee.

Posted In - Influencer Marketing, Pinterest Events

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Mindy Hu

April 5, 2013

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Now that the weather is getting warmer, don’t you just want to sit outdoors on the patio and enjoy a drink? If you want to invite some friends to join you but aren’t exactly an expert mixologist, we’ve rounded up 5 spring cocktail recipes to give you some libation inspiration!

1. Passion fruit mojitos

If you’re a fan of tropical fruit drinks, this passion fruit mojito makes the perfect cocktail for you and your guests to enjoy. Mix with white rum.

 Top 5 Pinterest Pins: Spring Cocktails

Image via [delish.com]

2. Lillet rose spring cocktail (more…)

Posted In - Top 5 Pinterest pins of the week

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