HelloSociety Blog

Influencer-Powered Social Media Marketing

Jenna Handweiler

August 11, 2016

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This month’s installment of HelloStudio Tips is about building relationships with brands. We’re covering everything from strategies that will help you land your dream collaboration, to the art of saying “no” without burning bridges. Read along as we answer your questions below and provide tips on navigating the tricky business of working with brands.

Q: I’ve been fortunate enough to partner with a lot of great brands, but there are still quite a few brands I’d like to work with that I can’t seem to secure. Do you have any advice for landing your dream collaboration?

A: One of the most effective ways to secure a collaboration is by getting the brand’s attention.

Here are a few ways to do just that:

· Demonstrate your loyalty – Brands want to work with Influencers who already use and feature their products, so consistency and loyalty goes a long way. It’s important to be mindful not to feature any brands or companies that might be direct competitors of the brand you’re hoping to work with.

· Connect via social media – Social media is one of the most effective ways to get on a brand’s radar. By consistently engaging with a brand and tagging their products, the brand is more likely to take note of you and your interest in them. Not only can this lead to a potential repost, but it can aid in building an organic relationship for future collaborations.

· Nurture your relationship and be patient – Building a relationship takes time, so don’t get discouraged if you don’t land a collaboration from the get-go. Taking a genuine interest in the brand over time builds trust and shows that you value the relationship, as opposed to a one-time business transaction.

· Communicate professionally – Whether the brand is approaching you or you’re proactively pitching to them, it’s important to communicate professionally. This means responding promptly, having a media kit that outlines your experience and brands you’ve previously worked with, blog and social stats, audience demographics, etc.

· Reach out to them – Create an offer they can’t refuse by establishing your value and the ways in which a collaboration will benefit them. Whether it’s providing them with content, driving exposure through your audience or helping to sell their product, highlight the ways in which they can benefit from you and your audience. If you’re struggling to find the right contact person, consider reaching out to the brand’s customer service department to connect you to the appropriate person.

· Produce high-quality content – Social media numbers and blog stats are important, but they aren’t everything. Compelling content is just as, if not more valuable. So even if your numbers aren’t where you want them to be, don’t get discouraged.

· Be flexible – If your dream collaboration comes your way, but the budget isn’t what you hoped it would be, being flexible with your rate and terms in the beginning can benefit you in the long run. Your willingness to negotiate and invest in the brand relationship can ultimately lead to more collaborations down the line.

Q: While I’m flattered to receive emails from brands and agencies that want to work with me, it can feel daunting to respond to all of them, especially when I’m not interested in the opportunity. Is there an effective way to say no without burning any bridges?

A: For many of us, learning to say no can be a challenge. We often say yes to things we’re not interested in for fear of being rude or letting others down. However, the problem with saying yes too willingly is that it often results in sacrificing our own needs and priorities.

As an influencer, you’ve probably found yourself in this very situation when being faced with an opportunity that just doesn’t suit you or your brand. Regardless of the reason, it’s still important to respond. Not only did this person take the time to reach out to you, but you never know if they might turn out to be a valuable contact for another opportunity down the line, so it’s important to maintain a good relationship with them.

A brief, polite response should do the trick. We suggest something like this:

Hi _____ ,

It’s so nice to hear from you, and thank you so much for reaching out!

Unfortunately I have to pass at this time due to _____ (timing, budget, not the right fit, etc.), but I really appreciate your consideration for this opportunity and hope we can collaborate in the future.

Thank you again, and best of luck with this campaign in the meantime!

Sincerely,
_________

To submit questions for the next installment of HelloStudio Tips, send your questions to tori@hellosociety.com!

 
 

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