HelloSociety Blog

Influencer-Powered Social Media Marketing

Tori Stark

September 28, 2016

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This month, our HelloStudio experts weighed in on their favorite ways to successfully edit and post exclusively on the iPhone. As blogging and Influencer marketing pick up steam as mainstream advertising avenues, more campaigns are being shot and styled on iPhone, and we spent the last month going through your questions about how to optimize that process. Below you’ll find all the details on the best lighting, apps, and accessories to make your iPhone pictures stand out.

Q: Are there any apps that are worth the money for editing and manipulating photos?

There are an overwhelming amount of photo apps for iPhone, and we totally understand being hesitant to lay down the fee and not get the features and tools you’re looking for. Here are some of our favorite photoshopping apps, along with the standout features on each one:

ColorStory: Buy the unlimited filter pack! These filters are all beautiful and fully adjustable. This is probably the best filter package on the market.

Facetune: This one has an amazing exposure tool to make your photos brighter and crisper.

Afterlight: Use this app when you need a great saturation tool that makes pictures more colorful and vibrant.

If you don’t want to buy a separate filter app, you can get a similar result using the Instagram app. Simply put your phone on airplane mode, edit the photo with the built in filters and adjustments, and hit post. The photo won’t be shared with your followers, but will be saved to your camera roll with your chosen adjustments. You can then repeat the process with the new version to layer different filters, exposure levels, etc.

Q: My pictures often come out with shadows that take away from the focal point of the image. Any tips on avoiding shadows and other lighting mistakes?

The worst lighting, and the hardest time to avoid harsh shadows, is 12 PM. We recommend avoiding shooting around noon if possible! If you absolutely must, be sure to step into a shaded area to soften or avoid shadows altogether.

You’ll find even, soft light around sunrise and for the few hours after. Another excellent shooting time, referred to as the ‘Golden Glow’, is from 3-6 PM. No matter what time you’re shooting, we recommend never using flash, as the iPhone flash is not high enough quality yet to affect the image in the way you want.

Q: Any insider tips for someone just starting out shooting on iPhone?

Experiment, experiment, experiment. One of the greatest advantages of digital photography over print is that you can save multiple versions of the same photo. If you’re taking images for a brand partnership, you can even send several versions and see which one they like, or which fits best with your aesthetic.

To submit questions for the next installment of HelloStudio Tips, send your questions to tori@hellosociety.com!

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Zoe Waldron

June 15, 2015

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Meet HelloSociety Pinterest Influencer Shayla Moller from Provo, Utah! She was born in South Africa but moved to the US as a young girl. She graduated from BYU with a degree in graphic design and is now a full-time designer at Skullcandy, a photographer, and runs a small print shop. She’s married to a California native and they’re expecting their first baby boy this September!

When Shayla isn’t working or pinning she likes drawing, playing with puppies, reading, eating waffles, camping, thrifting and taking photos. “We like to travel whenever we have the chance! Most of our long weekends involve camping or going on a road trip to visit friends or family or the ocean.” Shayla’s passion for travel, style, design, photography, and music has earned her over 2.7 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

A friend told me about Pinterest when it first launched, and I thought it sounded kind of strange and confusing… but it only took me about ten minutes of actually trying it before I was hooked! I used to fill up my hard drive with saved photos and quotes from blogs and Tumblr pre-Pinterest and now I just save everything I like to Pinterest! It’s made for a much faster computer and a much happier user.

Why do you like Pinterest?

I could scour Pinterest for hours. I love it. And it’s usually the first place I go when I hit any sort of creative block and it never fails in getting those creative juices flowing again!

You have gained over 2.7 million Pinterest followers! That’s so amazing! What makes your Pinterest unique? (more…)

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Zoe Waldron

June 10, 2015

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Keegan Adriance is a HelloSociety Influencer and professional photographer from Minneapolis, Minnesota. He has over 857k Pinterest followers. Keegan has been kind enough to share some tips with us on image editing for different social media platforms in this week’s guest blog post:

Pinterest

When you look at your Pinterest homepage, what images stand out to you most? I’m sure some reel you in using bold color or shiny text gimmicks, but I can guarantee that the small, horizontal/landscape images on your screen are not the ones immediately catching your eye. Pinterest’s layout is designed to best feature vertical images. Just look at how much real estate they take up on the screen compared to horizontal shots, or even square. It’s such a bummer when I find a beautiful blog post and want to share it but all of the images are horizontal. I understand that some subjects, like interiors or food, may be more challenging to present vertically, but if you’re a blogger and want your images to do well on Pinterest, I highly recommend posting a few vertical shots.

This is even more important if you plan on sharing the images yourself. Your vertical images will almost always get more attention (which leads to more clicks) than the horizontal images surrounding it. Although I’m personally not a fan of this specific pin look, even combining multiple images into a vertical representation is a better option than a single, horizontal photo. Think about those pins you see that are longer than your screen. It may be obnoxious, but you definitely see it. Editing (and shooting) for vertical images is probably the most basic, yet arguably most effective, step you can take to attract more attention to your pins.

Instagram (more…)

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Zoe Waldron

June 8, 2015

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Meet HelloSociety Pinterest Influencer Jennifer Moen from Evansville, Indiana. She is originally from western Kentucky but now lives in Evansville with her husband, their two boys, and their two dachshunds. She was a therapist in social work but decided after two years that she wanted to be a stay-at-home mom.

Jennifer loves all things natural, homemade, and traditional. “I spend a lot of time in the kitchen or working in the garden when I’m not chasing our 3 year old or feeding a baby.” When Jennifer isn’t on Pinterest, she can be found taking photographs, homeschooling her kids, cooking, dreaming of her future homestead, or working in her vegetable garden. Jennifer’s passion for cooking, family, and photography has earned her almost 100k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I remember a friend recommended Pinterest about 3 years ago, so I thought I would check it out. Like most people, once I decided to give it a try, I was hooked. I still remember requesting an invitation and waiting for the email to tell me I was accepted.

Why do you like Pinterest? (more…)

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Zoe Waldron

May 21, 2015

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Partnering with a talented creator to develop and share their take on your product with a sponsored post and by creating styled images through photoshoots of newly-created recipes, stylish outfits, room makeovers, or beauty looks is one of the most powerful ways your brand can build a presence on social media.

How is content creation different from UGC (User-Generated Content)? UGC is when someone shares a photo or video showing or commenting on your product. UGC is one of the most-valuable assets a brand can have online. It doesn’t cost anything, but you have no control over what’s being shared and it can be difficult to get rolling. It takes some effort on your part to promote UGC, like by having hashtags printed on material in-store during a special seasonal sale for example or having your brand’s handle and hashtag automatically generate in the descriptions from your website’s social share buttons.

Once you’ve set the foundation for easy UGC, call upon top bloggers and style icons in your brand category to create content and share it with blog and/or social posts. It publicly shows their support for your product and will spread brand awareness, improve brand opinions, increase engagement, and promote sales. It is important to work with creators/bloggers that share a similar aesthetic as your brand and fit your target consumer’s look. Content creation by bloggers or icons and UGC are especially valuable to brands that don’t have any content, have little content, or that have a lot of generic-looking product photos with white backgrounds. (more…)

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Zoe Waldron

May 6, 2015

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Instagram is a great place to visually share a brand’s style and your own personal lifestyle through beautiful square photos. What makes an Instagram profile really appealing depends on four qualities we’ve outlined below. I explain these qualities below as “ingredients” and share some brand and blogger examples along with simple ways you can improve your brand’s or your own personal Instagram account.

Ingredient 1: A Styling Aesthetic

For Brands: Identifying the brand’s aesthetic and fully embracing that ‘look’ is important when managing an Instagram account for a brand. Many brands have mastered the ‘flat lay’ look by carefully placing products paired next to coordinating items like flowers, accessories, vintage pieces, dessert or drinks, and anything else that helps set the scene of the shot. Flat lay-styled Instagrams account for over half of Nordstrom’s posts in the last month.

A Flat Lay by Nordstrom. (more…)

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Zoe Waldron

May 4, 2015

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Meet HelloSociety Pinterest Influencer Holly Menard from Austin, Texas! She has her BFA in visual art and she studied interior design, photography, and printmaking in college. Holly lives in Austin with her husband, their two-year-old daughter, and their pups, a Great Dane, Chihuahua, and a Brussels Griffon.

When Holly isn’t working or pinning, she can be found reading or at a local used book store. Her favorite book is Jane Eyre by Charlotte Bronte. She also loves shopping at flea markets for quirky things and attending local events. When she’s at home, her whole family loves watching movies together. Holly’s passion for home decor, fashion, photography and design has earned her over 3.1 million Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I believe I created an account around 2011. Pinterest was something I randomly discovered while online. I liked the idea that you could visually arrange images that you wanted to remember. I immediately requested an invite. Since joining, pinning is something that has been a part of my daily activities.

Why do you like Pinterest?

I often forget words, but images stick with me. So the idea that I can pin pictures to my own personalized boards is very appealing to me. I had a million bookmarks that I’d forget about having. With Pinterest, all of my favorite finds and likes are in one spot. The most interesting thing to me about the process of pinning itself is the curating element. I enjoy the process of adding a pin to the board which has the best aesthetic fit. (more…)

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Zoe Waldron

March 9, 2015

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Meet HelloSociety Pinterest Influencer Whitney Taylor from West Fargo, North Dakota! She’s a mom of three and is passionate about painting. Whitney met her husband 10 years ago in college, where she graduated with a Bachelor of Fine Arts in studio arts with an emphasis in painting. The two have lived in Utah, Colorado, and now North Dakota together. “We will eventually move again and again, because we like living in new places and meeting new people. We love not knowing where we will be next or what will take us there.”

When Whitney isn’t on Pinterest, she can be found raising her three kids, painting, or painting with her kids. Last year my five year old and I started doing a collaborative series of paintings together. Children have such a natural intuition with art that I find very inspiring.” Whitney also loves being outdoors, when the weather allows. Her passion for family, art, photography, design and decor has earned her over 355k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I was the first of my family and friends to have a Pinterest account, back when it was a new thing. I mainly started so I could bookmark art that I found inspirational.

Why do you like Pinterest?

I love being able to bookmark things that inspire me and having that online scrapbook to turn to whenever I’m in a creative rut. I love the ideas and creativity that come from Pinterest. It’s such an awesome way to be inspired and to inspire. I also really enjoy curating. It’s enjoyable to sort through inspiration found on the web. (more…)

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Zoe Waldron

March 2, 2015

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Meet Celine Navarro from Montpellier, in the south of France. She works in scrapbooking, her dream job, and teaches DIY workshops all over the world. She also blogs – in both French and English. Travel is another one of her passions. Celine has been to over 35 countries and 5 continents. She got married last August and she and her husband have two cats, Elvis and June.

When she’s not working or on Pinterest, Celine can be found knitting, sewing, crocheting, painting, journaling, reading, cooking or taking photographs. Celine’s love for scrapbooking, travel, fashion and DIY has earned her over 166k Pinterest followers!

When did you start using Pinterest and what inspired you to make an account?

I joined Pinterest back in spring 2011. Yes, that long ago! I remember hearing about Pinterest online, then I checked the website, it was by invitation-only and it took months before I actually got an account. It was like the Holy Grail when I got the email! I wanted a place where I could make some kind of visual storyboard of inspirations.

Why do you like Pinterest?

I’m a visual and creative person. Pinterest gathers everything I love in one place, from travel to food,  memory keeping to fashion, and DIY to tattoos. Career-wise, Pinterest is the number one tool to grow your business and popularity on social media.

You have gained over 166k Pinterest followers! That’s amazing! What makes your Pinterest unique? (more…)

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Zoe Waldron

February 19, 2015

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Anyone can take a photograph and upload it to Pinterest. A content creator knows how to style a shoot for Pinterest, what lighting works best, and tricks like adding text and stacking images to make those ‘wow’ pins that grab a viewer’s attention while they are quickly scanning their feed. The following guide shares tricks to becoming a master at content creation for Pinterest in no time!


Getting the Lighting Right

Tricks To Getting Good Lighting With and Without Natural Light:

With light

– If direct sunlight is coming through the window, cover the window with a light white sheet or shower curtain so the sun’s light isn’t as harsh and looks more soft.
– If the sun isn’t coming in through the window your direction, photograph it in the shade and brighten as necessary.
– Take shots from different angles, shooting against the sun and with the sun.

Without light

– Have a light box or reflector? See some amazing tips from Pinch of Yum here.
– Don’t have a reflector? Learn how to make your own DIY Photo Light Box from Flax & Twine here.

Set Up & Showing Steps (more…)

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