Pinterest is one of the top growing contributors of traffic for publishers, bloggers and brands all over the world. In October of 2013, Shareaholic released data supporting that Pinterest drove more traffic to publishers than Twitter, LinkedIn, and Reddit combined. So how can you increase the likelihood that your content gets shared and clicked through to the website for days, months, and years to come?
By optimizing your images to make them both intriguing to click and appealing to share. Use this blog post as a guide to making sure your pins are promoting click throughs. Based on Pinterest’s latest ‘Best Practice Guide’ by Pinterest for Business, the following are important when it comes to optimizing an image, profile, website, and your overall Pinterest strategy.
A pin with a detailed and helpful description will show up higher in searches. Below, Pinterest shared some qualities of good pin descriptions by category. Say you manage a fashion brand’s Pinterest account, the next time you share a product pin from your website, mention the type of clothing (maxi dress), the designer (Free People), and the season to wear it (perfect for summer!). Add some positive buzzwords and additional details into the description as well, like where it could be worn.
Example Pin: “This super cute white lace maxi dress from Free People is perfect for summer! It would pair well with an oversized hat and would be the perfect outfit for your next outdoor concert!” (more…)