HelloSociety Blog

Influencer-Powered Social Media Marketing

Zoe Waldron

August 27, 2014


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When a brand is able to successfully integrate its products with a creative, aesthetically-pleasing Pinterest board theme, it’s a huge win. Not only will it be beautiful, the board’s interaction will also increase, reflecting that quality pinning. The following boards are some of our current favorite examples from brands integrating their products with inspirational pins in creative ways. Check them out and get inspired to start a new, creatively-fueled board.

Lilly Pulitzer – Summer Printspiration 2014

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This board shares prints from Lilly Pulitzer’s new summer 2014 collection. The surrounding inspirational pins visually capture some possible inspiration for those prints. This board not only looks beautiful, it follows our recommended 20/80 rule: 20% brand content and 80% other content. (more…)

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Zoe Waldron

March 26, 2014


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Food & Drink is one of the most popular categories on Pinterest. As a food brand on Pinterest, Chobani has done a great job at incorporating recipes with brand lifestyle and inspirational pins. Chobani currently has over 8,000 pins, over 200 likes, and 25 boards, with 15 of those boards being recipe boards. Chobani, in comparison to its competitors, is dominating Pinterest, but could increase their Pinterest following and interaction even more if they took some extra steps to promoting their account, like sharing pins on Facebook and having Pinterest-optimized recipe images on their website. On Pinterest, Chobani shares a variety of recipes, inspirational quotes, fitness pins, how-tos, DIYs, video pins, and more. Chobani currently has earned over 108K Pinterest followers.

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What Chobani is doing right (more…)

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Zoe Waldron

January 16, 2014



When browsing products on a brand website, sharing that product via social media buttons is a great way to express interest in that product, announce plans to buy it, or spread your liking for a product after buying it. Pinterest, the third most-popular social media platform in the U.S., has had substantial growth over its past three years. Now with over 70 million users and an estimated 50 million monthly active users, this unique and interactive virtual pin board allows brands to visually market their products like never before, with great opportunity for virality.

A recent study done by 8th Bridge, after analyzing 872 retailers, concluded that Pinterest’s ‘Pin It’ button has now overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages. According to 8th Bridge, 62% of brands have Pin It buttons, 61% have Tweet buttons, 59% have Like buttons, and 42% have Google+ buttons. (more…)

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Zoe Waldron

August 21, 2013


There is no black and white formula for Pinterest contests and sweepstakes but there are steps you can take while planning a Pinterest contest to make sure it’s timely, planned, promoted, executed, and followed-up with correctly.

1) Determine Your Main Goal

Do you want to increase Pinterest followers, sales, exposure of a new product, or collaborate with a specific brand, pinner, or blogger? Surely it’s a combination of the above, but determine what the main goal is for this upcoming Pinterest contest campaign.

2) Choose: Contest or Sweepstakes?

First and foremost, what is the difference between a contest and a sweepstakes? A contest is a competition where the winner is based off of talent, aka being the best voted entry to win. In a sweepstakes, the winner is based off of a random drawing, so long as their entry follows the rules you’ve set.


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