HelloSociety Blog

Pinterest For Business

Zoe Waldron

April 23, 2014

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Want to get more followers on Pinterest, better engage your current followers, and increase your brand’s website traffic and sales? Treat the following list as a checklist to transform your Pinterest account from its current state. It’s important that your boards and pins are optimized for search to increase the likelihood of virality, having your website and blog content optimized for Pinterest greatly increases the likelihood of sharing, and polishing your Pinterest profile’s appearance increases the chances that your following and interaction will steadily increase. You can quickly and effectively optimize your Pinterest profile to get you closer to reaching all of your goals for Pinterest. Just follow these recommendations:

 

BOARDS

___ Aim for 25-40 boards total.

___ Have your most-important, brand content-heavy board in the first row (J.Crew Example).

___ Have one season-relevant (spring) board in the first row (Minimal product pins, BaubleBar Example). (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

April 9, 2014

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The ability to secretly bookmark and organize pins onto secret Pinterest boards is a terrific feature that a lot of brands and pinners still aren’t taking full advantage of. Although many pinners have a few secret boards created at the moment, there are a lot of creative secret boards many people on Pinterest could really benefit from having. Secret boards allow you to bookmark and organize pins without spamming your followers or giving away surprises, gifts, details to events, or anything personal you’d rather not share with the world. You can plan a surprise party for your sister, get inspired for the details of your upcoming wedding, or find and pin the perfect gifts for your parents for their anniversary.

Secret boards are also especially great for people entering Pinterest contests. You can create a Pinterest board for a contest secretly so you aren’t spamming your followers with content all at once, and then make it public after making sure it’s perfect. Now that Pinterest recently announced that the number of secret boards you can have is unlimited, the possibilities with secret boards are truly limitless. The following two lists share ways both brands and pinners can utilize secret boards. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

April 7, 2014

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Meet Caren Adams, an animal lover, vintage shop owner, and lifestyle blogger from Peterborough, Ontario. Caren’s blog Tea & Chickadees shares images of adorable animals, her favorite things, and anything cute. She lives in a quaint 1950s home filled with Mid Century Modern furniture and quirky collectibles.

“I share this space with my Chiweeniepug, Grace and two feline friends, a cantankerous diabetic senior, Strongpaw and the handsome Manx, Henry Bear.”

Caren works as a designer and an online vintage shop owner. When she’s not working, blogging, or pinning, Caren can be found taking photos with her Polaroid, making pancakes, collecting vintage treasures, and daydreaming (Pinterest helps with that!) Caren’s love for all things cute has earned her over 532K Pinterest followers!

When did you start using Pinterest and what inspired you to make an account? Where did your Pinterest name ‘thelittlethings’ come from?

I started with Pinterest pretty much at its inception. I was immediately intrigued with the ability to visually bookmark the things I find on the World Wide Web. I often describe Pinterest as a digital scrapbook; each board containing snapshots of a particular interest. I called my account ‘thelittlethings’ because that’s where I find most joy, in the little things around me. I tend to share a lot of those ‘little things’ on Pinterest, like cats. Lots of cats.

Why do you like Pinterest?

The immediacy of sharing information is what I love most about Pinterest – I find something I like, I pin it, and then it gets seen and enjoyed globally. Being a visual person, it’s like a party for my eyes when I go to Pinterest and see what everyone else is pinning! (more…)

Posted In - HelloInterviews

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Zoe Waldron

April 2, 2014

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Variety is key for brands on Pinterest. Brands that only pin onto boards around their content or category of products aren’t utilizing Pinterest as well as they could. A brand’s followers choose to follow them because they enjoy that product or service, want to learn more about those products, or relate to the pins shared on the brand’s account. Those followers also want to be able to go to a brand’s Pinterest account for inspiration for a wide variety of interests and topics, not just to see great clothes, for example. Think of Pinterest as a one-stop inspiration spot where followers can get inspired in all aspects of their lives through pins around DIY, beauty, fitness, travel, photography, recipes, party planning and your products and exclusive brand content. Below I’ve listed ten vital board categories that all brands should have.

1. A lifestyle board

This board will speak to the kind of consumers the brand is targeting. Have a board dedicated to painting a picture of what your consumers do, where they go, with a lot of great photography pins to add emotion and life behind the board’s story. You can pin some products onto this board, but keep it minimal. We recommend no more than one product pin per every 5 pins. Share pins that are optimized for Pinterest (vertical and bright is usually better), fun, beautiful, and brand-aligned. For example: a beautiful and inspired camping board for REI.

Example boards

Madewell’s Paris travel & lifestyle board

J.Crew’s Surf Life lifestyle board (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

March 31, 2014

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Lindsay Pennetta, known as Sweet Vanilla Bean on Pinterest, lives in Sacramento, California with her husband and she has her dream job: working with at-risk and high-risk youth, helping inspire them to achieve their dreams. When Lindsay’s not working or pinning, she loves throwing parties for family and friends, scrapbooking and doing crafts, baking, going out to eat, and going on evening walks. From recipes, cute animals, and holiday pins, to baby-focused pins, fashion and more, she loves pinning a wide variety of pins to her Pinterest account, Sweet Vanilla Bean. Lindsay’s love for baking, the holidays, party planning, and crafts has earned her over 731K Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest from the beginning! I can’t remember how I heard about it, but it sounded neat. A virtual bulletin board? Yes, please! I was one of the first of my friends to join Pinterest. I remember when you had to request an invite and then wait a few days to be accepted. I watched as others joined and also fell hard for Pinterest. Since then, I have enjoyed so many wonderful Pinterest friendships and my followers love to give me feedback on my pins. I remember pinning something that generated 15 comments overnight. I thought, “Yes, people are paying attention to this stuff!” As my followers grew, I started feeling really inspired to keep pinning the things I love!

Why do you like Pinterest? (more…)

Posted In - HelloInterviews

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Zoe Waldron

March 19, 2014

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It’s important for bloggers to optimize their content for Pinterest, since Pinterest is such a significant source of traffic for many bloggers out there. Problem is, a lot of bloggers still aren’t doing everything they can to fully optimize their content for Pinterest. This blog post can be used as a checklist to make sure your blog content is Pinterest-friendly and fully optimized to increase repins and likes, awareness, followers, and traffic!

All of these pin & board examples are from bloggers in the HelloSociety network.

1) An exclusive blog-content board

Bloggers should all have a board on the first row of their Pinterest accounts dedicated to their blog content only. It’s even better if that board shares Pinterest-exclusive photos and behind-the-scenes looks that aren’t featured on your other social media sites or blog to keep your followers coming back for more!

Examples: Jennifer Haber Fishkind’s Princess Pinky Girl blog content board & Megan Gilger’s The Fresh Exchange blog content board. (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

March 17, 2014

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Philip Nixon is a professional garden designer from rural England, just outside of London. He was born and raised in Ireland. Philip works from home but has a “great team of people in [his] office in London.” Some of his most recent garden design work has been as far as New York and Moscow.

“I feel really lucky to be running my own business and doing something that I love.”

When he’s not designing beautiful gardens or on Pinterest, Philip can be found lecturing and teaching, and spending time with his loved ones. Philip’s passion for gardening has earned him over 722K Pinterest followers.

When did you start using Pinterest and what inspired you to make an account?

I stumbled on Pinterest in the very early days when it was really new. I must have been one of the very first users.

 

   Philip and his daughter youngest daughter Emilie

Why do you like Pinterest?

I use images a lot in my design work and Pinterest just seemed like a great way to build up and keep an image library of what was happening in the design world. Then it became addictive so I started using to it look at all sorts of things that interested me or inspired me. I am not a good self-editor so I have too many boards and too many ideas to keep up with myself. (more…)

Posted In - HelloInterviews

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Zoe Waldron

March 12, 2014

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Since the end of 2012, L.L.Bean has had more Pinterest followers than any other brand on Pinterest. With over 5.4 million followers, L.L.Bean has earned a strong following, most likely due to one of their boards going viral. Recently though, they’ve been slowly but steadily losing followers. Why? Most likely due to Pinterest’s crackdown on fake and spam accounts, as well as L.L.Bean’s inconsistent pinning and lack of promoting their profile. So how did L.L.Bean get so many followers on Pinterest in the first place?

L.L.Bean’s most-followed board, Woodland Creatures, is their claim to fame with over 4.4M followers. This board went viral which quickly increased their following across all boards. This board shares cute animal pins and contains none of their products. Their Camping board also has over 1.2M followers which follows their brand’s lifestyle focus of the outdoors. With 30 boards and over 1,400 pins, L.L.Bean has tested the waters with Pinterest and has been very fortunate. They share a variety of lifestyle pins, outdoors inspirations, clothing, catalog covers, animals, products, and more.

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What L.L.Bean is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

March 5, 2014

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My personal Pinterest account was hacked last month. In the past 6 months, Pinterest spam and account hacking has appeared to increase significantly. The main reason people’s accounts are getting hacked? Hackers are realizing the huge potential for reach on Pinterest and people’s passwords are either too easy, or they use the same password for most of their accounts and one of their other accounts has been compromised in the past. SplashData released a list of the top 25 most common passwords for 2013. Is your Pinterest password on this list? The best way to avoid getting hacked is to make your password strong. If you ever believe your Pinterest may have been hacked, change your password immediately.

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Your account is definitely hacked, now what?!

          1) Login. (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest Events, Pinterest news, Pinterest tips

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Zoe Waldron

March 3, 2014

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Meet Elsie Bisnett, a California native now living in the Bay Area. She attended UC Berkeley and now works in talent acquisition and development for a digital marketing startup in downtown San Francisco. Outside of work, Elsie loves discovering new music, exploring the great outdoors, and pushing her culinary boundaries both at home and out at restaurants. Elsie’s passion for writing, running, food, and sharing beautiful and inspiring images has earned her over 99K Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest about three years ago. One of my favorite hobbies growing up was to create paper cut-out collages and inspiration boards full of colors, words, and images that inspired me. Pinterest is the perfect online translation of that! I started pinning because I wanted to be able to capture and organize all of the inspiration I found online, on blogs, in magazines, and in stores, and share it with myself, my friends and my family.

Why do you like Pinterest?

I love Pinterest because it’s a platform that lets you celebrate exactly who you are, but also dream about who you want to be. It’s like a roadmap for your soul that you can use to guide your life and share with other people! I love finding a perfect outfit, inspirational quote, or delicious recipe that is just so incredibly me, and then sharing it with my followers. (more…)

Posted In - HelloInterviews

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