Wondering how you can promote your brand successfully on Pinterest without a large selection of pin-worthy photographs? Keep reading!
Although your brand’s products or services may not be a good fit for pinning, that doesn’t mean that you should disregard Pinterest altogether. Now that Pinterest is the third most-visited social site, it’s a must-have for all brands. We recently reviewed Starbucks and Lowe’s Pinterest accounts, two brands that have been successful with few of their products pinned. If your brand doesn’t have a wide array of high-quality images, don’t fret! What makes Pinterest great is the ability to share inspiring content and imagery that doesn’t have to be yours.
Facebook, Twitter, and Instagram are great places to share your brand’s content, post peeks into office life, and to interact with followers regarding your brand’s content. Pinterest is a great space to get creative and connect with your community of followers by sharing categories of pins they’d like and images that will inspire their lives and hence connect them closer to your brand, whether it’s your content or not.
How to make a successful Pinterest account with little-to-no pin-worthy images: