HelloSociety Blog

Pinterest For Business

Zoe Waldron

February 19, 2015

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Anyone can take a photograph and upload it to Pinterest. A content creator knows how to style a shoot for Pinterest, what lighting works best, and tricks like adding text and stacking images to make those ‘wow’ pins that grab a viewer’s attention while they are quickly scanning their feed. The following guide shares tricks to becoming a master at content creation for Pinterest in no time!


Getting the Lighting Right

Tricks To Getting Good Lighting With and Without Natural Light:

With light

– If direct sunlight is coming through the window, cover the window with a light white sheet or shower curtain so the sun’s light isn’t as harsh and looks more soft.
– If the sun isn’t coming in through the window your direction, photograph it in the shade and brighten as necessary.
– Take shots from different angles, shooting against the sun and with the sun.

Without light

– Have a light box or reflector? See some amazing tips from Pinch of Yum here.
– Don’t have a reflector? Learn how to make your own DIY Photo Light Box from Flax & Twine here.

Set Up & Showing Steps (more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Marketing example, Pinterest tips

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Zoe Waldron

February 11, 2015

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Little-Known Features

1. You can share Pins on Twitter.

It will tweet in this format:

2. You can share Pins on Facebook. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

January 21, 2015

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Are you hoping to double your Pinterest following in 2015? What about triple, quadruple, or even increase by 10x? It’s not as hard as you’d think to increase your Pinterest following quickly and effectively. All it takes is some planning, quality pinning, profile optimization, and creativity. Follow these steps to get you to your goal in a year (or less!).

As you can see below, we introduce a new recommended step each month for you to implement, and ask that you continue to practice all of the previous steps while adding the new ones. Become a Pinterest master by month 12. You’ll be doing these 11 steps regularly without thinking twice!

– Aim to pin 15-25 times, spaced throughout the day, every day. Add pin descriptions that include relevant keywords and positive adjectives, but don’t overstuff them in. It should sound conversational and uplifting.

Example Pin: “I want this gorgeous blue dress from ModCloth. Classic chic! Perfect for a weekend brunch or a date night.” (more…)

Posted In - Marketing example, Pinterest tips

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Zoe Waldron

January 7, 2015

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As a social media manager of brands’ Pinterest accounts along with my own personal account, I see the delicate balance between what a company wants to share as a business to reach their sales goals and what content I want to see as an online shopper and avid Pinner. There is a perfect harmony of inspiration and promotion. By inspiring with a promotion, a brand is able to send its message while engaging with consumers in a fun, organic way. When a brand is able to get into their ideal daily Pinning routine down, it means better engagement, a higher following, more sales, increased brand awareness, and all-around stronger brand-consumer relationships.

The following ten goals share what bloggers and brands should keep in mind this year to improve their overall Pinterest strategy, why it’s important, how they can reach their goals, if not exceed them, along with great examples to make it clear.

Rule 1: Establish Community

One of the best ways to connect with potential customers is by creating brand ambassadors to spread the word. Group boards are a fun way to connect and engage with fans while making them Pin-bassadors. Not only that, it’s an awesome for social media manager that don’t Pin as much as they should to still have an active account (their followers see all Pins shared on a group board) and they’ll gain followers and engagement without doing any of the work. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

December 31, 2014

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A big issue many brands face is that their blog content and product images aren’t optimized or ideal for the Pinterest platform. The following list shares six ways brands can make their images ideal for getting high engagement on Pinterest when their images are horizontal, too plain, or even if they don’t have any content at all.

Improve Horizontal Images

1. Crop To Be Vertical

If your site has horizontal images, the first thing you should always ask yourself is: Can this be optimized with cropping? Images should be vertical for optimal engagement. If you have Photoshop, aim for 720 x 1200 pixels for smaller product shots or simple images. For busier images, you can go down to 500 x 833 pixels. The very minimum size I’ll ever do is 400 pixels wide.

I just created this taller, optimized version (right) of this necklace’s original pin size (left) from J.Crew. From start to finish it took me about 30 seconds total to do and would grab a lot more attention than the original. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest tips

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Zoe Waldron

December 17, 2014

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♪ ♫ “Things to share… are you pinning? On the page, pins are glistening… A beautiful ‘site, we’re pinning tonight. Pinning in a winter wonderland.” ♪ ♫

Check out these 50+ great, festive boards from some of our HelloSociety Pinterest influencers covering winter inspiration, holiday recipes, NYE ideas, and more!

1. Bright.Bazaar / — Happy.Holidays
2. Mai Spy — Holidays
3. Theresa L — Joyeux Noël
4. Patrick Welker — Holidays
5. Sarah Kieffer | Vanilla Bean — | holiday baking guide |
6. Erin Freedman – Holidays at Home
7. Kristen Gage — Holidays
8. Erin Dollar – Winter Holidays
9. Keegan Adriance – The Holidays
10. Celina Bailey — Holiday…
11. Cristina Ramirez — Holidays + Celebrations
12. Beth Kirby {local milk} — w i n t e r
13. Erin Freedman — Winter Holiday Party
14. Lauren Rabadi — Winter Wonderland
15. Holly Ledingham — Dessert Delights
16. Brittany Cozzens — Holiday and all that is Festive
17. Rachel Follett (Lovely Clusters) — Winter
18. Sweet Vanilla Bean — Christmas/Winter/New Years
19. Jen Goemans — holidays & winter

(more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Marketing example, Pinterest news

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Zoe Waldron

December 10, 2014

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After discovering that there are more than 604 million holiday Pins on Pinterest, we were reminded of how important it is for brands to stand out during the holidays on Pinterest. To do so, we recommend that every brand have a holiday-focused Pinterest board mixing in inspirational content with promotional Pins.

Below I’ve found 10 examples of unique holiday boards from a variety of brands. From news aggregators and sports teams to women’s clothing companies, coffee shops, and craft stores, every brand should be Pinning their way to a successful holiday season!

Huffington Post — Holiday Cheer

(more…)

Posted In - Marketing example, Pinterest tips

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Zoe Waldron

December 3, 2014

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What Pinterest-related goals did you accomplish in 2014? A certain number of followers? Increased average engagement? A regular pinning routine? Higher traffic from Pinterest? Implementing Rich Pins? Optimizing your website for Pinterest?

If you didn’t have specific goals set for 2014 for your Pinterest account and overall strategy, it’d be a smart idea to do that this year. If you did set goals last year – great! Did you reach any or all of your goals? This year, go off of your improvement from last year. Aim to increase your engagement and following by about 200-300%, unless you’re a brand new account – then you can obviously set the bar higher. The following guide shares tips on setting your goals for Pinterest for 2015 and how you can easily reach (or surpass!) them.

Start with focusing on your #1 goal for 2015. Do you care most about reaching a certain number of followers, increasing overall engagement, increasing sales, or getting more website traffic? Choose one and follow those steps first. Make sure you’re regularly tracking your engagement, following, traffic, and sales to keep tabs on your improvement. Start with checking out your Pinterest Analytics or even just use a spreadsheet to log your following weekly if that’s your main focus. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

November 26, 2014

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No longer do people require seasonal catalogs to get their holiday shopping done. Traditional marketing and advertising may not be making as strong as an impact as it used to, with the increase of online shopping and social media usage. Shoppers now seem less persuaded by being told what to buy and are more perceptive to discovering what they want themselves. I believe the most important step in shopping today is DISCOVERY. This discovery process doesn’t need be organic, it just needs to seem organic. Brands know they need to make it as easy as possible for their products to be discovered. So how can they get their products noticed by millions this holiday shopping season with the intention to buy? Pinterest.

The great thing about Pinterest is how seamless shopping is. No matter what stage a pinner is at in their shopping state of mind; knowing exactly what they want (a pricier black lace dress), having a rough idea of what they want (nice clothing), or having no specific intention (browsing) – each stage leaves the opportunity for a brand to get their items seen, shared, and purchased. A lot of brands are currently using Instagram and Facebook, and not putting the effort necessary for Pinterest success. Instagram is a good way to reach people to increase awareness, but it’s just not laid out for purchases. Facebook is widely used, but people don’t log on to shop. They log on to interact with friends. To get the results you want sales-wise, Pinterest is the place to be.

With over 604 million holiday pins and over 244 million gift-related Pins on Pinterest it’s more important than ever to make sure your brand’s pins and boards are standing out and showing up higher in searches. Now when I speak to brand managers about their Pinterest strategy, I no longer “suggest” Rich Pins, I explain that it’s a necessity if you are serious about getting your Pinterest strategy in line. It’s worth the time your tech team spends on adding the code. (more…)

Posted In - Marketing example, Pinterest tips

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Zoe Waldron

November 20, 2014

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HS Friendsgiving Title
Are you throwing a Friendsgiving this year? Are you familiar with what a Friendsgiving is? Well, it’s pretty self explanatory. It’s a get together between friends celebrating Thanksgiving together, either on Thanksgiving or a little before. Typically it’s a potluck where each friend attending brings a dish or two and a bottle of wine or another beverage. This is usually accompanied with games, DIYs, festive decor, and the realization that you are truly thankful for your amazing best friends.

The following guide shares steps on making your Friendsgiving this year one to remember, all thanks to inspiration from Pinterest.

Screen Shot 2014-11-19 at 3.08.28 PM     Create a Friendsgiving Pinterest Board. (Make it secret if you’d like!)

Screen Shot 2014-11-19 at 3.08.38 PM   Check out our Friendsgiving Pinterest board for inspiration ranging from free printables and DIY leftover boxes to homemade mini pies and fall sangria recipes.

Screen Shot 2014-11-19 at 3.08.44 PM   Start pinning what you’d like your Friendsgiving to look like by searching for Thanksgiving recipes, decor, DIYs, outfits, and invites. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest tips

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