HelloSociety Blog

Influencer-Powered Social Media Marketing

Jenna Handweiler

July 6, 2016

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Trisha Hughes - Eat Your Beets

Meet Trisha Hughes, HelloSociety Influencer and founder and author of Eat Your Beets! Spend a few minutes browsing Trisha’s blog and you’ll quickly learn why her authentic voice and passion for creating healthy, family-friendly recipes has earned her a dedicated following. She’s got a knack for relatable storytelling and an approachable personality that makes you want to be her best friend, and her audience of over 100k Instagram followers seem to agree. When she’s not busy traveling, blogging and teaching photography workshops, Trisha can be found in Wichita, Kansas, where she resides with her family. We caught up with this busy mom of four to learn her tips and tricks for balancing it all. Read along as Trisha shares her photography tips, advice on standing out in an ever-growing community of Influencers, challenges of balancing motherhood while working, and much more.

For those who are just being introduced to you, can you share a little bit about yourself?

Sure! I’m a Midwestern gal and mom of four. I was raised in Oklahoma, but I’ve lived all over the world. I went to college to study theatre performance but never ended up making a career out of it, as I met my husband my senior year and we moved to Europe shortly after we were married. After my sole job of being a mom for about 8 years, I started thinking of what I wanted to do with the rest of my life. I knew eventually my kiddos would grow up and head off to school and I’d have these hours in the day I’d want to fill with something. My best friend, who was running a successful blog, encouraged me to try that out so I did!  

How do you find balance between being a mom of four and keeping up with the rest of your responsibilities outside of motherhood?

Personally, I don’t think that a balance exists. I’m either really good at running my business or really good at being a mom, but I’m never really good at both of those things at the same time. I think the secret to being successful is managing expectations and doing your best to not compare yourself to others. Sometimes I look at my peers and it pains me how much they’ve accomplished. I ache because I feel like I’ll never be as ‘good’ or successful as someone else. Then I have to remind myself that I’ve built my business while also raising a gaggle of children, and even though my business is important to me, my kids will always be my first priority.  

What is something your followers might not know about you from visiting your site and social channels?

Oh gosh, a lot of stuff! I think because I mainly share food, there’s probably a lot people don’t know about me. I’m a military spouse. That’s not something I’ve talked about too often. I’m obsessed with music and love to sing. I’m equally obsessed with true crime podcasts. I’m super sarcastic and have a ridiculously loud laugh.  

What’s been your favorite brand collaboration with HelloSociety and why?

Without question it would be the collaboration with Eurostar. I am still pinching myself that it happened. Honestly, I can’t put into words the opportunity I was given, and I just have so much gratitude to everyone at HelloSociety and the whole team from Eurostar. Everyone worked so hard to get us to Europe and make sure we had an amazing time there. Being sent on an amazing trip like that is like blogger urban legend. You always hear of your friend’s cousin’s college roommate who got to do something like that, but you never imagine it will happen to you!

How long had you been blogging before you were able to partner with brands? Do you ever pitch ideas to brands you’d like to work with? Or do you typically wait for them to approach you? 

It was probably a couple of years before I started working with brands. I know a lot of people who don’t like working with brands, but I get really excited about the idea of creating something for a brand. When I first started, I pitched lots of ideas and got lots of no’s, so I don’t pitch ideas anymore. I also don’t enjoy negotiating, and find it to be challenging, so that’s one of the biggest reasons I love being part of HelloSociety because there’s no negotiating. It’s more of a, “Do you want this opportunity? Yes or no.”

Do you have an all-time favorite post or recipe on Eat Your Beets?

One of my very favorite posts is probably this homemade marshmallow post. Marshmallows are one of those things you always think you should try and make but they just sound too hard or scary. At least that was how I felt! Once I finally made them I had to laugh at how ridiculously easy they are. So, so, so easy to make and so delicious! The day I made them, we ended up having this fantastic overcast and sleeting day (it was shortly before Christmas) and my kitchen was giving me all the heart eyes with some amazing light. The images that came out of that day were some of the darkest and most contrasted I’d shot up to that point, and I realized just how much I loved that style.

You’re just as talented behind the camera as you are in the kitchen! Do you have any photography tips for those who are just starting out?

Well, thanks so much for saying that! I have tons of tips for people just starting out, but I’ll try and keep it short. I’d say most important to me is learning how to shoot in manual. Doing that is the number one way to guarantee you have total control over your images. Secondly, I’d say skip the kit lens that comes with some cameras and get a good prime (referring to the fixed focal length) lens. It doesn’t have to be expensive, but having a prime vs. a zoom lens just makes learning manual easier in my opinion. Finally, practice! Shoot daily! There isn’t any secret to being a good photographer. You just need to be open to learning and practice as much as possible.

What do you find to be the most rewarding part about working for yourself? And the most challenging? 

I think the most rewarding part is the fact that I can make money from something that I created out of nothing. The fact that you can develop a product, market it, and sell it to others is fascinating to me. I also love the fact that this industry gives me the independence to be able to work from home, especially since we move every three years.

The biggest challenge that I’ve encountered is that there’s no road map. You can look at the landscape of where bloggers have come in the last ten years, many of which now have their own television shows, cookbooks, brands, etc., and so you think, wow, the level of possibility is always increasing, but there’s no one way to do things, which is good and bad. Being able to do whatever you want can feel daunting if you’re not sure what it is that you want to do.

If you could give a piece of advice to other mothers who want to pursue blogging full-time, what would it be? 

Don’t wait for everything to be perfect, just put something out there. It can feel daunting and frightening to put yourself out there and it’s very easy to compare your brand new blog with one post on it to somebody’s blog who has been doing it for five years. When you put something out there, you want to be proud of it, but you need to remember that you’re not seeing that other person’s journey. You, too, will eventually develop your own voice and your own style.

I would also advise them to manage their expectations when it comes to how much you’ll get done in a day, and just know that some days will be productive, and some days won’t, and that’s okay. It’s also important to set up a schedule and routine for your kids. I always make sure to keep myself in check so that I haven’t just sat at the computer all day. It’s important to make time for the things that they want to do every single day. But with four kids, I won’t pretend it’s easy. It’s very, very, hard to get everything done.

Do you have any advice when it comes to standing out in an ever-growing community of bloggers and Influencers? 

I think I would say to figure out what it is about you that makes you different, and go with that. I think being authentic and honest is something that I try to do quite a bit. I joke about the art of slow living and that’s not my life or reality. I think it’s important to remember that while your reality may not be as glamorous as somebody else’s, it doesn’t mean it’s any less. And I don’t mean to discount anybody who lives that life because I’m sure it’s wonderful; I will just never know.

To stay up to date wish Trisha, connect with her on social:

InstagramFacebookPinterestYouTube

And for more photograph tips, check out Trisha’s ebooks, Shot In The Dark & Eat Pretty Things.

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Zoe Waldron

June 22, 2015

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Meet Jillian Tohber Leslie, the creator and blogger behind widely-popular party sharing and inspiration website Catch My Party! She’s from New Jersey originally but moved to California for college and “never looked back!” She lived in LA for several years as a screenwriter but wanted to live somewhere where she could focus on starting a family and Catch My Party. She now lives in Palo Alto in Northern California with her husband and their 8-year-old daughter.

“We started Catch My Party about six years ago and have grown Catch My Party into the largest party ideas site on the web. Our site is filled with user generated content — people sharing photos of their parties — from all over the world.”

When Jillian isn’t working on Catch My Party or pinning, she can be found spending time with her family or doing anything creative, like taking photos, writing, reading, crafting, or baking. She’s also big into yoga and reality TV cooking shows. Jillian’s passion for party planning, blogging, DIY, family, the holidays and cooking has earned her over 294k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I joined Pinterest pretty early on, but the only thing I used it for was pinning things from our site that I could use in future blog posts. It was like my own personal filing cabinet. I had no idea what it would become. Only when we saw people starting to follow us and click through to our site, did we realize this could be something big.

Why do you like Pinterest? (more…)

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Zoe Waldron

June 15, 2015

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Meet HelloSociety Pinterest Influencer Shayla Moller from Provo, Utah! She was born in South Africa but moved to the US as a young girl. She graduated from BYU with a degree in graphic design and is now a full-time designer at Skullcandy, a photographer, and runs a small print shop. She’s married to a California native and they’re expecting their first baby boy this September!

When Shayla isn’t working or pinning she likes drawing, playing with puppies, reading, eating waffles, camping, thrifting and taking photos. “We like to travel whenever we have the chance! Most of our long weekends involve camping or going on a road trip to visit friends or family or the ocean.” Shayla’s passion for travel, style, design, photography, and music has earned her over 2.7 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

A friend told me about Pinterest when it first launched, and I thought it sounded kind of strange and confusing… but it only took me about ten minutes of actually trying it before I was hooked! I used to fill up my hard drive with saved photos and quotes from blogs and Tumblr pre-Pinterest and now I just save everything I like to Pinterest! It’s made for a much faster computer and a much happier user.

Why do you like Pinterest?

I could scour Pinterest for hours. I love it. And it’s usually the first place I go when I hit any sort of creative block and it never fails in getting those creative juices flowing again!

You have gained over 2.7 million Pinterest followers! That’s so amazing! What makes your Pinterest unique? (more…)

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Zoe Waldron

June 8, 2015

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Meet HelloSociety Pinterest Influencer Jennifer Moen from Evansville, Indiana. She is originally from western Kentucky but now lives in Evansville with her husband, their two boys, and their two dachshunds. She was a therapist in social work but decided after two years that she wanted to be a stay-at-home mom.

Jennifer loves all things natural, homemade, and traditional. “I spend a lot of time in the kitchen or working in the garden when I’m not chasing our 3 year old or feeding a baby.” When Jennifer isn’t on Pinterest, she can be found taking photographs, homeschooling her kids, cooking, dreaming of her future homestead, or working in her vegetable garden. Jennifer’s passion for cooking, family, and photography has earned her almost 100k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I remember a friend recommended Pinterest about 3 years ago, so I thought I would check it out. Like most people, once I decided to give it a try, I was hooked. I still remember requesting an invitation and waiting for the email to tell me I was accepted.

Why do you like Pinterest? (more…)

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Zoe Waldron

June 1, 2015

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Meet HelloSociety Pinterest Influencer Petra Veikkola from Tampere, Finland! Petra is a lawyer, a mom, and a photographer. She is especially talented at wedding photography. When Petra isn’t working or pinning she can usually be found playing with her two-year-old daughter, traveling, or at flea markets looking for cool vintage items. Petra’s passion for photography, interiors, shopping, color, fashion and travel has earned her over 614k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started to use Pinterest almost immediately after it was available. I think it was in 2011. I’ve always loved collecting images. I’ve ripped them out of magazines and glued them into my scrapbooks. So, it was so clear to me that I am going to use Pinterest a lot after joining. I am a visual person and love beautiful images so using Pinterest was very natural to me.

Why do you like Pinterest?

I love the possibility of finding interesting images, great business advice, links to blogs, inspiration for interior design, weddings, photography and so forth. I also like that it is so user friendly and really easy to use. (more…)

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Zoe Waldron

May 25, 2015

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Meet HelloSociety Pinterest influencer Rowena Murillo, a writer, artist and teacher from St. Petersburg, Florida! She was born and raised in New York City and moved to Florida a few years ago where she now lives with her two kids and their dog, Sam Hill, and their cat, Fluffy the Fuzzinator.

Rowena spends her days embracing her creativity and is currently working on a novel. When she isn’t pinning or writing, Rowena can be found managing her blog, developing new products, painting, drawing, and spending time with her two kids. Rowena’s passion for writing, art, DIYs, photography and style has earned her over 1.6 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest in 2010. I remember having to wait to get an invitation. Once I got my Pinterest account, it was immediate love… okay, obsession.

Why do you like Pinterest?

One of the great things about Pinterest is that it is so intuitive. I can just click the button and choose a board. My brain can sometimes be a chaotic place, with all the information floating around in there, and Pinterest offers a way for me to organize all those thoughts, ideas, inspirations and images. I have frequently made or done the things I’ve found on Pinterest. I also use Pinterest as a search engine. Whenever I want to explore a topic, I come to Pinterest. I like the way all of the subjects are already curated. It cuts through the nonsense of the internet. I also like Pinterest because it’s so visual. It’s a place I can be without words. As a writer and teacher, words are my business, but sometimes I get tired of talking, writing and reading. I like letting the visual inspiration take over. (more…)

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Zoe Waldron

May 18, 2015

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Meet HelloSociety Pinterest Influencer Julie Soudanne from Paris, France! She was born in Versailles and now lives in the capital with her boyfriend where she is studying at École de Communication Visuelle (ECV),  a visual communication school.  She is about to get her master’s degree in graphic design and typography.

When Julie isn’t working, studying, or pinning she can be found out for drinks with friends, at local art exhibitions, surfing the web, or finding new books for her library. “Even though I don’t really have the time for photography anymore, I like to keep with me the old film camera of my father when I take walks in the Parisians’ streets or when travelling.” Julie’s passions for art, design, typography, style and photography has earned her over 1.6 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest in 2013. It was at the end of my second year at school. Pinterest was a new social network that came from the United States and it spread quickly in my design class. Creating an account on Pinterest gave me the power to pin my graphic inspirations, in order to feed my own projects and share them with everyone! That convinced me immediately.

Why do you like Pinterest?

I still like Pinterest for the same reasons I originally created my account. Currently I use Pinterest as some sort of visual notebook if you’d like – but now it’s also a job, thanks to my fantastic followers! (more…)

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Zoe Waldron

May 11, 2015

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Meet HelloSociety Pinterest Influencer Amy Sia, a freelance fashion and textile designer and licensed artist. She’s originally from Melbourne but has lived in London for the past four and a half years. Amy loves traveling and her husband works in the travel industry so they are often exploring new places. The two of them also like throwing parties and having people over for dinner. Amy enjoys creating designs for her homewares and accessories brand or for licensing partners.

When Amy isn’t working or pinning she can typically be found out and about in London. “I love to see plays, gigs, musicals and exhibitions and there are always lots of options in London for that kind of thing!” Trying out new restaurants is also something she really enjoys. Amy’s passion for prints, home decor, design, art, nature and style has earned her over 175k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest about three years ago when I moved to London. My best friend from Australia, clarac, thought I would love it so I decided to try it out. I was so excited to use a site to collect things that inspired me, no more saving images to create collages or printing out masses of grainy images! (more…)

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Zoe Waldron

May 4, 2015

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Meet HelloSociety Pinterest Influencer Holly Menard from Austin, Texas! She has her BFA in visual art and she studied interior design, photography, and printmaking in college. Holly lives in Austin with her husband, their two-year-old daughter, and their pups, a Great Dane, Chihuahua, and a Brussels Griffon.

When Holly isn’t working or pinning, she can be found reading or at a local used book store. Her favorite book is Jane Eyre by Charlotte Bronte. She also loves shopping at flea markets for quirky things and attending local events. When she’s at home, her whole family loves watching movies together. Holly’s passion for home decor, fashion, photography and design has earned her over 3.1 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I believe I created an account around 2011. Pinterest was something I randomly discovered while online. I liked the idea that you could visually arrange images that you wanted to remember. I immediately requested an invite. Since joining, pinning is something that has been a part of my daily activities.

Why do you like Pinterest?

I often forget words, but images stick with me. So the idea that I can pin pictures to my own personalized boards is very appealing to me. I had a million bookmarks that I’d forget about having. With Pinterest, all of my favorite finds and likes are in one spot. The most interesting thing to me about the process of pinning itself is the curating element. I enjoy the process of adding a pin to the board which has the best aesthetic fit. (more…)

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Zoe Waldron

April 27, 2015

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Meet HelloSociety Pinterest Influencer Sophie Kalmar from the beautiful village of Gams, Switzerland. She’s from Hungary originally. Sophie is trained as a biology and geography teacher! She’s also an avid hiker, photographer, and loves to take trips as often as possible. When Sophie’s not teaching or pinning, she can be found watching films, barbecuing with friends, reading or gardening. Sophie’s passion for photography, food, home decor, products, and travel has earned her over 4.2 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest in 2011 as far as I can remember. An acquaintance of mine at Facebook called my attention to Pinterest. I checked out the website and I was fascinated, so I started to collect pictures there.

Why do you like Pinterest?

Simply, everything that I like and that I’m interested in are all on Pinterest. It’s relaxing to me in my everyday life. (more…)

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