HelloSociety Blog

Pinterest For Business

Zoe Waldron

July 21, 2014

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 HelloInterview: Meet Cindy Wysocki   Fiber Arts Enthusiast, Human Resources Worker, and Pinterest Influencer!

Meet Cindy Wysocki, a human resources lab worker from Los Alamos, New Mexico! Cindy and her husband moved out there after he received his PhD in Physics from Princeton so he could work there as a physicist. They have two daughters, Melissa and Beth who are both in high school. They also have one dog named Rosie, two cats Baxter and Oliver, and fish, which Oliver enjoys as his personal entertainment. When Cindy’s not working or pinning, she can be found doing family activities like camping, as well as baking, knitting, or taking photographs! Cindy’s love of cooking, family, home decor, and crafts has earned her over 3.7 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I heard about Pinterest back when it was invitation only and requested an invite. I was amazed at what could be found on Pinterest with a simple search and have been using it ever since.

Why do you like Pinterest?

It just keeps getting better and better. As more people join there is new exciting information being shared.  I can usually find exactly what I’m looking for with one quick search. The wealth of information inspires me to try new things and look at projects from a new perspective. (more…)

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Kerry O'Donoghue

July 18, 2014

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After opening a bottle of fine wine, most of us probably hoard those little corks vowing that one day we will do something with them.  It’s time to stop holding onto those precious corks like they are gold! After you’ve finished your favorite bottle, do more than just recycle the bottle, upcycle your wine corks!  Spend this weekend completing a little DIY project.  Don’t worry; our Top 5 Pins will bring out your crafty side.  Now all you have to do is pop open a bottle!

 

1.      Ombré Heart

 Top 5 Pins: Wine Cork Crafts

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Posted In - Top 5 Pinterest pins of the week

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Zoe Waldron

July 16, 2014

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 Common Brand Mistakes We See on Pinterest

1) Uploading images and not adding the products’ URLs.

We cringe a little when we see uploaded pins without the source URL attached – so much potential traffic missed out on! To edit your uploaded pins’ URLs, click on ‘edit’ and paste in the associated URL with the product. If the image has no associated product, at least paste in the general website or the Facebook page.

 Common Brand Mistakes We See on Pinterest

When the bottom of pins say “Uploaded by:” or “via _(a name)_” it means there’s no URL attached.

2) Not categorizing your boards. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

July 14, 2014

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 HelloInterview: Meet Anne Louise   Teacher, Traveller, and Pinterest Influencer!

Meet Anne Louise, a teacher from Melbourne, Australia! She’s passionate about travel, teaching, learning, and loves museums. Anne shares that she currently lives by herself, which is something that she thought she would never do, but really loves it. “I don’t have any pets, but I do have an ever-increasing collection of houseplants.” 

When she’s not teaching or pinning, Anne finds joy from studying and learning all that she can. “When I’m not studying, I feel a little lost, and almost don’t know what to do with my free time. I’m not really that bookish; I just have an appreciation for heritage and things with a history.” 

Anne’s passion for beautiful photography, beautiful objects, beautiful spaces, and travel has earned her over 1.2 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I started using Pinterest quite early on, in 2010 I believe, when it was an invite-only site. At the time I had a (now long-defunct) blog called Anne Louise Likes and was studying Textile Design. Pinterest was a great source of inspiration for both endeavours.

Why do you like Pinterest?

Although I enjoy studying and writing, I am quite a visual person. I love art and design, I’m interested in fashion and photography, and I enjoy cooking. So for me, Pinterest is my first port of call when looking for ideas or inspiration, and is the perfect bookmarking tool. There are a lot of talented people who are doing and making amazing things; Pinterest is a wonderful way to stay informed and inspired.

You have gained over 1.2M followers! That’s so wonderful! What makes your Pinterest unique? (more…)

Posted In - HelloInterviews

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Kerry O'Donoghue

July 11, 2014

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Let’s face it outrageous scrunchies, choker necklaces, and butterfly clips are a few accessories we are happy to say have stayed in the 90’s.  However, this year we’ve seen a resurgence of 90’s fashion trends. Exposed midriffs, mixed prints, and high waist pants are the inspiration behind this year’s runways.  If you’ve searched deep into your parent’s closets for vintage fashion pieces, then you’ve probably been affected by this year’s top looks.  2014 has truly been a blast from the past in the fashion world, so we’ve gathered some pins of the trends that reflect this 90’s revival.

 

1. Flannel Around the Waist

 Top 5 Pins: 90s Revival

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Posted In - Top 5 Pinterest pins of the week, Uncategorized

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Zoe Waldron

July 9, 2014

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 5 Reasons Why People Love Shopping On Pinterest

# 1: You can browse through every store ever, all at once.

Pinterest is amazing in that, if you’re looking at a fashion board, the women’s (or men’s) fashion category, or browsing search results, you can see a wide variety of brands, products, inspiring styles, and trends. Interested in finding a dress for summer? Search for “summer dress” and see a ton of dresses at different price points from many different brands and stores online.

Although some pins may not click through to the store that sells that dress, you can still pinpoint the look you’re going for and even print out the photo to show to an associate in store to find something similar!

# 2: You can easily see what looks are trending.

You can easily get a sense for current and upcoming trends and in-demand products and styles from Pinterest. See what fashion and product pins are popular. Those pins with hundreds to thousands of repins are most likely on trend and in demand.

# 3: You can see if an item is ‘In Stock,’ its price, and if it’s on sale. (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

July 7, 2014

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 HelloInterview: Meet Guillermo Álvarez   Professional Photographer from Spain and Pinterest Influencer!Meet Guillermo Álvarez, a professional photographer from Gijón, a beautiful town in Northern Spain. Guillermo was born in La Habana, Cuba before moving to Spain and is now the father of a 9-year-old boy. When Guillermo’s not shooting photography or pinning, he can usually be found reading a book or listening to music – especially jazz, classical, and pop. Guillermo loves to go swimming every day and is always moving. He rides his bike into town often. Guillermo’s passion for photography, interiors, and design has earned him over 3.9 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

The first thing I do every day, early in the morning, is have a coffee and read the newspaper. One day in 2010 I read about Pinterest in the Internet section of the newspaper. I found it very interesting because I love images. As soon as I came to my studio I asked for an invitation to pin. At the time it was still in beta and as soon as I got accepted I started to pin.

Why do you like Pinterest?

I love Pinterest more than Facebook or the other social platforms. I love Pinterest because I can find a lot of images that interest me, like portraits of famous photographers and images of interiors that I love. Before Pinterest, I used to collect those images in my computer, but it was really difficult to find them and keep them organized. Pinterest gives you the opportunity to find them very easily.

You have gained over 3.9M followers! That’s so great! What makes your Pinterest unique? (more…)

Posted In - HelloInterviews

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Zoe Waldron

July 2, 2014

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 How To Get Better Traffic From Pinterest

Pinterest is one of the top growing contributors of traffic for publishers, bloggers and brands all over the world. In October of 2013, Shareaholic released data supporting that Pinterest drove more traffic to publishers than Twitter, LinkedIn, and Reddit combined. So how can you increase the likelihood that your content gets shared and clicked through to the website for days, months, and years to come?

By optimizing your images to make them both intriguing to click and appealing to share. Use this blog post as a guide to making sure your pins are promoting click throughs. Based on Pinterest’s latest ‘Best Practice Guide’ by Pinterest for Business, the following are important when it comes to optimizing an image, profile, website, and your overall Pinterest strategy.

Optimized Descriptions

A pin with a detailed and helpful description will show up higher in searches. Below, Pinterest shared some qualities of good pin descriptions by category. Say you manage a fashion brand’s Pinterest account, the next time you share a product pin from your website, mention the type of clothing (maxi dress), the designer (Free People), and the season to wear it (perfect for summer!). Add some positive buzzwords and additional details into the description as well, like where it could be worn.

Example Pin: “This super cute white lace maxi dress from Free People is perfect for summer! It would pair well with an oversized hat and would be the perfect outfit for your next outdoor concert!” (more…)

Posted In - Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

June 30, 2014

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 HelloInterview: Meet Jennifer Goemans   Calgarian Stay At Home Mom and Pinterest Influencer!

Meet Jennifer Goemans, a stay-at-home mom from Calgary, Alberta where she was born and raised. 2013 was a big year for her, Jennifer and her husband got married, bought a house together, adopted a ‘fur baby,’ and had a beautiful daughter! Now she’s relishing her time at home with all of her babies; Ares their one year old Rottweiler, Maia their 8 month old daugher “who can win anyone over with her big grins and contagious laughs,” and her husband Mario who she has shared her life with for over 11 years!

When she’s not pinning, Jennifer can be found out and about with friends and family. Now that summer is here, they’ll be spending more time in the mountains and at their family cabin in Golden, BC. “We also just love to be at home.” When Jennifer’s not pinning she can be found getting creative in the kitchen and loves to indulge in Netflix every now and then too. Her passion for love and marriage, food, family, animals, fashion, and home decor has earned her over 3.8 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I first joined Pinterest in August of 2011. This was actually after much resistance… I had heard about it from a couple people and thought to myself: “Don’t do it! You’ll never be able to stop.” I knew it was something I would get hooked on immediately. I made a solid effort to spend the majority of my summer away from the computer, and then eventually caved by the end and requested a spot on the “waiting list.”  Three days later I was in and I’ve never looked back!

Why do you like Pinterest? (more…)

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Kerry O'Donoghue

June 27, 2014

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In one week you’ll be out in the sun, drinking beers, playing country music, and maybe even joining in a USA chant or two.  Bring your friends and family together in celebration of our country’s independence by throwing a fantastic 4th of July party. Whether you are celebrating the 4th of July at your home or someone else’s, you can help bring the party to life with fabulous decorations.  Don’t just wear that red, white, and blue, surround yourself in it.  Our Top 5 Pins will help you prepare for the festivities!

 

1.      All About the Accents

 Top 5 Pins: Decorating for the Fourth

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Posted In - Top 5 Pinterest pins of the week, Uncategorized

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