Are you promoting your pins yet? Promoting Pins is a great way to ensure your best images get seen by your target audience on Pinterest. Before promoting Pins was available to the public, it was usually a guessing game as to how your pins could go viral. Now you have control over which pins are shown, under which search terms, to whom, and at whatever price per click you feel comfortable with. It’s so easy to promote your pins and you have control over how much you spend and who sees your pins.
The following steps share how to use Promoted Pins and show how to monitor your results after the Promoted Pins are approved and running.
First, here’s an overview of the Promoted Pins process that Pinterest maps out on their ads introduction page.
Step 1: Pick a Pin to promote
You have to pick one at a time.
Step 2: Decide who sees it
You have control over what keywords lead to your pin, where the target audience lives, what language the audience speaks, what device they see it on, and their gender. (more…)