With over 30 billion pins, Pinterest is an interesting, entertaining and downright useful search engine for virtually anyone. The problem? Many guys think it’s just for women.
Although I’ve tried talking countless guys out of that perception, I secretly understood why they felt that way. As The Wall Street Journal’s Yoree Koh put it, the male experience of using Pinterest used to be “similar to visiting a women’s department store.” It’s not that guy-friendly content wasn’t there; it’s just that it was harder to find. Because Pinterest had significantly more female users from the get-go, female-skewed pins would naturally show up more often in search results than those geared towards men.
But, all that’s changed thanks to a seemingly small but incredibly powerful new tool: the ability to specify your gender.
For the first time, Pinterest is now truly a man-friendly destination. In fact, I could see many of my male friends using it as their go-to search engine for the same things all my girlfriends use it for: style inspiration, fitness tips, food and cocktail recipes, Halloween costumes, DIY projects, home decor ideas, gift suggestions … the list goes on.
Still skeptical? Take a look at the 9 examples below and then tell me that even your manliest friends wouldn’t be tempted to give it a whirl. It’s that good.
1. Searching for: “DIY”
BEFORE: Men can get down with DIY as much as women, but searching for it on Pinterest used to turn up pictures of downright euphoric ladies modeling infinity scarves they supposedly knitted in just 30 minutes, or a list of 18 life hacks that every girl should know (were you aware that you can turn an old broom head into an accessories organizer?!) Yes, guys like to make stuff, but homemade Biore pore strips probably aren’t one of them.
NOW: Men can get inspired with “19 Man Cave Ideas”, find out how to turn an old Jim Beam bottle into a soap dispenser, or learn how to make a paracord bracelet (I know more than one guy who has made this). (more…)