Zoe Waldron, with Pinterest marketing agency HelloSociety, and Vincent Ng, with MCNG Marketing and Pintalysis, joined together to discuss how Pinterest plays a role in so many people’s lives as they plan for their futures. Whether it be for a future dinner party or a future first child’s nursery, Pinterest can help people prepare for new and exciting things in pinners’ lives. In the following dialogue, we discuss why people use Pinterest and how they use it to plan for upcoming events, using examples from personal experiences.
Thanks for joining me Vincent! Let’s jump right in. So how and why do people use Pinterest for planning? Are they more often planning for things in the near future, like a weekend craft, or in the distant future, like their dream wedding?
Vincent: “I thought it was interesting to see what activities seem to be most prominent so I decided to Google and type in the words “How to use Pinterest for planning,” to see what type of results came up. The clear majority of topics and boards were related to weddings and planning a trip. This seems to be my experience with Pinterest as well. I find it’s not a popular tool for planning near-future events like a weekend craft or upcoming birthday party.”