HelloSociety Blog

Influencer-Powered Social Media Marketing

Zoe Waldron

July 9, 2015


It’s officially summer, which means more sunshine, spending time with family and friends outdoors, and (our favorite reason) good food. So start cutting up ridiculous amounts of watermelon, bake some creative cupcakes for a summer birthday, make more fresh + colorful summer salads, and mix up some sweet cocktails for those epic summer sunsets. With all of that goodness in mind, we’d like to announce that HelloSociety is hosting another Influencer-exclusive potluck party! This potluck is summer themed and is open to all HelloSociety Influencers interested in making and photographing some summer treats for a chance to share your content creation skills and potentially win one of ten Amazon gift cards.

In the past two years, we’ve hosted a variety of fun holiday potlucks for Valentine’s Day, 4th of July, Halloween, and Easter. We have had over 200 potluck submissions total and are excited to continue this HelloSociety tradition. (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest news

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Zoe Waldron

March 25, 2015


Instagram has a few features that help you control your account even better and all through your mobile app, but several people aren’t aware all of these features exist. To make sure your Instagram game is on point, read these tips to stay on top! We share a cool new app from Instagram, how to take a photo when your iPhone memory is full, how to reply to comments quickest, how to delete your own or others’ comments, and how to remove yourself from a tagged photo on the Instagram app in just a few seconds.

Tip #1: Try this cool brand new photo editing app made by Instagram

The brand new iPhone app ‘Layout from Instagram’ is Instagram’s latest free photo editing app. You can combine images into one layout (without bars separating the images), flip images horizontally and vertically, and edit the sizes by simply dragging the side of an image. It’s especially cool for making mirrored effects, like the mountain example below. (more…)

Posted In - HelloSociety - Behind the scenes, Social Media Tips

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Zoe Waldron

March 11, 2015


Share your day’s adventures with just one photo that speaks volumes. The social media platform Instagram is similar to Pinterest in that it’s a visual platform – but the cool thing about it is that it’s built to just post your own content, and is so easy to use. Instagram is widely used by several companies and bloggers and it’s well-targeted to millennials, which appeals to a lot of brands. A great way to reach your existing fans, potential new fans, and friends is with Instagram. So what makes an Instagram photo stand out? What apps are great for improving photos? Which Instagrammers should you be following for inspiration? The following guide shares examples and tips for becoming a master at Instagram content creation.

Rule #1: Know Your Style

Some of the best Instagram accounts have an obvious overall theme to their styles of photos and the kinds of content they share. This comes down to brightness, saturation, style of shots, shadowing and content. Do you love sharing color, like influencer Will Taylor of Bright.Bazaar? Choose a style theme and try to stick to it. If your tastes change, be true to that – just don’t flip flop or combine styles too much. (more…)

Posted In - HelloSociety - Behind the scenes, Social Media Tips

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Zoe Waldron

March 4, 2015


The current state of the social media world is ever changing with new technologies, platforms, and apps being created every month. I just returned to Los Angeles after a week in New York City at Social Media Week New York on behalf of HelloSociety. We are a social marketing agency focusing on content creation with an exclusive influencer network of over 300, from all over the world. Each with their own niche, with categories and psychographics spread all across the board. The week was filled with panels, keynotes, and networking events where the top agencies, brand managers, influencers, speakers, and startups joined to talk about the hottest new technologies, trends, and tips for making the biggest impression on each social network. The following are recurring trends I noticed as well as tips from speakers and other attendees I met in the social media world around how to make the most out of your social strategy.


Before posting anything socially, ask yourself these two questions about your target audience:

“Would they care?”
“Would they share?”

Posted In - HelloSociety - Behind the scenes, Marketing example

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Zoe Waldron

February 19, 2015


Anyone can take a photograph and upload it to Pinterest. A content creator knows how to style a shoot for Pinterest, what lighting works best, and tricks like adding text and stacking images to make those ‘wow’ pins that grab a viewer’s attention while they are quickly scanning their feed. The following guide shares tricks to becoming a master at content creation for Pinterest in no time!

Getting the Lighting Right

Tricks To Getting Good Lighting With and Without Natural Light:

With light

– If direct sunlight is coming through the window, cover the window with a light white sheet or shower curtain so the sun’s light isn’t as harsh and looks more soft.
– If the sun isn’t coming in through the window your direction, photograph it in the shade and brighten as necessary.
– Take shots from different angles, shooting against the sun and with the sun.

Without light

– Have a light box or reflector? See some amazing tips from Pinch of Yum here.
– Don’t have a reflector? Learn how to make your own DIY Photo Light Box from Flax & Twine here.

Set Up & Showing Steps (more…)

Posted In - HelloSociety - Behind the scenes, Influencer Marketing, Marketing example, Pinterest tips

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Zoe Waldron

February 11, 2015



Little-Known Features

1. You can share Pins on Twitter.

It will tweet in this format:

2. You can share Pins on Facebook. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Kyla Brennan

January 28, 2015


With over 30 billion pins, Pinterest is an interesting, entertaining and downright useful search engine for virtually anyone. The problem? Many guys think it’s just for women.

Although I’ve tried talking countless guys out of that perception, I secretly understood why they felt that way. As The Wall Street Journal’s Yoree Koh put it, the male experience of using Pinterest used to be “similar to visiting a women’s department store.”  It’s not that guy-friendly content wasn’t there; it’s just that it was harder to find. Because Pinterest had significantly more female users from the get-go, female-skewed pins would naturally show up more often in search results than those geared towards men.

But, all that’s changed thanks to a seemingly small but incredibly powerful new tool: the ability to specify your gender.

For the first time, Pinterest is now truly a man-friendly destination. In fact, I could see many of my male friends using it as their go-to search engine for the same things all my girlfriends use it for: style inspiration, fitness tips, food and cocktail recipes, Halloween costumes, DIY projects, home decor ideas, gift suggestions … the list goes on.

Still skeptical? Take a look at the 9 examples below and then tell me that even your manliest friends wouldn’t be tempted to give it a whirl. It’s that good.

1. Searching for: “DIY”

BEFORE: Men can get down with DIY as much as women, but searching for it on Pinterest used to turn up pictures of downright euphoric ladies modeling infinity scarves they supposedly knitted in just 30 minutes, or a list of 18 life hacks that every girl should know (were you aware that you can turn an old broom head into an accessories organizer?!) Yes, guys like to make stuff, but homemade Biore pore strips probably aren’t one of them.

NOW: Men can get inspired with “19 Man Cave Ideas”, find out how to turn an old Jim Beam bottle into a soap dispenser, or learn how to make a paracord bracelet (I know more than one guy who has made this). (more…)

Posted In - HelloSociety - Behind the scenes, Pinterest Events, Pinterest news

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Zoe Waldron

January 14, 2015


Your Score:  

Your Ranking:  


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Zoe Waldron

January 7, 2015


As a social media manager of brands’ Pinterest accounts along with my own personal account, I see the delicate balance between what a company wants to share as a business to reach their sales goals and what content I want to see as an online shopper and avid Pinner. There is a perfect harmony of inspiration and promotion. By inspiring with a promotion, a brand is able to send its message while engaging with consumers in a fun, organic way. When a brand is able to get into their ideal daily Pinning routine down, it means better engagement, a higher following, more sales, increased brand awareness, and all-around stronger brand-consumer relationships.

The following ten goals share what bloggers and brands should keep in mind this year to improve their overall Pinterest strategy, why it’s important, how they can reach their goals, if not exceed them, along with great examples to make it clear.

Rule 1: Establish Community

One of the best ways to connect with potential customers is by creating brand ambassadors to spread the word. Group boards are a fun way to connect and engage with fans while making them Pin-bassadors. Not only that, it’s an awesome for social media manager that don’t Pin as much as they should to still have an active account (their followers see all Pins shared on a group board) and they’ll gain followers and engagement without doing any of the work. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest news, Pinterest tips

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Zoe Waldron

December 31, 2014


A big issue many brands face is that their blog content and product images aren’t optimized or ideal for the Pinterest platform. The following list shares six ways brands can make their images ideal for getting high engagement on Pinterest when their images are horizontal, too plain, or even if they don’t have any content at all.

Improve Horizontal Images

1. Crop To Be Vertical

If your site has horizontal images, the first thing you should always ask yourself is: Can this be optimized with cropping? Images should be vertical for optimal engagement. If you have Photoshop, aim for 720 x 1200 pixels for smaller product shots or simple images. For busier images, you can go down to 500 x 833 pixels. The very minimum size I’ll ever do is 400 pixels wide.

I just created this taller, optimized version (right) of this necklace’s original pin size (left) from J.Crew. From start to finish it took me about 30 seconds total to do and would grab a lot more attention than the original. (more…)

Posted In - HelloSociety - Behind the scenes, Marketing example, Pinterest tips

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