HelloSociety Blog

Influencer-Powered Social Media Marketing

Emily Carrick

August 12, 2016

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S’mores are the perfect summer dessert—gooey, chocolatey, melt-in-your-mouth, and ideal for lazy summery nights outside. Biting into a burnt-black marshmallow never fails to remind me of my childhood growing up on the beach. But even if you’re not at a bonfire, s’mores are a delicious option for a sweet treat. With a few weeks left in summertime, it’s exactly the right time to try these recipes. Read on for 5 yummy twists on s’mores!

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Emily Carrick

July 8, 2016

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When I came home to LA for the summer, the first thing I wanted to do was head straight for California Pizza Kitchen for their kids’ mac and cheese. Also, obviously, In-N-Out and the beach and all of the one million boba tea shops. But nothing compares to the cheesy goodness of mac and cheese. Whether classic and kid-friendly or gussied up to appease adults’ fancy palates, mac is literally always good. In honor of yesterday’s National Macaroni Day (naked macaroni rather than the cheesy variety, but it’s the spirit of the thing), here are five delicious YouTube recipes.

1. Waffled Macaroni and Cheese

Mac and cheese WAFFLES. Have you ever heard of such glory? If there’s one food item better than mac, it’s waffles. Plus this recipe is from the Today show, and man do I love the Today show. (My body may be 21, but my soul is a 45-year-old housewife.) See more here.

2. Southern Baked Mac and Cheese

I go to school in North Carolina, and in my three years below the Mason-Dixon line, the biggest thing I’ve learned about the South is that they love their mac and cheese. One of my friends from NC loves Southern-style mac and cheese so much that she refuses to grant the Kraft variety the name “mac and cheese.” (If it’s not baked with breadcrumbs on top, it’s just “pasta with cheese sauce.”) Here is one such example of “true” mac and cheese. See more here.

3. Truffle Mac and Cheese

If you’re looking for a more frou-frou style, you can’t go wrong with white truffle mac and cheese. Truffle mac represents an incredible phenomenon of today’s cooking: basic stuff made fancy by the sheer pretension of the modern palate. It’s like you want to be eating mac and cheese, but you’re not five, so you feel like you gotta kick it up a notch. I love the irony of it all, but I also love the result: fancy mac and cheese is bomb.

4. Mac and Cheese Pizza

Chances are, if you’re the type of person who likes mac and cheese, you’re also the type of person who likes pizza. I don’t want to generalize, but c’mon, let’s be real. So what would be better than combining the two? This type has bacon stuffed into the crust.

5. Orange and Black Mac and Cheese

Combine pop culture and mac and cheese. Watch Danielle Brooks and Samira Wiley from Orange is the New Black make Dorito-and-Cheeto mac and cheese. This cooking duo calls itself Pasty (their characters Poussey + Taystee, playing off those “Tasty” recipe videos you see all over Facebook). “Them Doritos and them Cheetos make it wassup,” Samira says. Couldn’t have put it better myself.

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Jorge Rivera

April 22, 2016

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WARNING: DO NOT MAKE ANY OF THE FOLLOWING ICE CREAM DESSERTS IF YOU ARE TRYING TO KEEP UP A BEACH BODY FOR  SUMMER. As for the rest of us; its getting hot outside, lets eat some ice cream! Seriously is there a better treat to stay cool during the coming heat waves? We’ve collected a few of our favorite recipes to try out this summer…and fall and winter and spring and summer again.

1. Macaron Ice Cream Sandwich

Ice-cream sandwiches, macaron ice-cream sandwiches. Don’t you wish they would just appear in front of you like magic? Well they won’t. But Byron Talbott can totally help you out with this great recipe for Neapolitan ice cream sandwiches. (more…)

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Kerry O'Donoghue

April 8, 2016

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Have April showers forced you to stay indoors?  If you are avoiding the rain, then the best solution is to prepare delicious food from the comfort of your home.  A classic homemade recipe is the way to go when you are forced to stay inside.  Spend time cooking a favorite meal you know by heart, or use YouTube to learn a new recipe.  We all need to get through rainy days somehow!  Here are a few comfort food recipes to make the best out of a rainy day.

1. Chicken Pot Pie

Forget the store bought chicken pot pie. Try this recipe from SortedFood for a lesson on how to make a chicken stock from scratch.  You can make a larger version of this pot pie, or serve individually in small ramekins. A steaming chicken pot pie is just what you need on a cold April day. (more…)

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Kerry O'Donoghue

March 4, 2016

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Can you believe it is already March?! The spring season begins this month, which means it is time to trade your snow boots for rain boots, and your winter coats for lighter jackets. More moderate temperatures are in store for us by the end of the month, with the official first day of spring taking place on March 20th.  Spring brings a change in weather, blooms, and even beauty trends. In regards to spring beauty you can expect to see pastel colored eyes, rosy cheeks, and more natural looking makeup.  For inspiration follow along as these YouTube beauty influencers show us how to stay on trend in Spring 2016!

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Kerry O'Donoghue

January 15, 2016

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The chilly winter months have kicked in and it is time to stay warm with a hot meal.  Beat a cold January evening with a steaming bowl of hot stew!  A broth and veggies will do your body good if you are feeling under the weather or are in good health.  These YouTube videos show five delicious recipes for a nourishing dinner.  The best part about making a tasty soup or stew is that you can make it in a big batch and save leftovers for lunch or dinner the next day.  Watch the following videos for easy to make winter soup and stew recipes!

 

1. Chicken Stew

While chicken noodle soup may be your go-to recipe on a cold day, try something new in the kitchen this year! This chicken stew with sweet plantains recipe looks super tasty and will be more filling than a bowl of noodle soup.  A chicken stew will warm you up just as good as any blanket on a cold winter evening.   (more…)

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Kerry O'Donoghue

December 18, 2015

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With Christmas just days away it is time to pick up any last minute gifts this weekend!  Gift giving is an exciting holiday tradition.  You will wake up on Christmas morning with a stuffed stocking and beautifully decorated packages surrounding your Christmas tree.  Whether your family likes to keep your gifts a surprise or there is really no secret with the present you are receiving, make sure your packaging is festive to keep the holiday spirit alive!  Wrapping your presents in pretty paper is a sure sign that your recipient will enjoy his or her gift.  These 5 YouTubers will show you the best ways to wrap your gifts this Christmas!

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Kerry O'Donoghue

November 20, 2015

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As the aroma of turkey roasting in the oven fills your kitchen on Thanksgiving Day, your time is usually spent whipping up plenty of appetizers, side dishes, and dessert to bring the meal together.  While enjoying the family dinner is the Thanksgiving Day highlight, the prep work that goes into making the meal is also a special moment during the holiday.  Provide a helping hand by making your favorite Thanksgiving dish.  If dessert is your favorite, then learn how to make a scrumptious pie!  Pumpkin pie is a traditional Thanksgiving dessert, but don’t forget that there are many other ingredients that make standout pies as well.  This week we have rounded up five YouTube videos to bring you a variety of recipes to prepare a mouthwatering Thanksgiving Day pie.

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Kerry O'Donoghue

October 23, 2015

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Halloween is an exciting time to be creative with your costume!  You don’t have to spend a ton of money to transform yourself into a different character for the evening.  Repurpose clothes you already have in your closet and with great makeup you can disguise yourself for All Hallows Eve.  YouTube videos are a great resource for creating a new persona for the holiday, all with the power of makeup.  Learn how to imitate cuts or scrapes with scar wax to look like a zombie. Use angled brushes to create lines on your face that turn you into your favorite animal.  Here are some of the best makeup tutorials on YouTube to create a few of our favorite Halloween looks!

 

1. Puking Rainbow Snapchat Lens

The introduction of lenses in a recent Snapchat update has taken the user fan base to a whole new level.  We are now seeing the Snapchat lenses being recreated as Halloween costumes.  Check out GettingPretty’s video to learn a few makeup techniques to create this 2015 costume. (more…)

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Zoe Waldron

October 22, 2015

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Crafting a holiday marketing strategy across multiple social media platforms is a great way to increase product and brand awareness, followers, engagement and holiday sales. The first step? Name your holiday campaign as a whole and create a unique hashtag around that name. By creating a simple yet memorable multi-platform hashtag to represent your holiday campaign efforts, you’ll be able to spread awareness efficiently and collectively see participant engagement. The following tips outline ideas by platform for social campaigns to help you increase holiday awareness and sales.

Twitter
– Pick an official ‘holiday hashtag’ (if you haven’t already) and use it to spread the word about your brand and products during the holidays. Use it everywhere, including your website, social platforms (except Pinterest) and in-store. Make sure it’s unique and that no other brand is already using it. Retweet fan posts to boost awareness and to keep you top of mind.
– Aim to share 7-15 tweets per day. Add your new holiday hashtag to all relative tweets.
– Tweet out links to each platform where you’re sharing content, promotional deal information, exclusive first looks, etc…
~ Consider adding holiday keywords whenever possible:  Black Friday, Christmas Gifts, Merry Christmas, Happy Hanukkah, Happy Holidays, Happy New Year, Winter, etc…
~ Go off of trending hashtags when relative. For example, if ‘#XmasWishlist’ is trending, first research why it’s trending. If it’s just for users to share what they want as a gift, start tweeting out links to your shopping categories, new trending items, and articles with products that would make great gifts. Don’t forget to add your own hashtag after this trending one! Just don’t do more than 2 hashtags per tweet.
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