November and December are when Pinterest usage is most active. Pinners are searching for decor to decorate their homes and are shopping for the perfect gifts for their loved ones. With Halloween, Thanksgiving, and Christmas coming up, now is the perfect time for brands to start planning their holiday Pinterest strategy.
According to Sprout Social, in a recent Lab42 survey of 500 Pinterest users 18+, data revealed that in 2013, 74% of pinners were on the hunt for gift ideas during the holidays and 54% used Pinterest more frequently during November and December. 19% of participants reported spending more money during the holidays because of something they saw on Pinterest and 59% purchased an item as a result of seeing it on the platform.
The holiday season is an important time for brands to get their Pinterest strategy on point. During the busiest shopping time of the year, if a brand’s Pinterest strategy is done well they have the potential to reach a very high number of people, many of whom are looking to purchase gifts for the season.
Below I’ve shared three things brands should implement right now, three key factors to apply to Pinterest board concepts, as well as examples of boards where brands were able to showcase their products for the holiday season in a unique and effective way. (more…)