HelloSociety Blog

Pinterest For Business

Zoe Waldron

July 9, 2015

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It’s officially summer, which means more sunshine, spending time with family and friends outdoors, and (our favorite reason) good food. So start cutting up ridiculous amounts of watermelon, bake some creative cupcakes for a summer birthday, make more fresh + colorful summer salads, and mix up some sweet cocktails for those epic summer sunsets. With all of that goodness in mind, we’d like to announce that HelloSociety is hosting another Influencer-exclusive potluck party! This potluck is summer themed and is open to all HelloSociety Influencers interested in making and photographing some summer treats for a chance to share your content creation skills and potentially win one of ten Amazon gift cards.

In the past two years, we’ve hosted a variety of fun holiday potlucks for Valentine’s Day, 4th of July, Halloween, and Easter. We have had over 200 potluck submissions total and are excited to continue this HelloSociety tradition. (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest news

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Zoe Waldron

April 29, 2015

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Last week you learned all about setting up and monitoring Promoted Pins. This week I’ll be sharing how to track your business’ conversions with conversion tracking, the helpful new add-on to Promoted Pins. If you’re interested in tracking how many sales your Promoted Pins lead to, you’ll want to implement conversion tracking. Conversion tracking is also very useful when trying to learn which types and styles of content are most effective at leading to conversions.

First off, what is conversion tracking? It’s the ability to add coding to your website to track different actions, like purchases, email signups, and website visits. These are counted within different timeframes you can set by clicks, engagements, and views. Wondering how repin numbers affect sales? Implement conversion tracking to your strategy to get an inside look at how certain actions generate sales. The following steps explain how you can set up conversion tracking for your site.

Steps to create a conversion tag:

1. Go to the setup webpage and name your tag. (more…)

Posted In - Pinterest news, Pinterest tips

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Zoe Waldron

April 22, 2015

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Are you promoting your pins yet? Promoting Pins is a great way to ensure your best images get seen by your target audience on Pinterest. Before promoting Pins was available to the public, it was usually a guessing game as to how your pins could go viral. Now you have control over which pins are shown, under which search terms, to whom, and at whatever price per click you feel comfortable with. It’s so easy to promote your pins and you have control over how much you spend and who sees your pins.

The following steps share how to use Promoted Pins and show how to monitor your results after the Promoted Pins are approved and running.

First, here’s an overview of the Promoted Pins process that Pinterest maps out on their ads introduction page.

Step 1: Pick a Pin to promote
You have to pick one at a time.

Step 2: Decide who sees it
You have control over what keywords lead to your pin, where the target audience lives, what language the audience speaks, what device they see it on, and their gender. (more…)

Posted In - Pinterest news, Pinterest tips

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Zoe Waldron

February 11, 2015

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Little-Known Features

1. You can share Pins on Twitter.

It will tweet in this format:

2. You can share Pins on Facebook. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

February 4, 2015

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There are a lot of articles that say, “Which should you pick to use for your business? Facebook or Twitter or Instagram or Pinterest, etc…” The majority of brands shouldn’t be asking ‘which?’ but focusing on ‘how.’ Most businesses should have a presence on all major social platforms in hopes to reach different markets. If you’re starting your own small business or managing a major brand’s social strategy, don’t choose one social platform over another, learn how to use each best to increase engagement and reach different markets effectively. If there truly is a limit to which platforms your business can commit to, then I hope this post will explain why Pinterest needs to be on that ‘must have’ list.

 

Pinterest has one of the most unique majority audiences in the social media world: adult women of all ages with a college degree and a high household income. Did you know that women generally have stronger purchasing power than men? An article by Digital Sherpa shares that ‘85% of purchases and purchase influences are made by women.’ Since Pinterest is so well-designed for sales with pins all attached to links, the platform makes it easy for pinners to turn into shoppers, even if they originally didn’t have the intention to buy anything.

 

Primary Users
– 28% of internet users in US

– Women
– 18-64
– Graduated college
– Household income of $75k+
– Across regions/neighborhoods

It’s been estimated that Pinterest has well over 70 million users. Monthly active users has not been confirmed. (more…)

Posted In - Pinterest news, Pinterest tips

Kyla Brennan

January 28, 2015

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With over 30 billion pins, Pinterest is an interesting, entertaining and downright useful search engine for virtually anyone. The problem? Many guys think it’s just for women.

Although I’ve tried talking countless guys out of that perception, I secretly understood why they felt that way. As The Wall Street Journal’s Yoree Koh put it, the male experience of using Pinterest used to be “similar to visiting a women’s department store.”  It’s not that guy-friendly content wasn’t there; it’s just that it was harder to find. Because Pinterest had significantly more female users from the get-go, female-skewed pins would naturally show up more often in search results than those geared towards men.

But, all that’s changed thanks to a seemingly small but incredibly powerful new tool: the ability to specify your gender.

For the first time, Pinterest is now truly a man-friendly destination. In fact, I could see many of my male friends using it as their go-to search engine for the same things all my girlfriends use it for: style inspiration, fitness tips, food and cocktail recipes, Halloween costumes, DIY projects, home decor ideas, gift suggestions … the list goes on.

Still skeptical? Take a look at the 9 examples below and then tell me that even your manliest friends wouldn’t be tempted to give it a whirl. It’s that good.

1. Searching for: “DIY”

BEFORE: Men can get down with DIY as much as women, but searching for it on Pinterest used to turn up pictures of downright euphoric ladies modeling infinity scarves they supposedly knitted in just 30 minutes, or a list of 18 life hacks that every girl should know (were you aware that you can turn an old broom head into an accessories organizer?!) Yes, guys like to make stuff, but homemade Biore pore strips probably aren’t one of them.

NOW: Men can get inspired with “19 Man Cave Ideas”, find out how to turn an old Jim Beam bottle into a soap dispenser, or learn how to make a paracord bracelet (I know more than one guy who has made this). (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest Events, Pinterest news

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Zoe Waldron

January 14, 2015

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Your Score:  

Your Ranking:  

(more…)

Posted In - HelloSociety - Behind the scenes, Pinterest news

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Zoe Waldron

January 7, 2015

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As a social media manager of brands’ Pinterest accounts along with my own personal account, I see the delicate balance between what a company wants to share as a business to reach their sales goals and what content I want to see as an online shopper and avid Pinner. There is a perfect harmony of inspiration and promotion. By inspiring with a promotion, a brand is able to send its message while engaging with consumers in a fun, organic way. When a brand is able to get into their ideal daily Pinning routine down, it means better engagement, a higher following, more sales, increased brand awareness, and all-around stronger brand-consumer relationships.

The following ten goals share what bloggers and brands should keep in mind this year to improve their overall Pinterest strategy, why it’s important, how they can reach their goals, if not exceed them, along with great examples to make it clear.

Rule 1: Establish Community

One of the best ways to connect with potential customers is by creating brand ambassadors to spread the word. Group boards are a fun way to connect and engage with fans while making them Pin-bassadors. Not only that, it’s an awesome for social media manager that don’t Pin as much as they should to still have an active account (their followers see all Pins shared on a group board) and they’ll gain followers and engagement without doing any of the work. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

December 17, 2014

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♪ ♫ “Things to share… are you pinning? On the page, pins are glistening… A beautiful ‘site, we’re pinning tonight. Pinning in a winter wonderland.” ♪ ♫

Check out these 50+ great, festive boards from some of our HelloSociety Pinterest influencers covering winter inspiration, holiday recipes, NYE ideas, and more!

1. Bright.Bazaar / — Happy.Holidays
2. Mai Spy — Holidays
3. Theresa L — Joyeux Noël
4. Patrick Welker — Holidays
5. Sarah Kieffer | Vanilla Bean — | holiday baking guide |
6. Erin Freedman – Holidays at Home
7. Kristen Gage — Holidays
8. Erin Dollar – Winter Holidays
9. Keegan Adriance – The Holidays
10. Celina Bailey — Holiday…
11. Cristina Ramirez — Holidays + Celebrations
12. Beth Kirby {local milk} — w i n t e r
13. Erin Freedman — Winter Holiday Party
14. Lauren Rabadi — Winter Wonderland
15. Holly Ledingham — Dessert Delights
16. Brittany Cozzens — Holiday and all that is Festive
17. Rachel Follett (Lovely Clusters) — Winter
18. Sweet Vanilla Bean — Christmas/Winter/New Years
19. Jen Goemans — holidays & winter

(more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Marketing example, Pinterest news

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Zoe Waldron

December 3, 2014

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What Pinterest-related goals did you accomplish in 2014? A certain number of followers? Increased average engagement? A regular pinning routine? Higher traffic from Pinterest? Implementing Rich Pins? Optimizing your website for Pinterest?

If you didn’t have specific goals set for 2014 for your Pinterest account and overall strategy, it’d be a smart idea to do that this year. If you did set goals last year – great! Did you reach any or all of your goals? This year, go off of your improvement from last year. Aim to increase your engagement and following by about 200-300%, unless you’re a brand new account – then you can obviously set the bar higher. The following guide shares tips on setting your goals for Pinterest for 2015 and how you can easily reach (or surpass!) them.

Start with focusing on your #1 goal for 2015. Do you care most about reaching a certain number of followers, increasing overall engagement, increasing sales, or getting more website traffic? Choose one and follow those steps first. Make sure you’re regularly tracking your engagement, following, traffic, and sales to keep tabs on your improvement. Start with checking out your Pinterest Analytics or even just use a spreadsheet to log your following weekly if that’s your main focus. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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