HelloSociety Blog

Pinterest For Business

Zoe Waldron

September 24, 2014

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 5 Ways To Make Your Website More Pinterest Friendly

1.  Implement the traditional Pin It button AND a Hover Pin It button

The traditional Pin It button is important, especially for those who usually pin on mobile since the hover button wouldn’t work. It makes it even easier to share on Pinterest.

Also, now that iOS8 has a built-in Pin It button on the iPhone, this makes it even more convenient for readers to pin your content – all they have to do is press share and pin!

 5 Ways To Make Your Website More Pinterest Friendly

Pinterest’s new ‘share’ button directly in iOS8, via Pinterest’s Blog.

2.  Get Rich Pins (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

September 18, 2014

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 Case Study: Anthropologie   From Curating a Store to Curating a Pinterest Board

Anthropologie is a women’s retail store with a variety of beautiful curated goods including everything from clothing to home decor and bedding, to kitchen utensils, jewelry and books. What makes Anthropologie unique is its regular addition of goods from various artists and designers.

With 58 boards and over 5k pins, Anthropologie has been able to curate beautiful boards with creative themes that match the feel of their stores effectively. They’ve also hosted multiple Pinterest contests to help spread awareness and gain followers.

In comparison to their competitors, Anthropologie is leading the way with 488k Pinterest followers and growing fast. Free People (Anthropologie’s sister company) is second with 344k followers, Urban Outfitters (it’s sister company) has 171k followers, and BHLDN (it’s sister company) has 141k, J.Crew has 157k, Gap has 79k, Madewell has 76k, Bloomingdales has 74k, and Banana Republic has 24k followers.

The following case study shares what Anthropologie is doing right, what could be improved on, and pros and cons to their overall Pinterest strategy.

 Case Study: Anthropologie   From Curating a Store to Curating a Pinterest Board

What Anthropologie is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

September 10, 2014

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  How To Boost Holiday Sales with Pinterest

November and December are when Pinterest usage is most active. Pinners are searching for decor to decorate their homes and are shopping for the perfect gifts for their loved ones. With Halloween, Thanksgiving, and Christmas coming up, now is the perfect time for brands to start planning their holiday Pinterest strategy.

According to Sprout Social, in a recent Lab42 survey of 500 Pinterest users 18+, data revealed that in 2013, 74% of pinners were on the hunt for gift ideas during the holidays and 54% used Pinterest more frequently during November and December. 19% of participants reported spending more money during the holidays because of something they saw on Pinterest and 59% purchased an item as a result of seeing it on the platform.

The holiday season is an important time for brands to get their Pinterest strategy on point. During the busiest shopping time of the year, if a brand’s Pinterest strategy is done well they have the potential to reach a very high number of people, many of whom are looking to purchase gifts for the season.

Below I’ve shared three things brands should implement right now, three key factors to apply to Pinterest board concepts, as well as examples of boards where brands were able to showcase their products for the holiday season in a unique and effective way. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

September 3, 2014

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 A Simple Guide To The NEW Pinterest Analytics

For those with business Pinterest accounts, have you checked out the new (and much improved) Pinterest analytics yet? Use this blog post as a guide to help you understand what each page means and why it’s helpful to your overall Pinterest strategy.

Don’t have a business account yet but have a website or blog? Edit your profile to add your website URL to your account, verify your website, and then switch to a business account here. It’s quick and easy to do. Now go to analytics.pinterest.com to see your new analytics so you can follow along with this guide.

 A Simple Guide To The NEW Pinterest Analytics

An example shot of the new Pinterest analytics home page.

Where to begin

When on the main analytics page, the new Pinterest Analytics are separated into three segments: 1) Your Pinterest profile, 2) Your audience, and 3) Activity from your website. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

August 27, 2014

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 Our Favorite Brand Pinterest Board Concepts

When a brand is able to successfully integrate its products with a creative, aesthetically-pleasing Pinterest board theme, it’s a huge win. Not only will it be beautiful, the board’s interaction will also increase, reflecting that quality pinning. The following boards are some of our current favorite examples from brands integrating their products with inspirational pins in creative ways. Check them out and get inspired to start a new, creatively-fueled board.

Lilly Pulitzer – Summer Printspiration 2014

 Our Favorite Brand Pinterest Board Concepts

This board shares prints from Lilly Pulitzer’s new summer 2014 collection. The surrounding inspirational pins visually capture some possible inspiration for those prints. This board not only looks beautiful, it follows our recommended 20/80 rule: 20% brand content and 80% other content. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest Infographics, Pinterest news, Pinterest tips

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Zoe Waldron

August 20, 2014

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 Pinterest Tips and Tricks: August 2014

1. Press the spacebar to quickly scroll down your feed.

For those who don’t already know, you can press the spacebar to quickly scroll down your Pinterest feed at a nice pace. If you’re on Pinterest for a while, like I can be at times, it can make searching through feeds and searches much easier on your wrist. Try it now!

 Pinterest Tips and Tricks: August 2014

2. Promote getting new followers with the ‘follow landing page.’ (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

August 13, 2014

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 Case Study: Jetsetter   Leading the Travel Category on Pinterest

Jetsetter is now the 3rd highest-followed brand Pinterest account, just behind L.L.Bean and Harper’s Bazaar and just ahead of Nordstrom with over 4.4 million Pinterest followers!  What is Jetsetter? Jetsetter is a travel site that allows you to book trips at exclusive rates. What makes Jetsetter’s Pinterest really unique is how quickly they gained their high following. From April 2012 to August 2012, Jetsetter grew from 2k followers to over 1 million followers. Is that amazing or what?

Jetsetter focuses almost every one of their Pinterest boards on travel. By having such a specific niche, with 53 boards and over 4,000 pins, Jetsetter has engaged travel-loving pinners across the world. What board are they famous for? Their ‘Daily Moment of Zen’ board has over 4.3 million followers and shares breathtaking views from places anyone would love to be at, at any moment.

Jetsetter having over four million followers on Pinterest is a little surprising since they only have 255k Facebook followers (and a Pinterest Facebook app!), 39k Twitter followers, and a little over 9k Instagram followers. So how did Jetsetter earn this many followers? When brands, especially when they’re not well known, gain a very high following quickly – it’s almost always due to luck of some sort, like a board being featured, and a good habit of pinning. So although Jetsetter’s virality was a little bit of luck, it was also a lot of great pinning, strong travel focus, along with a great Pinterest contest that made this all happen.

 Case Study: Jetsetter   Leading the Travel Category on Pinterest

What Jetsetter is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

August 6, 2014

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 Improve Your Pinterest Profile in 10 Minutes

For brands, bloggers, and regular pinners, it’s easy to improve your Pinterest profile for better interaction and a higher following in just 10 short minutes (or less!) Follow these steps to make sure your Pinterest is in tip-top shape. If your account is already optimized in that area, skip it and move on to the next.

Minute 1: Optimize board names

Unless your account has over 50k followers, it’s a good idea to name your boards something simple and likely to be searched. This can help increase the chances of your board showing up in board searches. Although “Summer Lovin’ – Had Me a Blast” is a cute name, it’s almost completely unlikely anyone would ever search that. Instead stick to something simple and 1 or 2 words max, like “Summer,” “ Summer Inspirations,” or “Summer Love,” at least until your account reaches a high-enough follower count.

Minute 2: Reorganize boards by relevance

Drag the most relevant boards to the top. This includes upcoming holidays, current seasons, boards that are most relevant to your company, or your favorite topics at the moment.

Minute 3: Connect Pinterest with your Twitter

It’s quick and easy to attach your Twitter profile to your Pinterest. It’s always a great idea to cross promote social accounts. Increase your Twitter followers while building a stronger fanbase! It’s also completely optional to have your Twitter automatically post each pin you share. We recommend having that turned off so it’s not overwhelming to your Twitter followers.

Minute 4: Make sure each board is correctly categorized (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest news, Pinterest tips

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Zoe Waldron

July 30, 2014

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 NEW! Pinterest Interests & Related Pins

 NEW! Pinterest Interests & Related Pins

Are you familiar with Pinterest’s new interests feature? You can now follow your favorite interests, whether they be countries, foods, designers, flowers, celebrities, animals, movies… the possibilities are endless!

Many pinners I’ve spoken to still say they aren’t following an interest yet because they aren’t quite sure how. Others who are following interests have shared that their feeds seem a little overwhelmed by the topics they’re following. Try it for yourself and let us know your thoughts!

 NEW! Pinterest Interests & Related Pins

Step 1: Check out your ‘Explore’ section. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

July 23, 2014

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 Case Study: Swarovski   A Crystal Clear Pinterest Strategy

Swarovski is an Austrian producer of luxury cut crystals. They sell jewelry, watches, accessories, and sparkling crystal objects, like small crystal animals. Swarovski’s Pinterest account has capitalized on the glamorous lifestyle, weddings and fashion. With 27 boards, over 7 thousand pins, and over 1.5 million Pinterest followers, Swarovski is obviously doing something right. Let’s look further into their Pinterest strategy to see exactly what they’re doing successfully in the world of Pinterest.

What Swarovski is doing right

On Pinterest, Swarovski does an amazing job at integrating products among beautiful non-brand related images. We usually recommend a 20/80 rule of 20% brand content and 80% other content interspersed at a rate of 1 brand pin for every 5 pins. By focusing on weddings in particular, Swarovski has reached a strong niche on Pinterest. Swarovski’s Wedded Bliss board is a great example of successfully incorporating product with inspiration. This wedding board shares inspiration around wedding decor, hair, cake design, DIYs, and photography among Swarovski products that seem to fit in naturally. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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