HelloSociety Blog

Pinterest For Business

Zoe Waldron

December 17, 2014

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♪ ♫ “Things to share… are you pinning? On the page, pins are glistening… A beautiful ‘site, we’re pinning tonight. Pinning in a winter wonderland.” ♪ ♫

Check out these 50+ great, festive boards from some of our HelloSociety Pinterest influencers covering winter inspiration, holiday recipes, NYE ideas, and more!

1. Bright.Bazaar / — Happy.Holidays
2. Mai Spy — Holidays
3. Theresa L — Joyeux Noël
4. Patrick Welker — Holidays
5. Sarah Kieffer | Vanilla Bean — | holiday baking guide |
6. Erin Freedman – Holidays at Home
7. Kristen Gage — Holidays
8. Erin Dollar – Winter Holidays
9. Keegan Adriance – The Holidays
10. Celina Bailey — Holiday…
11. Cristina Ramirez — Holidays + Celebrations
12. Beth Kirby {local milk} — w i n t e r
13. Erin Freedman — Winter Holiday Party
14. Lauren Rabadi — Winter Wonderland
15. Holly Ledingham — Dessert Delights
16. Brittany Cozzens — Holiday and all that is Festive
17. Rachel Follett (Lovely Clusters) — Winter
18. Sweet Vanilla Bean — Christmas/Winter/New Years
19. Jen Goemans — holidays & winter

(more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Marketing example, Pinterest news

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Zoe Waldron

December 10, 2014

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After discovering that there are more than 604 million holiday Pins on Pinterest, we were reminded of how important it is for brands to stand out during the holidays on Pinterest. To do so, we recommend that every brand have a holiday-focused Pinterest board mixing in inspirational content with promotional Pins.

Below I’ve found 10 examples of unique holiday boards from a variety of brands. From news aggregators and sports teams to women’s clothing companies, coffee shops, and craft stores, every brand should be Pinning their way to a successful holiday season!

Huffington Post — Holiday Cheer

(more…)

Posted In - Marketing example, Pinterest tips

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Zoe Waldron

December 3, 2014

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What Pinterest-related goals did you accomplish in 2014? A certain number of followers? Increased average engagement? A regular pinning routine? Higher traffic from Pinterest? Implementing Rich Pins? Optimizing your website for Pinterest?

If you didn’t have specific goals set for 2014 for your Pinterest account and overall strategy, it’d be a smart idea to do that this year. If you did set goals last year – great! Did you reach any or all of your goals? This year, go off of your improvement from last year. Aim to increase your engagement and following by about 200-300%, unless you’re a brand new account – then you can obviously set the bar higher. The following guide shares tips on setting your goals for Pinterest for 2015 and how you can easily reach (or surpass!) them.

Start with focusing on your #1 goal for 2015. Do you care most about reaching a certain number of followers, increasing overall engagement, increasing sales, or getting more website traffic? Choose one and follow those steps first. Make sure you’re regularly tracking your engagement, following, traffic, and sales to keep tabs on your improvement. Start with checking out your Pinterest Analytics or even just use a spreadsheet to log your following weekly if that’s your main focus. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

November 26, 2014

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No longer do people require seasonal catalogs to get their holiday shopping done. Traditional marketing and advertising may not be making as strong as an impact as it used to, with the increase of online shopping and social media usage. Shoppers now seem less persuaded by being told what to buy and are more perceptive to discovering what they want themselves. I believe the most important step in shopping today is DISCOVERY. This discovery process doesn’t need be organic, it just needs to seem organic. Brands know they need to make it as easy as possible for their products to be discovered. So how can they get their products noticed by millions this holiday shopping season with the intention to buy? Pinterest.

The great thing about Pinterest is how seamless shopping is. No matter what stage a pinner is at in their shopping state of mind; knowing exactly what they want (a pricier black lace dress), having a rough idea of what they want (nice clothing), or having no specific intention (browsing) – each stage leaves the opportunity for a brand to get their items seen, shared, and purchased. A lot of brands are currently using Instagram and Facebook, and not putting the effort necessary for Pinterest success. Instagram is a good way to reach people to increase awareness, but it’s just not laid out for purchases. Facebook is widely used, but people don’t log on to shop. They log on to interact with friends. To get the results you want sales-wise, Pinterest is the place to be.

With over 604 million holiday pins and over 244 million gift-related Pins on Pinterest it’s more important than ever to make sure your brand’s pins and boards are standing out and showing up higher in searches. Now when I speak to brand managers about their Pinterest strategy, I no longer “suggest” Rich Pins, I explain that it’s a necessity if you are serious about getting your Pinterest strategy in line. It’s worth the time your tech team spends on adding the code. (more…)

Posted In - Marketing example, Pinterest tips

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Zoe Waldron

November 20, 2014

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HS Friendsgiving Title
Are you throwing a Friendsgiving this year? Are you familiar with what a Friendsgiving is? Well, it’s pretty self explanatory. It’s a get together between friends celebrating Thanksgiving together, either on Thanksgiving or a little before. Typically it’s a potluck where each friend attending brings a dish or two and a bottle of wine or another beverage. This is usually accompanied with games, DIYs, festive decor, and the realization that you are truly thankful for your amazing best friends.

The following guide shares steps on making your Friendsgiving this year one to remember, all thanks to inspiration from Pinterest.

Screen Shot 2014-11-19 at 3.08.28 PM     Create a Friendsgiving Pinterest Board. (Make it secret if you’d like!)

Screen Shot 2014-11-19 at 3.08.38 PM   Check out our Friendsgiving Pinterest board for inspiration ranging from free printables and DIY leftover boxes to homemade mini pies and fall sangria recipes.

Screen Shot 2014-11-19 at 3.08.44 PM   Start pinning what you’d like your Friendsgiving to look like by searching for Thanksgiving recipes, decor, DIYs, outfits, and invites. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest tips

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Zoe Waldron

November 12, 2014

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Case Study Michael Kors 2.jpg

Michael Kors is a luxury women’s and men’s fashion brand with high-quality clothing, bags, shoes, watches, and accessories. Michael Kors has 14 boards, 2500+ pins, and over 150k Pinterest followers! In comparison to their followers, Michael Kors is dominating with over 3x more followers than their highest-followed competitor Ralph Lauren with 50k followers. Some others include Coach, Inc. with 40k followers, Guess with 15k Pinterest followers, dkny pr girl has 16k, and Calvin Klein doesn’t have a Pinterest account. The following case study shares what Michael Kors is doing right, what could be improved on, and pros and cons to their overall Pinterest strategy.

What Michael Kors is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest tips

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Zoe Waldron

November 5, 2014

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- This is something I see a lot of brands doing. They don’t have a lot of images besides product shots so they upload a ton of Instagram images hoping they’ll perform well. Although sometimes Instagram images do fine, I never support more than a few here and there. The square sizing doesn’t show up as large as it could and needs to be optimized. If image is too blurry – don’t bother.

- How to optimize? Simply crop to be more vertical (narrow) and test pin to make sure it shows up clearly when clicked.

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- No, it’s best to stick to 20-25% brand images or 1 out of every 4 or 5 pins (also known as the 20/80 rule). Too many branded images leads to loss of followers. I usually aim to pin in a constant rotation of categories to keep it fresh (although with the new Smart Feed this is a little less important). Pin a recipe, then a beauty tip, then a photo of a beautiful beach, then your product, then a DIY, then a home decor idea, etc…

- By sharing branded images next to beautiful, inspirational imagery, it sets the scene and helps promote sales and higher engagement. Looking for an example? Check out Madewell’s paris / j’adore board. A poor example is the Kohl’s board below.

Kohls Shot.jpg

Kohls’ Falling for Autumn board is trying to incorporate products and inspirational images, but needs to follow the 20/80 rule! They’re doing more of an 80/20 rule. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

October 29, 2014

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Content Creation 2.jpg

On Pinterest, brands want to have great engagement with their images, which leads to high traffic and sales, but many don’t have the resources to take additional photos of their products and make sure they’re optimized for Pinterest or aren’t sure what images will work best.

If your brand wants great content and engagement on Pinterest, consider reaching out to fashion bloggers, photographers, and all-around influential people to be the voice and look of your brand on Pinterest. HelloSociety’s talented and top-followed Pinterest influencers have strong photography and styling skills, the highest Pinterest followings, their own specific niches, and loyal and passionate followings. The content they create is linked to the brands’ products with unique, eye-catching looks to ensure you reach your goals for the platform.

Below, I’ve compared examples of great images and poor images for Pinterest and explain what makes those successful images great and what should be avoided. I hope this will make it more clear about what kinds of brand images you should be aiming for on Pinterest specifically and to remind you of how powerful bloggers’ and influencers’ voices can be.

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Example: 10-Minute Pumpkin Pie Oatmeal from Two Healthy Kitchens. (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

October 15, 2014

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Pin Business Account.jpg

Would you like to see your most-repinned pins? Are you interested in seeing which of your Pinterest boards gets the most clicks? Want to know which topics your followers are most interested in? Curious about impressions on your pins? Get a Pinterest business account.

Whether you are a large business or not, it’s beneficial for anyone (small businesses, entrepreneurs, Etsy shop owners, bloggers, etc…) to switch. Why? Pinterest’s new analytics! These much-improved analytics released in late August, are full of so much more information than the previous analytics, it’s a great idea to switch over.

Now you can analyze stats on your pins, boards, group boards you’re active on, followers’ demographics, followers’ interests, followers’ activity, and your website content, with the ability to isolate data by dates and devices, and the ability to download data onto a spreadsheet.

Want to learn how to switch to a business account or set up a new one? Follow these steps.

A quick overview of some awesome aspects of Pinterest analytics for business accounts.

Analyze top-performing pins from any source.

          1. See your top 50 most-repinned pins.

          2. See your top 50 pins with the highest impressions.

          3. See your pins generating the most click-throughs. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

October 8, 2014

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FB Twitter Pinterest 3-4.jpg

The key to a well-followed Pinterest account, besides quality pinning of course, is promotion. A lot of brands and bloggers have significant Facebook and Twitter followings, but don’t promote their pins, boards, or Pinterest profile on those platforms.

What are some creative ways to promote your pins, boards and Pinterest profile using Twitter and Facebook? It’s definitely not having it set to automatically tweet every time you pin. The following list shares seven ways that brands and bloggers can promote their Pinterest to improve awareness and engagement through higher repins, higher sales, and a growing Pinterest following.

1. Share on Facebook and Twitter when you create a new board.

          – Make sure the new board is fairly well-established with at least 30 pins shared.  (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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