When browsing products on a brand website, sharing that product via social media buttons is a great way to express interest in that product, announce plans to buy it, or spread your liking for a product after buying it. Pinterest, the third most-popular social media platform in the U.S., has had substantial growth over its past three years. Now with over 70 million users and an estimated 50 million monthly active users, this unique and interactive virtual pin board allows brands to visually market their products like never before, with great opportunity for virality.
A recent study done by 8th Bridge, after analyzing 872 retailers, concluded that Pinterest’s ‘Pin It’ button has now overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages. According to 8th Bridge, 62% of brands have Pin It buttons, 61% have Tweet buttons, 59% have Like buttons, and 42% have Google+ buttons. (more…)