HelloSociety Blog

Pinterest For Business

Zoe Waldron

May 27, 2015


Katherine Accettura is a HelloSociety Influencer from Illinois. She has over 1.2 million Pinterest followers. Katherine has been kind enough to share some of her Pinterest tips with us in this week’s guest blog post:

1. Make Time To Pin & Pin Regularly

– Try to pin every day, several times a day. If you don’t pin regularly, your followers may become bored and won’t visit your Pinterest account as often.

– Utilize a pin scheduler every day. Try to implement it into your daily routine, especially while you are going to be busy, and see if it makes a difference in the overall number of repins and likes on your pins

– TIP: A good time to pin is when you begin seeing your phone blowing up with Pinterest notifications (your Pinterest app phone notifications should be turned on until you understand your audience’s schedule). (more…)

Posted In - Guest Post, Influencer Marketing, Pinterest tips

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Zoe Waldron

February 19, 2015


Anyone can take a photograph and upload it to Pinterest. A content creator knows how to style a shoot for Pinterest, what lighting works best, and tricks like adding text and stacking images to make those ‘wow’ pins that grab a viewer’s attention while they are quickly scanning their feed. The following guide shares tricks to becoming a master at content creation for Pinterest in no time!

Getting the Lighting Right

Tricks To Getting Good Lighting With and Without Natural Light:

With light

– If direct sunlight is coming through the window, cover the window with a light white sheet or shower curtain so the sun’s light isn’t as harsh and looks more soft.
– If the sun isn’t coming in through the window your direction, photograph it in the shade and brighten as necessary.
– Take shots from different angles, shooting against the sun and with the sun.

Without light

– Have a light box or reflector? See some amazing tips from Pinch of Yum here.
– Don’t have a reflector? Learn how to make your own DIY Photo Light Box from Flax & Twine here.

Set Up & Showing Steps (more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Marketing example, Pinterest tips

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Zoe Waldron

December 17, 2014


♪ ♫ “Things to share… are you pinning? On the page, pins are glistening… A beautiful ‘site, we’re pinning tonight. Pinning in a winter wonderland.” ♪ ♫

Check out these 50+ great, festive boards from some of our HelloSociety Pinterest influencers covering winter inspiration, holiday recipes, NYE ideas, and more!

1. Bright.Bazaar / — Happy.Holidays
2. Mai Spy — Holidays
3. Theresa L — Joyeux Noël
4. Patrick Welker — Holidays
5. Sarah Kieffer | Vanilla Bean — | holiday baking guide |
6. Erin Freedman – Holidays at Home
7. Kristen Gage — Holidays
8. Erin Dollar – Winter Holidays
9. Keegan Adriance – The Holidays
10. Celina Bailey — Holiday…
11. Cristina Ramirez — Holidays + Celebrations
12. Beth Kirby {local milk} — w i n t e r
13. Erin Freedman — Winter Holiday Party
14. Lauren Rabadi — Winter Wonderland
15. Holly Ledingham — Dessert Delights
16. Brittany Cozzens — Holiday and all that is Festive
17. Rachel Follett (Lovely Clusters) — Winter
18. Sweet Vanilla Bean — Christmas/Winter/New Years
19. Jen Goemans — holidays & winter


Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Marketing example, Pinterest news

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Zoe Waldron

October 29, 2014


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On Pinterest, brands want to have great engagement with their images, which leads to high traffic and sales, but many don’t have the resources to take additional photos of their products and make sure they’re optimized for Pinterest or aren’t sure what images will work best.

If your brand wants great content and engagement on Pinterest, consider reaching out to fashion bloggers, photographers, and all-around influential people to be the voice and look of your brand on Pinterest. HelloSociety’s talented and top-followed Pinterest influencers have strong photography and styling skills, the highest Pinterest followings, their own specific niches, and loyal and passionate followings. The content they create is linked to the brands’ products with unique, eye-catching looks to ensure you reach your goals for the platform.

Below, I’ve compared examples of great images and poor images for Pinterest and explain what makes those successful images great and what should be avoided. I hope this will make it more clear about what kinds of brand images you should be aiming for on Pinterest specifically and to remind you of how powerful bloggers’ and influencers’ voices can be.

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Example: 10-Minute Pumpkin Pie Oatmeal from Two Healthy Kitchens. (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

June 18, 2014


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For every major holiday, HelloSociety has an office potluck. After our Easter Potluck Pinterest Party went so well, we decided to throw another one! This time, treats should be red, white, and blue or summer BBQ themed. Influencers from all countries are welcome to participate! We want to involve all of our amazing and talented Pinterest influencer network in our potluck! Many of you may already be planning on making something special for the 4th that you found on Pinterest. At this Pinterest party, you can enter to win prizes for making that Pinterest-inspired recipe you already plan on creating. Sounds like fun, right?

It’s our second HelloSociety Influencer Potluck Pinterest Party and we are so excited! Every HelloSociety Pinterest influencer who participates will receive a $5 Amazon gift card and you’ll be have the chance to win Amazon gift cards ($200 Grand Prize, $100 Runner Up, and $150 HelloSociety-voted favorite). (more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Pinterest Events

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Zoe Waldron

March 19, 2014


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It’s important for bloggers to optimize their content for Pinterest, since Pinterest is such a significant source of traffic for many bloggers out there. Problem is, a lot of bloggers still aren’t doing everything they can to fully optimize their content for Pinterest. This blog post can be used as a checklist to make sure your blog content is Pinterest-friendly and fully optimized to increase repins and likes, awareness, followers, and traffic!

All of these pin & board examples are from bloggers in the HelloSociety network.

1) An exclusive blog-content board

Bloggers should all have a board on the first row of their Pinterest accounts dedicated to their blog content only. It’s even better if that board shares Pinterest-exclusive photos and behind-the-scenes looks that aren’t featured on your other social media sites or blog to keep your followers coming back for more!

Examples: Jennifer Haber Fishkind’s Princess Pinky Girl blog content board & Megan Gilger’s The Fresh Exchange blog content board. (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

February 5, 2014


With Pinterest’s growing popularity in the U.S., it’s no surprise that other countries are adopting the social media site quickly too. In 2013, Pinterest saw a 125% increase in international traffic and Pinterest is now offered in over 20 languages. With the expansion and growing global adoption of Pinterest, the opportunity for brands to make a big impact globally is very favorable.

After Pinterest’s success with its localized version for France, Épingler meaning “pin,” additional localized versions have now expanded to the UK, Italy, Japan, Russia, Poland, the Nordics, Turkey, Czech Republic, Indonesia, and South Korea. Also noteworthy is how Pinterest caters its service to these countries. Japan’s localized version wasn’t just Pinterest translated into Japanese, it also had unique subcategories catered to appeal to the Japanese people, like art, hairstyles, design, products, and food.


Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

January 8, 2014



Verify your website (profile will have a checkmark next to it)

– This assures pinners that your profile is from the official company or person behind that Pinterest account, if the official website is provided. Learn how to verify for Pinterest here.

Have more than 5 boards, no more than 40

– A brand profile with 15-25 boards is most ideal for having a good variety of content without overwhelming your followers. (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

December 18, 2013


Posting videos on Pinterest hasn’t taken off yet. Is there potential there? Absolutely. From DIY how-to videos, behind-the-scenes clips, and blog post sneak peeks, to fashion runway clips, music videos, and movie trailers, optimizing videos to be shared on Pinterest has huge potential for both bloggers and brands. So what’s the issue? Small pin sizes and blurry cover images are unappealing. Follow our steps below to optimize your videos for Pinterest!


Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

November 28, 2013


Place pins are the newest feature of Pinterest, now the third most visited social media site. When Pinterest first announced place pins, many people seemed surprised, excited, and a little confused all at the same time. Don’t fret! We’re here to explain how to take advantage of this exciting new feature and share some examples of how people are using it to help them plan their dream trips and how brands, cities, and universities are using it to share why their location is worth seeing.

How to use Place Pins

Step 1: Create a secret maps board

We recommend starting your first place pins board as a secret board – it allows you to pin without worry and to be able to play around with place pins before you take your board public.

Step 2: Add a Place

Step 3: Choose a City (optional but makes it easier)

Step 4: Add a location (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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