HelloSociety Blog

Pinterest For Business

Zoe Waldron

October 29, 2014

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 4 Examples of Great Content Created for Pinterest | HelloSociety Blog

On Pinterest, brands want to have great engagement with their images, which leads to high traffic and sales, but many don’t have the resources to take additional photos of their products and make sure they’re optimized for Pinterest or aren’t sure what images will work best.

If your brand wants great content and engagement on Pinterest, consider reaching out to fashion bloggers, photographers, and all-around influential people to be the voice and look of your brand on Pinterest. HelloSociety’s talented and top-followed Pinterest influencers have strong photography and styling skills, the highest Pinterest followings, their own specific niches, and loyal and passionate followings. The content they create is linked to the brands’ products with unique, eye-catching looks to ensure you reach your goals for the platform.

Below, I’ve compared examples of great images and poor images for Pinterest and explain what makes those successful images great and what should be avoided. I hope this will make it more clear about what kinds of brand images you should be aiming for on Pinterest specifically and to remind you of how powerful bloggers’ and influencers’ voices can be.

 4 Examples of Great Content Created for Pinterest | HelloSociety Blog

Example: 10-Minute Pumpkin Pie Oatmeal from Two Healthy Kitchens. (more…)

Posted In - Influencer Marketing, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

October 27, 2014

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 HelloInterview: Meet Celina Bailey   Childrens Clothing Designer, Blogger, and Pinterest Influencer! | HelloSociety BlogMeet Pinterest influencer Celina Bailey from Montreal, Quebec! She was born in England and lived in Morocco before moving to Quebec at age five where she still lives now with her husband and two kids Mathis and Elsie. She calls Paris her second home and dreams of living in New York or Tokyo someday. Celina is the blogger behind Petit à Petit and Family and is a fashion designer that specializes in children’s wear.

“I’ve had a passion for children’s design long before I had any kids of my own.”

When she’s not pinning or making children’s clothes, Celina can be found taking photographs, drinking coffee, singing in the car, or dancing like nobody’s watching. Her love for children’s clothes and decor, DIY, photography, the holidays, and fashion has earned her over 2.9 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest in February of 2011. I had just started my blog and saw that I was getting traffic from Pinterest. I couldn’t see what it was since you needed an account to have access, so I signed up and a few weeks later my life changed. I haven’t stopped pinning since then!

Why do you like Pinterest?

What don’t I love about it? Seriously, it’s like they created this website for me. If you come to my studio, you will find a filing cabinet full of magazines pages torn out and categorized by style: kids bedroom, kids crafts, kids clothes, women’s coats, etc… It’s no wonder I was addicted after my first pin. I still buy lots of magazines, except now I find what I like in them and pin them to my boards. I also love being inspired, love the possibilities of finding new and interesting things, and love learning new skills and meeting incredible people. (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

October 24, 2014

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Dressing up as your favorite animal, superhero, person, or thing is what makes Halloween so fun! For one evening a year you can be anything you want.  Preparing one’s Halloween costume takes a lot of planning, for some, it takes months!  A great costume is one that involves your best friend, a significant other, or family member.  Pair up this year to create the ultimate collaboration or costume duo!  Here are our Top 5 costume duos.

 

1. Cake and Pastry Chef

 Top 5 Pins: Costume Duos | HelloSociety Blog

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

October 22, 2014

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 Marketing To Men On Pinterest | HelloSociety BlogMany male-focused brands may hesitate to jump onto the Pinterest bandwagon because they’ve heard stats on Pinterest’s lack of male users. Yes, Pinterest’s users are mostly comprised of women, with about 80% of users being women, an estimated 92% of all pins made by women, and 15x more pins made by women than men, according to a recent study by RJMetrics. Flipping this data, seeing that only 20% of Pinterest users are men, only 8% of pins made are from men, and men make 15x less pins than women, makes it sound even less promising.

Although these numbers make it seem like there isn’t much of a male presence on Pinterest, 20% of the estimated 70 million+ Pinterest users still leaves 14 million+ male users you can reach. Also, just because male users aren’t necessarily pinning, that doesn’t mean they aren’t still regularly browsing the platform, shopping on the platform, or pinning to secret boards. (more…)

Posted In - Pinterest news, Pinterest tips

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Zoe Waldron

October 20, 2014

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 HelloInterview: Meet Kelly Willett   Landscape Designer, Falconer, and Pinterest Influencer! | HelloSociety Blog

Meet HelloSociety Pinterest influencer Kelly Willett, a landscape designer from Anchorage, Alaska! Kelly is originally from a small farm town near Oklahoma City but now resides in Anchorage, where her husband is stationed in the Air Force. She’s a biologist and teacher by trade but found her true passion a few years ago in landscape design. Her hobbies encompass anything that can be done outdoors including hiking, biking, hunting, fishing, paddling, snowboarding and falconry. She also has two German Wirehaired Pointers, several homing pigeons, and a pet skunk named Xezu.

When she’s not working or on Pinterest, Kelly can be found working in her garden, doing Jiu Jitsu, practicing yoga, hiking with her dogs, or posting on her new blog A Garden You Can Sprout On. Kelly’s love for gardening, cooking, the outdoors, and DIY has earned her over 3.4 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I remember the days when I used to clip pictures from magazines and save them in a binder, and when the internet surpassed the days of dial-up, saving pictures directly to my computer. I joined pinterest back when it was invite only and have really loved it ever since.

Why do you like Pinterest? (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

October 17, 2014

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Elaborate costumes, carved pumpkins, haunted houses, and spooky home décor capture the spirit of Halloween.  The holiday will soon be upon us, which means it is time to start decorating our homes with orange and black, pumpkins and bats, spiders and cauldrons!  Join in the holiday fun by covering your home in frightening décor.   We’ve found the best Halloween décor pins to give your home a spooky update!

 

1.      Eerie Mantel

 Top 5 Pins: Halloween Home Décor | HelloSociety Blog

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

October 15, 2014

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 Why You Should Switch Over To A Pinterest Business Account | HelloSociety Blog

Would you like to see your most-repinned pins? Are you interested in seeing which of your Pinterest boards gets the most clicks? Want to know which topics your followers are most interested in? Curious about impressions on your pins? Get a Pinterest business account.

Whether you are a large business or not, it’s beneficial for anyone (small businesses, entrepreneurs, Etsy shop owners, bloggers, etc…) to switch. Why? Pinterest’s new analytics! These much-improved analytics released in late August, are full of so much more information than the previous analytics, it’s a great idea to switch over.

Now you can analyze stats on your pins, boards, group boards you’re active on, followers’ demographics, followers’ interests, followers’ activity, and your website content, with the ability to isolate data by dates and devices, and the ability to download data onto a spreadsheet.

Want to learn how to switch to a business account or set up a new one? Follow these steps.

A quick overview of some awesome aspects of Pinterest analytics for business accounts.

Analyze top-performing pins from any source.

          1. See your top 50 most-repinned pins.

          2. See your top 50 pins with the highest impressions.

          3. See your pins generating the most click-throughs. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

October 13, 2014

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 HelloInterview: Meet Katie Fennimore   Teacher, Travel Enthusiast, and Pinterest Influencer! | HelloSociety BlogMeet HelloSociety Pinterest influencer and teacher Katie Fennimore from San Mateo, California! She was raised in Mission Viejo, California and attended USC for teaching where she pledged Delta Gamma. After graduating, Katie taught first grade in South Central LA for seven years. She now works part-time at Lucile Packard Children’s Hospital at Stanford as a school teacher in the Dialysis Unit.

When she’s not working or pinning, Katie can be found traveling with her husband, running, doing DIY projects, or playing and exploring with their two kids Keaton and Lillian!

“We always explore new places and seek new exciting experiences in the Bay Area. We love seeing everything from museums, parks and beaches to festivals, farm tours, and factories.”

Katie’s passion for home decor, family, travel, fashion, and the holidays has earned her over 3.9 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

My friend invited me to join Pinterest in 2010 when you could only join by invitation. Before Pinterest I would cut out pictures from magazines and keep them for inspiration and ideas. I was also not very computer savvy, so rather than bookmark websites I would write down my favorite ones on paper and organize them into different categories. Pinterest was the perfect answer to my digital organizational needs, and it turned out to be so much more!

Why do you like Pinterest?

I love Pinterest… you might say I am a little addicted. It’s a bit like looking through a magazine without having to read overly dense or boring articles. It’s also a place to find inspiration and creative ideas and to keep them all in one place – my enormous and handy online bulletin board! I also enjoy following other pinners and seeing what yummy food, beauty videos, inspiring quotes and travel pictures they have collected.

You have gained over 3.9 million Pinterest followers! That is so impressive! What makes your Pinterest unique? (more…)

Posted In - HelloInterviews

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 Have You Noticed A Change In Your Pinterest Feed? | HelloSociety Blog

In the past few weeks, several pinners have commented that their Pinterest feed has changed, some just slightly and some more drastically. Many have mentioned that their feed is showing one category of pins in large chunks, especially food or fashion pins. We’ve learned that these changes are due to Pinterest’s new smart feed.

What is it?

Pinterest describes it as helping better control and sort the composition of pinners’ home feeds to more accurately reflect what each user cares about. There are three components to their algorithm that populates your smart feed to make sure it is dynamic, relevant, and current.

How does it accomplish this?

The “smart feed worker” assigns scores to rank each pin uploaded or repinned from a user someone follows, Related Pin, or Interest Pin. Next, the “smart feed content generator” takes those scored pins and rearranges them in relation to your interests and by what it sees as quality. No longer does timeliness solely decide the order you see pins on your feed. The “smart feed service” combines new pins with pins that previously appeared in the home feed. (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest news, Pinterest tips

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Kerry O'Donoghue

October 10, 2014

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Not just for Thanksgiving pie, pecans are pretty much a fall food group!  Pecans have a rich buttery flavor that should be incorporated into every fall dish.   They give any meal that comfort food quality!  While it is usually a nut you’ll find accompanying pumpkin in a dish, pecans are also an ingredient that can stand on its own.  Make any one of our Top 5 pecan recipes this season!

 

1. Pecan Brittle

 Top 5 Pins: Pecan Recipes | HelloSociety Blog

(more…)

Posted In - Top 5 Pinterest pins of the week, Uncategorized

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