Not all great content must be published for all to see. In fact, a great way to establish a stronger relationship with brand advocates and industry influencers is by wining and dining them offline – or in the digital world, on Pinterest secret boards. With just a little creativity, you can turn these boards into super-engaging channels for your followers. One approach is to reward the activity of your most active Pinterest advocates with a levels-based VIP treatment:
When your followers pin or repin a certain number of images from a public brand board or website, it unlocks a special invitation into the first of several VIP secret boards with instructions in board description on how to advance to the next level.