HelloSociety Blog

Pinterest For Business

Kyla Brennan

March 12, 2013

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HelloSociety, an all-inclusive Pinterest marketing agency, recently surveyed 110 of the most-followed pinners to get a better understanding of their social media use beyond Pinterest, and marketers should probably pay attention. After all, when one of these top Pinterest users pins an image from a brand’s site, it can generate hundreds of visits within a matter of hours.

Case in point: HelloSociety’s TOP pinners average 700+ repins per image — some going as high as the 1,000’s — driving significant site traffic while boosting brand awareness and sales. Impressive? Yes! But in order to run even more well-rounded and effective campaigns with these Pinterest superstars, brands need to be aware of their influence across all social media channels. (more…)

Posted In - Influencer Marketing

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Kyla Brennan

January 28, 2013

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Instructographics (a fancy new buzzword for an infographic with instructions) are one of the best ways you can engage potential customers on Pinterest. In this series, we take a look at 4 examples that are perfect for Pinterest, what makes them so successful and how you can apply these principles to your company’s own instructographics for optimal virality.

Screen Shot 2013 01 16 at 12.38.15 PM1 Four Pinterest Perfect Instructographics: Part 3NastyNails: Nail Art Kits

In the last few years nail art has gone from a niche within the beauty industry to mainstream, so it’s no surprise that nail designs also happen to be one of the most popular topics on Pinterest. Los Angeles based NastyNails has really hit the nail on the head with their series of nail art instructographics. Already among the most-pinned nail art images are their DIY tutorials that demonstrate how to decorate nails in everything from lace to leopard to ombre and everything in between. These simple step-by-step nail art instructographics very colorfully and stylishly illustrate:

  • The finished look.
  • The 5 easy how-to steps.
  • The NastyNails products needed to achieve the look.

Another reason Nasty Nail images have a high virality rate on Pinterest is the fact that they seamlessly incorporate what they sell in a way that comes across as beneficial and convenient to consumers – pinners can easily see that not only are their graphics a helpful DIY tutorial, but that they can actually get everything they need for the nail looks they like in one place. This results in an “ooh, I want that!” moment, rather than “ugh, I’m being sold something.”

To take their instructographic a step further and perhaps to increase click through rates and sales, NastyNails could brand their images with their name/logo and subtle call to action. This would let pinners know not only the products needed but where they can purchase the nail art kits at a quick glance.

TAKEAWAYS: 

  • Fun, catchy names for your images and boards that use key words help you target market and increase your social search – like Ombre Overdose Nail Art, which uses the Pinterest popular search terms Ombre and Nail Art. 
  • If doing a DIY/how-to clearly layout what products are needed for the project. This strategy subtly educates consumers and is a great way to increase shopping cart totals.
  • Be sure to clearly brand your images so that pinners know where they can purchase the products. This is an easy way to increase site traffic through branding on Pinterest and get more leverage from repins.

Posted In - Marketing example, Pinterest tips

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Kyla Brennan

January 18, 2013

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influencer marketing tips, hellosociety, helloinsights, power of pinterest


Instructographics (a fancy new buzzword for an infographic with instructions) are one of the best ways you can engage potential customers on Pinterest. In this series, we take a look at 4 examples that are perfect for Pinterest, what makes them so successful and how you can apply these principles to your company’s own instructographics for optimal virality.

 Four Pinterest Perfect Instructographics: Part 2JAF GIFTS: Vintage Pictures in Mason Jars

JAF Gifts produced this popular DIY instructographic that walks viewers through the process of creating a craft from an especially trendy item on Pinterest (and one that JAF happens to sell) – mason jars.

That itself is a smart step brands should imitate: when coming up with an idea for an instructographic, start by learning what’s popular on Pinterest and see if any current trends overlap with your brand/inventory. While it’s hard to imagine that mason jars are among JAF Gifts’ most lucrative items (a set of 3 sells for around $10.99), they were smart to feature in this tutorial.  It’s a great way to get more clicks to the website, where the ready-to-buy audience can find other, more expensive products to add to their carts.

Of course, your company doesn’t have to sell any products that even remotely mirror what’s already popular on Pinterest to make something like this work – for instance, an olive oil brand could have produced this same instructographic.

Mason jars aside; it should come as no surprise that this instructographic got repinned thousands of times. Firstly, the purpose is immediately clear: the title and accompanying photo show viewers exactly what they’ll wind up with. Second, the image clearly demonstrates this craft’s simplicity by showing that it only requires 4 items and 3 steps to complete. (As noted in a previous post, simplicity rules on Pinterest.)

Finally, JAF Gifts does a nice job of branding themselves by including their logo at the bottom, large enough to be noticed but not so blatant that it feels like a marketing piece. An especially nice touch is the subtle call to action included next to the second item listed under “Here’s what you need”  - the mason jars! It reads, “You can buy these mason jars at JAF Gifts”, along with their website address.

Visually appealing, Pinterest-targeted and well branded, this is a stand-out example of an instructographic that’s sure to engage pinners and send very targeted and purchase-ready consumers to the retailer’s website.

TAKEAWAYS:

  • Use Pinterest’s current trends to your advantage by incorporating them into your instructographic when you can
  • Emphasize the simplicity of your project with clear, numbered steps and lists
  • Incorporate a call to action that drives viewers to your website in a way that doesn’t detract from the overall effect of the instructographic (on the contrary – it should feel helpful!)

Posted In - Marketing example, Pinterest tips

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