HelloSociety Blog

Influencer-Powered Social Media Marketing

Mindy Hu

December 12, 2013


Michael Wurm, Jr.

Designer, blogger, and Social Media enthusiast, Michael Wurm, Jr. has his finger on the pulse of all things design. On his blog, Inspired by Charm, Michael writes about his latest design projects, favorite recipes, DIY crafts, and more. When it comes to interior decorating, he is often inspired by vintage finds, modern lines, and colorful accessories, resulting in spaces that are both stylish and comfortable. This eclectic approach has earned him a devoted following on both his blog and his Pinterest page, which is followed by more than 3.6 million people.

HelloSociety recently had the pleasure of chatting with Michael. I have to tell you, all the ladies in the office are crushing! His blog, Inspired By Charm, couldn’t be more fitting and that’s why we chose to feature him in our very first HelloInterview. 

What motivated you to start Inspired By Charm?

I started Inspired By Charm in 2008. Five years ago I was working at a hotel in Philadelphia, and grew to hate my job, so I quit with no idea what I was going to do. I’ve always wanted to own a bed and breakfast, and it just so happened that when I quit there was one for sale in my hometown. So I bought it. I was 24 at the time, and it was kind of crazy but at the same time it sort felt like it was meant to be. For the past five years I’ve been running this bed and breakfast, which is called “Old Charm,” and that’s where the title of my blog Inspired By Charm came from. By running this bed and breakfast and doing everything by myself – decorating, greeting guests, cooking – I realized that all of this lifestyle stuff would fit nicely into a blog so I created one and just started sharing what I was doing. This past year my blog started to really take off, so now I’m currently focusing on putting my energy into designing and creating products. We’ll see where that goes!

You said your blog started to take off about a year ago. What do you attribute that to?

Pinterest, of course, has had a huge influence on me. When I first started the blog, I probably posted once a month. Over the past year I’ve tired to make it a priority to post every weekday, or at least 2-3 times a week. And while Pinterest has been a great tool, I’d like to think I have the skill and talent to back it up. I’ve recently started a new series on my blog which I’m really excited about because as I like to say, content is king when it comes to anything.

How would you describe your personal style? Did that kind of develop when you got your B&B and had to take over designing it?

I’ve always been a big visual person – my mom and my brothers – we all love to draw. In high school I was constantly painting my room and moving furniture around – so it’s always something I’ve done. I’ve always loved the rustic country look in my home town, and I love antiquing and getting unique pieces you just can’t get anymore. I also love bright colors, contemporary pieces, and I love mixing the two together. And that’s the style I love.

What would you call this unique style of yours?

New country and contemporary. I’ve always had a hard time saying what it’s called ‘cause it doesn’t really fit into anything I’ve seen. My taste is so eclectic. I love so many things…so let’s call it the Michael Wurm style.

What is your best find antiquing?

Auugh, a lot! My most recent fave find is an old wooden ironing board. It’s a small, multi-purpose piece that you can use for anything – like to decorate and accent a party with appetizers.

Valentine’s Day is just around the corner. What recipes from your i bake and i cook boards would you recommend to someone looking to impress their significant other?

I’m not a big fan of Valentine’s Day.  I’m single and have been for years. Valentine’s day has become this commercial thing, so I’m a big pusher for something personal and homemade. Like making your own card – something special and unique that’s not buying a box of chocolates and a teddy bear. Make cupcakes! I’m a big fan of cupcakes.

How has Pinterest impacted your blog? What’s the best piece of advice you can offer other pinners who want to build their Pinterest following?

The biggest thing, and it’s what other people have taught me, is just be yourself. There’s so much stuff out there, especially on Pinterest. You think you’ve got this really great idea but you search it and it already exists, which is a let down. So, you have to put your own twist to it and look at it in your own way. There’s so many people out there that just copy things, so it’s important to create your own stuff and be authentic. That’s what’s going to keep you going and keep people coming back to see how you’re putting your own personality and spin into things.

And then there are all these rules when it comes to social media – tweet at this time, Facebook at this time. Ultimately, if you do quality work and create something unique, people will tweet it for you. Again, content is king.

If you could collaborate with any company in the world on a promotion, which company would you choose?

I recently did a round up for CB2. I love them but it’s hard to get into those companies. I’m like, just give me a chance and let me do something for you. I’ll show you value. I don’t need free stuff!

By now, you are sure to be charmed. If you’d like to check out Michael’s work, please visit his social links below. 




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