There is no black and white formula for Pinterest contests and sweepstakes but there are steps you can take while planning a Pinterest contest to make sure it’s timely, planned, promoted, executed, and followed-up with correctly.
1) Determine Your Main Goal
Do you want to increase Pinterest followers, sales, exposure of a new product, or collaborate with a specific brand, pinner, or blogger? Surely it’s a combination of the above, but determine what the main goal is for this upcoming Pinterest contest campaign.
2) Choose: Contest or Sweepstakes?
First and foremost, what is the difference between a contest and a sweepstakes? A contest is a competition where the winner is based off of talent, aka being the best voted entry to win. In a sweepstakes, the winner is based off of a random drawing, so long as their entry follows the rules you’ve set.