Pinterest For Business
As a social media manager of brands’ Pinterest accounts along with my own personal account, I see the delicate balance between what a company wants to share as a business to reach their sales goals and what content I want to see as an online shopper and avid Pinner. There is a perfect harmony of inspiration and promotion. By inspiring with a promotion, a brand is able to send its message while engaging with consumers in a fun, organic way. When a brand is able to get into their ideal daily Pinning routine down, it means better engagement, a higher following, more sales, increased brand awareness, and all-around stronger brand-consumer relationships.
The following ten goals share what bloggers and brands should keep in mind this year to improve their overall Pinterest strategy, why it’s important, how they can reach their goals, if not exceed them, along with great examples to make it clear.
Rule 1: Establish Community
One of the best ways to connect with potential customers is by creating brand ambassadors to spread the word. Group boards are a fun way to connect and engage with fans while making them Pin-bassadors. Not only that, it’s an awesome for social media manager that don’t Pin as much as they should to still have an active account (their followers see all Pins shared on a group board) and they’ll gain followers and engagement without doing any of the work. (more…)
Pinterest is one of the top growing contributors of traffic for publishers, bloggers and brands all over the world. In October of 2013, Shareaholic released data supporting that Pinterest drove more traffic to publishers than Twitter, LinkedIn, and Reddit combined. So how can you increase the likelihood that your content gets shared and clicked through to the website for days, months, and years to come?
By optimizing your images to make them both intriguing to click and appealing to share. Use this blog post as a guide to making sure your pins are promoting click throughs. Based on Pinterest’s latest ‘Best Practice Guide’ by Pinterest for Business, the following are important when it comes to optimizing an image, profile, website, and your overall Pinterest strategy.
A pin with a detailed and helpful description will show up higher in searches. Below, Pinterest shared some qualities of good pin descriptions by category. Say you manage a fashion brand’s Pinterest account, the next time you share a product pin from your website, mention the type of clothing (maxi dress), the designer (Free People), and the season to wear it (perfect for summer!). Add some positive buzzwords and additional details into the description as well, like where it could be worn.
Example Pin: “This super cute white lace maxi dress from Free People is perfect for summer! It would pair well with an oversized hat and would be the perfect outfit for your next outdoor concert!” (more…)
I scream, you scream, we all scream… for optimized, well-attended to brand Pinterest accounts. Ben & Jerry’s is a well-loved brand that is excelling on all of its social media accounts…. except on Pinterest. In October of 2013, they had a little over 3k followers. Now they have a little over 5k followers… very slow growth! With over 7.5 million Facebook likes, over 225k Twitter followers, and over 400k Instagram followers, their potential to gain hundreds of thousands to millions of Pinterest followers is very promising… not to mention how food on Pinterest is a top category. With creative board themes, great general social media following, and the ideal product to promote on Pinterest, Ben & Jerry’s has the perfect ingredients for a successful Pinterest strategy… they just need to put in a little more effort to churn out a high following.
With 23 boards and only less than 800 pins, it’s clear that they don’t pin often (ideally 15-25 pins/day). They only pin a handful of pins every few weeks! Although their board themes are creative, if they never promote their Pinterest none of their fans will know they have one and if they never pin, their existing followers won’t engage. This case study explains how a solid brand with a struggling Pinterest presence can take hold of their Pinterest strategy and accumulate the following they should have.
What Ben & Jerry’s is doing right (more…)
As a social media manager myself, I know how different Pinterest is from other social media platforms. Are you still a little confused on how to get the most out of Pinterest for the larger brand(s) you manage? Depending on your brand’s Pinterest account’s current “level,” you can follow this guide for helpful tips and tricks catered to your following and experience. Once you’ve successfully achieved and mastered that level’s tricks and goals, you can move onto the next level until your brand’s Pinterest account has a high following, high engagement, and the results your client wants, whether that be for a high following, traffic, sales, or brand awareness.
LEVEL 1 – Beginning Pinning
At this stage, the Pinterest account you are managing is newly created or a little neglected. You may not be well-versed on the platform do’s and don’ts. Don’t worry! I’m here to help. (more…)
Want to get more followers on Pinterest, better engage your current followers, and increase your brand’s website traffic and sales? Treat the following list as a checklist to transform your Pinterest account from its current state. It’s important that your boards and pins are optimized for search to increase the likelihood of virality, having your website and blog content optimized for Pinterest greatly increases the likelihood of sharing, and polishing your Pinterest profile’s appearance increases the chances that your following and interaction will steadily increase. You can quickly and effectively optimize your Pinterest profile to get you closer to reaching all of your goals for Pinterest. Just follow these recommendations:
___ Aim for 25-40 boards total.
___ Have your most-important, brand content-heavy board in the first row (J.Crew Example).
The ability to secretly bookmark and organize pins onto secret Pinterest boards is a terrific feature that a lot of brands and pinners still aren’t taking full advantage of. Although many pinners have a few secret boards created at the moment, there are a lot of creative secret boards many people on Pinterest could really benefit from having. Secret boards allow you to bookmark and organize pins without spamming your followers or giving away surprises, gifts, details to events, or anything personal you’d rather not share with the world. You can plan a surprise party for your sister, get inspired for the details of your upcoming wedding, or find and pin the perfect gifts for your parents for their anniversary.
Secret boards are also especially great for people entering Pinterest contests. You can create a Pinterest board for a contest secretly so you aren’t spamming your followers with content all at once, and then make it public after making sure it’s perfect. Now that Pinterest recently announced that the number of secret boards you can have is unlimited, the possibilities with secret boards are truly limitless. The following two lists share ways both brands and pinners can utilize secret boards. (more…)
Meet Caren Adams, an animal lover, vintage shop owner, and lifestyle blogger from Peterborough, Ontario. Caren’s blog Tea & Chickadees shares images of adorable animals, her favorite things, and anything cute. She lives in a quaint 1950s home filled with Mid Century Modern furniture and quirky collectibles.
“I share this space with my Chiweeniepug, Grace and two feline friends, a cantankerous diabetic senior, Strongpaw and the handsome Manx, Henry Bear.”
Caren works as a designer and an online vintage shop owner. When she’s not working, blogging, or pinning, Caren can be found taking photos with her Polaroid, making pancakes, collecting vintage treasures, and daydreaming (Pinterest helps with that!) Caren’s love for all things cute has earned her over 532K Pinterest followers!
When did you start using Pinterest and what inspired you to make an account? Where did your Pinterest name ‘thelittlethings’ come from?
I started with Pinterest pretty much at its inception. I was immediately intrigued with the ability to visually bookmark the things I find on the World Wide Web. I often describe Pinterest as a digital scrapbook; each board containing snapshots of a particular interest. I called my account ‘thelittlethings’ because that’s where I find most joy, in the little things around me. I tend to share a lot of those ‘little things’ on Pinterest, like cats. Lots of cats.
Why do you like Pinterest?
The immediacy of sharing information is what I love most about Pinterest – I find something I like, I pin it, and then it gets seen and enjoyed globally. Being a visual person, it’s like a party for my eyes when I go to Pinterest and see what everyone else is pinning! (more…)
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Variety is key for brands on Pinterest. Brands that only pin onto boards around their content or category of products aren’t utilizing Pinterest as well as they could. A brand’s followers choose to follow them because they enjoy that product or service, want to learn more about those products, or relate to the pins shared on the brand’s account. Those followers also want to be able to go to a brand’s Pinterest account for inspiration for a wide variety of interests and topics, not just to see great clothes, for example. Think of Pinterest as a one-stop inspiration spot where followers can get inspired in all aspects of their lives through pins around DIY, beauty, fitness, travel, photography, recipes, party planning and your products and exclusive brand content. Below I’ve listed ten vital board categories that all brands should have.
1. A lifestyle board
This board will speak to the kind of consumers the brand is targeting. Have a board dedicated to painting a picture of what your consumers do, where they go, with a lot of great photography pins to add emotion and life behind the board’s story. You can pin some products onto this board, but keep it minimal. We recommend no more than one product pin per every 5 pins. Share pins that are optimized for Pinterest (vertical and bright is usually better), fun, beautiful, and brand-aligned. For example: a beautiful and inspired camping board for REI.
Lindsay Pennetta, known as Sweet Vanilla Bean on Pinterest, lives in Sacramento, California with her husband and she has her dream job: working with at-risk and high-risk youth, helping inspire them to achieve their dreams. When Lindsay’s not working or pinning, she loves throwing parties for family and friends, scrapbooking and doing crafts, baking, going out to eat, and going on evening walks. From recipes, cute animals, and holiday pins, to baby-focused pins, fashion and more, she loves pinning a wide variety of pins to her Pinterest account, Sweet Vanilla Bean. Lindsay’s love for baking, the holidays, party planning, and crafts has earned her over 731K Pinterest followers!
When did you start using Pinterest and what inspired you to make an account?
I started using Pinterest from the beginning! I can’t remember how I heard about it, but it sounded neat. A virtual bulletin board? Yes, please! I was one of the first of my friends to join Pinterest. I remember when you had to request an invite and then wait a few days to be accepted. I watched as others joined and also fell hard for Pinterest. Since then, I have enjoyed so many wonderful Pinterest friendships and my followers love to give me feedback on my pins. I remember pinning something that generated 15 comments overnight. I thought, “Yes, people are paying attention to this stuff!” As my followers grew, I started feeling really inspired to keep pinning the things I love!
Why do you like Pinterest? (more…)
Posted In - HelloInterviews