HelloSociety Blog

Influencer-Powered Social Media Marketing

Kerry O'Donoghue

April 15, 2016

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Music lovers, celebrities, socialites, and social media influencers are making their way to the grounds of Indio, CA for weekend one of the Coachella Valley Music Festival.  There are many choices to make before you hit the Sahara tent.  Do you camp or stay in a hotel? How are you getting there- by car or uber helicopter?  While these decisions must be made months in advance, your festival attire tends to be a last minute decision.  Make a festival packing list and give yourself plenty of time to prepare.  Pinterest is a favorite platform for planning when it comes to events like these. Create a board for an upcoming festival or follow an influencer for music festival planning inspiration! We’ve gathered our favorite pins to add to your festival packing list!

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Posted In - Top 5 Pinterest pins of the week, Uncategorized

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Kerry O'Donoghue

March 25, 2016

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Your weekend should be filled with Easter activities galore!  Easter Sunday is a family holiday, which makes it the best day to set up an egg hunt, munch on excessive amounts of chocolate bunnies, and complete a DIY project.  Whether you build a duckling out of papier mâché or choose to bake delicious carrot cupcakes, the act of completing a project with family or friends makes the holiday even more special.  Let your creativity shine this weekend with crafts you will want to show off all season long.  We know you will have a ‘hoppy’ Easter with any of these five Pinterest crafts!

1. DIY Mini Bouquets


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Posted In - Top 5 Pinterest pins of the week

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Kerry O'Donoghue

February 26, 2016

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The 88th Academy Awards is taking place this Sunday! Turn on your television to see some of the most talented people in Hollywood take home awards for best picture, cinematography, and directing.  See what made the cut as the biggest hits in entertainment this year.  Create a fancy viewing party for one of the most lavish events of the year.  Join in on the action of the Oscars with your own high class evening filled with decadent snacks, glitzy décor, and voting ballots to cast your vote for this year’s winners. Here are all the essentials you need to produce a sophisticated viewing party for your friends!

1. Cast Your Vote

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Posted In - Top 5 Pinterest pins of the week

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Kerry O'Donoghue

January 1, 2016

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2016 is officially here! After ringing in the new year, we kick off the first day of 2016 with a fresh start on life.  The time for new beginnings is now. Any unresolved goals from 2015? Take on the new year with a fresh outlook.  Need a little inspiration to reach your goals?  Pinterest is the perfect place to find inspirational quotes for the new year.  Here are a few of our favorite words to live by in 2016.

1. Dream Come True

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Posted In - Top 5 Pinterest pins of the week

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Kerry O'Donoghue

December 18, 2015

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With Christmas just days away it is time to pick up any last minute gifts this weekend!  Gift giving is an exciting holiday tradition.  You will wake up on Christmas morning with a stuffed stocking and beautifully decorated packages surrounding your Christmas tree.  Whether your family likes to keep your gifts a surprise or there is really no secret with the present you are receiving, make sure your packaging is festive to keep the holiday spirit alive!  Wrapping your presents in pretty paper is a sure sign that your recipient will enjoy his or her gift.  These 5 YouTubers will show you the best ways to wrap your gifts this Christmas!

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Posted In - Top 5 social examples of the week

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Kerry O'Donoghue

December 11, 2015

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‘Tis the season for holiday jingles, ugly Christmas sweater parties, and a good old-fashioned cookie exchange!  There is no better way to honor the holiday season than with a delicious cup of hot chocolate and a tasty cookie.  Whether you are baking a batch of cookies for friends, co-workers, or your own personal indulgence, it wouldn’t be the holidays without gingerbread, peppermint, and sugar cookies galore.  Take a bite out of Christmas with these five delightful cookie recipes!

1. Peppermint Hot Chocolate

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Posted In - Top 5 Pinterest pins of the week, Top 5 social examples of the week

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Kerry O'Donoghue

November 13, 2015

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The day of recounting family traditions, stories, and recipes is nearly here!  While Thanksgiving is a festive affair that tends to be reserved for family, a second celebration has surfaced for an evening meant to honor the wonderful friends in our lives. Thus, we hope to show thanks for our friends with a feast of Friendsgiving!  Everyone can contribute his or her favorite holiday dish in a potluck style party.  What better way to indulge in this tasty holiday meal over and over again?  Here are our top five pins for your source on how to throw an unforgettable Friendsgiving bash!

1. The Crafty Invite

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Posted In - Top 5 Pinterest pins of the week, Top 5 social examples of the week

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Zoe Waldron

October 28, 2015

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Aim to share 15 Pins a day.

Bright images do best.

Categorize all of your boards.

Description Tip: Drive more clicks with a clear call to action.

Each comment you get is an opportunity. Always comment back to ‘up’ engagement and followers.

Follow a few new accounts each day, including brands and fans. (more…)

Posted In - Pinterest tips

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Zoe Waldron

October 22, 2015

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Crafting a holiday marketing strategy across multiple social media platforms is a great way to increase product and brand awareness, followers, engagement and holiday sales. The first step? Name your holiday campaign as a whole and create a unique hashtag around that name. By creating a simple yet memorable multi-platform hashtag to represent your holiday campaign efforts, you’ll be able to spread awareness efficiently and collectively see participant engagement. The following tips outline ideas by platform for social campaigns to help you increase holiday awareness and sales.

Twitter
– Pick an official ‘holiday hashtag’ (if you haven’t already) and use it to spread the word about your brand and products during the holidays. Use it everywhere, including your website, social platforms (except Pinterest) and in-store. Make sure it’s unique and that no other brand is already using it. Retweet fan posts to boost awareness and to keep you top of mind.
– Aim to share 7-15 tweets per day. Add your new holiday hashtag to all relative tweets.
– Tweet out links to each platform where you’re sharing content, promotional deal information, exclusive first looks, etc…
~ Consider adding holiday keywords whenever possible:  Black Friday, Christmas Gifts, Merry Christmas, Happy Hanukkah, Happy Holidays, Happy New Year, Winter, etc…
~ Go off of trending hashtags when relative. For example, if ‘#XmasWishlist’ is trending, first research why it’s trending. If it’s just for users to share what they want as a gift, start tweeting out links to your shopping categories, new trending items, and articles with products that would make great gifts. Don’t forget to add your own hashtag after this trending one! Just don’t do more than 2 hashtags per tweet.
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Posted In - Influencer Marketing, Pinterest tips, Social Media Tips

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Kerry O'Donoghue

October 16, 2015

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With Halloween festivities creeping up quick, it is time to start planning all the essentials for a fun and spooky Halloween bash! From eerie home décor to elaborate costumes and makeup, don’t let the set up for your Halloween parties haunt you.  Use mummies, bats, and ghosts as inspiration to create a frightening atmosphere.  Partygoers will indulge in potion-inspired cocktails, nibble on witches finger foods, while lounging on cobweb covered chairs.  Set up a get-together with food, drinks, and add some crafts and activities to your Halloween celebration.  Here are a few necessities for a festive Halloween bash!

 

1. Creepy Cocktails

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Posted In - Top 5 Pinterest pins of the week

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