HelloSociety Blog

Pinterest For Business

Zoe Waldron

October 15, 2014

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 Why You Should Switch Over To A Pinterest Business Account | HelloSociety Blog

Would you like to see your most-repinned pins? Are you interested in seeing which of your Pinterest boards gets the most clicks? Want to know which topics your followers are most interested in? Curious about impressions on your pins? Get a Pinterest business account.

Whether you are a large business or not, it’s beneficial for anyone (small businesses, entrepreneurs, Etsy shop owners, bloggers, etc…) to switch. Why? Pinterest’s new analytics! These much-improved analytics released in late August, are full of so much more information than the previous analytics, it’s a great idea to switch over.

Now you can analyze stats on your pins, boards, group boards you’re active on, followers’ demographics, followers’ interests, followers’ activity, and your website content, with the ability to isolate data by dates and devices, and the ability to download data onto a spreadsheet.

Want to learn how to switch to a business account or set up a new one? Follow these steps.

A quick overview of some awesome aspects of Pinterest analytics for business accounts.

Analyze top-performing pins from any source.

          1. See your top 50 most-repinned pins.

          2. See your top 50 pins with the highest impressions.

          3. See your pins generating the most click-throughs. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

September 3, 2014

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 A Simple Guide To The NEW Pinterest Analytics | HelloSociety Blog

For those with business Pinterest accounts, have you checked out the new (and much improved) Pinterest analytics yet? Use this blog post as a guide to help you understand what each page means and why it’s helpful to your overall Pinterest strategy.

Don’t have a business account yet but have a website or blog? Edit your profile to add your website URL to your account, verify your website, and then switch to a business account here. It’s quick and easy to do. Now go to analytics.pinterest.com to see your new analytics so you can follow along with this guide.

 A Simple Guide To The NEW Pinterest Analytics | HelloSociety Blog

An example shot of the new Pinterest analytics home page.

Where to begin

When on the main analytics page, the new Pinterest Analytics are separated into three segments: 1) Your Pinterest profile, 2) Your audience, and 3) Activity from your website. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Trish Laughbaum

June 5, 2013

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Data nerds and stats enthusiasts can rejoice – Pinterest is more than just fashion, home décor, crafts and cute animal images. It’s also a massive treasure trove of information about the tastes, interests and habits of millions of people all over the world.

In a recent interview with Mashable, Pinterest’s data scientist John Rauser says, “At its core, Pinterest is a data company. When people make a pinboard, they’re telling us important information about how they view the relationships between those concepts — every new pin gives us new information.”

Rauser isn’t the only person that understands the value of this information. Brands are taking notice of pinning patterns and responding enthusiastically, and several companies are getting into the Pinterest Big Data analytics game.

So, what can we hope to learn from this wealth of information? Analysts are actively exploring these three data avenues on a large scale.

(more…)

Posted In - Influencer Marketing, Pinterest news, Pinterest tips

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Kyla Brennan

May 29, 2013

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Because Pinterest is such a new platform, creating an effective social strategy can be daunting, especially if you’re new to the platform.  For those who are just getting started, we’ve compiled a list of some basic best practices below that will help you get off on the right foot!

1. Pin large, high-quality images. Always use the largest, most high-quality images for your Pinterest content. There’s no emphasizing it enough – pinners are one of the most visual bunches on the web, so it’s essential that every part of your Pinterest strategy caters to this. HelloSociety influencers are also in resounding agreement that vertical images are a simple yet effective way to optimize your content for repins.

Screen Shot 2013 05 29 at 11.20.31 AM 480x288 The 5 Best Pinning Practices 101: Getting Started | HelloSociety Blog

2. Link back to your content. Dead links can create a subpar user experience for people who are clicking through – make sure that even links for unavailable products will route back to a page which has additional content for the user to explore. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Kyla Brennan

April 17, 2013

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We’ve talked about how to optimize your Pinterest profile, boards and pins for social search — now let’s talk pin landing pages. They can make or break the effectiveness of your marketing efforts and because Pinterest generates more referral traffic than Twitter, Yahoo, Google+ and LinkedIn and produces double the revenue per transaction than Twitter and Facebook, grabbing the attention of your visitors and keeping it is essential.

What is deep linking? Deep linking means that your pins send people to a specific product page rather than your home page when they click through. The more high-quality internal links you have out there on the web, the higher you’ll show up in search results, or in tech-speak, your authority rank will rise.

How to deep link on Pinterest? Deep linking on Pinterest is easier than it sounds. Simply pin an image directly from the original source page. If your website is gated, meaning you require visitors to sign up to gain access, make sure you redirect them to the product page of the image they clicked on.

Joss and main pinterest product Landing Page Optimization Part 1 of 3   Why Brands Should Practice Deep Linking on Pinterest | HelloSociety Blog (more…)

Posted In - Pinterest tips

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Kyla Brennan

March 21, 2013

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If you’re wondering what a group board can do for your bottom line, look no further.

Pinterest group boards are just like regular Pinterest boards except that others are allowed to pin images on your board(s) — by invite only. Don’t worry — when you accept an invitation to a group board it doesn’t take away from the three secret boards Pinterest gives you.

how to Pinterest group board HelloSociety 3 Reasons Pinterest Group Boards Will Increase Your ROI | HelloSociety Blog

To invite pinners to your group board on Pinterest, click “Edit Board” and simply type in name or email and click invite!

Why group boards? (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest tips

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Kyla Brennan

March 12, 2013

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HelloSociety, an all-inclusive Pinterest marketing agency, recently surveyed 110 of the most-followed pinners to get a better understanding of their social media use beyond Pinterest, and marketers should probably pay attention. After all, when one of these top Pinterest users pins an image from a brand’s site, it can generate hundreds of visits within a matter of hours.

Case in point: HelloSociety’s TOP pinners average 700+ repins per image — some going as high as the 1,000’s — driving significant site traffic while boosting brand awareness and sales. Impressive? Yes! But in order to run even more well-rounded and effective campaigns with these Pinterest superstars, brands need to be aware of their influence across all social media channels. (more…)

Posted In - Influencer Marketing

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Kyla Brennan

March 7, 2013

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HelloSociety recently mapped out where the most influential pinners on Pinterest reside, and the results might not be what you think. Here’s what our CEO had to say about it in The Social Times:

“This is largely a matter of trendsetters vs. trend-followers,” explained Kyla Brennan, founder and CEO of  HelloSociety.  “It shouldn’t come as a huge surprise that while the majority of pinners may reside in Middle America, the most influential ones live in the cities where trends are set. Pinterest is a place for discovery, and it would be hard to discover lots of exciting new things if you’re only following people just like yourself who live similar lifestyles in similar places.”

To read the full article on SocialTimes, click here.

 Pinterest Infographic: Where the 100 most influential pinners live. Results may surprise you! | HelloSociety Blog

Posted In - Pinterest Infographics

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Kyla Brennan

March 5, 2013

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 11 things brands need to consider when creating their Pinterest marketing strategy | HelloSociety Blog

Image via [renellymorel.wordpress.com]

With the growing number of social networking sites, it’s important to thoroughly audit each platform before jumping in. Businesses need to clarify the potential benefits and ensure that the network aligns with their company’s products/services, audience and goals. If after assessing the social platform you feel it is a good fit, the next step is to create a customized marketing plan and select a community manager that clearly understands the strategy, goals and how to measure and report success.

Pinterest is currently the 3rd largest social network — right behind Facebook and almost tied with Twitter — but as we explained in our recent blog post, it’s number one when it comes to marketing potential. The traffic and sales it drives to brand’s websites are reason enough to take this visual platform seriously.  

11 Things brands need to consider when pinning: (more…)

Posted In - Pinterest tips

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Kyla Brennan

February 26, 2013

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It was recently revealed by shopify.com that in 2012, on average, consumers spent more money on Pinterest than Google, Amazon, Yahoo, Bing, Facebook, YouTube and Twitter.  That’s an impressive stat! What’s even more impressive is that while referral traffic to shopify stores from Facebook was 23% higher than referral traffic from Pinterest, Pinterest’s conversion rate was double than Facebook’s, making the traffic from the visual site more targeted and valuable. But not just any pin has the potential to go viral and create a noticeable increase in ROI. Just as important as image quality and product is who pins and/or repins from your site.

 Pinterest Users Inspire Action and Increase ROI    Heres Why | HelloSociety Blog

Image via [shopify.com]

How do Pinterest influencers inspire action and increase your ROE (return on engagement) and ROI (return on investment)? (more…)

Posted In - Influencer Marketing

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