HelloSociety Blog

Pinterest For Business

Kerry O'Donoghue

January 1, 2016

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2016 is officially here! After ringing in the new year, we kick off the first day of 2016 with a fresh start on life.  The time for new beginnings is now. Any unresolved goals from 2015? Take on the new year with a fresh outlook.  Need a little inspiration to reach your goals?  Pinterest is the perfect place to find inspirational quotes for the new year.  Here are a few of our favorite words to live by in 2016.

1. Dream Come True

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Posted In - Top 5 Pinterest pins of the week

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Kerry O'Donoghue

December 18, 2015

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With Christmas just days away it is time to pick up any last minute gifts this weekend!  Gift giving is an exciting holiday tradition.  You will wake up on Christmas morning with a stuffed stocking and beautifully decorated packages surrounding your Christmas tree.  Whether your family likes to keep your gifts a surprise or there is really no secret with the present you are receiving, make sure your packaging is festive to keep the holiday spirit alive!  Wrapping your presents in pretty paper is a sure sign that your recipient will enjoy his or her gift.  These 5 YouTubers will show you the best ways to wrap your gifts this Christmas!

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Posted In - Top 5 social examples of the week

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Kerry O'Donoghue

December 11, 2015

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‘Tis the season for holiday jingles, ugly Christmas sweater parties, and a good old-fashioned cookie exchange!  There is no better way to honor the holiday season than with a delicious cup of hot chocolate and a tasty cookie.  Whether you are baking a batch of cookies for friends, co-workers, or your own personal indulgence, it wouldn’t be the holidays without gingerbread, peppermint, and sugar cookies galore.  Take a bite out of Christmas with these five delightful cookie recipes!

1. Peppermint Hot Chocolate

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Posted In - Top 5 Pinterest pins of the week, Top 5 social examples of the week

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Kerry O'Donoghue

November 13, 2015

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The day of recounting family traditions, stories, and recipes is nearly here!  While Thanksgiving is a festive affair that tends to be reserved for family, a second celebration has surfaced for an evening meant to honor the wonderful friends in our lives. Thus, we hope to show thanks for our friends with a feast of Friendsgiving!  Everyone can contribute his or her favorite holiday dish in a potluck style party.  What better way to indulge in this tasty holiday meal over and over again?  Here are our top five pins for your source on how to throw an unforgettable Friendsgiving bash!

1. The Crafty Invite

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Posted In - Top 5 Pinterest pins of the week, Top 5 social examples of the week

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Zoe Waldron

October 28, 2015

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Aim to share 15 Pins a day.

Bright images do best.

Categorize all of your boards.

Description Tip: Drive more clicks with a clear call to action.

Each comment you get is an opportunity. Always comment back to ‘up’ engagement and followers.

Follow a few new accounts each day, including brands and fans. (more…)

Posted In - Pinterest tips

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Zoe Waldron

October 22, 2015

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Crafting a holiday marketing strategy across multiple social media platforms is a great way to increase product and brand awareness, followers, engagement and holiday sales. The first step? Name your holiday campaign as a whole and create a unique hashtag around that name. By creating a simple yet memorable multi-platform hashtag to represent your holiday campaign efforts, you’ll be able to spread awareness efficiently and collectively see participant engagement. The following tips outline ideas by platform for social campaigns to help you increase holiday awareness and sales.

Twitter
– Pick an official ‘holiday hashtag’ (if you haven’t already) and use it to spread the word about your brand and products during the holidays. Use it everywhere, including your website, social platforms (except Pinterest) and in-store. Make sure it’s unique and that no other brand is already using it. Retweet fan posts to boost awareness and to keep you top of mind.
– Aim to share 7-15 tweets per day. Add your new holiday hashtag to all relative tweets.
– Tweet out links to each platform where you’re sharing content, promotional deal information, exclusive first looks, etc…
~ Consider adding holiday keywords whenever possible:  Black Friday, Christmas Gifts, Merry Christmas, Happy Hanukkah, Happy Holidays, Happy New Year, Winter, etc…
~ Go off of trending hashtags when relative. For example, if ‘#XmasWishlist’ is trending, first research why it’s trending. If it’s just for users to share what they want as a gift, start tweeting out links to your shopping categories, new trending items, and articles with products that would make great gifts. Don’t forget to add your own hashtag after this trending one! Just don’t do more than 2 hashtags per tweet.
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Posted In - Influencer Marketing, Pinterest tips, Social Media Tips

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Kerry O'Donoghue

October 16, 2015

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With Halloween festivities creeping up quick, it is time to start planning all the essentials for a fun and spooky Halloween bash! From eerie home décor to elaborate costumes and makeup, don’t let the set up for your Halloween parties haunt you.  Use mummies, bats, and ghosts as inspiration to create a frightening atmosphere.  Partygoers will indulge in potion-inspired cocktails, nibble on witches finger foods, while lounging on cobweb covered chairs.  Set up a get-together with food, drinks, and add some crafts and activities to your Halloween celebration.  Here are a few necessities for a festive Halloween bash!

 

1. Creepy Cocktails

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Posted In - Top 5 Pinterest pins of the week

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Kerry O'Donoghue

October 2, 2015

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Crisp air in the fall requires spot-on outerwear!  Adding extra layers to your OOTD during the fall season is a must.  When you realize summer is over and tend to shiver a little more as you leave your home it is time to take out your fall jacket.  Whether you choose to sport a puffer vest or heavy duty parka, layers are key.  There are a few jacket styles we love most for the season.  Check out these top five looks!

 

1. Long Cardigan

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

September 29, 2015

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Each social platform has its own unique benefits, setbacks, and primary users. Integrating campaigns and content across social platforms helps fill in those gaps with features of another platform, all while helping your brand reach the widest market possible. Planning an Instagram campaign soon? Tie those images in with a Pinterest board theme and link them back to your Instagram. Teaming up with a Vine influencer to create a branded Vine video? Make sure that video gets shared or promoted on Twitter for an extra boost of awareness and engagement. Have a new video you’re hoping will go viral? Consider uploading it on Facebook and YouTube for extended reach. The following integrations explore ways you can boost views, engagement and shares with a multi-platform strategy.

 
Pinterest and Instagram are two very visual platforms. They are also two very different platforms. Pinterest is the perfect place online to plan for your future. Instagram is great for sharing highlights from your life currently. So how can they support each other?

Let’s compare some complementing pros + cons: (more…)

Posted In - Pinterest tips, Social Media Tips

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Kerry O'Donoghue

September 25, 2015

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This past week marked the end of the summer season and produced a transformation in fashion and beauty trends. You can expect to see a movement towards darker lipsticks and eye shadows.  There are new ways to change up your makeup routine that the fall/winter fashion weeks have predicted for the season.  Want to transform and update your look to match the latest beauty tips?  Let’s look to the runways and latest photo shoots. Here are the top five makeup trends of the season!

 

1. Brick Red Lips

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Posted In - Top 5 Pinterest pins of the week

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