Anthropologie is a women’s retail store with a variety of beautiful curated goods including everything from clothing to home decor and bedding, to kitchen utensils, jewelry and books. What makes Anthropologie unique is its regular addition of goods from various artists and designers.
With 58 boards and over 5k pins, Anthropologie has been able to curate beautiful boards with creative themes that match the feel of their stores effectively. They’ve also hosted multiple Pinterest contests to help spread awareness and gain followers.
In comparison to their competitors, Anthropologie is leading the way with 488k Pinterest followers and growing fast. Free People (Anthropologie’s sister company) is second with 344k followers, Urban Outfitters (it’s sister company) has 171k followers, and BHLDN (it’s sister company) has 141k, J.Crew has 157k, Gap has 79k, Madewell has 76k, Bloomingdales has 74k, and Banana Republic has 24k followers.
The following case study shares what Anthropologie is doing right, what could be improved on, and pros and cons to their overall Pinterest strategy.
What Anthropologie is doing right (more…)