HelloSociety Blog

Pinterest For Business

Zoe Waldron

July 24, 2013

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Stop Lights Title Best Practices for Group Boards on Pinterest | HelloSociety BlogGive group boards the green light!

Whether you’ve created group boards for collaborating with clients or for planning a dinner party with friends, everyone can benefit from a quick overview of best practices. It’s important to have a solid grasp of group board etiquette and these tips will help steer you in the right direction.

#1. Be Selective

You wouldn’t randomly bring people into a business meeting or invite just anyone into your home for a dinner party. Considering your Pinterest boards are a reflection of your tastes, it’s a good idea to be selective with the group boards you join as well as the ones you create. Whether you’re on Pinterest for personal or professional reasons, before you accept an invitation to a group board, make sure it’s a good match with content you already pin. When you create one of your own, take time to think about who really should be invited to the board.

#2. Monitor Pins

Keep in mind that anyone who follows all of your boards will see the pins from your collaborators, even if they don’t follow that person. Regularly monitor the images being pinned to your group board to make sure they’re a good fit for your audience.

#3. Quality Over Quantity

We can’t say it enough: quality is better than quantity. Nobody likes spam and pinners aren’t fond of feed-stuffing either, so make sure your group isn’t pinning too frequently and that they’re pinning great images. You want to create a positive experience for your followers by exposing them to new content from people they might not be following.

#4. Consider Timely Trends

By collaborating with other pinners it will introduce a variety of new content to your followers. Don’t be afraid to get creative and relate group boards back to a holiday or trend. For example, we created this St. Patty’s board to engage our followers and get into the holiday spirit!

 Best Practices for Group Boards on Pinterest | HelloSociety Blog

#5. Repeat Success

Once you’ve gotten the hang of your first group board and what works well for your collaborators and followers, consider starting a few more. One of our Pinterest influencers, Paul Samples, has six group boards shared with his girlfriend. They use those six boards to pin things for their home, places they’d like to see, tattoos they want to get and food they want to make together. Paul told us all about it in our HelloInterview with him earlier this month. Here’s what he said about why he started group boards:

“We originally made a group board because she was starting a business and wanted me to design for her so we made a group board to share ideas, inspirations and examples for possible designs. From that experience, we realized that we both really liked sharing things on Pinterest so we decided to make more group boards and now we have six! This even inspired us to start our own blog!” — Paul Samples

If you haven’t created or joined any group boards, Pinterest’s blog will answer your questions about getting started.

Still not convinced group boards are the right thing for your business? Check out 3 Reasons Pinterest Group Boards Will Increase Your ROI on the HelloSociety blog!

 
 

Posted In - Marketing example, Pinterest tips

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