In the past few weeks, several pinners have commented that their Pinterest feed has changed, some just slightly and some more drastically. Many have mentioned that their feed is showing one category of pins in large chunks, especially food or fashion pins. We’ve learned that these changes are due to Pinterest’s new smart feed.
What is it?
Pinterest describes it as helping better control and sort the composition of pinners’ home feeds to more accurately reflect what each user cares about. There are three components to their algorithm that populates your smart feed to make sure it is dynamic, relevant, and current.
How does it accomplish this?
The “smart feed worker” assigns scores to rank each pin uploaded or repinned from a user someone follows, Related Pin, or Interest Pin. Next, the “smart feed content generator” takes those scored pins and rearranges them in relation to your interests and by what it sees as quality. No longer does timeliness solely decide the order you see pins on your feed. The “smart feed service” combines new pins with pins that previously appeared in the home feed. (more…)