HelloSociety Blog

Pinterest For Business

Zoe Waldron

October 28, 2015



Aim to share 15 Pins a day.

Bright images do best.

Categorize all of your boards.

Description Tip: Drive more clicks with a clear call to action.

Each comment you get is an opportunity. Always comment back to ‘up’ engagement and followers.

Follow a few new accounts each day, including brands and fans. (more…)

Posted In - Pinterest tips

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Zoe Waldron

October 22, 2015


Crafting a holiday marketing strategy across multiple social media platforms is a great way to increase product and brand awareness, followers, engagement and holiday sales. The first step? Name your holiday campaign as a whole and create a unique hashtag around that name. By creating a simple yet memorable multi-platform hashtag to represent your holiday campaign efforts, you’ll be able to spread awareness efficiently and collectively see participant engagement. The following tips outline ideas by platform for social campaigns to help you increase holiday awareness and sales.

– Pick an official ‘holiday hashtag’ (if you haven’t already) and use it to spread the word about your brand and products during the holidays. Use it everywhere, including your website, social platforms (except Pinterest) and in-store. Make sure it’s unique and that no other brand is already using it. Retweet fan posts to boost awareness and to keep you top of mind.
– Aim to share 7-15 tweets per day. Add your new holiday hashtag to all relative tweets.
– Tweet out links to each platform where you’re sharing content, promotional deal information, exclusive first looks, etc…
~ Consider adding holiday keywords whenever possible:  Black Friday, Christmas Gifts, Merry Christmas, Happy Hanukkah, Happy Holidays, Happy New Year, Winter, etc…
~ Go off of trending hashtags when relative. For example, if ‘#XmasWishlist’ is trending, first research why it’s trending. If it’s just for users to share what they want as a gift, start tweeting out links to your shopping categories, new trending items, and articles with products that would make great gifts. Don’t forget to add your own hashtag after this trending one! Just don’t do more than 2 hashtags per tweet.

Posted In - Influencer Marketing, Pinterest tips, Social Media Tips

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Zoe Waldron

September 29, 2015


Each social platform has its own unique benefits, setbacks, and primary users. Integrating campaigns and content across social platforms helps fill in those gaps with features of another platform, all while helping your brand reach the widest market possible. Planning an Instagram campaign soon? Tie those images in with a Pinterest board theme and link them back to your Instagram. Teaming up with a Vine influencer to create a branded Vine video? Make sure that video gets shared or promoted on Twitter for an extra boost of awareness and engagement. Have a new video you’re hoping will go viral? Consider uploading it on Facebook and YouTube for extended reach. The following integrations explore ways you can boost views, engagement and shares with a multi-platform strategy.

Pinterest and Instagram are two very visual platforms. They are also two very different platforms. Pinterest is the perfect place online to plan for your future. Instagram is great for sharing highlights from your life currently. So how can they support each other?

Let’s compare some complementing pros + cons: (more…)

Posted In - Pinterest tips, Social Media Tips

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Zoe Waldron

June 10, 2015


Keegan Adriance is a HelloSociety Influencer and professional photographer from Minneapolis, Minnesota. He has over 857k Pinterest followers. Keegan has been kind enough to share some tips with us on image editing for different social media platforms in this week’s guest blog post:


When you look at your Pinterest homepage, what images stand out to you most? I’m sure some reel you in using bold color or shiny text gimmicks, but I can guarantee that the small, horizontal/landscape images on your screen are not the ones immediately catching your eye. Pinterest’s layout is designed to best feature vertical images. Just look at how much real estate they take up on the screen compared to horizontal shots, or even square. It’s such a bummer when I find a beautiful blog post and want to share it but all of the images are horizontal. I understand that some subjects, like interiors or food, may be more challenging to present vertically, but if you’re a blogger and want your images to do well on Pinterest, I highly recommend posting a few vertical shots.

This is even more important if you plan on sharing the images yourself. Your vertical images will almost always get more attention (which leads to more clicks) than the horizontal images surrounding it. Although I’m personally not a fan of this specific pin look, even combining multiple images into a vertical representation is a better option than a single, horizontal photo. Think about those pins you see that are longer than your screen. It may be obnoxious, but you definitely see it. Editing (and shooting) for vertical images is probably the most basic, yet arguably most effective, step you can take to attract more attention to your pins.

Instagram (more…)

Posted In - Guest Post, Pinterest tips, Social Media Tips

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Zoe Waldron

May 27, 2015


Katherine Accettura is a HelloSociety Influencer from Illinois. She has over 1.2 million Pinterest followers. Katherine has been kind enough to share some of her Pinterest tips with us in this week’s guest blog post:

1. Make Time To Pin & Pin Regularly

– Try to pin every day, several times a day. If you don’t pin regularly, your followers may become bored and won’t visit your Pinterest account as often.

– Utilize a pin scheduler every day. Try to implement it into your daily routine, especially while you are going to be busy, and see if it makes a difference in the overall number of repins and likes on your pins

– TIP: A good time to pin is when you begin seeing your phone blowing up with Pinterest notifications (your Pinterest app phone notifications should be turned on until you understand your audience’s schedule). (more…)

Posted In - Guest Post, Influencer Marketing, Pinterest tips

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Zoe Waldron

April 29, 2015


Last week you learned all about setting up and monitoring Promoted Pins. This week I’ll be sharing how to track your business’ conversions with conversion tracking, the helpful new add-on to Promoted Pins. If you’re interested in tracking how many sales your Promoted Pins lead to, you’ll want to implement conversion tracking. Conversion tracking is also very useful when trying to learn which types and styles of content are most effective at leading to conversions.

First off, what is conversion tracking? It’s the ability to add coding to your website to track different actions, like purchases, email signups, and website visits. These are counted within different timeframes you can set by clicks, engagements, and views. Wondering how repin numbers affect sales? Implement conversion tracking to your strategy to get an inside look at how certain actions generate sales. The following steps explain how you can set up conversion tracking for your site.

Steps to create a conversion tag:

1. Go to the setup webpage and name your tag. (more…)

Posted In - Pinterest news, Pinterest tips

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Zoe Waldron

April 22, 2015


Are you promoting your pins yet? Promoting Pins is a great way to ensure your best images get seen by your target audience on Pinterest. Before promoting Pins was available to the public, it was usually a guessing game as to how your pins could go viral. Now you have control over which pins are shown, under which search terms, to whom, and at whatever price per click you feel comfortable with. It’s so easy to promote your pins and you have control over how much you spend and who sees your pins.

The following steps share how to use Promoted Pins and show how to monitor your results after the Promoted Pins are approved and running.

First, here’s an overview of the Promoted Pins process that Pinterest maps out on their ads introduction page.

Step 1: Pick a Pin to promote
You have to pick one at a time.

Step 2: Decide who sees it
You have control over what keywords lead to your pin, where the target audience lives, what language the audience speaks, what device they see it on, and their gender. (more…)

Posted In - Pinterest news, Pinterest tips

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Zoe Waldron

April 15, 2015


As a social media manager, the questions I get asked about Pinterest strategy by brands and regular pinners alike are usually the same 10 questions. They cover getting more followers, best practices, how to easily improve your account, and optimization tips. To make things easier, I thought I’d answer 10 of the most-asked questions here. If there are any questions you have that we missed, comment below with your Pinterest questions!

Question 1: What’s the best way to get more Pinterest followers?

Number 1: Promotion. No one will seek out and follow your brand’s Pinterest account if they don’t know you have one. Post links and photos of your boards and pins to Facebook, Twitter, and emails regularly. To get a quick boost of followers, run a simple and rule-abiding Pinterest contest requiring a follow for entry. Number 2: Make it as easy as possible for them to follow you. Make sure your website has an easy to see ‘follow’ button. And add a Pinterest Facebook app ASAP. Number 3: Pin great content every day. Try to pin 10-20+ pins per day across the day. Only pin brand content 20% of the time. Make your account beautiful, brand consistent, and inspiring.

Question 2: What does the perfect pin look like? (more…)

Posted In - Pinterest tips

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Zoe Waldron

March 18, 2015


As visual platforms like Pinterest, Instagram, and Tumblr are proven as more and more influential to sales, the product images these brands are taking are getting better catered to each platform. But the number of big brands that have generic, small, overly-promotional images is still very high. By taking the time to change up how your business’ products are photographed and presented, the perception of product quality can be improved with a few simple changes. So what can brands do to improve their content to perform better on social media? What social media accounts are great examples of beautiful imagery on Pinterest, Instagram, and Tumblr?

For Pinterest

When a company has hundreds to thousands of products to photograph, styling each one in a unique setting usually isn’t realistic. By simply changing the color of the background from plain white to off white or another color, the products will instantly stand out on Pinterest. Brands need to make sure their product photos are taken vertically, or edited to be presented vertically – it will be hugely impactful for Pinterest performance.

See Cos as a good example. Their products are shot against an off-white background. Just the small difference of adding a unique color behind their products makes them stand out more on Pinterest. Their photos are also all vertical and have nice proportions of product size to background space. (more…)

Posted In - Marketing example, Pinterest tips, Social Media Tips

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Zoe Waldron

March 4, 2015


The current state of the social media world is ever changing with new technologies, platforms, and apps being created every month. I just returned to Los Angeles after a week in New York City at Social Media Week New York on behalf of HelloSociety. We are a social marketing agency focusing on content creation with an exclusive influencer network of over 300, from all over the world. Each with their own niche, with categories and psychographics spread all across the board. The week was filled with panels, keynotes, and networking events where the top agencies, brand managers, influencers, speakers, and startups joined to talk about the hottest new technologies, trends, and tips for making the biggest impression on each social network. The following are recurring trends I noticed as well as tips from speakers and other attendees I met in the social media world around how to make the most out of your social strategy.


Before posting anything socially, ask yourself these two questions about your target audience:

“Would they care?”
“Would they share?”

Posted In - HelloSociety - Behind the scenes, Marketing example

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