HelloSociety Blog

Pinterest For Business

Zoe Waldron

April 17, 2014

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Lululemon has more followers on Pinterest than Facebook and Twitter followers combined. As one of the top-followed brands on Pinterest and one of the top-followed accounts focused on the fitness and health category, Lululemon has approached Pinterest with creativity and consistency. In comparison to its competitors, Lululemon is dominating Pinterest. Nike Women (36K followers), Lorna Jane (32K followers), Athleta (13K followers), Underarmour (1K followers), and lucy Activewear (1K followers) are nowhere near their following. Lululemon’s beautiful aesthetic and focus on fitness and healthy living has earned them over 1.9 million Pinterest followers!

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What Lululemon is doing right (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

April 14, 2014

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Meet Beth Kirby, a freelance stylist, photographer, recipe developer, blogger, and writer from North Chattanooga, Tennessee. Beth’s keenness for travel has led her to live everywhere from New Orleans to the Netherlands to California, but she’s now resettled where she was born and raised, in Chattanooga with her fiancé and their neurotic, rescued cat Gremlin. Beth’s love for developing recipes, photography, writing, and styling leaves her feeling “blessed with an existence where [her] passions are also [her] job.” Beth’s unique, beautiful aesthetic around photography, recipes, home decor, travel, and styling has earned her over 184K Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest when I started my blog, Local Milk, about two years ago. I was inspired to do it for myriad reasons: being able to collect recipes and styling inspiration, as well as the ability to share my work and the work of other people that I love.

Why do you like Pinterest?

I’m an aesthetics junkie. I love being able to wander daily through such a diverse collection of creative work from food to fashion to interior design. Not only is Pinterest a resource for inspiration, it’s also an invaluable tool for sharing the work of creatives from ceramic and fiber artists to photographers and illustrators. I love the opportunities it creates.

You have gained over 184K followers! That’s very impressive! What makes your Pinterest unique?

Aside from being exceedingly prolific? Ha! I stay true to my eye and I don’t shy away from the more subtle work, the stuff that not everyone sees the beauty in.

Are you from Chattanooga originally? If not, where? What do you like about it there? (more…)

Posted In - HelloInterviews

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Zoe Waldron

April 9, 2014

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The ability to secretly bookmark and organize pins onto secret Pinterest boards is a terrific feature that a lot of brands and pinners still aren’t taking full advantage of. Although many pinners have a few secret boards created at the moment, there are a lot of creative secret boards many people on Pinterest could really benefit from having. Secret boards allow you to bookmark and organize pins without spamming your followers or giving away surprises, gifts, details to events, or anything personal you’d rather not share with the world. You can plan a surprise party for your sister, get inspired for the details of your upcoming wedding, or find and pin the perfect gifts for your parents for their anniversary.

Secret boards are also especially great for people entering Pinterest contests. You can create a Pinterest board for a contest secretly so you aren’t spamming your followers with content all at once, and then make it public after making sure it’s perfect. Now that Pinterest recently announced that the number of secret boards you can have is unlimited, the possibilities with secret boards are truly limitless. The following two lists share ways both brands and pinners can utilize secret boards. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

April 7, 2014

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Meet Caren Adams, an animal lover, vintage shop owner, and lifestyle blogger from Peterborough, Ontario. Caren’s blog Tea & Chickadees shares images of adorable animals, her favorite things, and anything cute. She lives in a quaint 1950s home filled with Mid Century Modern furniture and quirky collectibles.

“I share this space with my Chiweeniepug, Grace and two feline friends, a cantankerous diabetic senior, Strongpaw and the handsome Manx, Henry Bear.”

Caren works as a designer and an online vintage shop owner. When she’s not working, blogging, or pinning, Caren can be found taking photos with her Polaroid, making pancakes, collecting vintage treasures, and daydreaming (Pinterest helps with that!) Caren’s love for all things cute has earned her over 532K Pinterest followers!

When did you start using Pinterest and what inspired you to make an account? Where did your Pinterest name ‘thelittlethings’ come from?

I started with Pinterest pretty much at its inception. I was immediately intrigued with the ability to visually bookmark the things I find on the World Wide Web. I often describe Pinterest as a digital scrapbook; each board containing snapshots of a particular interest. I called my account ‘thelittlethings’ because that’s where I find most joy, in the little things around me. I tend to share a lot of those ‘little things’ on Pinterest, like cats. Lots of cats.

Why do you like Pinterest?

The immediacy of sharing information is what I love most about Pinterest – I find something I like, I pin it, and then it gets seen and enjoyed globally. Being a visual person, it’s like a party for my eyes when I go to Pinterest and see what everyone else is pinning! (more…)

Posted In - HelloInterviews

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Victoria Bermudez

April 4, 2014

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With Easter just a few weeks away, it’s the perfect time to start planning and getting those Easter decorations ready. From baskets and bunnies, to yummy treats and creative centerpieces, here at HelloSociety we love it all. However, if there is one thing we cannot go without on this holiday it’s those lovely and colorful Easter eggs. So much could be done with them, and with Pinterest providing tons of creative ideas the possibilities are endless! Check out some of our favorite picks. Whether you are a kid or an adult, you’ll love these!

1) Pineapple Easter Eggs

Turning your Easter eggs into mini pineapples is probably out of the ordinary, but definitely cute! All you need to make these is yellow dye, green paper and glue!

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

April 2, 2014

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Variety is key for brands on Pinterest. Brands that only pin onto boards around their content or category of products aren’t utilizing Pinterest as well as they could. A brand’s followers choose to follow them because they enjoy that product or service, want to learn more about those products, or relate to the pins shared on the brand’s account. Those followers also want to be able to go to a brand’s Pinterest account for inspiration for a wide variety of interests and topics, not just to see great clothes, for example. Think of Pinterest as a one-stop inspiration spot where followers can get inspired in all aspects of their lives through pins around DIY, beauty, fitness, travel, photography, recipes, party planning and your products and exclusive brand content. Below I’ve listed ten vital board categories that all brands should have.

1. A lifestyle board

This board will speak to the kind of consumers the brand is targeting. Have a board dedicated to painting a picture of what your consumers do, where they go, with a lot of great photography pins to add emotion and life behind the board’s story. You can pin some products onto this board, but keep it minimal. We recommend no more than one product pin per every 5 pins. Share pins that are optimized for Pinterest (vertical and bright is usually better), fun, beautiful, and brand-aligned. For example: a beautiful and inspired camping board for REI.

Example boards

Madewell’s Paris travel & lifestyle board

J.Crew’s Surf Life lifestyle board (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

March 31, 2014

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Lindsay Pennetta, known as Sweet Vanilla Bean on Pinterest, lives in Sacramento, California with her husband and she has her dream job: working with at-risk and high-risk youth, helping inspire them to achieve their dreams. When Lindsay’s not working or pinning, she loves throwing parties for family and friends, scrapbooking and doing crafts, baking, going out to eat, and going on evening walks. From recipes, cute animals, and holiday pins, to baby-focused pins, fashion and more, she loves pinning a wide variety of pins to her Pinterest account, Sweet Vanilla Bean. Lindsay’s love for baking, the holidays, party planning, and crafts has earned her over 731K Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest from the beginning! I can’t remember how I heard about it, but it sounded neat. A virtual bulletin board? Yes, please! I was one of the first of my friends to join Pinterest. I remember when you had to request an invite and then wait a few days to be accepted. I watched as others joined and also fell hard for Pinterest. Since then, I have enjoyed so many wonderful Pinterest friendships and my followers love to give me feedback on my pins. I remember pinning something that generated 15 comments overnight. I thought, “Yes, people are paying attention to this stuff!” As my followers grew, I started feeling really inspired to keep pinning the things I love!

Why do you like Pinterest? (more…)

Posted In - HelloInterviews

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Victoria Bermudez

March 28, 2014

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If you have always dreamt of having a beautiful garden (or a window box garden) now is the perfect time to get started. With spring here and the warmer weather slowly approaching, lovely flowers are going to begin blooming everywhere in no time. Having a garden of your own is not as difficult as many would think, all it really takes is a small dose of daily love and care. Plus, the benefits you’ll reap will surely be worth it. If you’re convinced and want to start your own garden, the next step then is choosing what to plant. That is why for this week’s top 5 pins we have gathered some of the loveliest spring time flowers. Hopefully these pins inspire you and help you create the garden of your dreams!

1) Pansies

Pansies are dainty flowers that come in a variety of bright rich colors and grow perfectly in warm weather. They require being watered regularly, but other than that these little flowers grow like a breeze. Fun fact, in folklore and mythology pansies have been thought to represent loving thoughts and memories.

(more…)

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Zoe Waldron

March 26, 2014

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Food & Drink is one of the most popular categories on Pinterest. As a food brand on Pinterest, Chobani has done a great job at incorporating recipes with brand lifestyle and inspirational pins. Chobani currently has over 8,000 pins, over 200 likes, and 25 boards, with 15 of those boards being recipe boards. Chobani, in comparison to its competitors, is dominating Pinterest, but could increase their Pinterest following and interaction even more if they took some extra steps to promoting their account, like sharing pins on Facebook and having Pinterest-optimized recipe images on their website. On Pinterest, Chobani shares a variety of recipes, inspirational quotes, fitness pins, how-tos, DIYs, video pins, and more. Chobani currently has earned over 108K Pinterest followers.

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What Chobani is doing right (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest Infographics, Pinterest news, Pinterest tips

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Zoe Waldron

March 24, 2014

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Michelle Weisman is the owner of the clothing line 81 Poppies and from Houston, Texas, where she was born and raised. She moved to NYC to attend school at the Pratt Institute where she met her husband and enjoyed her time working in NYC’s fashion industry for six years. After that, she and her husband moved to Austin, Texas to start a new beginning with their beloved dog, a Pitbull-Husky named Stacy. In Austin she started her clothing line 81 Poppies and the two are now happily settled in Houston. When she’s not working or pinning, Michelle loves to bake, garden, or shop. Michelle’s passion for style, color, accessories, patterns, and travel has earned her over 3.5 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest four years ago when one of my interns convinced me I needed to start an account for my business, 81 Poppies. I had her walk me through how it worked and I immediately fell in love and just couldn’t stop pinning from that point on. I have always created mood boards for my clothing line and this was just a more efficient way for me to keep everything in one place.

Why do you like Pinterest?

I love Pinterest because it allows me to keep all of my favorite things in one place. If I need to reference an image that I saw a few weeks ago I can simply look at my boards. I love it for business as well as personal use. My style is a huge part of who I am, so when I’m able to share that with other people that helps them get a sense of me as well as my brand.

You have gained over 3.5M followers! That’s astonishing. What makes your Pinterest unique? (more…)

Posted In - HelloInterviews

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