HelloSociety Blog

Influencer-Powered Social Media Marketing

Zoe Waldron

June 10, 2015

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Keegan Adriance is a HelloSociety Influencer and professional photographer from Minneapolis, Minnesota. He has over 857k Pinterest followers. Keegan has been kind enough to share some tips with us on image editing for different social media platforms in this week’s guest blog post:

Pinterest

When you look at your Pinterest homepage, what images stand out to you most? I’m sure some reel you in using bold color or shiny text gimmicks, but I can guarantee that the small, horizontal/landscape images on your screen are not the ones immediately catching your eye. Pinterest’s layout is designed to best feature vertical images. Just look at how much real estate they take up on the screen compared to horizontal shots, or even square. It’s such a bummer when I find a beautiful blog post and want to share it but all of the images are horizontal. I understand that some subjects, like interiors or food, may be more challenging to present vertically, but if you’re a blogger and want your images to do well on Pinterest, I highly recommend posting a few vertical shots.

This is even more important if you plan on sharing the images yourself. Your vertical images will almost always get more attention (which leads to more clicks) than the horizontal images surrounding it. Although I’m personally not a fan of this specific pin look, even combining multiple images into a vertical representation is a better option than a single, horizontal photo. Think about those pins you see that are longer than your screen. It may be obnoxious, but you definitely see it. Editing (and shooting) for vertical images is probably the most basic, yet arguably most effective, step you can take to attract more attention to your pins.

Instagram (more…)

Posted In - Guest Post, Pinterest tips, Social Media Tips

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Zoe Waldron

May 27, 2015

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Katherine Accettura is a HelloSociety Influencer from Illinois. She has over 1.2 million Pinterest followers. Katherine has been kind enough to share some of her Pinterest tips with us in this week’s guest blog post:

1. Make Time To Pin & Pin Regularly

– Try to pin every day, several times a day. If you don’t pin regularly, your followers may become bored and won’t visit your Pinterest account as often.

– Utilize a pin scheduler every day. Try to implement it into your daily routine, especially while you are going to be busy, and see if it makes a difference in the overall number of repins and likes on your pins

– TIP: A good time to pin is when you begin seeing your phone blowing up with Pinterest notifications (your Pinterest app phone notifications should be turned on until you understand your audience’s schedule). (more…)

Posted In - Guest Post, Influencer Marketing, Pinterest tips

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