HelloSociety Blog

Pinterest For Business

Kyla Brennan

January 28, 2015

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With over 30 billion pins, Pinterest is an interesting, entertaining and downright useful search engine for virtually anyone. The problem? Many guys think it’s just for women.

Although I’ve tried talking countless guys out of that perception, I secretly understood why they felt that way. As The Wall Street Journal’s Yoree Koh put it, the male experience of using Pinterest used to be “similar to visiting a women’s department store.”  It’s not that guy-friendly content wasn’t there; it’s just that it was harder to find. Because Pinterest had significantly more female users from the get-go, female-skewed pins would naturally show up more often in search results than those geared towards men.

But, all that’s changed thanks to a seemingly small but incredibly powerful new tool: the ability to specify your gender.

For the first time, Pinterest is now truly a man-friendly destination. In fact, I could see many of my male friends using it as their go-to search engine for the same things all my girlfriends use it for: style inspiration, fitness tips, food and cocktail recipes, Halloween costumes, DIY projects, home decor ideas, gift suggestions … the list goes on.

Still skeptical? Take a look at the 9 examples below and then tell me that even your manliest friends wouldn’t be tempted to give it a whirl. It’s that good.

1. Searching for: “DIY”

BEFORE: Men can get down with DIY as much as women, but searching for it on Pinterest used to turn up pictures of downright euphoric ladies modeling infinity scarves they supposedly knitted in just 30 minutes, or a list of 18 life hacks that every girl should know (were you aware that you can turn an old broom head into an accessories organizer?!) Yes, guys like to make stuff, but homemade Biore pore strips probably aren’t one of them.

NOW: Men can get inspired with “19 Man Cave Ideas”, find out how to turn an old Jim Beam bottle into a soap dispenser, or learn how to make a paracord bracelet (I know more than one guy who has made this). (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest Events, Pinterest news

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Zoe Waldron

January 14, 2015

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Your Score:  

Your Ranking:  

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Posted In - HelloSociety - Behind the scenes, Pinterest news

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Zoe Waldron

January 7, 2015

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As a social media manager of brands’ Pinterest accounts along with my own personal account, I see the delicate balance between what a company wants to share as a business to reach their sales goals and what content I want to see as an online shopper and avid Pinner. There is a perfect harmony of inspiration and promotion. By inspiring with a promotion, a brand is able to send its message while engaging with consumers in a fun, organic way. When a brand is able to get into their ideal daily Pinning routine down, it means better engagement, a higher following, more sales, increased brand awareness, and all-around stronger brand-consumer relationships.

The following ten goals share what bloggers and brands should keep in mind this year to improve their overall Pinterest strategy, why it’s important, how they can reach their goals, if not exceed them, along with great examples to make it clear.

Rule 1: Establish Community

One of the best ways to connect with potential customers is by creating brand ambassadors to spread the word. Group boards are a fun way to connect and engage with fans while making them Pin-bassadors. Not only that, it’s an awesome for social media manager that don’t Pin as much as they should to still have an active account (their followers see all Pins shared on a group board) and they’ll gain followers and engagement without doing any of the work. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

December 31, 2014

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A big issue many brands face is that their blog content and product images aren’t optimized or ideal for the Pinterest platform. The following list shares six ways brands can make their images ideal for getting high engagement on Pinterest when their images are horizontal, too plain, or even if they don’t have any content at all.

Improve Horizontal Images

1. Crop To Be Vertical

If your site has horizontal images, the first thing you should always ask yourself is: Can this be optimized with cropping? Images should be vertical for optimal engagement. If you have Photoshop, aim for 720 x 1200 pixels for smaller product shots or simple images. For busier images, you can go down to 500 x 833 pixels. The very minimum size I’ll ever do is 400 pixels wide.

I just created this taller, optimized version (right) of this necklace’s original pin size (left) from J.Crew. From start to finish it took me about 30 seconds total to do and would grab a lot more attention than the original. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest tips

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Zoe Waldron

December 17, 2014

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♪ ♫ “Things to share… are you pinning? On the page, pins are glistening… A beautiful ‘site, we’re pinning tonight. Pinning in a winter wonderland.” ♪ ♫

Check out these 50+ great, festive boards from some of our HelloSociety Pinterest influencers covering winter inspiration, holiday recipes, NYE ideas, and more!

1. Bright.Bazaar / — Happy.Holidays
2. Mai Spy — Holidays
3. Theresa L — Joyeux Noël
4. Patrick Welker — Holidays
5. Sarah Kieffer | Vanilla Bean — | holiday baking guide |
6. Erin Freedman – Holidays at Home
7. Kristen Gage — Holidays
8. Erin Dollar – Winter Holidays
9. Keegan Adriance – The Holidays
10. Celina Bailey — Holiday…
11. Cristina Ramirez — Holidays + Celebrations
12. Beth Kirby {local milk} — w i n t e r
13. Erin Freedman — Winter Holiday Party
14. Lauren Rabadi — Winter Wonderland
15. Holly Ledingham — Dessert Delights
16. Brittany Cozzens — Holiday and all that is Festive
17. Rachel Follett (Lovely Clusters) — Winter
18. Sweet Vanilla Bean — Christmas/Winter/New Years
19. Jen Goemans — holidays & winter

(more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Marketing example, Pinterest news

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Zoe Waldron

November 20, 2014

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HS Friendsgiving Title
Are you throwing a Friendsgiving this year? Are you familiar with what a Friendsgiving is? Well, it’s pretty self explanatory. It’s a get together between friends celebrating Thanksgiving together, either on Thanksgiving or a little before. Typically it’s a potluck where each friend attending brings a dish or two and a bottle of wine or another beverage. This is usually accompanied with games, DIYs, festive decor, and the realization that you are truly thankful for your amazing best friends.

The following guide shares steps on making your Friendsgiving this year one to remember, all thanks to inspiration from Pinterest.

Screen Shot 2014-11-19 at 3.08.28 PM     Create a Friendsgiving Pinterest Board. (Make it secret if you’d like!)

Screen Shot 2014-11-19 at 3.08.38 PM   Check out our Friendsgiving Pinterest board for inspiration ranging from free printables and DIY leftover boxes to homemade mini pies and fall sangria recipes.

Screen Shot 2014-11-19 at 3.08.44 PM   Start pinning what you’d like your Friendsgiving to look like by searching for Thanksgiving recipes, decor, DIYs, outfits, and invites. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest tips

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Zoe Waldron

November 12, 2014

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Case Study Michael Kors 2.jpg

Michael Kors is a luxury women’s and men’s fashion brand with high-quality clothing, bags, shoes, watches, and accessories. Michael Kors has 14 boards, 2500+ pins, and over 150k Pinterest followers! In comparison to their followers, Michael Kors is dominating with over 3x more followers than their highest-followed competitor Ralph Lauren with 50k followers. Some others include Coach, Inc. with 40k followers, Guess with 15k Pinterest followers, dkny pr girl has 16k, and Calvin Klein doesn’t have a Pinterest account. The following case study shares what Michael Kors is doing right, what could be improved on, and pros and cons to their overall Pinterest strategy.

What Michael Kors is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest tips

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Zoe Waldron

November 5, 2014

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- This is something I see a lot of brands doing. They don’t have a lot of images besides product shots so they upload a ton of Instagram images hoping they’ll perform well. Although sometimes Instagram images do fine, I never support more than a few here and there. The square sizing doesn’t show up as large as it could and needs to be optimized. If image is too blurry – don’t bother.

- How to optimize? Simply crop to be more vertical (narrow) and test pin to make sure it shows up clearly when clicked.

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- No, it’s best to stick to 20-25% brand images or 1 out of every 4 or 5 pins (also known as the 20/80 rule). Too many branded images leads to loss of followers. I usually aim to pin in a constant rotation of categories to keep it fresh (although with the new Smart Feed this is a little less important). Pin a recipe, then a beauty tip, then a photo of a beautiful beach, then your product, then a DIY, then a home decor idea, etc…

- By sharing branded images next to beautiful, inspirational imagery, it sets the scene and helps promote sales and higher engagement. Looking for an example? Check out Madewell’s paris / j’adore board. A poor example is the Kohl’s board below.

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Kohls’ Falling for Autumn board is trying to incorporate products and inspirational images, but needs to follow the 20/80 rule! They’re doing more of an 80/20 rule. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

October 23, 2014

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This baby carrot and hummus sunflower is a cute (and super healthy) addition to any fall party, baby shower, bridal shower, or even just a cute afternoon snack for kids and adults alike!

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Posted In - HelloSociety - Behind the scenes

Zoe Waldron

October 13, 2014

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Pinterest's New Smart Feed V7.jpg

In the past few weeks, several pinners have commented that their Pinterest feed has changed, some just slightly and some more drastically. Many have mentioned that their feed is showing one category of pins in large chunks, especially food or fashion pins. We’ve learned that these changes are due to Pinterest’s new smart feed.

What is it?

Pinterest describes it as helping better control and sort the composition of pinners’ home feeds to more accurately reflect what each user cares about. There are three components to their algorithm that populates your smart feed to make sure it is dynamic, relevant, and current.

How does it accomplish this?

The “smart feed worker” assigns scores to rank each pin uploaded or repinned from a user someone follows, Related Pin, or Interest Pin. Next, the “smart feed content generator” takes those scored pins and rearranges them in relation to your interests and by what it sees as quality. No longer does timeliness solely decide the order you see pins on your feed. The “smart feed service” combines new pins with pins that previously appeared in the home feed. (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest news, Pinterest tips

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