As visual platforms like Pinterest, Instagram, and Tumblr are proven as more and more influential to sales, the product images these brands are taking are getting better catered to each platform. But the number of big brands that have generic, small, overly-promotional images is still very high. By taking the time to change up how your business’ products are photographed and presented, the perception of product quality can be improved with a few simple changes. So what can brands do to improve their content to perform better on social media? What social media accounts are great examples of beautiful imagery on Pinterest, Instagram, and Tumblr?
When a company has hundreds to thousands of products to photograph, styling each one in a unique setting usually isn’t realistic. By simply changing the color of the background from plain white to off white or another color, the products will instantly stand out on Pinterest. Brands need to make sure their product photos are taken vertically, or edited to be presented vertically – it will be hugely impactful for Pinterest performance.
See Cos as a good example. Their products are shot against an off-white background. Just the small difference of adding a unique color behind their products makes them stand out more on Pinterest. Their photos are also all vertical and have nice proportions of product size to background space. (more…)