HelloSociety Blog

Pinterest For Business

Kyla Brennan

April 3, 2013

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Pinterest is a referral powerhouse that brands can’t — and shouldn’t — ignore! There are more than 28M registered users on Pinterest,  and 43% of them prefer associating with retailers and brands on Pinterest, versus just 24% who chose Facebook.

People on Pinterest spend a lot of money, too! On average, purchases driven through Pinterest are $168.83 per checkout — nearly double that of Facebook and Twitter.

We wanted to learn a little more about the Pinterest influencers who help drive this lucrative traffic. Check out our infographic on these top pinners, which details their demographics and habits around pinning and purchasing. It’s a truly powerful group!

 

Posted In - Influencer Marketing, Pinterest Infographics

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Kyla Brennan

March 21, 2013

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If you’re wondering what a group board can do for your bottom line, look no further.

Pinterest group boards are just like regular Pinterest boards except that others are allowed to pin images on your board(s) — by invite only. Don’t worry — when you accept an invitation to a group board it doesn’t take away from the three secret boards Pinterest gives you.

How to add people to your group board on Pinterest

To invite pinners to your group board on Pinterest, click “Edit Board” and simply type in name or email and click invite!

Why group boards? (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest tips

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Kyla Brennan

March 12, 2013

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HelloSociety, an all-inclusive Pinterest marketing agency, recently surveyed 110 of the most-followed pinners to get a better understanding of their social media use beyond Pinterest, and marketers should probably pay attention. After all, when one of these top Pinterest users pins an image from a brand’s site, it can generate hundreds of visits within a matter of hours.

Case in point: HelloSociety’s TOP pinners average 700+ repins per image — some going as high as the 1,000’s — driving significant site traffic while boosting brand awareness and sales. Impressive? Yes! But in order to run even more well-rounded and effective campaigns with these Pinterest superstars, brands need to be aware of their influence across all social media channels. (more…)

Posted In - Influencer Marketing

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Kyla Brennan

March 7, 2013

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HelloSociety recently mapped out where the most influential pinners on Pinterest reside, and the results might not be what you think. Here’s what our CEO had to say about it in The Social Times:

“This is largely a matter of trendsetters vs. trend-followers,” explained Kyla Brennan, founder and CEO of  HelloSociety.  “It shouldn’t come as a huge surprise that while the majority of pinners may reside in Middle America, the most influential ones live in the cities where trends are set. Pinterest is a place for discovery, and it would be hard to discover lots of exciting new things if you’re only following people just like yourself who live similar lifestyles in similar places.”

To read the full article on SocialTimes, click here.

Top-100-Most-Influential-Pinners-Pinterest-hellosociety.842x1024

Posted In - Pinterest Infographics

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Kyla Brennan

March 5, 2013

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Image via [renellymorel.wordpress.com]

Image via [renellymorel.wordpress.com]

With the growing number of social networking sites, it’s important to thoroughly audit each platform before jumping in. Businesses need to clarify the potential benefits and ensure that the network aligns with their company’s products/services, audience and goals. If after assessing the social platform you feel it is a good fit, the next step is to create a customized marketing plan and select a community manager that clearly understands the strategy, goals and how to measure and report success.

Pinterest is currently the 3rd largest social network — right behind Facebook and almost tied with Twitter — but as we explained in our recent blog post, it’s number one when it comes to marketing potential. The traffic and sales it drives to brand’s websites are reason enough to take this visual platform seriously.  

11 Things brands need to consider when pinning: (more…)

Posted In - Pinterest tips

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Kyla Brennan

February 8, 2013

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Image via [http://fashionscollective.com]


Remember when you were in grade school and your first exercise in the morning was a little something called Show and Tell? Your classmates would bring in toys and with extreme joy on their faces, showing and telling with an unparalleled gusto how their toy is the greatest toy ever.

You’re sold! You need to experience this pure joy. You run home and tell your parents all about this new toy that you must have. This is storytelling and word of mouth marketing at its most pure and finest and proof that at one point we were all gifted storytellers…

Pinterest is the perfect platform for brands to bring back show and tell. Here’s how:

Image via [http://fashionscollective.com]

Image via [http://fashionscollective.com]

(more…)

Posted In - Pinterest tips

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Kyla Brennan

February 6, 2013

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Image via [sterlingkreative.com]

Image via [sterlingkreative.com]

Profile:

Fill it out – all of it! Make sure you have a  picture, location, bio … everything. Your profile will be indexed so it’s important to make sure you use your top SEO keywords in your bio that you want to be searchable in.

Verify yourself: Before Pinterest’s new website verification process, websites were hidden by a colorless globe and were easy to miss. The website verification adds a big bold red checkmark next to your website and makes it clickable! This increases onsite engagement by driving more traffic to your website and increases your SEO. (more…)

Posted In - Pinterest tips

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Not all great content must be published for all to see. In fact, a great way to establish a stronger relationship with brand advocates and industry influencers is by wining and dining them offline – or in the digital world, on Pinterest secret boards. With just a little creativity, you can turn these boards into super-engaging channels for your followers. One approach is to reward the activity of your most active Pinterest advocates with a levels-based VIP treatment:

When your followers pin or repin a certain number of images from a public brand board or website, it unlocks a special invitation into the first of several VIP secret boards with instructions in board description on how to advance to the next level.

Image via [thornleyfallis.ca]

Image via [thornleyfallis.ca]

(more…)

Posted In - Influencer Marketing, Pinterest tips

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Kyla Brennan

February 1, 2013

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The rise of social media has put the power back into the hands of consumers, amplifying voices and elevating personalities to levels of influence beyond the control of brands. To capitalize on consumers’ newfound celebrity statuses and get some World of Mouth marketing action, brands need to come up with creative ways to reach the inner circles of trust by the millions.

influencer marketing tips, hellosociety, helloinsights, power of pinterest

Image via [gea-people.com]

But not all influencer marketing programs are created equal. (more…)

Posted In - Influencer Marketing

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