HelloSociety Blog

Pinterest For Business

Trish Laughbaum

June 5, 2013

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Data nerds and stats enthusiasts can rejoice – Pinterest is more than just fashion, home décor, crafts and cute animal images. It’s also a massive treasure trove of information about the tastes, interests and habits of millions of people all over the world.

In a recent interview with Mashable, Pinterest’s data scientist John Rauser says, “At its core, Pinterest is a data company. When people make a pinboard, they’re telling us important information about how they view the relationships between those concepts — every new pin gives us new information.”

Rauser isn’t the only person that understands the value of this information. Brands are taking notice of pinning patterns and responding enthusiastically, and several companies are getting into the Pinterest Big Data analytics game.

So, what can we hope to learn from this wealth of information? Analysts are actively exploring these three data avenues on a large scale.

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Posted In - Influencer Marketing, Pinterest news, Pinterest tips

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Kyla Brennan

May 15, 2013

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Three Brands Highlight the Importance of Using Themed Pinterest Boards

Curating a well thought out Pinterest account can be a time consuming process, especially if you’re trying to make it a meaningful extension of your overall brand voice. For simplicity’s sake, many companies will stick to broad themes when creating and categorizing new boards. However, there are many advantages to creating boards based around more specific themes, such as holidays or fashion trends. Some might argue that this could make your Pinterest look like a fragmented mess, but when it’s done right, having highly targeted boards actually accomplishes quite the opposite!

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Posted In - Marketing example, Pinterest tips

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Kyla Brennan

February 8, 2013

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Image via [http://fashionscollective.com]


Remember when you were in grade school and your first exercise in the morning was a little something called Show and Tell? Your classmates would bring in toys and with extreme joy on their faces, showing and telling with an unparalleled gusto how their toy is the greatest toy ever.

You’re sold! You need to experience this pure joy. You run home and tell your parents all about this new toy that you must have. This is storytelling and word of mouth marketing at its most pure and finest and proof that at one point we were all gifted storytellers…

Pinterest is the perfect platform for brands to bring back show and tell. Here’s how:

pinterest for storytelling hellosociety helloinsights influencer marketing  How Pinterest Can Turn Brands Into Gifted Storytellers | HelloSociety Blog

Image via [http://fashionscollective.com]

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Posted In - Pinterest tips

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