HelloSociety Blog

Influencer-Powered Social Media Marketing

Zoe Waldron

January 19, 2015


Meet HelloSociety Pinterest Influencer Natalia Escaño from Barcelona, Spain. She’s loved art since she was a child and studied graphic design and photography in school.  After working at a design, music, and illustration studio up until the end of 2014, she’s now a freelancer learning new skills like 3D modeling, community management, and English.

When Natalia isn’t working or on Pinterest, she can be found creating, either by illustrating, painting, doing wood work, working with wool, cooking, traveling, or photography. Natalia’s passion for design, art, DIY, cooking, travel, photography, beauty and fashion has earned her over 1.1 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

Due to my job, I spend a lot of time on the internet searching for trends and inspiration, tutorials, or just things I like or that make me laugh. I used to have some images saved on Facebook that I found on the internet but one day, I found Pinterest by chance. I was like, “Really? A place where I can collect all my stuff, by categories, in order (I’m a neat freak), and I can share it with my friends?” It’s made for me!

Why do you like Pinterest?

Pinterest is sort of the “anti-social” media, but in a good way. It’s a place to see beauty, what you search for, and what you like, without gossip or distractions. What I like the most is the way that it’s designed. Everything about the categories and the searching tools is very easy, visual and intuitive. In just one click you can see the image and all of the info you need to know about it. If you click again, it (usually) drives you to the source.


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