HelloSociety Blog

Influencer-Powered Social Media Marketing

Tori Stark

September 28, 2016

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This month, our HelloStudio experts weighed in on their favorite ways to successfully edit and post exclusively on the iPhone. As blogging and Influencer marketing pick up steam as mainstream advertising avenues, more campaigns are being shot and styled on iPhone, and we spent the last month going through your questions about how to optimize that process. Below you’ll find all the details on the best lighting, apps, and accessories to make your iPhone pictures stand out.

Q: Are there any apps that are worth the money for editing and manipulating photos?

There are an overwhelming amount of photo apps for iPhone, and we totally understand being hesitant to lay down the fee and not get the features and tools you’re looking for. Here are some of our favorite photoshopping apps, along with the standout features on each one:

ColorStory: Buy the unlimited filter pack! These filters are all beautiful and fully adjustable. This is probably the best filter package on the market.

Facetune: This one has an amazing exposure tool to make your photos brighter and crisper.

Afterlight: Use this app when you need a great saturation tool that makes pictures more colorful and vibrant.

If you don’t want to buy a separate filter app, you can get a similar result using the Instagram app. Simply put your phone on airplane mode, edit the photo with the built in filters and adjustments, and hit post. The photo won’t be shared with your followers, but will be saved to your camera roll with your chosen adjustments. You can then repeat the process with the new version to layer different filters, exposure levels, etc.

Q: My pictures often come out with shadows that take away from the focal point of the image. Any tips on avoiding shadows and other lighting mistakes?

The worst lighting, and the hardest time to avoid harsh shadows, is 12 PM. We recommend avoiding shooting around noon if possible! If you absolutely must, be sure to step into a shaded area to soften or avoid shadows altogether.

You’ll find even, soft light around sunrise and for the few hours after. Another excellent shooting time, referred to as the ‘Golden Glow’, is from 3-6 PM. No matter what time you’re shooting, we recommend never using flash, as the iPhone flash is not high enough quality yet to affect the image in the way you want.

Q: Any insider tips for someone just starting out shooting on iPhone?

Experiment, experiment, experiment. One of the greatest advantages of digital photography over print is that you can save multiple versions of the same photo. If you’re taking images for a brand partnership, you can even send several versions and see which one they like, or which fits best with your aesthetic.

To submit questions for the next installment of HelloStudio Tips, send your questions to tori@hellosociety.com!

Posted In - Social Media Tips

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Zoe Waldron

June 11, 2014

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Pinterest Mobile 3.jpg

According to Mashable, Pinterest is now the 2nd ranked social media platform in relation to being most-often used on mobile devices, just behind Instagram and just ahead of Twitter. According to comScore, in April of this year, 93% of the time spent on Pinterest was through mobile. Since the release of Pinterest’s mobile app in May of 2011, the use of Pinterest on smartphones in relation to desktop computers is significantly higher, and still continuing to grow.

Earlier this year, when mobile use was quickly growing, Pinterest decided to focus on a mobile site redesign. In February, Pinterest released a redesign of their mobile site and the statistic that “75% of all daily traffic comes from native mobile applications.” During those few months, Pinterest mobile usage continued to grow and on June 5th, Digiday published an article stating new data from comScore,

“A staggering 93 percent of the time spent on Pinterest in April occurred on mobile, up from 72 percent in April 2013, according to comScore. That’s higher than the mobile consumption rates for Tumblr (48 percent), Facebook (68 percent) and Twitter (92 percent).”

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The growth of Pinterest mobile usage from 2013-2014 – Source: Digiday (more…)

Posted In - Pinterest Events, Pinterest news, Pinterest tips

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