HelloSociety Blog

Influencer-Powered Social Media Marketing

Tori Stark

September 28, 2016

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This month, our HelloStudio experts weighed in on their favorite ways to successfully edit and post exclusively on the iPhone. As blogging and Influencer marketing pick up steam as mainstream advertising avenues, more campaigns are being shot and styled on iPhone, and we spent the last month going through your questions about how to optimize that process. Below you’ll find all the details on the best lighting, apps, and accessories to make your iPhone pictures stand out.

Q: Are there any apps that are worth the money for editing and manipulating photos?

There are an overwhelming amount of photo apps for iPhone, and we totally understand being hesitant to lay down the fee and not get the features and tools you’re looking for. Here are some of our favorite photoshopping apps, along with the standout features on each one:

ColorStory: Buy the unlimited filter pack! These filters are all beautiful and fully adjustable. This is probably the best filter package on the market.

Facetune: This one has an amazing exposure tool to make your photos brighter and crisper.

Afterlight: Use this app when you need a great saturation tool that makes pictures more colorful and vibrant.

If you don’t want to buy a separate filter app, you can get a similar result using the Instagram app. Simply put your phone on airplane mode, edit the photo with the built in filters and adjustments, and hit post. The photo won’t be shared with your followers, but will be saved to your camera roll with your chosen adjustments. You can then repeat the process with the new version to layer different filters, exposure levels, etc.

Q: My pictures often come out with shadows that take away from the focal point of the image. Any tips on avoiding shadows and other lighting mistakes?

The worst lighting, and the hardest time to avoid harsh shadows, is 12 PM. We recommend avoiding shooting around noon if possible! If you absolutely must, be sure to step into a shaded area to soften or avoid shadows altogether.

You’ll find even, soft light around sunrise and for the few hours after. Another excellent shooting time, referred to as the ‘Golden Glow’, is from 3-6 PM. No matter what time you’re shooting, we recommend never using flash, as the iPhone flash is not high enough quality yet to affect the image in the way you want.

Q: Any insider tips for someone just starting out shooting on iPhone?

Experiment, experiment, experiment. One of the greatest advantages of digital photography over print is that you can save multiple versions of the same photo. If you’re taking images for a brand partnership, you can even send several versions and see which one they like, or which fits best with your aesthetic.

To submit questions for the next installment of HelloStudio Tips, send your questions to tori@hellosociety.com!

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Emily Carrick

August 19, 2016

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I have no idea how this happened: suddenly, it’s the end of August. Sadly, today is my last day as an intern here at HelloSociety, but instead of crying myself to sleep at the thought of saying goodbye, I’m writing this final blog post. Buying back-to-school gear is the only way to console myself about summertime ending. Whether you’re starting high school, entering your final year of college (like me!), or just looking for some September nostalgia, these five back-to-school essentials will make the transition smooth, fun, and easy.

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Emily Carrick

July 29, 2016

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I love women. All women. So let me assure you of the difficulty of narrowing down this list when I could make a top 100 list of every different shade of woman (Top 50 Latina Women Who Live in Venice and Like Braiding their Hair). Just know that there are a million other women that could be on this list.

Last night, I sat curled up on the couch watching Hillary Clinton’s historic DNC speech while my dad did the dishes in the kitchen. Women are doing amazing things all over the world. Feminism is alive and well and more complex than ever. Here are five incredible examples of inspiring women!

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Emily Carrick

July 15, 2016

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Emily Carrick

June 24, 2016

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National Selfie Day 2016 was just a few days ago, on June 21. Having recently written a 15-page essay on the visual and social implications of selfies, I consider myself a connoisseur of selfie culture. As an homage to selfie academia and the recent official holiday, here’s a top five list of best grammed selfies.

1. Kim Kardashian

It wouldn’t be a selfie list without Kim Kardashian West. This is an iconic Kim selfie. Posted in late 2014, the image shows Kim’s sultry, pouty face… and a little sliver of baby North, who is mostly excised from the image. When criticized for cropping her daughter out, Kim tweeted: “Her eyes were closed and I was feeling my look! Can I live?!?!” Never change, Kim.

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Jorge Rivera

May 20, 2016

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To put it simply, dogs are awesome. If they’re begging for your food, barking at their leash to convince you to take them on a walk, or simply welcoming you  home, dogs will find a way to put a smile on your face. Here are five of our favorite dogs on Instagram.

1.Ralphie

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Ralphie is a cockapoo. Thats a cocker-spaniel x poodle. As you can tell, Ralphie is laid back and doesn’t mind throwing back a beer or two with his buddies.

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Kerry O'Donoghue

April 1, 2016

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Whether you are a coffee bean aficionado or occasional coffee drinker, we can all admit that every now and then we get that sluggish feeling and the only solution is a boost of caffeine.  Everyone’s need for caffeine varies, take a cup of coffee on the go or choose to sit and enjoy a foamy cappuccino at a local café.  There are many reasons people choose to enjoy a cup of joe!  Instagram is a great platform to find a trendy café in town or discover the next best coffee beverage.  Here are a few ways Instagram motivates us to get that caffeine boost.

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Kerry O'Donoghue

March 11, 2016

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Everyone is Irish on March 17th!  Celebrate St. Patrick’s Day with authentic Irish recipes, an Irish blessing, and parties that will make you dance a jig or two.  Remember to wear green on St. Patrick’s Day or remain in fear of being pinched. While St. Patrick’s Day may be celebrated around the world with a Guinness in hand at the local Irish bar, there are many ways to honor the holiday.  Here are the best ways to celebrate March 17th according to Instagram!

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Kerry O'Donoghue

February 12, 2016

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Love is in the air! Whether you’re coupled up or not, a day of love is just around the corner.  Celebrate Valentine’s Day with your partner, group of friends, or coworkers.  There is no excuse not to give a little TLC to the beautiful people in your life.  Show your special someone that you love them with a handmade card, baked goods, or an exciting day or dinner date!  Go the extra mile on Valentine’s Day to show your loved one that you care about them.  Check out these top five signs of love to give your sweetie this weekend!

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Kerry O'Donoghue

January 22, 2016

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The average Los Angeles foodie is used to dining at all the best restaurants in town!  Others may wait until Restaurant Week to enjoy a three-course meal at one of LA’s most popular restaurants.  For those who are unfamiliar, Restaurant Week is your opportunity to dine at the trendiest restaurants your city has to offer at a discounted rate.  With only seven days left of restaurant week in LA, you should take advantage of dineLA’s sweet deals this weekend.  This culinary event usually takes place twice a year in major cities across the United States.  Some of Los Angeles’s most noteworthy food bloggers have highlighted these LA hotspots on Instagram.  Check out these popular culinary experiences below!

1. DineLA

Los Angeles Restaurant Week is sponsored by DineLA, whose Instagram boasts plenty of food and landmark photos from all over the city.  Restaurant week provides fixed price menus for lunch and dinner at the best restaurants in town.  Check out the list of restaurants participating in Restaurant Week to discover a taste of LA! (more…)

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