HelloSociety Blog

Influencer-Powered Social Media Marketing

Kerry O'Donoghue

December 25, 2015

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A day of merriment is in order for the splendid holiday!  Christmas Day is reserved for quality time with the ones you love.  This is a joyful day that should be full of celebration!   Whether you can’t wait to open all your presents or you are spending your day traveling to see family you’ve missed dearly, the holiday is one to honor.  There are truly an endless list of reasons to be excited today.  Make sure to check out these five reasons to spread holiday cheer this Christmas Day.

1. Morning Splendor

Start your Christmas morning with a cheerful gift exchange.  Wake up bright and early to open presents with your family!  Christmas reminds us to bring joy to your loved ones with thoughtful gifts that show your appreciation. (more…)

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Kerry O'Donoghue

November 6, 2015

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Embracing the fall season means spending more time outdoors despite chilling temperatures.  Throw on some extra layers and take a walk amongst colorful leaves that have fallen on the ground.  From red holiday cups at Starbucks to sporting cozy layers on your weekend excursions, there are many ways to represent the fall season on your Instagram feed.  You will notice more friends, celebrities, and Internet sensations portraying their favorite moments of the fall season with these five typical posts.  Here are the best moments that capture why we fall for fall! (more…)

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Zoe Waldron

October 22, 2015

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Crafting a holiday marketing strategy across multiple social media platforms is a great way to increase product and brand awareness, followers, engagement and holiday sales. The first step? Name your holiday campaign as a whole and create a unique hashtag around that name. By creating a simple yet memorable multi-platform hashtag to represent your holiday campaign efforts, you’ll be able to spread awareness efficiently and collectively see participant engagement. The following tips outline ideas by platform for social campaigns to help you increase holiday awareness and sales.

Twitter
– Pick an official ‘holiday hashtag’ (if you haven’t already) and use it to spread the word about your brand and products during the holidays. Use it everywhere, including your website, social platforms (except Pinterest) and in-store. Make sure it’s unique and that no other brand is already using it. Retweet fan posts to boost awareness and to keep you top of mind.
– Aim to share 7-15 tweets per day. Add your new holiday hashtag to all relative tweets.
– Tweet out links to each platform where you’re sharing content, promotional deal information, exclusive first looks, etc…
~ Consider adding holiday keywords whenever possible:  Black Friday, Christmas Gifts, Merry Christmas, Happy Hanukkah, Happy Holidays, Happy New Year, Winter, etc…
~ Go off of trending hashtags when relative. For example, if ‘#XmasWishlist’ is trending, first research why it’s trending. If it’s just for users to share what they want as a gift, start tweeting out links to your shopping categories, new trending items, and articles with products that would make great gifts. Don’t forget to add your own hashtag after this trending one! Just don’t do more than 2 hashtags per tweet.
(more…)

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Zoe Waldron

September 29, 2015

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Each social platform has its own unique benefits, setbacks, and primary users. Integrating campaigns and content across social platforms helps fill in those gaps with features of another platform, all while helping your brand reach the widest market possible. Planning an Instagram campaign soon? Tie those images in with a Pinterest board theme and link them back to your Instagram. Teaming up with a Vine influencer to create a branded Vine video? Make sure that video gets shared or promoted on Twitter for an extra boost of awareness and engagement. Have a new video you’re hoping will go viral? Consider uploading it on Facebook and YouTube for extended reach. The following integrations explore ways you can boost views, engagement and shares with a multi-platform strategy.

 
Pinterest and Instagram are two very visual platforms. They are also two very different platforms. Pinterest is the perfect place online to plan for your future. Instagram is great for sharing highlights from your life currently. So how can they support each other?

Let’s compare some complementing pros + cons: (more…)

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Zoe Waldron

August 13, 2015

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When sharing an Instagram with a product to feature in mind, it’s important to keep that balance of personal aesthetic and making sure the brand is happy. Below we’ve shared four different styles of product Instagrams that have a nice balance of inspiration and promotion, with examples from pro-bloggers and top Instagram influencers, Sincerely Jules and Damsel in Dior.

1. The Flat Lay — Let a product shine by surrounding it with beautiful + inspirational items, like flowers, candles, accessories, home decor or food/drink.

– This can be taken directly above the items or at a slight angle in front (as shown below).

– Solid white backgrounds are always a winner, although solid backgrounds of other colors or subtle patterns like tiling and wood also work well.

– Make sure to leave visible space between each item to keep it looking nicely organized. (more…)

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Zoe Waldron

June 10, 2015

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Keegan Adriance is a HelloSociety Influencer and professional photographer from Minneapolis, Minnesota. He has over 857k Pinterest followers. Keegan has been kind enough to share some tips with us on image editing for different social media platforms in this week’s guest blog post:

Pinterest

When you look at your Pinterest homepage, what images stand out to you most? I’m sure some reel you in using bold color or shiny text gimmicks, but I can guarantee that the small, horizontal/landscape images on your screen are not the ones immediately catching your eye. Pinterest’s layout is designed to best feature vertical images. Just look at how much real estate they take up on the screen compared to horizontal shots, or even square. It’s such a bummer when I find a beautiful blog post and want to share it but all of the images are horizontal. I understand that some subjects, like interiors or food, may be more challenging to present vertically, but if you’re a blogger and want your images to do well on Pinterest, I highly recommend posting a few vertical shots.

This is even more important if you plan on sharing the images yourself. Your vertical images will almost always get more attention (which leads to more clicks) than the horizontal images surrounding it. Although I’m personally not a fan of this specific pin look, even combining multiple images into a vertical representation is a better option than a single, horizontal photo. Think about those pins you see that are longer than your screen. It may be obnoxious, but you definitely see it. Editing (and shooting) for vertical images is probably the most basic, yet arguably most effective, step you can take to attract more attention to your pins.

Instagram (more…)

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Zoe Waldron

June 3, 2015

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Have you ever been the one to awkwardly stand over your plate at a restaurant to take a photo of your food? It’s nothing to be ashamed of if the photo ends up being awesome! Food photography is becoming more an more prominent on social platforms like Instagram, Tumblr, and Pinterest. So how can you become a master at food photography? What sizes are best for each social platform and how can you get the most out of each post? This content creation guide covers tips and examples on how you can become a pro at food photography and videography for social media.

The Most Important Aspect of Food Photography: Lighting

With food or drinks placed on a flat surface, it’s critical to have natural lighting (or lighting that looks natural). That means not using flash and not just relying on regular indoor lights, but not being directly under bright sunshine either. Returning to my past blog post, The HelloSociety Content Creation Guide for Pinterest, I highly recommend that anyone that plans on photographing or videoing food, whether it be for a blog post, Pinterest, Instagram, Tumblr, Vine or YouTube post, invest in a lighting system. It can be as simple as buying a reflector ($10-$20) and a grip holder ($15-$25), buying a light box, or making your own light box at home. (more…)

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Zoe Waldron

May 21, 2015

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Partnering with a talented creator to develop and share their take on your product with a sponsored post and by creating styled images through photoshoots of newly-created recipes, stylish outfits, room makeovers, or beauty looks is one of the most powerful ways your brand can build a presence on social media.

How is content creation different from UGC (User-Generated Content)? UGC is when someone shares a photo or video showing or commenting on your product. UGC is one of the most-valuable assets a brand can have online. It doesn’t cost anything, but you have no control over what’s being shared and it can be difficult to get rolling. It takes some effort on your part to promote UGC, like by having hashtags printed on material in-store during a special seasonal sale for example or having your brand’s handle and hashtag automatically generate in the descriptions from your website’s social share buttons.

Once you’ve set the foundation for easy UGC, call upon top bloggers and style icons in your brand category to create content and share it with blog and/or social posts. It publicly shows their support for your product and will spread brand awareness, improve brand opinions, increase engagement, and promote sales. It is important to work with creators/bloggers that share a similar aesthetic as your brand and fit your target consumer’s look. Content creation by bloggers or icons and UGC are especially valuable to brands that don’t have any content, have little content, or that have a lot of generic-looking product photos with white backgrounds. (more…)

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Zoe Waldron

May 6, 2015

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Instagram is a great place to visually share a brand’s style and your own personal lifestyle through beautiful square photos. What makes an Instagram profile really appealing depends on four qualities we’ve outlined below. I explain these qualities below as “ingredients” and share some brand and blogger examples along with simple ways you can improve your brand’s or your own personal Instagram account.

Ingredient 1: A Styling Aesthetic

For Brands: Identifying the brand’s aesthetic and fully embracing that ‘look’ is important when managing an Instagram account for a brand. Many brands have mastered the ‘flat lay’ look by carefully placing products paired next to coordinating items like flowers, accessories, vintage pieces, dessert or drinks, and anything else that helps set the scene of the shot. Flat lay-styled Instagrams account for over half of Nordstrom’s posts in the last month.

A Flat Lay by Nordstrom. (more…)

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Zoe Waldron

March 25, 2015

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Instagram has a few features that help you control your account even better and all through your mobile app, but several people aren’t aware all of these features exist. To make sure your Instagram game is on point, read these tips to stay on top! We share a cool new app from Instagram, how to take a photo when your iPhone memory is full, how to reply to comments quickest, how to delete your own or others’ comments, and how to remove yourself from a tagged photo on the Instagram app in just a few seconds.

Tip #1: Try this cool brand new photo editing app made by Instagram

The brand new iPhone app ‘Layout from Instagram’ is Instagram’s latest free photo editing app. You can combine images into one layout (without bars separating the images), flip images horizontally and vertically, and edit the sizes by simply dragging the side of an image. It’s especially cool for making mirrored effects, like the mountain example below. (more…)

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