Jetsetter is now the 3rd highest-followed brand Pinterest account, just behind L.L.Bean and Harper’s Bazaar and just ahead of Nordstrom with over 4.4 million Pinterest followers! What is Jetsetter? Jetsetter is a travel site that allows you to book trips at exclusive rates. What makes Jetsetter’s Pinterest really unique is how quickly they gained their high following. From April 2012 to August 2012, Jetsetter grew from 2k followers to over 1 million followers. Is that amazing or what?
Jetsetter focuses almost every one of their Pinterest boards on travel. By having such a specific niche, with 53 boards and over 4,000 pins, Jetsetter has engaged travel-loving pinners across the world. What board are they famous for? Their ‘Daily Moment of Zen’ board has over 4.3 million followers and shares breathtaking views from places anyone would love to be at, at any moment.
Jetsetter having over four million followers on Pinterest is a little surprising since they only have 255k Facebook followers (and a Pinterest Facebook app!), 39k Twitter followers, and a little over 9k Instagram followers. So how did Jetsetter earn this many followers? When brands, especially when they’re not well known, gain a very high following quickly – it’s almost always due to luck of some sort, like a board being featured, and a good habit of pinning. So although Jetsetter’s virality was a little bit of luck, it was also a lot of great pinning, strong travel focus, along with a great Pinterest contest that made this all happen.
What Jetsetter is doing right (more…)