HelloSociety Blog

Pinterest For Business

Zoe Waldron

May 21, 2015

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Partnering with a talented creator to develop and share their take on your product with a sponsored post and by creating styled images through photoshoots of newly-created recipes, stylish outfits, room makeovers, or beauty looks is one of the most powerful ways your brand can build a presence on social media.

How is content creation different from UGC (User-Generated Content)? UGC is when someone shares a photo or video showing or commenting on your product. UGC is one of the most-valuable assets a brand can have online. It doesn’t cost anything, but you have no control over what’s being shared and it can be difficult to get rolling. It takes some effort on your part to promote UGC, like by having hashtags printed on material in-store during a special seasonal sale for example or having your brand’s handle and hashtag automatically generate in the descriptions from your website’s social share buttons.

Once you’ve set the foundation for easy UGC, call upon top bloggers and style icons in your brand category to create content and share it with blog and/or social posts. It publicly shows their support for your product and will spread brand awareness, improve brand opinions, increase engagement, and promote sales. It is important to work with creators/bloggers that share a similar aesthetic as your brand and fit your target consumer’s look. Content creation by bloggers or icons and UGC are especially valuable to brands that don’t have any content, have little content, or that have a lot of generic-looking product photos with white backgrounds. (more…)

Posted In - Social Media Tips

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Zoe Waldron

April 29, 2015

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Last week you learned all about setting up and monitoring Promoted Pins. This week I’ll be sharing how to track your business’ conversions with conversion tracking, the helpful new add-on to Promoted Pins. If you’re interested in tracking how many sales your Promoted Pins lead to, you’ll want to implement conversion tracking. Conversion tracking is also very useful when trying to learn which types and styles of content are most effective at leading to conversions.

First off, what is conversion tracking? It’s the ability to add coding to your website to track different actions, like purchases, email signups, and website visits. These are counted within different timeframes you can set by clicks, engagements, and views. Wondering how repin numbers affect sales? Implement conversion tracking to your strategy to get an inside look at how certain actions generate sales. The following steps explain how you can set up conversion tracking for your site.

Steps to create a conversion tag:

1. Go to the setup webpage and name your tag. (more…)

Posted In - Pinterest news, Pinterest tips

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Zoe Waldron

April 22, 2015

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Are you promoting your pins yet? Promoting Pins is a great way to ensure your best images get seen by your target audience on Pinterest. Before promoting Pins was available to the public, it was usually a guessing game as to how your pins could go viral. Now you have control over which pins are shown, under which search terms, to whom, and at whatever price per click you feel comfortable with. It’s so easy to promote your pins and you have control over how much you spend and who sees your pins.

The following steps share how to use Promoted Pins and show how to monitor your results after the Promoted Pins are approved and running.

First, here’s an overview of the Promoted Pins process that Pinterest maps out on their ads introduction page.

Step 1: Pick a Pin to promote
You have to pick one at a time.

Step 2: Decide who sees it
You have control over what keywords lead to your pin, where the target audience lives, what language the audience speaks, what device they see it on, and their gender. (more…)

Posted In - Pinterest news, Pinterest tips

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Zoe Waldron

April 1, 2015

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Snapchat is huge amongst the younger audience (13-17 years old) but is growing quickly in other age groups. This provides a valuable opportunity to brands hoping to reach this unique audience in a unique and memorable way. So how are brands are doing reaching teens? With creative Snapchat campaigns! Whether they decide to create their own brand account to update or to hire influencers to tell their stories for them, just having a presence on this platform is a great way to stand out and make an impact. So how can brands get started on Snapchat and what are some neat brand examples? Read to find out.

1st: Create a Brand Snapchat Account

– Dedicate your social manager or an intern to add fun snaps throughout the day sharing a look into your office and employees days or at the products with behind the scenes looks.
– Try to Snap at least 3 times a day to keep fans engaged. Ideally, try to Snap around 7 times a day minimum so a story is made.

2nd: Share Cool Snaps (more…)

Posted In - Social Media Tips

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Zoe Waldron

March 18, 2015

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As visual platforms like Pinterest, Instagram, and Tumblr are proven as more and more influential to sales, the product images these brands are taking are getting better catered to each platform. But the number of big brands that have generic, small, overly-promotional images is still very high. By taking the time to change up how your business’ products are photographed and presented, the perception of product quality can be improved with a few simple changes. So what can brands do to improve their content to perform better on social media? What social media accounts are great examples of beautiful imagery on Pinterest, Instagram, and Tumblr?

For Pinterest

When a company has hundreds to thousands of products to photograph, styling each one in a unique setting usually isn’t realistic. By simply changing the color of the background from plain white to off white or another color, the products will instantly stand out on Pinterest. Brands need to make sure their product photos are taken vertically, or edited to be presented vertically – it will be hugely impactful for Pinterest performance.

See Cos as a good example. Their products are shot against an off-white background. Just the small difference of adding a unique color behind their products makes them stand out more on Pinterest. Their photos are also all vertical and have nice proportions of product size to background space. (more…)

Posted In - Marketing example, Pinterest tips, Social Media Tips

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Zoe Waldron

March 4, 2015

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The current state of the social media world is ever changing with new technologies, platforms, and apps being created every month. I just returned to Los Angeles after a week in New York City at Social Media Week New York on behalf of HelloSociety. We are a social marketing agency focusing on content creation with an exclusive influencer network of over 300, from all over the world. Each with their own niche, with categories and psychographics spread all across the board. The week was filled with panels, keynotes, and networking events where the top agencies, brand managers, influencers, speakers, and startups joined to talk about the hottest new technologies, trends, and tips for making the biggest impression on each social network. The following are recurring trends I noticed as well as tips from speakers and other attendees I met in the social media world around how to make the most out of your social strategy.

 

Before posting anything socially, ask yourself these two questions about your target audience:

“Would they care?”
“Would they share?”
(more…)

Posted In - HelloSociety - Behind the scenes, Marketing example

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Zoe Waldron

January 14, 2015

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Your Score:  

Your Ranking:  

(more…)

Posted In - HelloSociety - Behind the scenes, Pinterest news

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Zoe Waldron

January 7, 2015

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As a social media manager of brands’ Pinterest accounts along with my own personal account, I see the delicate balance between what a company wants to share as a business to reach their sales goals and what content I want to see as an online shopper and avid Pinner. There is a perfect harmony of inspiration and promotion. By inspiring with a promotion, a brand is able to send its message while engaging with consumers in a fun, organic way. When a brand is able to get into their ideal daily Pinning routine down, it means better engagement, a higher following, more sales, increased brand awareness, and all-around stronger brand-consumer relationships.

The following ten goals share what bloggers and brands should keep in mind this year to improve their overall Pinterest strategy, why it’s important, how they can reach their goals, if not exceed them, along with great examples to make it clear.

Rule 1: Establish Community

One of the best ways to connect with potential customers is by creating brand ambassadors to spread the word. Group boards are a fun way to connect and engage with fans while making them Pin-bassadors. Not only that, it’s an awesome for social media manager that don’t Pin as much as they should to still have an active account (their followers see all Pins shared on a group board) and they’ll gain followers and engagement without doing any of the work. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

July 2, 2014

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How To Get Better Traffic Pinterest.jpg

Pinterest is one of the top growing contributors of traffic for publishers, bloggers and brands all over the world. In October of 2013, Shareaholic released data supporting that Pinterest drove more traffic to publishers than Twitter, LinkedIn, and Reddit combined. So how can you increase the likelihood that your content gets shared and clicked through to the website for days, months, and years to come?

By optimizing your images to make them both intriguing to click and appealing to share. Use this blog post as a guide to making sure your pins are promoting click throughs. Based on Pinterest’s latest ‘Best Practice Guide’ by Pinterest for Business, the following are important when it comes to optimizing an image, profile, website, and your overall Pinterest strategy.

Optimized Descriptions

A pin with a detailed and helpful description will show up higher in searches. Below, Pinterest shared some qualities of good pin descriptions by category. Say you manage a fashion brand’s Pinterest account, the next time you share a product pin from your website, mention the type of clothing (maxi dress), the designer (Free People), and the season to wear it (perfect for summer!). Add some positive buzzwords and additional details into the description as well, like where it could be worn.

Example Pin: “This super cute white lace maxi dress from Free People is perfect for summer! It would pair well with an oversized hat and would be the perfect outfit for your next outdoor concert!” (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

June 25, 2014

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Ben & Jerry's Case Study.jpg

I scream, you scream, we all scream… for optimized, well-attended to brand Pinterest accounts. Ben & Jerry’s is a well-loved brand that is excelling on all of its social media accounts…. except on Pinterest. In October of 2013, they had a little over 3k followers. Now they have a little over 5k followers… very slow growth! With over 7.5 million Facebook likes, over 225k Twitter followers, and over 400k Instagram followers, their potential to gain hundreds of thousands to millions of Pinterest followers is very promising… not to mention how food on Pinterest is a top category. With creative board themes, great general social media following, and the ideal product to promote on Pinterest, Ben & Jerry’s has the perfect ingredients for a successful Pinterest strategy… they just need to put in a little more effort to churn out a high following.

With 23 boards and only less than 800 pins, it’s clear that they don’t pin often (ideally 15-25 pins/day). They only pin a handful of pins every few weeks! Although their board themes are creative, if they never promote their Pinterest none of their fans will know they have one and if they never pin, their existing followers won’t engage. This case study explains how a solid brand with a struggling Pinterest presence can take hold of their Pinterest strategy and accumulate the following they should have.

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What Ben & Jerry’s is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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