Many male-focused brands may hesitate to jump onto the Pinterest bandwagon because they’ve heard stats on Pinterest’s lack of male users. Yes, Pinterest’s users are mostly comprised of women, with about 80% of users being women, an estimated 92% of all pins made by women, and 15x more pins made by women than men, according to a recent study by RJMetrics. Flipping this data, seeing that only 20% of Pinterest users are men, only 8% of pins made are from men, and men make 15x less pins than women, makes it sound even less promising.
Although these numbers make it seem like there isn’t much of a male presence on Pinterest, 20% of the estimated 70 million+ Pinterest users still leaves 14 million+ male users you can reach. Also, just because male users aren’t necessarily pinning, that doesn’t mean they aren’t still regularly browsing the platform, shopping on the platform, or pinning to secret boards. (more…)