HelloSociety Blog

Pinterest For Business

Zoe Waldron

July 23, 2014

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 Case Study: Swarovski   A Crystal Clear Pinterest Strategy

Swarovski is an Austrian producer of luxury cut crystals. They sell jewelry, watches, accessories, and sparkling crystal objects, like small crystal animals. Swarovski’s Pinterest account has capitalized on the glamorous lifestyle, weddings and fashion. With 27 boards, over 7 thousand pins, and over 1.5 million Pinterest followers, Swarovski is obviously doing something right. Let’s look further into their Pinterest strategy to see exactly what they’re doing successfully in the world of Pinterest.

What Swarovski is doing right

On Pinterest, Swarovski does an amazing job at integrating products among beautiful non-brand related images. We usually recommend a 20/80 rule of 20% brand content and 80% other content interspersed at a rate of 1 brand pin for every 5 pins. By focusing on weddings in particular, Swarovski has reached a strong niche on Pinterest. Swarovski’s Wedded Bliss board is a great example of successfully incorporating product with inspiration. This wedding board shares inspiration around wedding decor, hair, cake design, DIYs, and photography among Swarovski products that seem to fit in naturally. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

June 25, 2014

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 Case Study: Ben & Jerrys   Pins, Pints, and Pinterest Potential

I scream, you scream, we all scream… for optimized, well-attended to brand Pinterest accounts. Ben & Jerry’s is a well-loved brand that is excelling on all of its social media accounts…. except on Pinterest. In October of 2013, they had a little over 3k followers. Now they have a little over 5k followers… very slow growth! With over 7.5 million Facebook likes, over 225k Twitter followers, and over 400k Instagram followers, their potential to gain hundreds of thousands to millions of Pinterest followers is very promising… not to mention how food on Pinterest is a top category. With creative board themes, great general social media following, and the ideal product to promote on Pinterest, Ben & Jerry’s has the perfect ingredients for a successful Pinterest strategy… they just need to put in a little more effort to churn out a high following.

With 23 boards and only less than 800 pins, it’s clear that they don’t pin often (ideally 15-25 pins/day). They only pin a handful of pins every few weeks! Although their board themes are creative, if they never promote their Pinterest none of their fans will know they have one and if they never pin, their existing followers won’t engage. This case study explains how a solid brand with a struggling Pinterest presence can take hold of their Pinterest strategy and accumulate the following they should have.

 Case Study: Ben & Jerrys   Pins, Pints, and Pinterest Potential

What Ben & Jerry’s is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

June 18, 2014

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 Participate in HelloSocietys 4th of July Pinterest Potluck!

For every major holiday, HelloSociety has an office potluck. After our Easter Potluck Pinterest Party went so well, we decided to throw another one! This time, treats should be red, white, and blue or summer BBQ themed. Influencers from all countries are welcome to participate! We want to involve all of our amazing and talented Pinterest influencer network in our potluck! Many of you may already be planning on making something special for the 4th that you found on Pinterest. At this Pinterest party, you can enter to win prizes for making that Pinterest-inspired recipe you already plan on creating. Sounds like fun, right?

It’s our second HelloSociety Influencer Potluck Pinterest Party and we are so excited! Every HelloSociety Pinterest influencer who participates will receive a $5 Amazon gift card and you’ll be have the chance to win Amazon gift cards ($200 Grand Prize, $100 Runner Up, and $150 HelloSociety-voted favorite). (more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Pinterest Events

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 The Secret To Finding Great Content On Pinterest

Sifting through Pinterest’s categories and searching pins can be great for new pinners and some veteran pinners too, but it’s usually very time consuming and inefficient if you’re a picky pinner like I am. I really enjoy going through my Pinterest feed, but when I’m specifically searching for something sometimes I have trouble finding pins with both the content I’m looking for and the image quality I try to uphold. Pinterest has some really cool features in making it easy to find that amazing, beautiful content you love but might now know about yet! This article shares a few ways you can find those perfect pins you’ve been looking for.

 The Secret To Finding Great Content On Pinterest

Related Boards – Mobile

 The Secret To Finding Great Content On Pinterest

Are you using Pinterest mobile’s ‘Related’ button? Hold your finger over any board, yours or anyone else’s, to see related boards. A great way to find other content you’d be interested in!

Boards You May Also Like – Desktop (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest Events, Pinterest news, Pinterest tips

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Zoe Waldron

May 21, 2014

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 A Social Media Managers Guide to Pinterest

As a social media manager myself, I know how different Pinterest is from other social media platforms. Are you still a little confused on how to get the most out of Pinterest for the larger brand(s) you manage? Depending on your brand’s Pinterest account’s current “level,” you can follow this guide for helpful tips and tricks catered to your following and experience. Once you’ve successfully achieved and mastered that level’s tricks and goals, you can move onto the next level until your brand’s Pinterest account has a high following, high engagement, and the results your client wants, whether that be for a high following, traffic, sales, or brand awareness.

LEVEL 1 – Beginning Pinning

At this stage, the Pinterest account you are managing is newly created or a little neglected. You may not be well-versed on the platform do’s and don’ts. Don’t worry! I’m here to help. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

May 14, 2014

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 HelloSociety Influencer Meetup 2014: Toronto, Canada

From a cocktail mixology lesson to a painting event to swanky restaurants to dance parties and lots of laughs and hugs, this year’s HelloSociety Pinterest influencer meetup in Toronto, Canada was one to remember.

This past weekend, HelloSociety put on its annual Pinterest influencer meetup. This year we chose to host the meetup in Toronto for our group of Canadian influencers. Our amazing group of attending influencers had Pinterest followings ranging from almost 500K to over 5.5 million!

The influencers came from all over Canada and each had a different story to tell, as well as a unique aesthetic and niche on Pinterest.

 HelloSociety Influencer Meetup 2014: Toronto, Canada

(more…)

Posted In - HelloSociety - Behind the scenes, Pinterest Events, Pinterest news

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Zoe Waldron

April 8, 2014

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 Participate in HelloSocietys Easter Potluck Pinterest Party!

HelloSociety Pinterest influencers, are you getting excited for Easter or loving springtime in general? For most major holidays, HelloSociety has an office potluck. For Easter we want to do something a little special. We want to involve our amazing and talented Pinterest influencer network in this Pinterest potluck! Many of you may already be planning on making something special for Easter that you found on Pinterest. At this Pinterest party, you can enter to win prizes for making that Pinterest-inspired recipe you already plan on creating. Sounds like fun, right? (more…)

Posted In - HelloSociety - Behind the scenes

Zoe Waldron

March 26, 2014

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 Case Study: Chobani   Pinning a Healthy Lifestyle with Recipes & Inspiration

Food & Drink is one of the most popular categories on Pinterest. As a food brand on Pinterest, Chobani has done a great job at incorporating recipes with brand lifestyle and inspirational pins. Chobani currently has over 8,000 pins, over 200 likes, and 25 boards, with 15 of those boards being recipe boards. Chobani, in comparison to its competitors, is dominating Pinterest, but could increase their Pinterest following and interaction even more if they took some extra steps to promoting their account, like sharing pins on Facebook and having Pinterest-optimized recipe images on their website. On Pinterest, Chobani shares a variety of recipes, inspirational quotes, fitness pins, how-tos, DIYs, video pins, and more. Chobani currently has earned over 108K Pinterest followers.

 Case Study: Chobani   Pinning a Healthy Lifestyle with Recipes & Inspiration

What Chobani is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest Infographics, Pinterest news, Pinterest tips

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Zoe Waldron

March 12, 2014

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 Case Study: L.L.Bean   The most followed brand on Pinterest

Since the end of 2012, L.L.Bean has had more Pinterest followers than any other brand on Pinterest. With over 5.4 million followers, L.L.Bean has earned a strong following, most likely due to one of their boards going viral. Recently though, they’ve been slowly but steadily losing followers. Why? Most likely due to Pinterest’s crackdown on fake and spam accounts, as well as L.L.Bean’s inconsistent pinning and lack of promoting their profile. So how did L.L.Bean get so many followers on Pinterest in the first place?

L.L.Bean’s most-followed board, Woodland Creatures, is their claim to fame with over 4.4M followers. This board went viral which quickly increased their following across all boards. This board shares cute animal pins and contains none of their products. Their Camping board also has over 1.2M followers which follows their brand’s lifestyle focus of the outdoors. With 30 boards and over 1,400 pins, L.L.Bean has tested the waters with Pinterest and has been very fortunate. They share a variety of lifestyle pins, outdoors inspirations, clothing, catalog covers, animals, products, and more.

 Case Study: L.L.Bean   The most followed brand on Pinterest

What L.L.Bean is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

March 5, 2014

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 How to Avoid Hackers & Spam on Pinterest

My personal Pinterest account was hacked last month. In the past 6 months, Pinterest spam and account hacking has appeared to increase significantly. The main reason people’s accounts are getting hacked? Hackers are realizing the huge potential for reach on Pinterest and people’s passwords are either too easy, or they use the same password for most of their accounts and one of their other accounts has been compromised in the past. SplashData released a list of the top 25 most common passwords for 2013. Is your Pinterest password on this list? The best way to avoid getting hacked is to make your password strong. If you ever believe your Pinterest may have been hacked, change your password immediately.

 How to Avoid Hackers & Spam on PinterestPhoto via TheNextWeb

Your account is definitely hacked, now what?!

          1) Login. (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest Events, Pinterest news, Pinterest tips

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