HelloSociety Blog

Influencer-Powered Social Media Marketing

Tori Stark

September 1, 2016

0
 


007_130724_Jillian_05_webJillian Tobher Leslie is the founder of Catch My Party, the web’s most popular party idea source. Her and her husband have successfully built a fun side project into a full-time business, and now share user-submitted photos and in-house party content with more than 600,000 followers on Pinterest and 94,000 on Instagram. Check out more of Jillian’s work here!

We took some time to chat with Jillian about the recent release of Instagram’s Stories feature, her strategy when it comes to managing more and more platforms, and how she got started as a full-time blogger. Check out what she had to say below!

For those who are just being introduced to you, can you share a little bit about yourself?

I founded Catch My Party in 2009 with my husband. We started it as a side project. I was a writer in Hollywood, and my husband was working at MySpace and we just came up with this idea and thought, “We’ll build this up on the side.” So we did it! We actually did it! And then at a certain point we said, “Hey, we think this could be a business. We could leave our jobs and do this full time.” And so we did, and so far we’ve made it work! We are based in Palo Alto, CA. We moved up here to be closer to technology culture.

Catch My Party is the largest party ideas site on the web. We have user generated content where people upload photos of their parties, and we also blog about party trends, party ideas, party recipes, and crafts. We give away collections of free printables to decorate your party, and there are over 50k parties that people have added to our site to show off.

With so many new social sharing platforms popping up these days, how do you stay on top of all the best ways to connect with your audience?

The biggest thing that we think about is, where is our audience already? Our audience is mainly women, 98%, typically 25-35 years old, and a lot of those women are moms. So what we try to think about is where those women are, and it’s really in 3 places. They are on Pinterest trying to get party ideas, and so we are on Pinterest. We have a big following because we really focused on growing it. They are on Instagram because they like looking at beautiful things, so we are on Instagram. And they are on Facebook, also, so we are on Facebook. We’re on everything- Twitter, Google+, Snapchat- but in terms of where we are focused, that’s really where we focus and we are intentional about the content we share.

We are also exploring Snapchat and trying to create a presence on Snapchat. The tricky thing about Snapchat is that our users are a little bit older than the typical user. However we believe Snapchat will also mature, and we want to be sure to stake out a presence there.

How do you see yourself using IG Stories and Snapchat for Catch My Party? Will you be using both, or do you prefer one over the other? Why?

I prefer Instagram Stories right now, for a few reasons. We have 90k followers on Instagram so we have an instant audience. If I want to reach people, it’s much easier to do there than Snapchat. Also, there is discoverability on Instagram. So you can search for people, they highlight people to follow, and it’s a lot easier to get your content to trickle out. On Snapchat, the way that the user interface is set up, it’s much harder to follow people. They either have to find our snapcode or type in our name, so it’s trickier to get followers onto the platform who aren’t already there. I believe that will change, and Snapchat will recognize that and integrate that functionality. But if I were trying to reach people today, it would be on Instagram Stories.

What’s your favorite kind of content to share on IG Stories? What kind of content keeps your audience most engaged?

It’s still very new, so I’m experimenting. And I recommend that everyone experiment, because everyone’s audiences are so different. What I find is that my audience is really busy moms. So yesterday I shared a really quick story about my daughter’s first day of fourth grade. But the truth of the matter is, people don’t care that much about that. What I try to share are things that I find in the world that I think are cool. Because if  think it’s cool maybe you’ll think it’s cool. I’m always thinking in terms of how can I provide value and not just make it a platform all about me.

How does your strategic approach when it comes to posting an image on IG differ from other platforms? What about a video?

I feel like Instagram now is two apps in one, and it doesn’t quite feel seamless. They’re very different experiences. Sharing beautiful photos in your stream and then a spur of the moment story. So when I go to Instagram now I’m of two minds – stream or story?

Every day I share 2-3 parties that have been added to Catch My Party to our Instagram feed, because I can tag [the person who submitted] and give a little bit of attention to them, and they can possibly grow their followings because I featured them and I can thank them for adding it to our site. So that’s how I think about our stream. If I make something beautiful for HelloSociety,  I will also put that on my IG feed. Really I think about our Instagram feed as showing off beautiful things.

Stories are much more casual. Again, I try not to make me the focus. I try to be a curator of interesting things. We’ll also show off that I posted a new blog post. I’ll put in my story saying “Hey guys, check out the Alice in Wonderland cake photo roundup that I just shared”, and I’ll put the link to my blog in the caption.

Do you have any advice when it comes to standing out in an ever-growing community of bloggers and Influencers?

I think it’s really important to understand what your brand is, and to really stick to it. Some advice I always gave people on Instagram before Stories was if you’re a food blogger that does desserts, I want to see photos of your desserts. I don’t want to see photos of your kids at the pool. Even though you have lovely children and a cool looking pool, I follow you because you make delicious desserts. So it’s really understanding the kind of value you’re putting out into the world, and going deep into that. It doesn’t mean that over time you can’t expand, like if you do desserts and want to do cocktails now too. But being a niche player is a better strategy than trying to do everything. Do everything intentionally and beautifully, and buy a DSLR camera and learn how to use it.

Posted In - Uncategorized

Jorge Rivera

June 3, 2016

0
 


Donuts are the absolute best dessert ever! You can eat them anytime anywhere. Here are 5 of some of the tastiest donut recipes that you can try at home! Happy baking/frying!

strawberry-lemonade-donuts-8 copy

 

(more…)

Posted In - Top 5 Pinterest pins of the week, Uncategorized

, , ,

Jorge Rivera

May 20, 2016

0
 


To put it simply, dogs are awesome. If they’re begging for your food, barking at their leash to convince you to take them on a walk, or simply welcoming you  home, dogs will find a way to put a smile on your face. Here are five of our favorite dogs on Instagram.

1.Ralphie

ralphie

Ralphie is a cockapoo. Thats a cocker-spaniel x poodle. As you can tell, Ralphie is laid back and doesn’t mind throwing back a beer or two with his buddies.

(more…)

Posted In - Top 5 social examples of the week, Uncategorized

, ,

Jorge Rivera

April 29, 2016

0
 


Who doesn’t like a good art museum? You get to look at interesting and cool work, plus you get to feel cultured and stuff. Here our top 5 Instagram pics for cool LA art.

 

1. LACMA

Screen Shot 2016-04-29 at 9.14.27 AM

The Los Angeles Museum of Art (LACMA) is one of the most popular museums in LA. One of the museum’s gems is the Urban Light installation by Chris Burden featuring 202 street lights. Photo by @j.r_powers. (more…)

Posted In - Top 5 social examples of the week, Uncategorized

, , , , , ,

Kerry O'Donoghue

April 15, 2016

0
 


Music lovers, celebrities, socialites, and social media influencers are making their way to the grounds of Indio, CA for weekend one of the Coachella Valley Music Festival.  There are many choices to make before you hit the Sahara tent.  Do you camp or stay in a hotel? How are you getting there- by car or uber helicopter?  While these decisions must be made months in advance, your festival attire tends to be a last minute decision.  Make a festival packing list and give yourself plenty of time to prepare.  Pinterest is a favorite platform for planning when it comes to events like these. Create a board for an upcoming festival or follow an influencer for music festival planning inspiration! We’ve gathered our favorite pins to add to your festival packing list!

(more…)

Posted In - Top 5 Pinterest pins of the week, Uncategorized

, , , , , , , , , , , , , ,

Kerry O'Donoghue

November 6, 2015

1
 


Embracing the fall season means spending more time outdoors despite chilling temperatures.  Throw on some extra layers and take a walk amongst colorful leaves that have fallen on the ground.  From red holiday cups at Starbucks to sporting cozy layers on your weekend excursions, there are many ways to represent the fall season on your Instagram feed.  You will notice more friends, celebrities, and Internet sensations portraying their favorite moments of the fall season with these five typical posts.  Here are the best moments that capture why we fall for fall! (more…)

Posted In - Top 5 social examples of the week, Uncategorized

, , , , , , , , , ,

Kerry O'Donoghue

May 22, 2015

0
 


Memorial Day weekend is here!  This three-day weekend gives us time to embark on an adventure with family and friends.  With an endless possibility of activities to fill your weekend the holiday will be one to remember.  Whatever your plans may be it is likely you may spend this three-day weekend relaxing with a cocktail in your hand.  Your Memorial Day will be even more enjoyable with one of these 5 cocktails!

 

1. Beermosa

(more…)

Posted In - Top 5 Pinterest pins of the week, Uncategorized

, , , , , , , ,

Kerry O'Donoghue

May 15, 2015

0
 


Spring is a season marked by growth and new beginnings.  With the chill of winter subsiding, plants and animals are coming out of hiding.  As colorful flowers are sprouting from the earth we see floral blooms everywhere!  Spring flowers are an inspiration for this season’s fashion, cocktails, sweets, and more.  Check out this week’s Top 5 Pins for ways you can add spring inspired florals in your life!

 

1. A Fresh Bouquet

(more…)

Posted In - Top 5 Pinterest pins of the week, Uncategorized

, , , , , , , , , ,

Kerry O'Donoghue

April 17, 2015

0
 


The weekend is in sight and it is time to revel in your upcoming plans.  If you plan to stay indoors this weekend make the most of it by conquering a DIY project for your home!  Why not fill your home with unique pieces of your own creation?  Build that DIY craft you’ve been dreaming of.  With a little paint, dye, fabric, and elbow grease you can create a one of a kind decoration to spruce up your living space.  These Top 5 Pins are sure to inspire some much-needed items to add to your home collection!

 

1.      Color Block Clock

(more…)

Posted In - Top 5 Pinterest pins of the week, Uncategorized

, , , , , ,

Kerry O'Donoghue

February 6, 2015

1
 


Valentine’s Day is a day to honor love and romance, but it is not a holiday just for those coupled up.  February 14th is a day to cherish everyone in your life- your friends, your family, and, sure, your significant other too.  Do more than give your special someone flowers or a box of chocolates.  Reinvent Valentine’s Day with new gifts and homemade crafts to show your loved ones that you care about them!  Out of ideas?  Check out our Top 5 Valentine’s Day inspired DIYs to help you out!

 

1. Donut Box Printable

(more…)

Posted In - Top 5 Pinterest pins of the week, Uncategorized

, , , , , , , , , , , ,