HelloSociety Blog

Pinterest For Business

Zoe Waldron

December 17, 2014

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♪ ♫ “Things to share… are you pinning? On the page, pins are glistening… A beautiful ‘site, we’re pinning tonight. Pinning in a winter wonderland.” ♪ ♫

Check out these 50+ great, festive boards from some of our HelloSociety Pinterest influencers covering winter inspiration, holiday recipes, NYE ideas, and more!

1. Bright.Bazaar / — Happy.Holidays
2. Mai Spy — Holidays
3. Theresa L — Joyeux Noël
4. Patrick Welker — Holidays
5. Sarah Kieffer | Vanilla Bean — | holiday baking guide |
6. Erin Freedman – Holidays at Home
7. Kristen Gage — Holidays
8. Erin Dollar – Winter Holidays
9. Keegan Adriance – The Holidays
10. Celina Bailey — Holiday…
11. Cristina Ramirez — Holidays + Celebrations
12. Beth Kirby {local milk} — w i n t e r
13. Erin Freedman — Winter Holiday Party
14. Lauren Rabadi — Winter Wonderland
15. Holly Ledingham — Dessert Delights
16. Brittany Cozzens — Holiday and all that is Festive
17. Rachel Follett (Lovely Clusters) — Winter
18. Sweet Vanilla Bean — Christmas/Winter/New Years
19. Jen Goemans — holidays & winter

(more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Marketing example, Pinterest news

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Zoe Waldron

October 29, 2014

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On Pinterest, brands want to have great engagement with their images, which leads to high traffic and sales, but many don’t have the resources to take additional photos of their products and make sure they’re optimized for Pinterest or aren’t sure what images will work best.

If your brand wants great content and engagement on Pinterest, consider reaching out to fashion bloggers, photographers, and all-around influential people to be the voice and look of your brand on Pinterest. HelloSociety’s talented and top-followed Pinterest influencers have strong photography and styling skills, the highest Pinterest followings, their own specific niches, and loyal and passionate followings. The content they create is linked to the brands’ products with unique, eye-catching looks to ensure you reach your goals for the platform.

Below, I’ve compared examples of great images and poor images for Pinterest and explain what makes those successful images great and what should be avoided. I hope this will make it more clear about what kinds of brand images you should be aiming for on Pinterest specifically and to remind you of how powerful bloggers’ and influencers’ voices can be.

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Example: 10-Minute Pumpkin Pie Oatmeal from Two Healthy Kitchens. (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

June 18, 2014

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For every major holiday, HelloSociety has an office potluck. After our Easter Potluck Pinterest Party went so well, we decided to throw another one! This time, treats should be red, white, and blue or summer BBQ themed. Influencers from all countries are welcome to participate! We want to involve all of our amazing and talented Pinterest influencer network in our potluck! Many of you may already be planning on making something special for the 4th that you found on Pinterest. At this Pinterest party, you can enter to win prizes for making that Pinterest-inspired recipe you already plan on creating. Sounds like fun, right?

It’s our second HelloSociety Influencer Potluck Pinterest Party and we are so excited! Every HelloSociety Pinterest influencer who participates will receive a $5 Amazon gift card and you’ll be have the chance to win Amazon gift cards ($200 Grand Prize, $100 Runner Up, and $150 HelloSociety-voted favorite). (more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Pinterest Events

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Zoe Waldron

March 19, 2014

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It’s important for bloggers to optimize their content for Pinterest, since Pinterest is such a significant source of traffic for many bloggers out there. Problem is, a lot of bloggers still aren’t doing everything they can to fully optimize their content for Pinterest. This blog post can be used as a checklist to make sure your blog content is Pinterest-friendly and fully optimized to increase repins and likes, awareness, followers, and traffic!

All of these pin & board examples are from bloggers in the HelloSociety network.

1) An exclusive blog-content board

Bloggers should all have a board on the first row of their Pinterest accounts dedicated to their blog content only. It’s even better if that board shares Pinterest-exclusive photos and behind-the-scenes looks that aren’t featured on your other social media sites or blog to keep your followers coming back for more!

Examples: Jennifer Haber Fishkind’s Princess Pinky Girl blog content board & Megan Gilger’s The Fresh Exchange blog content board. (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

February 5, 2014

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With Pinterest’s growing popularity in the U.S., it’s no surprise that other countries are adopting the social media site quickly too. In 2013, Pinterest saw a 125% increase in international traffic and Pinterest is now offered in over 20 languages. With the expansion and growing global adoption of Pinterest, the opportunity for brands to make a big impact globally is very favorable.

After Pinterest’s success with its localized version for France, Épingler meaning “pin,” additional localized versions have now expanded to the UK, Italy, Japan, Russia, Poland, the Nordics, Turkey, Czech Republic, Indonesia, and South Korea. Also noteworthy is how Pinterest caters its service to these countries. Japan’s localized version wasn’t just Pinterest translated into Japanese, it also had unique subcategories catered to appeal to the Japanese people, like art, hairstyles, design, products, and food.

(more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

January 8, 2014

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Verify your website (profile will have a checkmark next to it)

- This assures pinners that your profile is from the official company or person behind that Pinterest account, if the official website is provided. Learn how to verify for Pinterest here.

Have more than 5 boards, no more than 40

– A brand profile with 15-25 boards is most ideal for having a good variety of content without overwhelming your followers. (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

December 18, 2013

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Posting videos on Pinterest hasn’t taken off yet. Is there potential there? Absolutely. From DIY how-to videos, behind-the-scenes clips, and blog post sneak peeks, to fashion runway clips, music videos, and movie trailers, optimizing videos to be shared on Pinterest has huge potential for both bloggers and brands. So what’s the issue? Small pin sizes and blurry cover images are unappealing. Follow our steps below to optimize your videos for Pinterest!

(more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

November 28, 2013

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Place pins are the newest feature of Pinterest, now the third most visited social media site. When Pinterest first announced place pins, many people seemed surprised, excited, and a little confused all at the same time. Don’t fret! We’re here to explain how to take advantage of this exciting new feature and share some examples of how people are using it to help them plan their dream trips and how brands, cities, and universities are using it to share why their location is worth seeing.

How to use Place Pins

Step 1: Create a secret maps board

We recommend starting your first place pins board as a secret board – it allows you to pin without worry and to be able to play around with place pins before you take your board public.

Step 2: Add a Place

Step 3: Choose a City (optional but makes it easier)

Step 4: Add a location (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

October 23, 2013

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With the recent addition of article pins and the recent data revealing that Pinterest is the fastest growing platform for website referral traffic, it’s becoming more and more apparent that ignoring Pinterest is no longer an option. Pinterest is now one of the top social sites with 2.5 billion monthly pageviews making it easy to discover and share products, photographs, designs, new articles and more, yet still a lot of men are hesitant to jump on the bandwagon.

Recently, I tried to explain the value of Pinterest to some male friends and they said that they tried it once and hated it because their feeds had “a bunch of chick stuff” they had no desire to learn more about, let alone repin. While it’s true that around 72% of Pinterest users are women, Pinterest is similar to any social media site in that you have to cater it to your interests before you’ll start to really enjoy it.

When someone makes a Pinterest profile, that person is prompted to follow a few boards they like, but sometimes the suggested boards aren’t really their forte so they lose interest quickly and claim that they’ve tried it and disliked it. For all of those men (and women) out there who are quick to judge, give Pinterest another chance.

Both the NHL and CBS Sports each have over 1.2M followers on Pinterest! Even the NFL has a Pinterest. Tinder’s CEO Sean Rad also just shared in an interview with Vanity Fair that he’s currently obsessed with Pinterest. All I ask is that the skeptics give Pinterest one more whole-hearted chance.

Ready to give Pinterest a shot? Don’t know what boards to follow? Below we’ve compiled a list of some awesome Pinterest boards that appeal more to men and just might get you hooked to pinning everything from cars, graphic designs, and memes to photography, girls, tattoos, and the great outdoors. Note: a few of these pinners are not in our network, but we still shared their boards because we can appreciate the awesome manliness. Check them out!

(more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

October 2, 2013

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Pinfluencers 4

Pinterest is powerful. Being able to discover brands, new products, designs, recipes, and crafts, all while connecting and sharing your discoveries with like-minded people and companies from around the world, is not only unique but also very enjoyable. Did you know that Pinterest is currently the fastest growing social network? So how can brands take advantage of this thriving platform to promote their products and connect with their target audiences? What’s the missing piece to this puzzle? Pinterest influencers.

Pinterest influencers, also known as Pinterest tastemakers, are everyday people who have large followings on Pinterest, anywhere from a hundred thousand to ten million followers. Some influencers are bloggers, some are designers, others are stay-at-home moms, college students, or chefs. These influencers have highly-engaged Pinterest accounts and retain their high followings by pinning unique, desirable, and interesting content to share with their followers. (more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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