HelloSociety Blog

Pinterest For Business

Zoe Waldron

August 27, 2014

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 Our Favorite Brand Pinterest Board Concepts

When a brand is able to successfully integrate its products with a creative, aesthetically-pleasing Pinterest board theme, it’s a huge win. Not only will it be beautiful, the board’s interaction will also increase, reflecting that quality pinning. The following boards are some of our current favorite examples from brands integrating their products with inspirational pins in creative ways. Check them out and get inspired to start a new, creatively-fueled board.

Lilly Pulitzer – Summer Printspiration 2014

 Our Favorite Brand Pinterest Board Concepts

This board shares prints from Lilly Pulitzer’s new summer 2014 collection. The surrounding inspirational pins visually capture some possible inspiration for those prints. This board not only looks beautiful, it follows our recommended 20/80 rule: 20% brand content and 80% other content. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest Infographics, Pinterest news, Pinterest tips

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Zoe Waldron

August 20, 2014

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 Pinterest Tips and Tricks: August 2014

1. Press the spacebar to quickly scroll down your feed.

For those who don’t already know, you can press the spacebar to quickly scroll down your Pinterest feed at a nice pace. If you’re on Pinterest for a while, like I can be at times, it can make searching through feeds and searches much easier on your wrist. Try it now!

 Pinterest Tips and Tricks: August 2014

2. Promote getting new followers with the ‘follow landing page.’ (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

August 13, 2014

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 Case Study: Jetsetter   Leading the Travel Category on Pinterest

Jetsetter is now the 3rd highest-followed brand Pinterest account, just behind L.L.Bean and Harper’s Bazaar and just ahead of Nordstrom with over 4.4 million Pinterest followers!  What is Jetsetter? Jetsetter is a travel site that allows you to book trips at exclusive rates. What makes Jetsetter’s Pinterest really unique is how quickly they gained their high following. From April 2012 to August 2012, Jetsetter grew from 2k followers to over 1 million followers. Is that amazing or what?

Jetsetter focuses almost every one of their Pinterest boards on travel. By having such a specific niche, with 53 boards and over 4,000 pins, Jetsetter has engaged travel-loving pinners across the world. What board are they famous for? Their ‘Daily Moment of Zen’ board has over 4.3 million followers and shares breathtaking views from places anyone would love to be at, at any moment.

Jetsetter having over four million followers on Pinterest is a little surprising since they only have 255k Facebook followers (and a Pinterest Facebook app!), 39k Twitter followers, and a little over 9k Instagram followers. So how did Jetsetter earn this many followers? When brands, especially when they’re not well known, gain a very high following quickly – it’s almost always due to luck of some sort, like a board being featured, and a good habit of pinning. So although Jetsetter’s virality was a little bit of luck, it was also a lot of great pinning, strong travel focus, along with a great Pinterest contest that made this all happen.

 Case Study: Jetsetter   Leading the Travel Category on Pinterest

What Jetsetter is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

August 6, 2014

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 Improve Your Pinterest Profile in 10 Minutes

For brands, bloggers, and regular pinners, it’s easy to improve your Pinterest profile for better interaction and a higher following in just 10 short minutes (or less!) Follow these steps to make sure your Pinterest is in tip-top shape. If your account is already optimized in that area, skip it and move on to the next.

Minute 1: Optimize board names

Unless your account has over 50k followers, it’s a good idea to name your boards something simple and likely to be searched. This can help increase the chances of your board showing up in board searches. Although “Summer Lovin’ – Had Me a Blast” is a cute name, it’s almost completely unlikely anyone would ever search that. Instead stick to something simple and 1 or 2 words max, like “Summer,” “ Summer Inspirations,” or “Summer Love,” at least until your account reaches a high-enough follower count.

Minute 2: Reorganize boards by relevance

Drag the most relevant boards to the top. This includes upcoming holidays, current seasons, boards that are most relevant to your company, or your favorite topics at the moment.

Minute 3: Connect Pinterest with your Twitter

It’s quick and easy to attach your Twitter profile to your Pinterest. It’s always a great idea to cross promote social accounts. Increase your Twitter followers while building a stronger fanbase! It’s also completely optional to have your Twitter automatically post each pin you share. We recommend having that turned off so it’s not overwhelming to your Twitter followers.

Minute 4: Make sure each board is correctly categorized (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest news, Pinterest tips

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Zoe Waldron

July 23, 2014

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 Case Study: Swarovski   A Crystal Clear Pinterest Strategy

Swarovski is an Austrian producer of luxury cut crystals. They sell jewelry, watches, accessories, and sparkling crystal objects, like small crystal animals. Swarovski’s Pinterest account has capitalized on the glamorous lifestyle, weddings and fashion. With 27 boards, over 7 thousand pins, and over 1.5 million Pinterest followers, Swarovski is obviously doing something right. Let’s look further into their Pinterest strategy to see exactly what they’re doing successfully in the world of Pinterest.

What Swarovski is doing right

On Pinterest, Swarovski does an amazing job at integrating products among beautiful non-brand related images. We usually recommend a 20/80 rule of 20% brand content and 80% other content interspersed at a rate of 1 brand pin for every 5 pins. By focusing on weddings in particular, Swarovski has reached a strong niche on Pinterest. Swarovski’s Wedded Bliss board is a great example of successfully incorporating product with inspiration. This wedding board shares inspiration around wedding decor, hair, cake design, DIYs, and photography among Swarovski products that seem to fit in naturally. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

June 25, 2014

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 Case Study: Ben & Jerrys   Pins, Pints, and Pinterest Potential

I scream, you scream, we all scream… for optimized, well-attended to brand Pinterest accounts. Ben & Jerry’s is a well-loved brand that is excelling on all of its social media accounts…. except on Pinterest. In October of 2013, they had a little over 3k followers. Now they have a little over 5k followers… very slow growth! With over 7.5 million Facebook likes, over 225k Twitter followers, and over 400k Instagram followers, their potential to gain hundreds of thousands to millions of Pinterest followers is very promising… not to mention how food on Pinterest is a top category. With creative board themes, great general social media following, and the ideal product to promote on Pinterest, Ben & Jerry’s has the perfect ingredients for a successful Pinterest strategy… they just need to put in a little more effort to churn out a high following.

With 23 boards and only less than 800 pins, it’s clear that they don’t pin often (ideally 15-25 pins/day). They only pin a handful of pins every few weeks! Although their board themes are creative, if they never promote their Pinterest none of their fans will know they have one and if they never pin, their existing followers won’t engage. This case study explains how a solid brand with a struggling Pinterest presence can take hold of their Pinterest strategy and accumulate the following they should have.

 Case Study: Ben & Jerrys   Pins, Pints, and Pinterest Potential

What Ben & Jerry’s is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

June 18, 2014

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 Participate in HelloSocietys 4th of July Pinterest Potluck!

For every major holiday, HelloSociety has an office potluck. After our Easter Potluck Pinterest Party went so well, we decided to throw another one! This time, treats should be red, white, and blue or summer BBQ themed. Influencers from all countries are welcome to participate! We want to involve all of our amazing and talented Pinterest influencer network in our potluck! Many of you may already be planning on making something special for the 4th that you found on Pinterest. At this Pinterest party, you can enter to win prizes for making that Pinterest-inspired recipe you already plan on creating. Sounds like fun, right?

It’s our second HelloSociety Influencer Potluck Pinterest Party and we are so excited! Every HelloSociety Pinterest influencer who participates will receive a $5 Amazon gift card and you’ll be have the chance to win Amazon gift cards ($200 Grand Prize, $100 Runner Up, and $150 HelloSociety-voted favorite). (more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Pinterest Events

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 The Secret To Finding Great Content On Pinterest

Sifting through Pinterest’s categories and searching pins can be great for new pinners and some veteran pinners too, but it’s usually very time consuming and inefficient if you’re a picky pinner like I am. I really enjoy going through my Pinterest feed, but when I’m specifically searching for something sometimes I have trouble finding pins with both the content I’m looking for and the image quality I try to uphold. Pinterest has some really cool features in making it easy to find that amazing, beautiful content you love but might now know about yet! This article shares a few ways you can find those perfect pins you’ve been looking for.

 The Secret To Finding Great Content On Pinterest

Related Boards – Mobile

 The Secret To Finding Great Content On Pinterest

Are you using Pinterest mobile’s ‘Related’ button? Hold your finger over any board, yours or anyone else’s, to see related boards. A great way to find other content you’d be interested in!

Boards You May Also Like – Desktop (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest Events, Pinterest news, Pinterest tips

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Zoe Waldron

May 21, 2014

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 A Social Media Managers Guide to Pinterest

As a social media manager myself, I know how different Pinterest is from other social media platforms. Are you still a little confused on how to get the most out of Pinterest for the larger brand(s) you manage? Depending on your brand’s Pinterest account’s current “level,” you can follow this guide for helpful tips and tricks catered to your following and experience. Once you’ve successfully achieved and mastered that level’s tricks and goals, you can move onto the next level until your brand’s Pinterest account has a high following, high engagement, and the results your client wants, whether that be for a high following, traffic, sales, or brand awareness.

LEVEL 1 – Beginning Pinning

At this stage, the Pinterest account you are managing is newly created or a little neglected. You may not be well-versed on the platform do’s and don’ts. Don’t worry! I’m here to help. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

May 14, 2014

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 HelloSociety Influencer Meetup 2014: Toronto, Canada

From a cocktail mixology lesson to a painting event to swanky restaurants to dance parties and lots of laughs and hugs, this year’s HelloSociety Pinterest influencer meetup in Toronto, Canada was one to remember.

This past weekend, HelloSociety put on its annual Pinterest influencer meetup. This year we chose to host the meetup in Toronto for our group of Canadian influencers. Our amazing group of attending influencers had Pinterest followings ranging from almost 500K to over 5.5 million!

The influencers came from all over Canada and each had a different story to tell, as well as a unique aesthetic and niche on Pinterest.

 HelloSociety Influencer Meetup 2014: Toronto, Canada

(more…)

Posted In - HelloSociety - Behind the scenes, Pinterest Events, Pinterest news

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