HelloSociety Blog

Influencer-Powered Social Media Marketing

Kyla Brennan

January 28, 2015


With over 30 billion pins, Pinterest is an interesting, entertaining and downright useful search engine for virtually anyone. The problem? Many guys think it’s just for women.

Although I’ve tried talking countless guys out of that perception, I secretly understood why they felt that way. As The Wall Street Journal’s Yoree Koh put it, the male experience of using Pinterest used to be “similar to visiting a women’s department store.”  It’s not that guy-friendly content wasn’t there; it’s just that it was harder to find. Because Pinterest had significantly more female users from the get-go, female-skewed pins would naturally show up more often in search results than those geared towards men.

But, all that’s changed thanks to a seemingly small but incredibly powerful new tool: the ability to specify your gender.

For the first time, Pinterest is now truly a man-friendly destination. In fact, I could see many of my male friends using it as their go-to search engine for the same things all my girlfriends use it for: style inspiration, fitness tips, food and cocktail recipes, Halloween costumes, DIY projects, home decor ideas, gift suggestions … the list goes on.

Still skeptical? Take a look at the 9 examples below and then tell me that even your manliest friends wouldn’t be tempted to give it a whirl. It’s that good.

1. Searching for: “DIY”

BEFORE: Men can get down with DIY as much as women, but searching for it on Pinterest used to turn up pictures of downright euphoric ladies modeling infinity scarves they supposedly knitted in just 30 minutes, or a list of 18 life hacks that every girl should know (were you aware that you can turn an old broom head into an accessories organizer?!) Yes, guys like to make stuff, but homemade Biore pore strips probably aren’t one of them.

NOW: Men can get inspired with “19 Man Cave Ideas”, find out how to turn an old Jim Beam bottle into a soap dispenser, or learn how to make a paracord bracelet (I know more than one guy who has made this). (more…)

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Zoe Waldron

January 22, 2015


It’s February which means love is in the air… whether that love be for a significant other, your amazing friends, your family, your pets, or your awesome self! HelloSociety has hosted three Pinterest potlucks, an Easter Potluck Pinterest Party, a 4th of July Potluck Pinterest Party, and a Halloween Potluck Pinterest Party. With all of this positive energy and creativity around this time of the year, we’ve decided to host an influencer-exclusive, online Valentine’s Day Pinterest Potluck!

Many of you may already be planning on making some treats for Valentine’s Day that you found on Pinterest. Why not try to win prizes from those yummy creations!? The greatest part? You don’t even have to share them! You make it, photograph it, and eat it.

This time voting will be a little different than the previous potlucks. No longer will ‘likes’ determine winners. To give everyone an equal chance at winning, the HelloSociety team will be anonymously voting for their four favorites to win customized prize packs with hand-picked goodies!! Voting will be based off of: creativity, photography, and styling. (more…)

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Zoe Waldron

June 18, 2014


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For every major holiday, HelloSociety has an office potluck. After our Easter Potluck Pinterest Party went so well, we decided to throw another one! This time, treats should be red, white, and blue or summer BBQ themed. Influencers from all countries are welcome to participate! We want to involve all of our amazing and talented Pinterest influencer network in our potluck! Many of you may already be planning on making something special for the 4th that you found on Pinterest. At this Pinterest party, you can enter to win prizes for making that Pinterest-inspired recipe you already plan on creating. Sounds like fun, right?

It’s our second HelloSociety Influencer Potluck Pinterest Party and we are so excited! Every HelloSociety Pinterest influencer who participates will receive a $5 Amazon gift card and you’ll be have the chance to win Amazon gift cards ($200 Grand Prize, $100 Runner Up, and $150 HelloSociety-voted favorite). (more…)

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Sifting through Pinterest’s categories and searching pins can be great for new pinners and some veteran pinners too, but it’s usually very time consuming and inefficient if you’re a picky pinner like I am. I really enjoy going through my Pinterest feed, but when I’m specifically searching for something sometimes I have trouble finding pins with both the content I’m looking for and the image quality I try to uphold. Pinterest has some really cool features in making it easy to find that amazing, beautiful content you love but might now know about yet! This article shares a few ways you can find those perfect pins you’ve been looking for.

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Related Boards – Mobile

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Are you using Pinterest mobile’s ‘Related’ button? Hold your finger over any board, yours or anyone else’s, to see related boards. A great way to find other content you’d be interested in!

Boards You May Also Like – Desktop (more…)

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Zoe Waldron

June 11, 2014


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According to Mashable, Pinterest is now the 2nd ranked social media platform in relation to being most-often used on mobile devices, just behind Instagram and just ahead of Twitter. According to comScore, in April of this year, 93% of the time spent on Pinterest was through mobile. Since the release of Pinterest’s mobile app in May of 2011, the use of Pinterest on smartphones in relation to desktop computers is significantly higher, and still continuing to grow.

Earlier this year, when mobile use was quickly growing, Pinterest decided to focus on a mobile site redesign. In February, Pinterest released a redesign of their mobile site and the statistic that “75% of all daily traffic comes from native mobile applications.” During those few months, Pinterest mobile usage continued to grow and on June 5th, Digiday published an article stating new data from comScore,

“A staggering 93 percent of the time spent on Pinterest in April occurred on mobile, up from 72 percent in April 2013, according to comScore. That’s higher than the mobile consumption rates for Tumblr (48 percent), Facebook (68 percent) and Twitter (92 percent).”

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The growth of Pinterest mobile usage from 2013-2014 – Source: Digiday (more…)

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Zoe Waldron

May 14, 2014


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From a cocktail mixology lesson to a painting event to swanky restaurants to dance parties and lots of laughs and hugs, this year’s HelloSociety Pinterest influencer meetup in Toronto, Canada was one to remember.

This past weekend, HelloSociety put on its annual Pinterest influencer meetup. This year we chose to host the meetup in Toronto for our group of Canadian influencers. Our amazing group of attending influencers had Pinterest followings ranging from almost 500K to over 5.5 million!

The influencers came from all over Canada and each had a different story to tell, as well as a unique aesthetic and niche on Pinterest.

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Zoe Waldron

March 5, 2014


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My personal Pinterest account was hacked last month. In the past 6 months, Pinterest spam and account hacking has appeared to increase significantly. The main reason people’s accounts are getting hacked? Hackers are realizing the huge potential for reach on Pinterest and people’s passwords are either too easy, or they use the same password for most of their accounts and one of their other accounts has been compromised in the past. SplashData released a list of the top 25 most common passwords for 2013. Is your Pinterest password on this list? The best way to avoid getting hacked is to make your password strong. If you ever believe your Pinterest may have been hacked, change your password immediately.

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Your account is definitely hacked, now what?!

          1) Login. (more…)

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Zoe Waldron

February 12, 2014


Pinterest announced their updated contest guidelines last October, yet a lot of brands, big and small, are still breaking multiple rules when running Pinterest contests. By following Pinterest’s contest rules, your brand is helping everyone on Pinterest have a positive experience by giving entrants the freedom to pin the stuff they genuinely like, which means that you’re providing the most authentic experience to your fans (and their followers) as possible. Also, without too many restrictions and rules, more people are likely to enter, so your Pinterest account will gain more followers and exposure. Everyone wins!

Below, we’ve listed the top five rules that are most important — and most often broken! — and explain how to go about making sure your brand’s next Pinterest contest follows Pinterest’s updated guidelines.

5 major Pinterest contest regulations:

     #1 – Don’t call your contest “Pin To Win.” (more…)

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Zoe Waldron

January 29, 2014


January has already brought many updates and improvements to Pinterest. The updates included the new Explore Interests dashboard search, the integration on GIFs, a new ‘Buy from site’ button on rich product pins, a new food search capability (ie: vegan, paleo, gluten free), and the slow release of Promoted Pins. Stay up-to-date on what all of these updates look like, why they’re important, and how they can help your brand succeed by checking them out below.

Explore Interests

On Monday, Pinterest released its new ‘Explore Interests’ feature to its users. This new and ever-evolving feature lets pinners discover new pins through personalized categories based on what they pin most often.


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Zoe Waldron

January 22, 2014


1. Create a Pinterest business account here

2. Verify the brand’s website for Pinterest here

– Verifying the brand’s official website or blog is an important and effective way to assure pinners that your account is legitimate.

3. Get Rich Pins for Pinterest here

– Rich Pins attach bold headlines to pins from your site, including important information like price, sale price (if applicable), if it’s in stock, as well as a new “Buy from site” button at the top of the pin. (more…)

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