HelloSociety Blog

Pinterest For Business

Zoe Waldron

April 29, 2015

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Last week you learned all about setting up and monitoring Promoted Pins. This week I’ll be sharing how to track your business’ conversions with conversion tracking, the helpful new add-on to Promoted Pins. If you’re interested in tracking how many sales your Promoted Pins lead to, you’ll want to implement conversion tracking. Conversion tracking is also very useful when trying to learn which types and styles of content are most effective at leading to conversions.

First off, what is conversion tracking? It’s the ability to add coding to your website to track different actions, like purchases, email signups, and website visits. These are counted within different timeframes you can set by clicks, engagements, and views. Wondering how repin numbers affect sales? Implement conversion tracking to your strategy to get an inside look at how certain actions generate sales. The following steps explain how you can set up conversion tracking for your site.

Steps to create a conversion tag:

1. Go to the setup webpage and name your tag. (more…)

Posted In - Pinterest news, Pinterest tips

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Zoe Waldron

April 22, 2015

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Are you promoting your pins yet? Promoting Pins is a great way to ensure your best images get seen by your target audience on Pinterest. Before promoting Pins was available to the public, it was usually a guessing game as to how your pins could go viral. Now you have control over which pins are shown, under which search terms, to whom, and at whatever price per click you feel comfortable with. It’s so easy to promote your pins and you have control over how much you spend and who sees your pins.

The following steps share how to use Promoted Pins and show how to monitor your results after the Promoted Pins are approved and running.

First, here’s an overview of the Promoted Pins process that Pinterest maps out on their ads introduction page.

Step 1: Pick a Pin to promote
You have to pick one at a time.

Step 2: Decide who sees it
You have control over what keywords lead to your pin, where the target audience lives, what language the audience speaks, what device they see it on, and their gender. (more…)

Posted In - Pinterest news, Pinterest tips

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Zoe Waldron

April 15, 2015

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As a social media manager, the questions I get asked about Pinterest strategy by brands and regular pinners alike are usually the same 10 questions. They cover getting more followers, best practices, how to easily improve your account, and optimization tips. To make things easier, I thought I’d answer 10 of the most-asked questions here. If there are any questions you have that we missed, comment below with your Pinterest questions!

Question 1: What’s the best way to get more Pinterest followers?

Number 1: Promotion. No one will seek out and follow your brand’s Pinterest account if they don’t know you have one. Post links and photos of your boards and pins to Facebook, Twitter, and emails regularly. To get a quick boost of followers, run a simple and rule-abiding Pinterest contest requiring a follow for entry. Number 2: Make it as easy as possible for them to follow you. Make sure your website has an easy to see ‘follow’ button. And add a Pinterest Facebook app ASAP. Number 3: Pin great content every day. Try to pin 10-20+ pins per day across the day. Only pin brand content 20% of the time. Make your account beautiful, brand consistent, and inspiring.

Question 2: What does the perfect pin look like? (more…)

Posted In - Pinterest tips

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Zoe Waldron

March 18, 2015

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As visual platforms like Pinterest, Instagram, and Tumblr are proven as more and more influential to sales, the product images these brands are taking are getting better catered to each platform. But the number of big brands that have generic, small, overly-promotional images is still very high. By taking the time to change up how your business’ products are photographed and presented, the perception of product quality can be improved with a few simple changes. So what can brands do to improve their content to perform better on social media? What social media accounts are great examples of beautiful imagery on Pinterest, Instagram, and Tumblr?

For Pinterest

When a company has hundreds to thousands of products to photograph, styling each one in a unique setting usually isn’t realistic. By simply changing the color of the background from plain white to off white or another color, the products will instantly stand out on Pinterest. Brands need to make sure their product photos are taken vertically, or edited to be presented vertically – it will be hugely impactful for Pinterest performance.

See Cos as a good example. Their products are shot against an off-white background. Just the small difference of adding a unique color behind their products makes them stand out more on Pinterest. Their photos are also all vertical and have nice proportions of product size to background space. (more…)

Posted In - Marketing example, Pinterest tips, Social Media Tips

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Zoe Waldron

March 4, 2015

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The current state of the social media world is ever changing with new technologies, platforms, and apps being created every month. I just returned to Los Angeles after a week in New York City at Social Media Week New York on behalf of HelloSociety. We are a social marketing agency focusing on content creation with an exclusive influencer network of over 300, from all over the world. Each with their own niche, with categories and psychographics spread all across the board. The week was filled with panels, keynotes, and networking events where the top agencies, brand managers, influencers, speakers, and startups joined to talk about the hottest new technologies, trends, and tips for making the biggest impression on each social network. The following are recurring trends I noticed as well as tips from speakers and other attendees I met in the social media world around how to make the most out of your social strategy.

 

Before posting anything socially, ask yourself these two questions about your target audience:

“Would they care?”
“Would they share?”
(more…)

Posted In - HelloSociety - Behind the scenes, Marketing example

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Zoe Waldron

February 19, 2015

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Anyone can take a photograph and upload it to Pinterest. A content creator knows how to style a shoot for Pinterest, what lighting works best, and tricks like adding text and stacking images to make those ‘wow’ pins that grab a viewer’s attention while they are quickly scanning their feed. The following guide shares tricks to becoming a master at content creation for Pinterest in no time!


Getting the Lighting Right

Tricks To Getting Good Lighting With and Without Natural Light:

With light

– If direct sunlight is coming through the window, cover the window with a light white sheet or shower curtain so the sun’s light isn’t as harsh and looks more soft.
– If the sun isn’t coming in through the window your direction, photograph it in the shade and brighten as necessary.
– Take shots from different angles, shooting against the sun and with the sun.

Without light

– Have a light box or reflector? See some amazing tips from Pinch of Yum here.
– Don’t have a reflector? Learn how to make your own DIY Photo Light Box from Flax & Twine here.

Set Up & Showing Steps (more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Marketing example, Pinterest tips

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Zoe Waldron

February 11, 2015

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Little-Known Features

1. You can share Pins on Twitter.

It will tweet in this format:

2. You can share Pins on Facebook. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

February 4, 2015

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There are a lot of articles that say, “Which should you pick to use for your business? Facebook or Twitter or Instagram or Pinterest, etc…” The majority of brands shouldn’t be asking ‘which?’ but focusing on ‘how.’ Most businesses should have a presence on all major social platforms in hopes to reach different markets. If you’re starting your own small business or managing a major brand’s social strategy, don’t choose one social platform over another, learn how to use each best to increase engagement and reach different markets effectively. If there truly is a limit to which platforms your business can commit to, then I hope this post will explain why Pinterest needs to be on that ‘must have’ list.

 

Pinterest has one of the most unique majority audiences in the social media world: adult women of all ages with a college degree and a high household income. Did you know that women generally have stronger purchasing power than men? An article by Digital Sherpa shares that ‘85% of purchases and purchase influences are made by women.’ Since Pinterest is so well-designed for sales with pins all attached to links, the platform makes it easy for pinners to turn into shoppers, even if they originally didn’t have the intention to buy anything.

 

Primary Users
- 28% of internet users in US

– Women
– 18-64
– Graduated college
– Household income of $75k+
– Across regions/neighborhoods

It’s been estimated that Pinterest has well over 70 million users. Monthly active users has not been confirmed. (more…)

Posted In - Pinterest news, Pinterest tips

Zoe Waldron

January 21, 2015

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Are you hoping to double your Pinterest following in 2015? What about triple, quadruple, or even increase by 10x? It’s not as hard as you’d think to increase your Pinterest following quickly and effectively. All it takes is some planning, quality pinning, profile optimization, and creativity. Follow these steps to get you to your goal in a year (or less!).

As you can see below, we introduce a new recommended step each month for you to implement, and ask that you continue to practice all of the previous steps while adding the new ones. Become a Pinterest master by month 12. You’ll be doing these 11 steps regularly without thinking twice!

– Aim to pin 15-25 times, spaced throughout the day, every day. Add pin descriptions that include relevant keywords and positive adjectives, but don’t overstuff them in. It should sound conversational and uplifting.

Example Pin: “I want this gorgeous blue dress from ModCloth. Classic chic! Perfect for a weekend brunch or a date night.” (more…)

Posted In - Marketing example, Pinterest tips

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Zoe Waldron

January 7, 2015

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As a social media manager of brands’ Pinterest accounts along with my own personal account, I see the delicate balance between what a company wants to share as a business to reach their sales goals and what content I want to see as an online shopper and avid Pinner. There is a perfect harmony of inspiration and promotion. By inspiring with a promotion, a brand is able to send its message while engaging with consumers in a fun, organic way. When a brand is able to get into their ideal daily Pinning routine down, it means better engagement, a higher following, more sales, increased brand awareness, and all-around stronger brand-consumer relationships.

The following ten goals share what bloggers and brands should keep in mind this year to improve their overall Pinterest strategy, why it’s important, how they can reach their goals, if not exceed them, along with great examples to make it clear.

Rule 1: Establish Community

One of the best ways to connect with potential customers is by creating brand ambassadors to spread the word. Group boards are a fun way to connect and engage with fans while making them Pin-bassadors. Not only that, it’s an awesome for social media manager that don’t Pin as much as they should to still have an active account (their followers see all Pins shared on a group board) and they’ll gain followers and engagement without doing any of the work. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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