HelloSociety Blog

Pinterest For Business

Zoe Waldron

April 1, 2015

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Snapchat is huge amongst the younger audience (13-17 years old) but is growing quickly in other age groups. This provides a valuable opportunity to brands hoping to reach this unique audience in a unique and memorable way. So how are brands are doing reaching teens? With creative Snapchat campaigns! Whether they decide to create their own brand account to update or to hire influencers to tell their stories for them, just having a presence on this platform is a great way to stand out and make an impact. So how can brands get started on Snapchat and what are some neat brand examples? Read to find out.

1st: Create a Brand Snapchat Account

– Dedicate your social manager or an intern to add fun snaps throughout the day sharing a look into your office and employees days or at the products with behind the scenes looks.
– Try to Snap at least 3 times a day to keep fans engaged. Ideally, try to Snap around 7 times a day minimum so a story is made.

2nd: Share Cool Snaps (more…)

Posted In - Social Media Tips

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Zoe Waldron

March 18, 2015

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As visual platforms like Pinterest, Instagram, and Tumblr are proven as more and more influential to sales, the product images these brands are taking are getting better catered to each platform. But the number of big brands that have generic, small, overly-promotional images is still very high. By taking the time to change up how your business’ products are photographed and presented, the perception of product quality can be improved with a few simple changes. So what can brands do to improve their content to perform better on social media? What social media accounts are great examples of beautiful imagery on Pinterest, Instagram, and Tumblr?

For Pinterest

When a company has hundreds to thousands of products to photograph, styling each one in a unique setting usually isn’t realistic. By simply changing the color of the background from plain white to off white or another color, the products will instantly stand out on Pinterest. Brands need to make sure their product photos are taken vertically, or edited to be presented vertically – it will be hugely impactful for Pinterest performance.

See Cos as a good example. Their products are shot against an off-white background. Just the small difference of adding a unique color behind their products makes them stand out more on Pinterest. Their photos are also all vertical and have nice proportions of product size to background space. (more…)

Posted In - Marketing example, Pinterest tips, Social Media Tips

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Zoe Waldron

March 4, 2015

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The current state of the social media world is ever changing with new technologies, platforms, and apps being created every month. I just returned to Los Angeles after a week in New York City at Social Media Week New York on behalf of HelloSociety. We are a social marketing agency focusing on content creation with an exclusive influencer network of over 300, from all over the world. Each with their own niche, with categories and psychographics spread all across the board. The week was filled with panels, keynotes, and networking events where the top agencies, brand managers, influencers, speakers, and startups joined to talk about the hottest new technologies, trends, and tips for making the biggest impression on each social network. The following are recurring trends I noticed as well as tips from speakers and other attendees I met in the social media world around how to make the most out of your social strategy.

 

Before posting anything socially, ask yourself these two questions about your target audience:

“Would they care?”
“Would they share?”
(more…)

Posted In - HelloSociety - Behind the scenes, Marketing example

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Zoe Waldron

January 14, 2015

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Your Score:  

Your Ranking:  

(more…)

Posted In - HelloSociety - Behind the scenes, Pinterest news

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Zoe Waldron

January 7, 2015

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As a social media manager of brands’ Pinterest accounts along with my own personal account, I see the delicate balance between what a company wants to share as a business to reach their sales goals and what content I want to see as an online shopper and avid Pinner. There is a perfect harmony of inspiration and promotion. By inspiring with a promotion, a brand is able to send its message while engaging with consumers in a fun, organic way. When a brand is able to get into their ideal daily Pinning routine down, it means better engagement, a higher following, more sales, increased brand awareness, and all-around stronger brand-consumer relationships.

The following ten goals share what bloggers and brands should keep in mind this year to improve their overall Pinterest strategy, why it’s important, how they can reach their goals, if not exceed them, along with great examples to make it clear.

Rule 1: Establish Community

One of the best ways to connect with potential customers is by creating brand ambassadors to spread the word. Group boards are a fun way to connect and engage with fans while making them Pin-bassadors. Not only that, it’s an awesome for social media manager that don’t Pin as much as they should to still have an active account (their followers see all Pins shared on a group board) and they’ll gain followers and engagement without doing any of the work. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

July 2, 2014

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How To Get Better Traffic Pinterest.jpg

Pinterest is one of the top growing contributors of traffic for publishers, bloggers and brands all over the world. In October of 2013, Shareaholic released data supporting that Pinterest drove more traffic to publishers than Twitter, LinkedIn, and Reddit combined. So how can you increase the likelihood that your content gets shared and clicked through to the website for days, months, and years to come?

By optimizing your images to make them both intriguing to click and appealing to share. Use this blog post as a guide to making sure your pins are promoting click throughs. Based on Pinterest’s latest ‘Best Practice Guide’ by Pinterest for Business, the following are important when it comes to optimizing an image, profile, website, and your overall Pinterest strategy.

Optimized Descriptions

A pin with a detailed and helpful description will show up higher in searches. Below, Pinterest shared some qualities of good pin descriptions by category. Say you manage a fashion brand’s Pinterest account, the next time you share a product pin from your website, mention the type of clothing (maxi dress), the designer (Free People), and the season to wear it (perfect for summer!). Add some positive buzzwords and additional details into the description as well, like where it could be worn.

Example Pin: “This super cute white lace maxi dress from Free People is perfect for summer! It would pair well with an oversized hat and would be the perfect outfit for your next outdoor concert!” (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

June 25, 2014

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Ben & Jerry's Case Study.jpg

I scream, you scream, we all scream… for optimized, well-attended to brand Pinterest accounts. Ben & Jerry’s is a well-loved brand that is excelling on all of its social media accounts…. except on Pinterest. In October of 2013, they had a little over 3k followers. Now they have a little over 5k followers… very slow growth! With over 7.5 million Facebook likes, over 225k Twitter followers, and over 400k Instagram followers, their potential to gain hundreds of thousands to millions of Pinterest followers is very promising… not to mention how food on Pinterest is a top category. With creative board themes, great general social media following, and the ideal product to promote on Pinterest, Ben & Jerry’s has the perfect ingredients for a successful Pinterest strategy… they just need to put in a little more effort to churn out a high following.

With 23 boards and only less than 800 pins, it’s clear that they don’t pin often (ideally 15-25 pins/day). They only pin a handful of pins every few weeks! Although their board themes are creative, if they never promote their Pinterest none of their fans will know they have one and if they never pin, their existing followers won’t engage. This case study explains how a solid brand with a struggling Pinterest presence can take hold of their Pinterest strategy and accumulate the following they should have.

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What Ben & Jerry’s is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

May 21, 2014

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SSM Guide HS.jpg

As a social media manager myself, I know how different Pinterest is from other social media platforms. Are you still a little confused on how to get the most out of Pinterest for the larger brand(s) you manage? Depending on your brand’s Pinterest account’s current “level,” you can follow this guide for helpful tips and tricks catered to your following and experience. Once you’ve successfully achieved and mastered that level’s tricks and goals, you can move onto the next level until your brand’s Pinterest account has a high following, high engagement, and the results your client wants, whether that be for a high following, traffic, sales, or brand awareness.

LEVEL 1 – Beginning Pinning

At this stage, the Pinterest account you are managing is newly created or a little neglected. You may not be well-versed on the platform do’s and don’ts. Don’t worry! I’m here to help. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

April 23, 2014

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Optimize Pinterest 2.jpg

Want to get more followers on Pinterest, better engage your current followers, and increase your brand’s website traffic and sales? Treat the following list as a checklist to transform your Pinterest account from its current state. It’s important that your boards and pins are optimized for search to increase the likelihood of virality, having your website and blog content optimized for Pinterest greatly increases the likelihood of sharing, and polishing your Pinterest profile’s appearance increases the chances that your following and interaction will steadily increase. You can quickly and effectively optimize your Pinterest profile to get you closer to reaching all of your goals for Pinterest. Just follow these recommendations:

 

BOARDS

___ Aim for 25-40 boards total.

___ Have your most-important, brand content-heavy board in the first row (J.Crew Example).

___ Have one season-relevant (spring) board in the first row (Minimal product pins, BaubleBar Example). (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

April 9, 2014

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Secret Boards.jpg

The ability to secretly bookmark and organize pins onto secret Pinterest boards is a terrific feature that a lot of brands and pinners still aren’t taking full advantage of. Although many pinners have a few secret boards created at the moment, there are a lot of creative secret boards many people on Pinterest could really benefit from having. Secret boards allow you to bookmark and organize pins without spamming your followers or giving away surprises, gifts, details to events, or anything personal you’d rather not share with the world. You can plan a surprise party for your sister, get inspired for the details of your upcoming wedding, or find and pin the perfect gifts for your parents for their anniversary.

Secret boards are also especially great for people entering Pinterest contests. You can create a Pinterest board for a contest secretly so you aren’t spamming your followers with content all at once, and then make it public after making sure it’s perfect. Now that Pinterest recently announced that the number of secret boards you can have is unlimited, the possibilities with secret boards are truly limitless. The following two lists share ways both brands and pinners can utilize secret boards. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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