HelloSociety Blog

Pinterest For Business

Zoe Waldron

March 5, 2014

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Pinterest Hackers.jpg

My personal Pinterest account was hacked last month. In the past 6 months, Pinterest spam and account hacking has appeared to increase significantly. The main reason people’s accounts are getting hacked? Hackers are realizing the huge potential for reach on Pinterest and people’s passwords are either too easy, or they use the same password for most of their accounts and one of their other accounts has been compromised in the past. SplashData released a list of the top 25 most common passwords for 2013. Is your Pinterest password on this list? The best way to avoid getting hacked is to make your password strong. If you ever believe your Pinterest may have been hacked, change your password immediately.

pinterest_hacked-520x354.pngPhoto via TheNextWeb

Your account is definitely hacked, now what?!

          1) Login. (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest Events, Pinterest news, Pinterest tips

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Zoe Waldron

February 12, 2014

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Pinterest announced their updated contest guidelines last October, yet a lot of brands, big and small, are still breaking multiple rules when running Pinterest contests. By following Pinterest’s contest rules, your brand is helping everyone on Pinterest have a positive experience by giving entrants the freedom to pin the stuff they genuinely like, which means that you’re providing the most authentic experience to your fans (and their followers) as possible. Also, without too many restrictions and rules, more people are likely to enter, so your Pinterest account will gain more followers and exposure. Everyone wins!

Below, we’ve listed the top five rules that are most important — and most often broken! — and explain how to go about making sure your brand’s next Pinterest contest follows Pinterest’s updated guidelines.

5 major Pinterest contest regulations:

     #1 – Don’t call your contest “Pin To Win.” (more…)

Posted In - Marketing example, Pinterest Events, Pinterest news, Pinterest tips

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Zoe Waldron

January 29, 2014

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January has already brought many updates and improvements to Pinterest. The updates included the new Explore Interests dashboard search, the integration on GIFs, a new ‘Buy from site’ button on rich product pins, a new food search capability (ie: vegan, paleo, gluten free), and the slow release of Promoted Pins. Stay up-to-date on what all of these updates look like, why they’re important, and how they can help your brand succeed by checking them out below.

Explore Interests

On Monday, Pinterest released its new ‘Explore Interests’ feature to its users. This new and ever-evolving feature lets pinners discover new pins through personalized categories based on what they pin most often.

(more…)

Posted In - Marketing example, Pinterest Events, Pinterest news, Pinterest tips

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Zoe Waldron

January 22, 2014

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1. Create a Pinterest business account here

2. Verify the brand’s website for Pinterest here

- Verifying the brand’s official website or blog is an important and effective way to assure pinners that your account is legitimate.

3. Get Rich Pins for Pinterest here

- Rich Pins attach bold headlines to pins from your site, including important information like price, sale price (if applicable), if it’s in stock, as well as a new “Buy from site” button at the top of the pin. (more…)

Posted In - Marketing example, Pinterest Events, Pinterest news, Pinterest tips

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Zoe Waldron

August 21, 2013

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There is no black and white formula for Pinterest contests and sweepstakes but there are steps you can take while planning a Pinterest contest to make sure it’s timely, planned, promoted, executed, and followed-up with correctly.

1) Determine Your Main Goal

Do you want to increase Pinterest followers, sales, exposure of a new product, or collaborate with a specific brand, pinner, or blogger? Surely it’s a combination of the above, but determine what the main goal is for this upcoming Pinterest contest campaign.

2) Choose: Contest or Sweepstakes?

First and foremost, what is the difference between a contest and a sweepstakes? A contest is a competition where the winner is based off of talent, aka being the best voted entry to win. In a sweepstakes, the winner is based off of a random drawing, so long as their entry follows the rules you’ve set.

(more…)

Posted In - Pinterest Events, Pinterest Infographics, Pinterest tips, Top 5 Pinterest pins of the week

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Zoe Waldron

June 19, 2013

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Pin Party

Do you have any crafts, recipes, or projects that you’ve always wanted to try but haven’t yet? Don’t want to try making them alone? Host a Pinterest party!

What is a Pinterest party?

A Pinterest party is exactly what it sounds like: when you and some friends pin a bunch of fun crafts and recipes on Pinterest and then get together to make them a reality!

The key is to have fun and not take it too seriously. If your cookie monster cupcake faces start melting at the party it will be a hilarious and delicious memory. The great thing is that you get to decide what projects to take on.

Pinterest Party Survival Guide

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Posted In - Marketing example, Pinterest Events, Pinterest tips

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Mindy Hu

April 9, 2013

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This past weekend, HelloSociety held it’s 2nd Pinterest tastemaker meet-up, #HelloConNYC at the Trump Soho in New York.

18 of the most followed pinners from across the United States and Europe joined HelloSociety for a weekend filled with networking, socializing and a lively roundtable discussion between pinners and top notch brands, including Vogue, Etsy, Shoptiques, West Elm, Birchbox, Fab and The Cools.

Editors from Better Homes and Garden and Glamour joined us for the discussion and accompanied us for a 3-course gourmet dinner at (The Mercer) Kitchen.

Here are some behind the scene snaps of #HelloConNYC from our pinners.

Photo courtesy of pinner Jodi McKee.

Photo courtesy of pinner Jodi McKee.

Posted In - Influencer Marketing, Pinterest Events

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