HelloSociety Blog

Pinterest For Business

Mindy Hu

May 7, 2013

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Chris Falman HelloInterview: Meet Chris Falman   Pastry Chef And One Of Pinterests Most Followed Gents

According to his website, Chris Falman is called Baker By Design for a reason: This Boston resident is both a “graphic designer and bacon lover turned student of pastry.” It’s this combination of eye for design and love of all things edible that helped turn Chris into one of Pinterest’s most popular users, with over 400,000+ followers.

We recently caught up with Chris to ask him about everything from his Pinterest popularity to love of Kylie Minogue and everything in between.

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Posted In - HelloInterviews

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Mindy Hu

April 23, 2013

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Alexandra Evjen is one of those people who’s just got “it” – you know, that cool fashionista It factor you can sense the minute you meet her. Yet, she’s also one of the nicest, most down to Earth girls we know – and that’s why we love her! Alex’s genuine love for fashion and desire to help people discover their personal style has helped her amass a Pinterest following of 915,000+. Here’s the inside scoop from our latest conversation with this style-minded pinner.

 HelloInterview: Meet Alexandra Evjen    Glamour Trendspotter & Pinterest Fashion Curator (more…)

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Mindy Hu

April 12, 2013

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kirsten kuehn pinterest wedding bridal fashion designer HelloInterview: Meet Kirsten Kuehn, the bridal designer women turn to on Pinterest for wedding inspiration.Kirsten Kuehn is a free spirited bridal designer with a passion for sparkly things. Kirsten received a degree from the Fashion Institute of Design and Merchandising in Los Angeles, and launched her first collection in 2009 at just 20 years old. She now runs Kirsten Kuehn Designs, an ecommerce website that features her wildly popular bridal accessories. Currently, Kirsten resides in Chicago, where she hopes to open her own bridal shop.

If you are one of the millions of women who turns to Pinterest for wedding and event inspiration, chances are Kirsten Kuehn has helped plan your dream wedding! With nearly 700k followers on Pinterest, Kirsten has quickly established herself as one of the top tastemakers in the wedding world.

bridal fashion designer wedding HelloInterview: Meet Kirsten Kuehn, the bridal designer women turn to on Pinterest for wedding inspiration. (more…)

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Mindy Hu

April 9, 2013

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This past weekend, HelloSociety held it’s 2nd Pinterest tastemaker meet-up, #HelloConNYC at the Trump Soho in New York.

18 of the most followed pinners from across the United States and Europe joined HelloSociety for a weekend filled with networking, socializing and a lively roundtable discussion between pinners and top notch brands, including Vogue, Etsy, Shoptiques, West Elm, Birchbox, Fab and The Cools.

Editors from Better Homes and Garden and Glamour joined us for the discussion and accompanied us for a 3-course gourmet dinner at (The Mercer) Kitchen.

Here are some behind the scene snaps of #HelloConNYC from our pinners.

new york city skyline hellosociety pinterest meetup1 Social Media Roundup: Pinterest Influencers Meet in New York

Photo courtesy of pinner Jodi McKee.

Posted In - Influencer Marketing, Pinterest Events

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Kyla Brennan

April 3, 2013

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Pinterest is a referral powerhouse that brands can’t — and shouldn’t — ignore! There are more than 28M registered users on Pinterest,  and 43% of them prefer associating with retailers and brands on Pinterest, versus just 24% who chose Facebook.

People on Pinterest spend a lot of money, too! On average, purchases driven through Pinterest are $168.83 per checkout — nearly double that of Facebook and Twitter.

We wanted to learn a little more about the Pinterest influencers who help drive this lucrative traffic. Check out our infographic on these top pinners, which details their demographics and habits around pinning and purchasing. It’s a truly powerful group!

 

Posted In - Influencer Marketing, Pinterest Infographics

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Mindy Hu

April 1, 2013

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Pinterest-influencer-tastemaker-advertising-tattoos


 HelloInterview: Meet Brittany Cozzens, one of the youngest, most followed people on PinterestBrittany Cozzens is a freshman at Temple University in Philadelphia, majoring in Advertising. She is excited by the little things in life — candy, funny videos,  tattoos and cute animals. Her quirky personality and style have helped her build a following of 3M+ on Pinterest making her one of the youngest and most influential tastemakers.  

We recently had the chance to chat with her about how Pinterest has broadened her view on advertising, what she hopes to do after college, and what her and the co-founder of (more…)

Posted In - HelloInterviews

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Mindy Hu

March 25, 2013

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Katherine Bio Pic1 HelloInterview   Meet Happy Solez, creator of the famous baby booties on Pinterest

Katherine Accetura is from the small town of Carbondale, IL, where she runs her business Happy Solez and sells her handmade goods for women and babies with an emphasis on eco-friendly/recycled materials. She recently graduated with a Master’s of Science in Mass Communications/Media Arts from Southern Illinois University – Carbondale. Her creative repurposing of materials for crafts has gotten her a following of over 1M followers.

HelloSociety had the chance to chat with Katherine, the sweet girl behind Happy Solez, about her adorable and popular baby booties, how she got started, and how she hopes her work will inspire others to create beautiful things.

Happy Solez Pinterest Eco Friendly HelloSociety HelloInterview   Meet Happy Solez, creator of the famous baby booties on Pinterest

http://pinterest.com/happysolez 1M+ Followers

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Kyla Brennan

March 21, 2013

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If you’re wondering what a group board can do for your bottom line, look no further.

Pinterest group boards are just like regular Pinterest boards except that others are allowed to pin images on your board(s) — by invite only. Don’t worry — when you accept an invitation to a group board it doesn’t take away from the three secret boards Pinterest gives you.

how to Pinterest group board HelloSociety 3 Reasons Pinterest Group Boards Will Increase Your ROI

To invite pinners to your group board on Pinterest, click “Edit Board” and simply type in name or email and click invite!

Why group boards? (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest tips

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Mindy Hu

March 15, 2013

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maispy03 HelloInterview   Meet Mai Phung, top photography and design nerd on PinterestMai is a freelance photographer and videographer with a background in graphic design. She lives with her boyfriend and her dog Mochi in Atlanta, GA where they run their own photography and videography business together, maibri.com. Mai’s attention for detail and artistic eye have helped her build a Pinterest following of over 1M followers.

HelloSociety recently chatted with Mai and we can’t stop talking about how super cute, talented and humble she is! In this HelloInterview Maiopia, as her Pinterest followers know her, dishes on everything from photography tips to brands and business advice to fellow artists and entrepreneurs. (more…)

Posted In - HelloInterviews

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Kyla Brennan

March 12, 2013

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HelloSociety, an all-inclusive Pinterest marketing agency, recently surveyed 110 of the most-followed pinners to get a better understanding of their social media use beyond Pinterest, and marketers should probably pay attention. After all, when one of these top Pinterest users pins an image from a brand’s site, it can generate hundreds of visits within a matter of hours.

Case in point: HelloSociety’s TOP pinners average 700+ repins per image — some going as high as the 1,000’s — driving significant site traffic while boosting brand awareness and sales. Impressive? Yes! But in order to run even more well-rounded and effective campaigns with these Pinterest superstars, brands need to be aware of their influence across all social media channels. (more…)

Posted In - Influencer Marketing

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