At the core of every successful Pinterest
campaign is great content.

Content Creation

The HelloSociety network consists of some of the most talented content creators on Pinterest – photographers, chefs, stylists, DIY mavens, and more – whose unique skillsets are tied together by a common theme: an eye for all things beautiful and an intimate knowledge of what works well on Pinterest.

HelloSociety pinners have created hundreds of pieces of professional-quality, Pinterest-optimized content for brands in a variety of categories: food, fashion, travel, entertainment, automotive, CPG and more. They’ve whipped up original recipes inspired by major motion pictures; they’ve shot editorial-style outfit inspiration for all kinds of apparel lines; they’ve even come up with wildly creative crafts centered around the popular spokeswoman of an auto insurance company. And because the content created by our pinners is so authentic and high quality, it’s no surprise that it performs an average of 47% better than content produced by the brands themselves.

Your campaign is more than just
pictures -- it's a story.

Curated Boards

Once you’ve got a bevy of beautiful, pinner-created images to share, it’s important to seed them out the right way: on a Pinterest board created by one of your influencer partners. This board will clearly mark your partnership with each pinner and tell your visual story to both your own followers and the pinners’ large, engaged audience.

Matching

Our team carefully matches brands with the right pinners based on things like aesthetic and area of influence

Board Creation

Pinners create dedicated pin boards around the theme of the campaign

Sharing

The content is shared with their followers on Pinterest

Pinner-created boards are curated visual stories that deftly weave together original content, branded photos and thematic images. The content is released gradually over time, consistently engaging followers at peak times each day. These mini-galleries are the most natural way to seed your brand’s content onto Pinterest. And, because each is tailored to that pinners’ specific audience, it results in the best possible engagement for your content.

Aladdin

Aladdin's tumblers are brought to life on this vibrant board, which showcases the colorful cups as part of an imagined Cinco de Mayo Party.

Equipment

The soft, neutral hues from a line of Equipment apparel blend beautifully with earth-toned inspiration on this soothing pin board.

Sephora

This glitzy, glittery board perfectly captures the fun and glamour that is Sephora's line of Formula X nail polishes.

Every story is unique, but they all
need an audience.

Pinterest Amplification

HelloSociety influencers have created gorgeous, Pinterest-optimized content for your brand. They’ve curated gorgeous pin boards that tell compelling stories around your campaign. Now what? Time to spread the message!

While the pin boards alone puts your content in front of a massive audience, we can amplify this reach by leveraging the entire HelloSociety network. By letting other relevant pinners choose to pin things they like from these branded campaigns, your message gains maximum distribution quickly and organically. And just how do we achieve such remarkable reach so quickly? The numbers of our network speak for themselves:

There's a whole wide(r) world out there
on the visual web.

Social Expansion

Pinterest is at the core of every HelloSociety campaign, but we’re big believers in the power of amplifying your story across multiple social platforms. Many of our influencers have popular blogs that can add more context to the visual story told within Pinterest. Others have loyal followings on Instagram, where they extend the reach of campaigns with original, Instagram-optimized content. Our influencers can both re-purpose Pinterest images and create new, optimized content for other social platforms in order to bring your message to their larger audience across the web.

Understand your results through data,
not guesswork.

Analytics

A successful Pinterest campaign means constantly monitoring your audience and making changes to the content, voice, and network without compromising quality or authenticity. Through detailed analytics across our network and even through to our partners’ properties, we help both brands and influencers meet their goals together.

HelloSociety provides analytics for both our influencers and brand partners, allowing for retrospective analysis of the campaign’s effectiveness as well as live optimization of the campaign as it progresses.

Want to work with us?

Let's work together to make Pinterest work for your brand. Just drop us a line to get started.