HelloSociety Blog

Pinterest For Business

Zoe Waldron

July 2, 2014

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 How To Get Better Traffic From Pinterest | HelloSociety Blog

Pinterest is one of the top growing contributors of traffic for publishers, bloggers and brands all over the world. In October of 2013, Shareaholic released data supporting that Pinterest drove more traffic to publishers than Twitter, LinkedIn, and Reddit combined. So how can you increase the likelihood that your content gets shared and clicked through to the website for days, months, and years to come?

By optimizing your images to make them both intriguing to click and appealing to share. Use this blog post as a guide to making sure your pins are promoting click throughs. Based on Pinterest’s latest ‘Best Practice Guide’ by Pinterest for Business, the following are important when it comes to optimizing an image, profile, website, and your overall Pinterest strategy.

Optimized Descriptions

A pin with a detailed and helpful description will show up higher in searches. Below, Pinterest shared some qualities of good pin descriptions by category. Say you manage a fashion brand’s Pinterest account, the next time you share a product pin from your website, mention the type of clothing (maxi dress), the designer (Free People), and the season to wear it (perfect for summer!). Add some positive buzzwords and additional details into the description as well, like where it could be worn.

Example Pin: “This super cute white lace maxi dress from Free People is perfect for summer! It would pair well with an oversized hat and would be the perfect outfit for your next outdoor concert!” (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

June 25, 2014

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 Case Study: Ben & Jerrys   Pins, Pints, and Pinterest Potential  | HelloSociety Blog

I scream, you scream, we all scream… for optimized, well-attended to brand Pinterest accounts. Ben & Jerry’s is a well-loved brand that is excelling on all of its social media accounts…. except on Pinterest. In October of 2013, they had a little over 3k followers. Now they have a little over 5k followers… very slow growth! With over 7.5 million Facebook likes, over 225k Twitter followers, and over 400k Instagram followers, their potential to gain hundreds of thousands to millions of Pinterest followers is very promising… not to mention how food on Pinterest is a top category. With creative board themes, great general social media following, and the ideal product to promote on Pinterest, Ben & Jerry’s has the perfect ingredients for a successful Pinterest strategy… they just need to put in a little more effort to churn out a high following.

With 23 boards and only less than 800 pins, it’s clear that they don’t pin often (ideally 15-25 pins/day). They only pin a handful of pins every few weeks! Although their board themes are creative, if they never promote their Pinterest none of their fans will know they have one and if they never pin, their existing followers won’t engage. This case study explains how a solid brand with a struggling Pinterest presence can take hold of their Pinterest strategy and accumulate the following they should have.

 Case Study: Ben & Jerrys   Pins, Pints, and Pinterest Potential  | HelloSociety Blog

What Ben & Jerry’s is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

May 21, 2014

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 A Social Media Managers Guide to Pinterest | HelloSociety Blog

As a social media manager myself, I know how different Pinterest is from other social media platforms. Are you still a little confused on how to get the most out of Pinterest for the larger brand(s) you manage? Depending on your brand’s Pinterest account’s current “level,” you can follow this guide for helpful tips and tricks catered to your following and experience. Once you’ve successfully achieved and mastered that level’s tricks and goals, you can move onto the next level until your brand’s Pinterest account has a high following, high engagement, and the results your client wants, whether that be for a high following, traffic, sales, or brand awareness.

LEVEL 1 – Beginning Pinning

At this stage, the Pinterest account you are managing is newly created or a little neglected. You may not be well-versed on the platform do’s and don’ts. Don’t worry! I’m here to help. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

April 23, 2014

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 How to Completely Optimize your Pinterest Profile | HelloSociety Blog

Want to get more followers on Pinterest, better engage your current followers, and increase your brand’s website traffic and sales? Treat the following list as a checklist to transform your Pinterest account from its current state. It’s important that your boards and pins are optimized for search to increase the likelihood of virality, having your website and blog content optimized for Pinterest greatly increases the likelihood of sharing, and polishing your Pinterest profile’s appearance increases the chances that your following and interaction will steadily increase. You can quickly and effectively optimize your Pinterest profile to get you closer to reaching all of your goals for Pinterest. Just follow these recommendations:

 

BOARDS

___ Aim for 25-40 boards total.

___ Have your most-important, brand content-heavy board in the first row (J.Crew Example).

___ Have one season-relevant (spring) board in the first row (Minimal product pins, BaubleBar Example). (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

April 9, 2014

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 Creative Uses for Secret Boards on Pinterest | HelloSociety Blog

The ability to secretly bookmark and organize pins onto secret Pinterest boards is a terrific feature that a lot of brands and pinners still aren’t taking full advantage of. Although many pinners have a few secret boards created at the moment, there are a lot of creative secret boards many people on Pinterest could really benefit from having. Secret boards allow you to bookmark and organize pins without spamming your followers or giving away surprises, gifts, details to events, or anything personal you’d rather not share with the world. You can plan a surprise party for your sister, get inspired for the details of your upcoming wedding, or find and pin the perfect gifts for your parents for their anniversary.

Secret boards are also especially great for people entering Pinterest contests. You can create a Pinterest board for a contest secretly so you aren’t spamming your followers with content all at once, and then make it public after making sure it’s perfect. Now that Pinterest recently announced that the number of secret boards you can have is unlimited, the possibilities with secret boards are truly limitless. The following two lists share ways both brands and pinners can utilize secret boards. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

April 7, 2014

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 HelloInterview: Meet Caren Adams   Animal Lover, Vintage Shop Owner, and Pinterest Influencer! | HelloSociety Blog

Meet Caren Adams, an animal lover, vintage shop owner, and lifestyle blogger from Peterborough, Ontario. Caren’s blog Tea & Chickadees shares images of adorable animals, her favorite things, and anything cute. She lives in a quaint 1950s home filled with Mid Century Modern furniture and quirky collectibles.

“I share this space with my Chiweeniepug, Grace and two feline friends, a cantankerous diabetic senior, Strongpaw and the handsome Manx, Henry Bear.”

Caren works as a designer and an online vintage shop owner. When she’s not working, blogging, or pinning, Caren can be found taking photos with her Polaroid, making pancakes, collecting vintage treasures, and daydreaming (Pinterest helps with that!) Caren’s love for all things cute has earned her over 532K Pinterest followers!

When did you start using Pinterest and what inspired you to make an account? Where did your Pinterest name ‘thelittlethings’ come from?

I started with Pinterest pretty much at its inception. I was immediately intrigued with the ability to visually bookmark the things I find on the World Wide Web. I often describe Pinterest as a digital scrapbook; each board containing snapshots of a particular interest. I called my account ‘thelittlethings’ because that’s where I find most joy, in the little things around me. I tend to share a lot of those ‘little things’ on Pinterest, like cats. Lots of cats.

Why do you like Pinterest?

The immediacy of sharing information is what I love most about Pinterest – I find something I like, I pin it, and then it gets seen and enjoyed globally. Being a visual person, it’s like a party for my eyes when I go to Pinterest and see what everyone else is pinning! (more…)

Posted In - HelloInterviews

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Zoe Waldron

April 2, 2014

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 10 Boards All Brands on Pinterest Should Have | HelloSociety Blog

Variety is key for brands on Pinterest. Brands that only pin onto boards around their content or category of products aren’t utilizing Pinterest as well as they could. A brand’s followers choose to follow them because they enjoy that product or service, want to learn more about those products, or relate to the pins shared on the brand’s account. Those followers also want to be able to go to a brand’s Pinterest account for inspiration for a wide variety of interests and topics, not just to see great clothes, for example. Think of Pinterest as a one-stop inspiration spot where followers can get inspired in all aspects of their lives through pins around DIY, beauty, fitness, travel, photography, recipes, party planning and your products and exclusive brand content. Below I’ve listed ten vital board categories that all brands should have.

1. A lifestyle board

This board will speak to the kind of consumers the brand is targeting. Have a board dedicated to painting a picture of what your consumers do, where they go, with a lot of great photography pins to add emotion and life behind the board’s story. You can pin some products onto this board, but keep it minimal. We recommend no more than one product pin per every 5 pins. Share pins that are optimized for Pinterest (vertical and bright is usually better), fun, beautiful, and brand-aligned. For example: a beautiful and inspired camping board for REI.

Example boards

Madewell’s Paris travel & lifestyle board

J.Crew’s Surf Life lifestyle board (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

March 31, 2014

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 HelloInterview: Meet Lindsay Pennetta   Youth Mentor, Baking Enthusiast, and Pinterest Influencer! | HelloSociety Blog

Lindsay Pennetta, known as Sweet Vanilla Bean on Pinterest, lives in Sacramento, California with her husband and she has her dream job: working with at-risk and high-risk youth, helping inspire them to achieve their dreams. When Lindsay’s not working or pinning, she loves throwing parties for family and friends, scrapbooking and doing crafts, baking, going out to eat, and going on evening walks. From recipes, cute animals, and holiday pins, to baby-focused pins, fashion and more, she loves pinning a wide variety of pins to her Pinterest account, Sweet Vanilla Bean. Lindsay’s love for baking, the holidays, party planning, and crafts has earned her over 731K Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest from the beginning! I can’t remember how I heard about it, but it sounded neat. A virtual bulletin board? Yes, please! I was one of the first of my friends to join Pinterest. I remember when you had to request an invite and then wait a few days to be accepted. I watched as others joined and also fell hard for Pinterest. Since then, I have enjoyed so many wonderful Pinterest friendships and my followers love to give me feedback on my pins. I remember pinning something that generated 15 comments overnight. I thought, “Yes, people are paying attention to this stuff!” As my followers grew, I started feeling really inspired to keep pinning the things I love!

Why do you like Pinterest? (more…)

Posted In - HelloInterviews

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Zoe Waldron

March 19, 2014

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 7 Tricks All Bloggers on Pinterest Should Know | HelloSociety Blog

It’s important for bloggers to optimize their content for Pinterest, since Pinterest is such a significant source of traffic for many bloggers out there. Problem is, a lot of bloggers still aren’t doing everything they can to fully optimize their content for Pinterest. This blog post can be used as a checklist to make sure your blog content is Pinterest-friendly and fully optimized to increase repins and likes, awareness, followers, and traffic!

All of these pin & board examples are from bloggers in the HelloSociety network.

1) An exclusive blog-content board

Bloggers should all have a board on the first row of their Pinterest accounts dedicated to their blog content only. It’s even better if that board shares Pinterest-exclusive photos and behind-the-scenes looks that aren’t featured on your other social media sites or blog to keep your followers coming back for more!

Examples: Jennifer Haber Fishkind’s Princess Pinky Girl blog content board & Megan Gilger’s The Fresh Exchange blog content board. (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

March 17, 2014

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 HelloInterview: Meet Philip Nixon   Garden Designer in England and Pinterest Influencer! | HelloSociety Blog

Philip Nixon is a professional garden designer from rural England, just outside of London. He was born and raised in Ireland. Philip works from home but has a “great team of people in [his] office in London.” Some of his most recent garden design work has been as far as New York and Moscow.

“I feel really lucky to be running my own business and doing something that I love.”

When he’s not designing beautiful gardens or on Pinterest, Philip can be found lecturing and teaching, and spending time with his loved ones. Philip’s passion for gardening has earned him over 722K Pinterest followers.

When did you start using Pinterest and what inspired you to make an account?

I stumbled on Pinterest in the very early days when it was really new. I must have been one of the very first users.

 

   Philip and his daughter youngest daughter Emilie

Why do you like Pinterest?

I use images a lot in my design work and Pinterest just seemed like a great way to build up and keep an image library of what was happening in the design world. Then it became addictive so I started using to it look at all sorts of things that interested me or inspired me. I am not a good self-editor so I have too many boards and too many ideas to keep up with myself. (more…)

Posted In - HelloInterviews

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