Data nerds and stats enthusiasts can rejoice – Pinterest is more than just fashion, home décor, crafts and cute animal images. It’s also a massive treasure trove of information about the tastes, interests and habits of millions of people all over the world.
In a recent interview with Mashable, Pinterest’s data scientist John Rauser says, “At its core, Pinterest is a data company. When people make a pinboard, they’re telling us important information about how they view the relationships between those concepts — every new pin gives us new information.”
Rauser isn’t the only person that understands the value of this information. Brands are taking notice of pinning patterns and responding enthusiastically, and several companies are getting into the Pinterest Big Data analytics game.
So, what can we hope to learn from this wealth of information? Analysts are actively exploring these three data avenues on a large scale.