HelloSociety Blog

Pinterest For Business

Zoe Waldron

June 18, 2014

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 Participate in HelloSocietys 4th of July Pinterest Potluck! | HelloSociety Blog

For every major holiday, HelloSociety has an office potluck. After our Easter Potluck Pinterest Party went so well, we decided to throw another one! This time, treats should be red, white, and blue or summer BBQ themed. Influencers from all countries are welcome to participate! We want to involve all of our amazing and talented Pinterest influencer network in our potluck! Many of you may already be planning on making something special for the 4th that you found on Pinterest. At this Pinterest party, you can enter to win prizes for making that Pinterest-inspired recipe you already plan on creating. Sounds like fun, right?

It’s our second HelloSociety Influencer Potluck Pinterest Party and we are so excited! Every HelloSociety Pinterest influencer who participates will receive a $5 Amazon gift card and you’ll be have the chance to win Amazon gift cards ($200 Grand Prize, $100 Runner Up, and $150 HelloSociety-voted favorite). (more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Pinterest Events

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Zoe Waldron

March 19, 2014

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 7 Tricks All Bloggers on Pinterest Should Know | HelloSociety Blog

It’s important for bloggers to optimize their content for Pinterest, since Pinterest is such a significant source of traffic for many bloggers out there. Problem is, a lot of bloggers still aren’t doing everything they can to fully optimize their content for Pinterest. This blog post can be used as a checklist to make sure your blog content is Pinterest-friendly and fully optimized to increase repins and likes, awareness, followers, and traffic!

All of these pin & board examples are from bloggers in the HelloSociety network.

1) An exclusive blog-content board

Bloggers should all have a board on the first row of their Pinterest accounts dedicated to their blog content only. It’s even better if that board shares Pinterest-exclusive photos and behind-the-scenes looks that aren’t featured on your other social media sites or blog to keep your followers coming back for more!

Examples: Jennifer Haber Fishkind’s Princess Pinky Girl blog content board & Megan Gilger’s The Fresh Exchange blog content board. (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

February 5, 2014

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 Pinterest Travel and Global Growth | HelloSociety Blog

With Pinterest’s growing popularity in the U.S., it’s no surprise that other countries are adopting the social media site quickly too. In 2013, Pinterest saw a 125% increase in international traffic and Pinterest is now offered in over 20 languages. With the expansion and growing global adoption of Pinterest, the opportunity for brands to make a big impact globally is very favorable.

After Pinterest’s success with its localized version for France, Épingler meaning “pin,” additional localized versions have now expanded to the UK, Italy, Japan, Russia, Poland, the Nordics, Turkey, Czech Republic, Indonesia, and South Korea. Also noteworthy is how Pinterest caters its service to these countries. Japan’s localized version wasn’t just Pinterest translated into Japanese, it also had unique subcategories catered to appeal to the Japanese people, like art, hairstyles, design, products, and food.

 Pinterest Travel and Global Growth | HelloSociety Blog (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

January 8, 2014

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  How Your Brand Can Stand Out on Pinterest | HelloSociety Blog

Verify your website (profile will have a checkmark next to it)

- This assures pinners that your profile is from the official company or person behind that Pinterest account, if the official website is provided. Learn how to verify for Pinterest here.

 How Your Brand Can Stand Out on Pinterest | HelloSociety Blog

Have more than 5 boards, no more than 40

- A brand profile with 15-25 boards is most ideal for having a good variety of content without overwhelming your followers. (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

December 18, 2013

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 The Secret to Videos on Pinterest | HelloSociety Blog

Posting videos on Pinterest hasn’t taken off yet. Is there potential there? Absolutely. From DIY how-to videos, behind-the-scenes clips, and blog post sneak peeks, to fashion runway clips, music videos, and movie trailers, optimizing videos to be shared on Pinterest has huge potential for both bloggers and brands. So what’s the issue? Small pin sizes and blurry cover images are unappealing. Follow our steps below to optimize your videos for Pinterest!

 The Secret to Videos on Pinterest | HelloSociety Blog (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

November 28, 2013

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 How to use Place Pins on Pinterest | HelloSociety Blog

Place pins are the newest feature of Pinterest, now the third most visited social media site. When Pinterest first announced place pins, many people seemed surprised, excited, and a little confused all at the same time. Don’t fret! We’re here to explain how to take advantage of this exciting new feature and share some examples of how people are using it to help them plan their dream trips and how brands, cities, and universities are using it to share why their location is worth seeing.

How to use Place Pins

Step 1: Create a secret maps board

We recommend starting your first place pins board as a secret board – it allows you to pin without worry and to be able to play around with place pins before you take your board public.

 How to use Place Pins on Pinterest | HelloSociety Blog

Step 2: Add a Place

 How to use Place Pins on Pinterest | HelloSociety Blog

Step 3: Choose a City (optional but makes it easier)

 How to use Place Pins on Pinterest | HelloSociety Blog

Step 4: Add a location (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

October 23, 2013

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With the recent addition of article pins and the recent data revealing that Pinterest is the fastest growing platform for website referral traffic, it’s becoming more and more apparent that ignoring Pinterest is no longer an option. Pinterest is now one of the top social sites with 2.5 billion monthly pageviews making it easy to discover and share products, photographs, designs, new articles and more, yet still a lot of men are hesitant to jump on the bandwagon.

Recently, I tried to explain the value of Pinterest to some male friends and they said that they tried it once and hated it because their feeds had “a bunch of chick stuff” they had no desire to learn more about, let alone repin. While it’s true that around 72% of Pinterest users are women, Pinterest is similar to any social media site in that you have to cater it to your interests before you’ll start to really enjoy it.

When someone makes a Pinterest profile, that person is prompted to follow a few boards they like, but sometimes the suggested boards aren’t really their forte so they lose interest quickly and claim that they’ve tried it and disliked it. For all of those men (and women) out there who are quick to judge, give Pinterest another chance.

Both the NHL and CBS Sports each have over 1.2M followers on Pinterest! Even the NFL has a Pinterest. Tinder’s CEO Sean Rad also just shared in an interview with Vanity Fair that he’s currently obsessed with Pinterest. All I ask is that the skeptics give Pinterest one more whole-hearted chance.

Ready to give Pinterest a shot? Don’t know what boards to follow? Below we’ve compiled a list of some awesome Pinterest boards that appeal more to men and just might get you hooked to pinning everything from cars, graphic designs, and memes to photography, girls, tattoos, and the great outdoors. Note: a few of these pinners are not in our network, but we still shared their boards because we can appreciate the awesome manliness. Check them out!

 Guys, Give Pinterest A Chance: The Ultimate Manly Pinterest Guide | HelloSociety Blog (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

October 2, 2013

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Pinfluencers 4 The Power of Pinterest Influencers | HelloSociety Blog

Pinterest is powerful. Being able to discover brands, new products, designs, recipes, and crafts, all while connecting and sharing your discoveries with like-minded people and companies from around the world, is not only unique but also very enjoyable. Did you know that Pinterest is currently the fastest growing social network? So how can brands take advantage of this thriving platform to promote their products and connect with their target audiences? What’s the missing piece to this puzzle? Pinterest influencers.

Pinterest influencers, also known as Pinterest tastemakers, are everyday people who have large followings on Pinterest, anywhere from a hundred thousand to ten million followers. Some influencers are bloggers, some are designers, others are stay-at-home moms, college students, or chefs. These influencers have highly-engaged Pinterest accounts and retain their high followings by pinning unique, desirable, and interesting content to share with their followers. (more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

September 4, 2013

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 Wedding Planning On Pinterest | HelloSociety Blog

Pinterest has made the wedding planning process even more inspired! With Pinterest, brides have access to a huge collection of wedding inspirations. Pinterest can save you money with DIY projects, help you connect with wedding bloggers, get advice and inspiration from previous brides, grooms and bridesmaids, and allow you to collect images that can help make your dream wedding a reality.

A bride can also use group boards on Pinterest while planning her wedding. By inviting her groom, sister(s), best friend(s), wedding planner, or mom she can share her vision of her big day while getting visual advice and inspiration from those whose opinions she trusts the most.

The following Pinterest influencers have amazing and unique wedding boards. Below they have shared some advice on how a bride can use Pinterest while planning her wedding.  (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest tips

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Zoe Waldron

August 7, 2013

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When planning a vacation there’s no need to stress! Pinterest can help you plan your dream trip that will make everyone happy. Here are our four tips for planning and sharing your travels on Pinterest!

Options, Options, Options!

Start by making a board. Next, search that country/state/region/town to find all of the top tourist sights vs local spots, restaurants versus street foods, hotels vs B&Bs, and exhilarating versus calming activities. This will help you plan for a well-rounded mixture of exciting and relaxing moments with something for everyone to enjoy. Make sure to look for the lesser-known hidden jewels too!

Ask People Who’ve Been There

Interact with people on Pinterest to learn about their experiences first hand! Comment on people’s pins asking everything from “Where did you stay?” to “What would you recommend we order at that restaurant?”

Learn anything and everything you can about your destination! This means clicking through to blogs and websites. You can also learn a lot of general travel tips like what days of the week have cheaper flights and how to feel more comfortable on a long plane ride.

(more…)

Posted In - Influencer Marketing, Marketing example, Pinterest tips

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