HelloSociety Blog

Pinterest For Business

Trish Laughbaum

June 5, 2013

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Data nerds and stats enthusiasts can rejoice – Pinterest is more than just fashion, home décor, crafts and cute animal images. It’s also a massive treasure trove of information about the tastes, interests and habits of millions of people all over the world.

In a recent interview with Mashable, Pinterest’s data scientist John Rauser says, “At its core, Pinterest is a data company. When people make a pinboard, they’re telling us important information about how they view the relationships between those concepts — every new pin gives us new information.”

Rauser isn’t the only person that understands the value of this information. Brands are taking notice of pinning patterns and responding enthusiastically, and several companies are getting into the Pinterest Big Data analytics game.

So, what can we hope to learn from this wealth of information? Analysts are actively exploring these three data avenues on a large scale.

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Posted In - Influencer Marketing, Pinterest news, Pinterest tips

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Kyla Brennan

May 29, 2013

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Because Pinterest is such a new platform, creating an effective social strategy can be daunting, especially if you’re new to the platform.  For those who are just getting started, we’ve compiled a list of some basic best practices below that will help you get off on the right foot!

1. Pin large, high-quality images. Always use the largest, most high-quality images for your Pinterest content. There’s no emphasizing it enough – pinners are one of the most visual bunches on the web, so it’s essential that every part of your Pinterest strategy caters to this. HelloSociety influencers are also in resounding agreement that vertical images are a simple yet effective way to optimize your content for repins.

Screen Shot 2013 05 29 at 11.20.31 AM 480x288 The 5 Best Pinning Practices 101: Getting Started

2. Link back to your content. Dead links can create a subpar user experience for people who are clicking through – make sure that even links for unavailable products will route back to a page which has additional content for the user to explore. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Kyla Brennan

April 17, 2013

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We’ve talked about how to optimize your Pinterest profile, boards and pins for social search — now let’s talk pin landing pages. They can make or break the effectiveness of your marketing efforts and because Pinterest generates more referral traffic than Twitter, Yahoo, Google+ and LinkedIn and produces double the revenue per transaction than Twitter and Facebook, grabbing the attention of your visitors and keeping it is essential.

What is deep linking? Deep linking means that your pins send people to a specific product page rather than your home page when they click through. The more high-quality internal links you have out there on the web, the higher you’ll show up in search results, or in tech-speak, your authority rank will rise.

How to deep link on Pinterest? Deep linking on Pinterest is easier than it sounds. Simply pin an image directly from the original source page. If your website is gated, meaning you require visitors to sign up to gain access, make sure you redirect them to the product page of the image they clicked on.

Joss and main pinterest product Landing Page Optimization Part 1 of 3   Why Brands Should Practice Deep Linking on Pinterest (more…)

Posted In - Pinterest tips

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Kyla Brennan

March 21, 2013

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If you’re wondering what a group board can do for your bottom line, look no further.

Pinterest group boards are just like regular Pinterest boards except that others are allowed to pin images on your board(s) — by invite only. Don’t worry — when you accept an invitation to a group board it doesn’t take away from the three secret boards Pinterest gives you.

how to Pinterest group board HelloSociety 3 Reasons Pinterest Group Boards Will Increase Your ROI

To invite pinners to your group board on Pinterest, click “Edit Board” and simply type in name or email and click invite!

Why group boards? (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest tips

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Kyla Brennan

March 12, 2013

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HelloSociety, an all-inclusive Pinterest marketing agency, recently surveyed 110 of the most-followed pinners to get a better understanding of their social media use beyond Pinterest, and marketers should probably pay attention. After all, when one of these top Pinterest users pins an image from a brand’s site, it can generate hundreds of visits within a matter of hours.

Case in point: HelloSociety’s TOP pinners average 700+ repins per image — some going as high as the 1,000’s — driving significant site traffic while boosting brand awareness and sales. Impressive? Yes! But in order to run even more well-rounded and effective campaigns with these Pinterest superstars, brands need to be aware of their influence across all social media channels. (more…)

Posted In - Influencer Marketing

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Kyla Brennan

March 7, 2013

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HelloSociety recently mapped out where the most influential pinners on Pinterest reside, and the results might not be what you think. Here’s what our CEO had to say about it in The Social Times:

“This is largely a matter of trendsetters vs. trend-followers,” explained Kyla Brennan, founder and CEO of  HelloSociety.  “It shouldn’t come as a huge surprise that while the majority of pinners may reside in Middle America, the most influential ones live in the cities where trends are set. Pinterest is a place for discovery, and it would be hard to discover lots of exciting new things if you’re only following people just like yourself who live similar lifestyles in similar places.”

To read the full article on SocialTimes, click here.

 Pinterest Infographic: Where the 100 most influential pinners live. Results may surprise you!

Posted In - Pinterest Infographics

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Kyla Brennan

March 5, 2013

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 11 things brands need to consider when creating their Pinterest marketing strategy

Image via [renellymorel.wordpress.com]

With the growing number of social networking sites, it’s important to thoroughly audit each platform before jumping in. Businesses need to clarify the potential benefits and ensure that the network aligns with their company’s products/services, audience and goals. If after assessing the social platform you feel it is a good fit, the next step is to create a customized marketing plan and select a community manager that clearly understands the strategy, goals and how to measure and report success.

Pinterest is currently the 3rd largest social network — right behind Facebook and almost tied with Twitter — but as we explained in our recent blog post, it’s number one when it comes to marketing potential. The traffic and sales it drives to brand’s websites are reason enough to take this visual platform seriously.  

11 Things brands need to consider when pinning: (more…)

Posted In - Pinterest tips

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Kyla Brennan

February 26, 2013

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It was recently revealed by shopify.com that in 2012, on average, consumers spent more money on Pinterest than Google, Amazon, Yahoo, Bing, Facebook, YouTube and Twitter.  That’s an impressive stat! What’s even more impressive is that while referral traffic to shopify stores from Facebook was 23% higher than referral traffic from Pinterest, Pinterest’s conversion rate was double than Facebook’s, making the traffic from the visual site more targeted and valuable. But not just any pin has the potential to go viral and create a noticeable increase in ROI. Just as important as image quality and product is who pins and/or repins from your site.

 Pinterest Users Inspire Action and Increase ROI    Heres Why

Image via [shopify.com]

How do Pinterest influencers inspire action and increase your ROE (return on engagement) and ROI (return on investment)? (more…)

Posted In - Influencer Marketing

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Kyla Brennan

February 6, 2013

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 How To Optimize Your Pinterest Profile, Pins and Boards To Increase SEO

Image via [sterlingkreative.com]

Profile:

Fill it out – all of it! Make sure you have a  picture, location, bio … everything. Your profile will be indexed so it’s important to make sure you use your top SEO keywords in your bio that you want to be searchable in.

Verify yourself: Before Pinterest’s new website verification process, websites were hidden by a colorless globe and were easy to miss. The website verification adds a big bold red checkmark next to your website and makes it clickable! This increases onsite engagement by driving more traffic to your website and increases your SEO. (more…)

Posted In - Pinterest tips

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Kyla Brennan

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Not all great content must be published for all to see. In fact, a great way to establish a stronger relationship with brand advocates and industry influencers is by wining and dining them offline – or in the digital world, on Pinterest secret boards. With just a little creativity, you can turn these boards into super-engaging channels for your followers. One approach is to reward the activity of your most active Pinterest advocates with a levels-based VIP treatment:

When your followers pin or repin a certain number of images from a public brand board or website, it unlocks a special invitation into the first of several VIP secret boards with instructions in board description on how to advance to the next level.

 How Brands Can Unlock the Marketing Potential of Pinterest Secret Boards

Image via [thornleyfallis.ca]

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Posted In - Influencer Marketing, Pinterest tips

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